BBC Radio 1's Mayor of Where? features Reigate and Banstead's David Powell

The 81-year-old starred in Greg James' show, as the DJs quizzed him to try and guess his home town

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/bbc-radio-1s-mayor-where-11959413

Surrey Satellite reaches orbit to monitor resources and disasters after launch success

AlSat-1B was one of eight different satellites which were launched into two different orbits from India

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surrey-satellite-reaches-orbit-monitor-11962636

Family of cyclist seriously injured during alleged brawl in Weybridge street left 'devastated'

Surrey Police wants to speak to anyone who attended a surprise party in Weybridge on September 23 following mass brawl in Hanger Hill

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/family-cyclist-seriously-injured-mass-11964245

Surrey County Council children services improvement expectations 'not met' says Ofsted

Last year Ofsted rated Surrey County Council's services for children 'inadequate' with 'widespread and serious failures'

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surrey-county-council-children-services-11962131

Unconscious diabetic man on Walton bus 'left on floor by passengers who assumed he was drunk'

Nathaniel Laver, from Thames Ditton, stepped in when he found an unconscious diabetic man lying on the floor of the 458 bus

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/unconscious-diabetic-man-walton-bus-11962857

'Lonely' Guildford solicitor jailed after being caught with thousands of child porn images

Richard Pietrowski chose to get "sexual gratification" from child porn when suffering from "loneliness and financial difficulties", a court heard

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/lonely-guildford-solicitor-jailed-after-11957660

Ben Regan trial: Driver Jake Polmeer guilty of causing death of Reigate solider by careless driving

Ben Regan died after being hit by Jake Polmeer's car outside the Joules Wine Bar on June 20 last year

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/ben-regan-trial-driver-jake-11962578

E-fit image released after 12-year-old girl sexually assaulted in alleyway

Do you recognise the youth in this e-fit image? He's linked to a sexual assault on a teenage girl near Wey Manor Road

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/e-fit-image-released-after-11959836

Ben Regan trial: Crash which killed aspiring soldier in Reigate was 'tragic accident' says driver Jake Polmeer's defence

Jake Polmeer is standing trial accused of causing death by dangerous driving after crashing into 20-year-old Ben Regan in Reigate last year

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/ben-regan-trial-crash-killed-11961579

Ask Yoast: include taxonomies in XML sitemap?

Stoptober: 5 things you could spend your cigarette money on instead

According to Action on Smoking and Health (ASH), around 96,000 people in the UK die from diseases caused by smoking every year

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/stoptober-5-things-you-could-11958009

Casino nightclub owner Michel Harper slams Guildford Borough Council's £3.5m bid for site

Michel Harper told Get Surrey Guildford Borough Council tried to buy the nightclub site in June and said he is still in discussion with other prospective buyers

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/casino-nightclub-owner-michel-harper-11960780

Rivers Week clean-up in Woking sees motorbike parts and fire extinguisher fished out of Hoe Stream

Trust volunteers have been protecting habitats and cleaning up Surrey’s waterways in Woking as part of Rivers Week

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/rivers-week-clean-up-woking-11941874

Motorcyclist hospitalised with 'serious injuries' after Ottershaw crash

The man in his 20s was taken to St George's Hospital in Tooting following the crash in Murray Road on Thursday afternoon

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/motorcyclist-hospitalised-serious-injuries-after-11959535

SABMiller multi-billion pound takeover deal gets backing from shareholders

Shareholders voted in favour for the deal with 95.46% for and just 4.54% against as the firm's Woking office prepares to relocate

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/sabmiller-multi-billion-pound-takeover-11956408

BP Sunbury site: 6 of Spelthorne Borough Council's more unusual assets

The council has some unusual offerings on its current list of 629 land and properties portfolio - here are just a few of them

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/bp-sunbury-site-6-spelthorne-11957581

Cathedrals Express locomotives to tour Surrey in run up to Christmas

Steam trains scheduled to be hauled include the Princess Royal Class engine, 6201 Princess Elizabeth, Royal Scot and 34046 Braunton

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/cathedrals-express-locomotives-tour-surrey-11956129

Christmas temporary jobs on offer with Royal Mail

Royal Mail is advertising for temporary Christmas processing post persons to help meet the festive demand

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/christmas-temporary-jobs-offer-royal-11956536

Yoko Ono makes donation to Chertsey charity in honour of late Beatles music engineer Allan Rouse

White Lodge representatives said they were "thrilled" to receive the money that will be spent on the centre's hydrotherapy pool

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/yoko-ono-makes-donation-chertsey-11955848

Optimizing for RankBrain... Should We Do It? (Is It Even Possible?) - Whiteboard Friday

Posted by randfish

If you've been stressing over how to optimize your SEO for RankBrain, there's good news: you can't. Not in the traditional sense of the word, at least. Unlike the classic algorithms we're used to, RankBrain is a query interpretation model. It's a horse of a different color, and as such, it requires a different way of thinking than we've had to use in the past. In today's Whiteboard Friday, Rand tackles the question of what RankBrain actually is and whether SEOs should (or can) optimize for it.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about RankBrain SEO and RankBrain in general. So Google released this algorithm or component of their algorithm a while ago, but there have been questions for a long time about: Can people actually do RankBrain SEO? Is that even a thing? Is it possible to optimize specifically for this RankBrain algorithm?

I'll talk today a little bit about how RankBrain works just so we have a broad overview and we're all on the same page about it. Google has continued to release more and more information through interviews and comments about what the system does. There are some things that potentially shift in our SEO strategies and tactics around it, but I'll show why optimizing for RankBrain is probably the wrong way to frame it.

What does RankBrain actually do?

So what is it that RankBrain actually does? A query comes in to Google. Historically, classically Google would use an algorithm, probably the same algorithm, at least they've said sort of the same algorithm across the board historically to figure out which pages and sites to show. There are a bunch of different ranking inputs, which we've talked about many times here on Whiteboard Friday.

But if you search for this query today, what Google is saying is with RankBrain, they're going to take any query that comes in and RankBrain is essentially going to be a query interpretation model. It's going to look at the words in that query. It's potentially going to look at things possibly like location or personalization or other things. We're not entirely sure whether RankBrain uses those, but it certainly could. It interprets these queries, and then it's going to try and determine the intent behind the query and make the ranking signals that are applied to the results appropriate to that actual query.

So here's what that means. If you search today — I did this search on my mobile device, I did it on my desktop device — for "best Netflix shows" or "best shows on Netflix" or "What are good Netflix shows," "good Netflix shows," "what to watch on Netflix," notice a pattern here? All five of these searches are essentially asking for the very same thing. We might quibble and say "what to watch on Netflix" could be more movie-centric than shows, which could be more TV or episodic series-centric. That's okay. But these five are essentially, " What should I watch on Netflix?"

Now, RankBrain is going to help Google understand that each of these queries, despite the fact that they use slightly different words and phrasing or completely different words, with the exception of Netflix, that they should all be answered by the same content or same kinds of content. That's the part where Google, where RankBrain is determining the searcher intent. Then, Google is going to use RankBrain to basically say, "Now, what signals are right for me, Google, to enhance or to push down for these particular queries?"

Signals

So we're going to be super simplistic, hyper-simplistic and imagine that Google has this realm of just a few signals, and for this particular query or set of queries, any of these, that...

• Keyword matching is not that important. So minus that, not super important here.
• Link diversity, neither here nor there.
• Anchor text, it doesn't matter too much, neither here nor there.
• Freshness, very, very important.

Why is freshness so important? Well, because Google has seen patterns before, and if you show shows from Netflix that were on the service a year ago, two years ago, three years ago, you are no longer relevant. It doesn't matter if you have lots of good links, lots of diversity, lots of anchor text, lots of great keyword matching. If you are not fresh, you are not showing searchers what they want, and therefore Google doesn't want to display you. In fact, the number one result for all of these was published, I think, six or seven days ago, as of the filming of this Whiteboard Friday. Not particularly surprising, right? Freshness is super important for this query.

• Domain authority, that is somewhat important. Google doesn't want to get too spammed by low-quality domains even if they are publishing fresh content.
• Engagement, very, very important signal here. That indicates to Google whether searchers are being satisfied by these particular results.

This is a high-engagement query too. So on low-engagement queries, where people are looking for a very simple, quick answer, you expect engagement not to be that big. But for something in-depth, like "What should I watch on Netflix," you expect people are going to go, they're going to engage with that content significantly. Maybe they're going to watch a trailer or some videos. Maybe they're going to browse through a list of 50 things. High engagement, hopefully.

• Related topics, Google is definitely looking for the right words and phrases.

If you, for example, are talking about the best shows on Netflix and everyone is talking about how hot — I haven't actually seen it — "Stranger Things" is, which is a TV program on Netflix that is very much in the public eye right now, well, if you don't have that on your best show list, Google probably does not want to display you. So that's an important related topic or a concept or a word vector, whatever it is.

• Content depth, that's also important here. Google expects a long list, a fairly substantive page of content, not just a short, "Here are 10 items," and no details about them.

As a result of interpreting the query, using these signals in these proportions, these five were basically the top five or six for every single one of those queries. So Google is essentially saying, "Hey, it doesn't matter if you have perfect keyword targeting and tons of link diversity and anchor text. The signals that are more important here are these ones, and we can interpret that all of these queries essentially have the same intent behind them. Therefore, this is who we're going to rank."

So, in essence, RankBrain is helping Google determine what signals to use in the algorithm or how to weight those signals, because there's a ton of signals that they can choose from. RankBrain is helping them weight them, and they're helping them interpret the query and the searcher intent.

How should SEOs respond?

Does that actually change how we do SEO? A little bit. A little bit. What it doesn't do, though, is it does not say there is a specific way to do SEO for RankBrain itself. Because RankBrain is, yes, helping Google select signals and prioritize them, you can't actually optimize for RankBrain itself. You can optimize for these signals, and you might say, "Hey, I know that, in my world, these signals are much more important than these signals," or the reverse. For a lot of commercial, old-school queries, keyword matching and link diversity and anchor text are still very, very important. I'm not discounting those. What I'm saying is you can't do SEO for RankBrain specifically or not in the classic way that we've been trained to do SEO for a particular algorithm. This is kind of different.

That said, there are some ways SEOs should respond.

1. If you have not already killed the concept, the idea of one keyword, one page, you should kill it now. In fact, you should have killed it a long time ago, because Hummingbird really put this to bed way back in the day. But if you're still doing that, RankBrain does that even more. It's even more saying, "Hey, you know what? Condense all of these. For all of these queries you should not have one URL and another URL and another URL and another URL. You should have one page targeting all of them, targeting all the intents that are like this." When you do your keyword research and your big matrix of keyword-to-content mapping, that's how you should be optimizing there.
2. It's no longer the case, as it was probably five, six years ago, that one set of fixed inputs no longer governs every single query. Because of this weighting system, some queries are going to demand signals in different proportion to other ones. Sometimes you're going to need fresh content. Sometimes you need very in-depth content. Sometimes you need high engagement. Sometimes you don't. Sometimes you will need tons of links with anchor text. Sometimes you will not. Sometimes you need high authority to rank for something. Sometimes you don't. So that's a different model.
   
3. The reputation that you get as a website, a domain earns a reputation around particular types of signals. That could be because you're publishing lots of fresh content or because you get lots of diverse links or because you have very high engagement or you have very low engagement in terms of you answer things very quickly, but you have a lot of diverse information and topics on that, like a Dictionary.com or an Answers.com, somebody like that where it's quick, drive-by visits, you answer the searcher's query and then they're gone. That's a fine model. But you need to match your SEO focus, your brand of the type of SEO and the type of signals that you hit to the queries that you care about most. You should be establishing that over time and building that out.

So RankBrain, yes, it might shift a little bit of our strategic focus, but no, it's not a classic algorithm that we do SEO against, like a Panda or a Penguin. How do I optimize to avoid Panda hitting me? How do I optimize to avoid Penguin hitting me? How do I optimize for Hummingbird so that my keywords match the query intent? Those are very different from RankBrain, which has this interpretation model.

So, with that, I look forward to hearing about your experiences with RankBrain. I look forward to hearing about what you might be changing since RankBrain came out a couple of years ago, and we'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/4535068

Thames Water pays £2,500 towards funeral of Sheerwater woman found dead after repeated flooding

Thames Water has also settled insurance claims previously filed by Catherine McColl-Sutherland before her death on September 18

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/thames-water-pays-2500-towards-11957553

Dorking Museum exhibition sees 'ghost soldier' patrol town paying tribute to the fallen

Johnny Diamond said “The reason I’m doing what I’m doing is to make people remember and think about what they gave us – the sacrifices they made”

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/dorking-museum-exhibition-sees-ghost-11958569

Walton optometrist 'shocked and angry' after 150 pairs of sunglasses stolen

Eyeworks in Walton was the victim of a burglary on Thursday September 8 when around 150 pairs of sunglasses were "carefully selected" and stolen

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/walton-optometrist-shocked-angry-after-11957862

Father who sparked major police hunt for gun parts in Woking town centre escapes jail

Armed police officers descended on the town after it emerged Jason Hicks was in possession of parts of a shotgun

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/father-who-sparked-major-police-11956173

Regression Sessions: 'Outside the box' club nights return with 13-date nationwide tour - how to get tickets

Prepare to party outside of the box like never before at hip venues across the country, including a few special stops not far from Surrey

from getsurrey - News http://www.getsurrey.co.uk/whats-on/music-nightlife-news/regression-sessions-outside-box-club-11950334

Inspiring story of Epsom man who 'froze sperm at 13' after cancer diagnosis

Doctors told Greg Nash that he had cancer and was infertile at the age of 13 so he took drastic action

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/inspiring-story-epsom-who-froze-11958635

Thorpe Park Fright Nights unleashes new maze to mark 15 years of horror

Platform 15 sends guests on a "one way ticket" along an overgrown railway line in woodland

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/thorpe-park-fright-nights-unleashes-11958098

Epsom Derby brawl: Fresh police appeal features CCTV images of 10 suspects

Officers would like to speak to the men in connection with the large fight which left three people injured on Saturday June 4

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/epsom-derby-brawl-fresh-police-11955683

Man charged with raping teenage girl in Park Barn area of Guildford

The teenage girl was allegedly the victim of five serious sexual offences between January 2014 and September this year

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/man-charged-raping-teenage-girl-11957478

Gang members who kidnapped and tortured teenager were 'heavily involved in drug dealing world'

Victim Adbulrahman Hassan was stripped naked, held prisoner and had his hands burned with a lighter during the ordeal after being accused of owing money

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/drug-gang-who-kidnapped-tortured-11957097

Surrey Police officer charged with off-duty drink-driving

PC Matthew Hall, 42, is due to appear before magistrates on Wednesday October 5

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surrey-police-officer-charged-duty-11957695

Celebrity Jimmy Bullard enjoys his Leatherhead FC bow

Selfies galore but, despite turning heads, new Tanners boss Jimmy Bullard had to settle for a point in his first home game in charge at Fetcham Grove

from getsurrey - News http://www.getsurrey.co.uk/sport/football/football-news/celebrity-jimmy-bullard-enjoys-leatherhead-11957268

FA Cup: When is the fourth qualifying round draw?

Woking will soon know their fate and will be wanting to improve on last season's dismal showing at Maidenhead United

from getsurrey - News http://www.getsurrey.co.uk/sport/football/fa-cup-fourth-qualifying-round-11956110

Subway store charity box stolen in 'utterly heartless' theft sparking CCTV appeal

Police have released images of a man who may be able to assist their investigation after the theft of a British Heart Foundation charity collection

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/subway-store-charity-box-stolen-11956480

Weybridge murder trial: Husband expressed 'severe remorse' in hospital note after wife's 'brutal' death

Jurors heard defendant Sanjay Nijhawan wrote in hospital the night after Sonita was discovered that his "mindless act lost the life of an amazing woman"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/weybridge-murder-trial-husband-expressed-11956851

Is that a Possum near me?

Samsung issues 'exploding washing machines' warning after Galaxy Note 7 smartphone recalled

The electronics giant warned "abnormal vibrations (in washers) could pose a risk of personal injury"

from getsurrey - News http://www.getsurrey.co.uk/news/uk-world-news/samsung-issues-exploding-washing-machines-11956488

FIFA 17: Where are the cheapest places to buy the PS4 and Xbox One game?

The most anticipated football game of the year is nearly here - and it can be delivered to you in time for the weekend

from getsurrey - News http://www.getsurrey.co.uk/whats-on/whats-on-news/fifa-17-cheapest-places-buy-11955711

BP sells Sunbury business centre to Spelthorne Borough Council for £360m

The oil giant has signed a 20-year-lease deal with Spelthorne Borough Council as the council seeks to secure its finances

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/bp-sells-sunbury-business-centre-11954808

Guildford's Boileroom live music and cultural venue becomes 'asset of community value'

The venue's founder said the successful application highlights the importance of The Boileroom to Guildford's cultural community

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildfords-boileroom-live-music-cultural-11947127

Win a pair of Premier Dining tickets on The Cathedrals Express

On Tuesday 29 November, The Cathedrals Express will be stopping at Shalford and Guildford to take locals on a festive steam journey to Salisbury, and you too could be on board.

from getsurrey - News http://www.getsurrey.co.uk/lifestyle/competitions/win-pair-premier-dining-tickets-11954818

Ben Regan death by careless driving accused told police he felt 'dreadful' about Reigate crash that killed aspiring soldier

Jake Polmeer, standing trial accused of causing death by careless driving, heard his police interviews in which he admitted 'I was the driver'

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/ben-regan-death-careless-driving-11954194

Heathrow plane spotters caught out as small road generates £7,000 parking fines in just five months

Inspectors have fined to 128 drivers caught parking on a 'dirt verge' in Cains Lane since the beginning of April

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/heathrow-plane-spotters-caught-out-11954930

Guildford Monopoly launch date announced and box design revealed

Guildford’s Monopoly set will be launched at G Live in October - and maker Winning Moves has given Get Surrey a sneak preview of the box

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-monopoly-launch-date-announced-11946541

Brewery boom makes Surrey one of the UK’s best counties for beer

The county now boasts 15 beer manufacturers compared to just five in 2010 according to official figures

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/brewery-boom-makes-surrey-one-11943780

Suspect Justin Clarke appears in court charged with murder of Walton man Paul Milburn in 1993

Justin Clarke, who has been charged with shooting of 43-year-old Paul Milburn in St Albans, will appear in the crown court on Thursday (September 29)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/suspect-justin-clarke-appears-court-11953811

Aerial view shows new warehouse being constructed at Orchard Business Park

Take a look at some amazing pictures of the 75,907 sq ft industrial warehouse from above

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/aerial-view-shows-new-warehouse-11953332

How to Build Backlinks Using Your Competitors’ Broken Pages

Posted by TomCaulton

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.

We all know building backlinks is one of the most important aspects of any successful SEO and digital marketing campaign. However, I believe there is an untapped resource out there for link building: finding your competitors' broken pages that have been linked to by external sources.

Allow me to elaborate.

Finding the perfect backlink often takes hours, and it can can take days, weeks, or even longer to acquire. That’s where the link building method I've outlined below comes in. I use it on a regular basis to build relevant backlinks from competitors' 404 pages.

Please note: In this post, I will be using Search Engine Land as an example to make my points.

Ready to dive in? Great, because I'm going to walk you through the entire link building process now.

First, you need to find your competitor(s). This is as easy as searching for the keyword you’re targeting on Google and selecting websites that are above you in the SERPs. Once you have a list of competitors, create a spreadsheet to put all of your competitors on, including their position in the rankings and the date you listed them.

Next, download Screaming Frog SEO Spider [a freemium tool]. This software will allow you to crawl all of your competitors website, revealing all their 404 pages. To do this, simply enter your competitors' URLs in the search bar one at a time, like this:

Once the crawl is complete, click "Response Codes."

Then, click on the dropdown arrow next to "filter" and select "Client Error 4xx."

Now you'll be able to see the brand's 404 pages.

Once you've completed the step above, simply press the "Export" button to export all of their 404 pages into a file. Next, import this file into to a spreadsheet in Excel or Google Docs. On this part of the spreadsheet, create tabs called "Trust Flow," "Citation Flow," "Referring Domains," and "External Backlinks."

Now that you’ve imported all of their 404 pages, you need to dissect the images and external links if there are any. A quick way to do this is to highlight the cell block by pressing on the specific cell at the top, then press "Filter" under the "Data" tab.Look for the drop-down arrow on the first cell of that block. Click the drop-down arrow, and underneath "Filter by values," you will see two links: "Select all" and "Clear."

Press "Clear," like this:

This will clear all preset options. Now, type in the URL of the competitor's website in the search box and click "Select all."

This will filter out all external links and just leave you with their 404 pages. Go through the whole list, highlighting the pages you think you can rewrite.

Now that you have all of your relevant 404 pages in place, run them through Majestic [a paid tool] or Moz’s Open Site Explorer (OSE) [a freemium tool] to see if their 404 pages actually have any external links (which is what we're ultimately looking for). Add the details from Majestic or Moz to the spreadsheet. No matter which tool you use (I use OSE), hit "Request a CSV" for the backlink data. (Import the data into a new tab on your spreadsheet, or create a new spreadsheet altogether if you wish.)

Find relevant backlinks linking to (X’s) website. Once you've found all of the relevant websites, you can either highlight them or remove the ones that aren’t from your spreadsheet.

Please note: It's worth running each of the websites you're potentially going to be reaching out to through Majestic and Moz to find out their citation flow, trust flow, and domain authority (DA). You may only want to go for the highest DA; however, in my opinion, if it's relevant to your niche and will provide useful information, it's worth targeting.

With the 404s and link opportunities in hand, focus on creating content that’s relevant for the brands you hope to earn a link from. Find the contact information for someone at the brand you want the link from. This will usually be clear on their website; but if not, you can use tools such as VoilaNorbert and Email Hunter to get the information you need. Once you have this information, you need to send them an email similar to this one:

---

Hi [THEIR NAME],

My name is [YOUR NAME], and I carry out the [INSERT JOB ROLE – i.e., MARKETING] at [YOUR COMPANY'S NAME or WEBSITE].

I have just come across your blog post regarding [INSERT THEIR POST TITLE] and when I clicked on one of the links on that post, it happened to go to a 404 page. As you’re probably aware, this is bad for user experience, which is the reason I’m emailing you today.

We recently published an in-depth article regarding the same subject of the broken link you have on your website: [INSERT YOUR POST TITLE].

Here's the link to our article: [URL].

I was wondering if you wouldn’t mind linking to our article instead of the 404 page you’re currently linking to, as our article will provide your readers with a better user experience.

We will be updating this article so we can keep people provided with the very latest information as the industry evolves.

Thank you for reading this email and I look forward to hearing from you.

[YOUR NAME]

---

Disclaimer: The email example above is just an example and should be tailored to your own style of writing.

In closing, remember to keep detailed notes of the conversations you have with people during outreach, and always follow up with people you connect with.

I hope this tactic helps your SEO efforts in the future. It's certainly helped me find new places to earn links. Not only that, but it gives me new content ideas on a regular basis.

Do you use a similar process to build links? I'd love to hear about it in the comments.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/4526295

Battle of the Somme: 'Every German should be exterminated' wrote Surrey soldier recalling horrors

The National Army Museum has published the first hand account of Guildford born Lieutenant-Colonel Francis Maxwell VC who commanded at the Battle of the Somme

from getsurrey - News http://www.getsurrey.co.uk/news/nostalgia/battle-somme-every-german-should-11952765

David Munro cleared after claims he sacked diversity adviser because of his race

Shiraz Mirza claimed the decision by Surrey's Police and Crime Commissioner not to renew his contact was "racially motivated"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/david-munro-cleared-after-claims-11952650

Surrey's ambulance service placed in special measures for putting patients 'at risk' and 'staff bullying'

Government inspectors found six main areas of concern in relation to patient safeguarding, risk management and staff culture

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surreys-ambulance-service-placed-special-11952904

10 things to do in Surrey and Hampshire this weekend, October 1-2

A guide to what's going on, things to do, events and family attractions this weekend

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/10-things-surrey-hampshire-weekend-10649881

#Firstfiver appeal sees charities ask people of Surrey for first new £5 note

Surrey charities have seen people donating their first new £5 note following the #firstfiver social media campaign

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/firstfiver-appeal-sees-charities-ask-11950836

Rescue centre receives 'thousands of offers' to save animals from being put down

Stella Quayle, managing director of Beaver Water World, said phones have been ringing non-stop after it emerged more than 400 of its animals are at risk

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/rescue-centre-receives-thousands-offers-11953098

Ben Regan death: Driver Jake Polmeer accused of speeding before fatal collision

The court heard Jake Polmeer was travelling at 36mph in a 30mph zone when his car struck Ben Regan in Reigate

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/ben-regan-death-driver-jake-11952099

Electric car user pays angry neighbour '20p compensation' in hilarious letter row

When his Walton neighbour complained about him using a communal socket to charge vehicle, Adam Warner hoped the small sum would "compensate the electricity cost"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/electric-car-user-pays-angry-11951244

Royal Surrey 'ahead of plan to hit financial targets' - but trust will still be £8.38m in deficit

Hospital officials said they would be following a significant cost improvement programme to bring down the deficit, which includes a cap on agency staff

from getsurrey - News http://www.getsurrey.co.uk/news/health/royal-surrey-ahead-plan-hit-11951984

Epsom anti-Brexit group calls on fellow Surrey campaigners to 'come together'

Activist group Surrey for Europe staged its second public meeting calling for a "democratic voice" in the county which backs the Remain campaign

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/epsom-anti-brexit-group-calls-11950482

Windlesham road closed after huge tree landed on passing car

Rectory Lane has been blocked off by police, with a driver "shaken up" after the tree fell on his vehicle

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/windlesham-road-closed-after-huge-11952592

When do the clocks go back in autumn 2016?

We can at least look forward to an extra hour in bed when the clocks go back this autumn

from getsurrey - News http://www.getsurrey.co.uk/lifestyle/clocks-go-back-autumn-2016-9924232

'Southern Justice' protest: Everything you need to know about upcoming demonstration

Commuter group Southern Justice will be protesting at Victoria Station on Thursday (September 29) over the government's handling of the Southern crisis

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/southern-justice-protest-everything-you-11949832

Police release e-fit of suspected Guildford flasher following three incidents in one month

A man is alleged to have followed lone women home on several occasions before exposing himself

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/police-release-e-fit-suspected-11951971

Weybridge murder trial hears Sonita Nijhawan suffered '124 significant injuries' in 'brutal' knife and axe attack

Husband Sanjay Nijhawan, who is accused of murder, was found by police "repeatedly stabbing himself in the leg", jurors heard on the first day of trial

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/weybridge-murder-trial-hears-sonita-11951620

Rare 'black moon' will be visible in Surrey this week - but could it signal the end of the world?

The lunar phenomenon known as a 'black moon' will be visible in the skies over Surrey on Friday - but you'll have to stay up late (or get up early!)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/rare-black-moon-visible-surrey-11951067

Walton murder probe: Police appeal for anyone who visited Thames island week before body was found to come forward

Police are urging anyone who visited 'Donkey Island' between July 21 and July 28 to come forward as the investigation into the death of Scott Wilkinson continues

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/walton-murder-probe-police-appeal-11950528

7 tips to increase blog engagement

Surrey's ambulance service set to be put into special measures after CQC report

The Care Quality Commission (CQC) conducted the inspection after several organisations criticised SECAmb for "fundamental failings in governance"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surreys-ambulance-service-set-put-11950659

Save The Last Dance For Me review: Transport back to sixties in vibrant rock n' roll production

Reporter Connie Rusk headed to Woking's New Victoria Theatre to enjoy a night of sixties music and laughter

from getsurrey - News http://www.getsurrey.co.uk/whats-on/whats-on-news/save-last-dance-review-transport-11941339

What was this clucky character doing at a Guildford retail park?

Jay Fernandez captured this amusing spectacle at Ladymead retail park in Guildford on Monday - and nearly solved an age-old question

from getsurrey - News http://www.getsurrey.co.uk/news/local-news/what-clucky-character-doing-guildford-11949717

Farnham Food Festival 2016: See all the best bits in our 30-second tour

Some 15,000 people turned out for the annual festival to sample delicious food and watch live cooking demonstrations

from getsurrey - News http://www.getsurrey.co.uk/whats-on/food-drink-news/farnham-food-festival-2016-take-11949765

What's ACTUALLY in a jar of Nutella? And should you stop eating it?

It's not the most nutritious food stuff, but how much harm can one come to from a spread that's just nuts, vanilla, milk and chocolate?

from getsurrey - News http://www.getsurrey.co.uk/lifestyle/whats-actually-jar-nutella-should-11949144

Fancy becoming a taste-tester for top seafood restaurant Loch Fyne?

The taste-tester job will involve a trip to Loch Fyne in Scotland to enjoy fresh shellfish and seafood and the opportunity to try out new dishes

from getsurrey - News http://www.getsurrey.co.uk/lifestyle/food-drink/fancy-becoming-taste-tester-top-11938603

18 things you know or did if you went to University of Surrey

If you're a Surrey graduate who's missing the good old student days, these memories might put a smile on your face

from getsurrey - News http://www.getsurrey.co.uk/lifestyle/fun-stuff/18-things-you-know-you-11944733

Speed camera locations in Surrey revealed with interactive guide

From fixed speed cameras to red light cameras, take a look at our map to find where they are in the county

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/speed-camera-locations-surrey-revealed-11947440

How a Single Piece of Content Increased Our DA by +7 Points [Case Study]

Posted by sergeystefoglo

Content marketing has been discussed and researched more in the last 5 years than ever before.

Source: Google Trends

There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some. Depending on your goals, some are more effective than others.

At Distilled, we’ve been fortunate enough to work on many creative content pieces with some incredible clients. This article is going to focus on a piece of content that my team and I created for a client. We’ll take a look at both the creation process and the tangible results of the piece we made.

Note: In general, you don’t want to rely on one piece of content for link acquisition. It’s recommended to focus on multiple pieces throughout the year to add link diversity and give your content pieces a good chance to succeed. The following is simply a case study of one piece of content that worked well for my client.

---

Client backstory: We need links!

Our client is Ginny’s (shoutout to Matt and Cailey). Ginny's is an ecommerce business based in the beautiful state of Wisconsin.

We knew that regardless of how much optimization was done on the site, their lack of incoming links would be a huge barrier to success. This quickly became a topic of discussion for us.

The general rule of thumb: the more linking root domains (LRDs) your site has, the stronger the domain authority should be. And the stronger the linking root domains are, the better it is for your DA. In other words, it’s better to get 1 strong link (DA 80+) than 10 weak links (DA 20-). Kudos if the links are topically relevant to your website/brand.

So, my team and I sat down and started thinking of different ways we could accomplish the task of increasing LRDs and (hopefully) DA for my client.

---

The process of creating a link-worthy story

Here are the steps my team and I went through for this particular client.

Note: For an extensive look at creating creative content, please see the following articles:

• How to Make Award-Winning Creative Content - Part 1
• How to Make Award-Winning Creative Content - Part 2

Ideation

The first step in the creative process is ideation, because without great ideas you can’t a have a great piece of content. It’s important to give yourself enough time for ideation. Don’t rush it, and be sure to include various team members with different backgrounds to get as many ideas as possible. Note: stock up on coffee/Red Bull and snacks for this.

Validation

Typically after an ideation session you'll have many potential ideas. It’s important to go through and validate them. When I say "validate," I mean making sure others haven’t already done something similar, or that creating the piece is actually possible (you have access to the right data, etc.)

Note: For more information on researching and validating your creative ideas, read this post titled “Researching Creative Ideas: 10 Dos and Don'ts.”

Pitching

At this point you'll have a handful of ideas that are not only on-brand and interesting, but have great potential in being picked up by various sources. Put together a nice deck and pitch your ideas to the client. The goal is to get your client to pick one (or a few, depending on the budget).

Note: Here’s an awesome write-up on a framework for pitching creative ideas to your clients.

Gathering the data

Once your client signs off on a piece, it’s time to dive into the data! Depending on the piece you're creating, this might look like scraping websites and doing a ton of research to get the right data you need. Take your time on this, as you want to make sure your data is accurate and relevant.

Design

During this part of the process, it’s a great idea to start mocking up some potential designs. If your piece is smaller, this might be a quick and simple task. If you have a data visualization, this will be longer. Typically, it’s a good idea to create 2–3 mockups and give your client some options.

Development

Once your client signs off on a particular design, it’s time to dive into development.

Copy

The actual copy for the piece doesn’t have to happen after the development, but it’s usually a good idea to allow the copywriter to see how much space they have to work with. What you don’t want is for your copywriter to write 500 words when the designer has made space for 100. Communication is key in this process.

Testing

Once the piece is built, it’s important to test it out on various browsers and devices. Ask people to give it a run and try to fix as many errors/bugs as possible.

Promotion

Depending on your timeline, you might want to start promotion sooner than this. The important thing to note is to consider pre-pitching and reaching out to contacts to gauge their interest in the piece as soon as possible. Keep your contacts updated and be sure to give them everything they need for their stories.

Note: For further reference on pitching journalists, please see this post titled, “Beyond the Media List: Pro-Active Prospecting for Pitching Creative Content.”

Launch

It’s time to launch!

Push

On the day the piece launches, be sure that you are reminding journalists, reaching out to contacts, sharing the piece on social media, and making your social campaigns live.

Celebrate

There are a lot of steps to building a creative piece, so don’t underestimate the work that goes into it! After you launch the piece be sure to have a beer, give yourself a pat on the back, or do whatever it is you need to do to celebrate.

---

Post-ideation: What we came up with

After the process outlined above, our team came up with 50 States of Bacon.

The idea was simple: Everyone likes bacon, but who likes it the most? Ginny’s caters to a lot of people who love deep frying, so this was on-brand. We decided to use Instagram’s (now difficult to access) API to extract 33,742 photos that were tagged with #bacon and located within the USA. To normalize for population distribution and Instagram usage, we also collected 64,640 photos with the tags #food, #breakfast, #lunch, and #dinner.

To make this data more visual, we made it interactive and included some fun facts for each state.

---

What happened after we launched the piece?

So, what happened after we launched the piece? Let’s dive in.

Here are some of the larger websites 50 States of Bacon got picked up on.

Website	Domain Authority	Other
US News	94	Tweeted from account (115K+)
Mashable	96	Tweeted from account (6.95M+)
AOL Lifestyle	98	Referred 1,200+ visitors
Eater	85	N/A
Daily Dot	85	Tweeted from account (274K+)

Here is what the LRDs and DA looked like before we launched the piece, and then after 4 months of it being live:

	Before Launch	4 Months Later
Linking Root Domains	450	600
Domain Authority	29	36

Let’s break this down by metric. Here's a graph of the LRDs over time (we launched the piece at about the start of the uplift).

The domain authority didn’t budge until about 4 months after we launched the piece. We weren’t actively pursuing any other link-based campaigns during this time, so it’s safe to say the creative piece had a lot to do with this boost in DA.

Note: Since DA is refreshed with new pools of data, this observation wouldn’t have been as valid if the DA only moved one or two positions. But, since it moved 7 positions so close to the launch of this piece, I feel like it’s safe to assume the piece contributed greatly.

Does this mean if you do a similar piece that your DA will also increase? No. Does it give us a good example on what can happen? Absolutely.

---

A note on LRDs, DA, and setting expectations

Setting expectations with clients is hard. That's even more true when you both know that links may be even more important than user engagement with your campaign. To make sure expectations are reasonable, you may want to encourage them to see this campaign as one of many over a long period of time. Then there's less pressure on any individual piece.

So, it’s important to set expectations upfront. I would never tell a client that we can guarantee a certain number of links, or that we guarantee an increase in domain authority.

Instead, we can guarantee a piece of content that is well-built, well-researched, and interesting to their target audience. You can go one step further and guarantee reaching out to X amount of contacts, and you can estimate how many of those contacts will respond with a "yes" or "no."

In fact, you should set goals. How much traffic would you like the piece to bring? What about social shares? What seems like a reasonable amount of LRD’s you could gain from a piece like this? Benchmark where you currently are, and make some reasonable goals.

The point I’m trying to make is that you shouldn’t promise your client a certain amount of links because, frankly, you'd be lying to them. Be upfront about what this looks like and show examples of work you’ve done before, but make sure to set their expectations correctly up front to avoid any conflicts down the road.

---

Conclusion

There's a lot to be learned from the results of creative campaigns. The goal of this article is to share one piece that I’ve worked on with a client while highlighting some things that I learned/observed along the way. If you'd like to see more campaigns we’ve worked on at Distilled, take a look at our creative roundup for last year.

To wrap things up, here are the key takeaways:

• Creative pieces take a lot of thought, work, and time. Don’t underestimate the task at hand.
• Don’t frame the project as only focused on gaining links. Instead, aim for creating a compelling piece of content that is on-brand and has the potential to gain traction.
• Oftentimes it’s best not to put all your eggs in one basket. Plan multiple pieces throughout the year.
• If your research is right and you pitch the piece to the correct people, this is a strategy that can gain your domain some very strong LRDs. In this particular case, 110 linking root domains (and counting).
• …But those links won’t come easy. You need to pre-pitch, remind, and re-pitch your contacts. There are many great pieces of content being published daily; you need to be proactive about ensuring your spots online.
• There are other benefits to doing pieces like this aside from links. Social shares, brand awareness, and referral traffic are some other metrics to look at.
• It is possible to increase your DA by doing a piece like this, but it takes time. Be patient, and continue doing great work in the meantime.

---

Other thoughts

• There are some arguments to be made that a piece of content like this only has spikes and doesn’t do any good for a brand. I don’t believe this to be true. The way I see it, if a piece is too evergreen, it might not gain as many strong links. At the same time, if a piece is completely left-field and doesn’t fit with the brand, the links might not be as impactful. I think there's a fine line here; it should be up to your best judgment on the pieces you should create.

• This piece could potentially be updated every year to gain more links or traction (although it would be a lot more difficult with Instagram drastically limiting their API).

• It’s possible that this piece didn’t have a direct impact on DA, but because there were no other link acquisition strategies during the 4 months, we can safely assume the two are correlated.

• There's an argument to be made that jumping from the 20s to the 30s is much easier than from 40s to 50s when you’re speaking of DA. We know that it gets more difficult to increase DA as it gets higher, so do keep that in mind.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/4518272

'Horrendous' air gun shooting in garden left poor Walton cat needing eye removed

WARNING: GRAPHIC IMAGE: Lucy, three, was hit by a pellet gun at her home in Bowes Road on Friday September 9

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/horrendous-air-gun-shooting-garden-11945823

A3 Guildford crash: 'Multi-vehicle collision' near Guildford Cathedral causes major rush-hour delays

One land of the northbound A3 past Guildford Cathedral was closed at around 7.00am on Wednesday morning following a crash

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/a3-guildford-crash-multi-vehicle-11948241

Explore how much people of same age earn in other areas with nifty gadget

This interactive widget reveals salaries people at a similar stage in life are earning in other locations

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/explore-how-much-people-same-11947634

Mother in court battle for taking child out of school for extended Christmas holiday

The mother, who cannot be named for legal reasons, said the absence was under "very different circumstances" and she had not disputed previous unauthorised trips

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/mother-court-battle-taking-child-11939478

Heartbreaking death of Sandhurst woman in flat fire after 'she lit 17 candles for imaginary boyfriend'

The family of Jane Ellis, who believed she was dating a man called 'Ian', have berated mental health workers for leaving her alone

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/sandhurst-woman-lit-17-candles-11947486

Save The Last Dance For Me review: Transport back to sixties in vibrant rock n' roll production

Reporter Connie Rusk headed to Woking's New Victoria Theatre to enjoy a night of sixties music and laughter

from getsurrey - News http://www.getsurrey.co.uk/whats-on/arts-culture-news/save-last-dance-review-transport-11941339

M3 Bagshot lorry crash in roadworks area sees two lanes closed

Lanes two and three of three have been obstructed, with reports that tailbacks are now beyond junction three for Lightwater

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m3-bagshot-lorry-crash-roadworks-11947729

Langley Records closes as Royal Mail takes possession of site after 18-month battle

A statement from the West Molesey vinyl shop thanked everyone for their support, describing the takeover as a "sad day"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/langley-records-closes-royal-mail-11946465

eBay's weird and wonderful insight into south east sellers

Sellers from around our area are contributing to the array of oddities up for sale on eBay

from getsurrey - News http://www.getsurrey.co.uk/lifestyle/ebays-weird-wonderful-insight-surrey-11930150

London Underground cat posters auctioned on eBay

All the money raised will be split between charities Battersea Dogs & Cats Home and Cats Protection

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/london-underground-cat-posters-auctioned-11944062

More than 400 animals at under-threat Tatsfield rescue centre could be put down

Beaver Water World must leave its current site by December 15 after being handed an eviction notice

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/more-400-animals-under-threat-11947095

Horley attack leaves teenager with stab wounds to head and arms

A woman found the victim in a road and ran to a nearby pub to call 999

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/manhunt-launched-after-teenager-stabbed-11943109

CCTV appeal after elderly woman's bank cards stolen in 'upsetting' home burglary

Victim now "scared in her own Mytchett home" after a burglar stole the cards and they were used later the same day in Ash Vale

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/cctv-appeal-after-elderly-womans-11946862

New £5 note: Top tips for spotting a counterfeit version

The Bank of England has explained a number of easy tests you can perform to check if any polymer notes you own are real or counterfeit

from getsurrey - News http://www.getsurrey.co.uk/news/uk-world-news/new-5-note-top-tips-11945123

A23 Hooley fire: 'Big explosion' knocked down firefighter when car transporter ignited

Witnesses also reported seeing "smoke billowing into the sky" as fire crews battled the blaze on the northbound road

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/a23-hooley-fire-firefighter-knocked-11945946

Woking FC home crowd 'suck ball in' says Zak Ansah

Cards' striker reckons team have the ability to keep the excellent home run going after three successive wins

from getsurrey - News http://www.getsurrey.co.uk/sport/football/football-news/woking-fc-home-crowd-suck-11946222

'Reckless' lorry driver filmed making 'dangerous' u-turn across busy Guildford dual carriageway

"(He had) no regard for safety," said witness Darren Coppe, who claimed the driver first began reversing huge vehicle down the carriageway

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/reckless-lorry-driver-filmed-making-11945467

M25 Staines crash: Driver broke nose in four car pile-up

"Major tailbacks" were caused from the Staines area back to junction 16 following the collision on Saturday morning

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m25-staines-crash-driver-breaks-11943638

Run the Ring organiser 'overwhelmed' as £8,000 raised for Teenage Cancer Trust

"So many people got together for a very good cause and thank you so much," said John Emberton

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/run-ring-organiser-says-overwhelmed-11939693

Côte in Cobham targeted as gang smash through front door to take safe and alcohol

A gang wearing "distinctive clothing" smashed through the front door of the Cobham Côte in an early hours burglary

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/cte-brasserie-targeted-gang-smashes-11943223

Yoast SEO 3.6

At Yoast, we love to make our work available for everyone. We try to develop products that follow accessibility guidelines to take away any technical hurdles people may stumble on. But we can always take an extra step to help the user navigate the front-end. That’s why we’ve added a wizard to Yoast SEO 3.6, one that guides the user through the initial set-up.

Following hot on the heels of the 3.5 release, which focused on fixing bugs, we now release Yoast SEO 3.6. In this release, we’ve worked hard on getting a better experience when opening Yoast SEO for the first time. It can be rather overwhelming and the amount of setting up you have to do is pretty serious.

Making choices

Settings are a necessity. You have to make the right choices to get the most out of Yoast SEO. To help people navigate this, we’ve added a ten-step process that lets users gradually fill in the details of their site. Among other things, you can specify the environment in which your site is running, the type of site, social profiles, post visibility and Knowledge Graph metadata. You can also set up Google Search Console and choose the title settings.

In the end, the user has a working install of Yoast SEO with the most important settings filled in. After running the wizard, the settings will be hidden. You don’t need these anymore, so they don’t have to be in the sidebar menu. You can turn these back on, of course. If you’d like to rerun the wizard you can launch it from the general tab on the settings page. We hope this feature makes it a little less overwhelming to open Yoast SEO for the first time.

Toggle features

The Yoast SEO dashboard has a new Features tab. Here you can enable/disable certain features. If you want, you can turn the advanced settings page on or off. Should you turn these off, they’ll disappear from the nav bar on the left-hand side as well. We’ve even made it possible to enable or disable the admin bar in Yoast SEO.

We’ve had multiple questions about the admin menu bar. Some people want to turn it off. That’s ok, and we’ve added that possibility, but you’ll lose a lot of handy checks. You’ll have no easy way to validate your HTML or CSS, or the mobile friendliness and speed of your site. But that’s all up to you of course. You can always turn the admin bar back on if you need it.

Full changelog

As always, we’ve posted the full changelog on WordPress.org. Happy updating!

from Yoast • The Art & Science of Website Optimization https://yoast.com/yoast-seo-3-6/

Gordon's School police search linked to Ascot car theft

"Officers searched an extensive area, including the grounds of Gordon’s School following further sightings" of a suspect, "but he was not located"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/gordons-school-police-search-linked-11941191

Boileroom in Guildford celebrates 10 years of live music and entertainment in town

The music venue which has hosted acts such as Ed Sheeran and Foals has thanked the community for making the milestone special

from getsurrey - News http://www.getsurrey.co.uk/whats-on/music-nightlife-news/boileroom-guildford-celebrates-10-years-11941640

'Aggressive' Woking man given two-year town centre ban for excessive drinking

The homeless man will not be allowed to enter the town centre for two years

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/aggressive-woking-man-given-two-11940557

3 Surprising Lessons From Building 26,000 Links

Posted by KelseyLibert

The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement was shared.

While we regularly look back on our data to evaluate performance per campaign and client, until now we’d never analyzed all of these data in aggregate. After combing through 31,000 media mentions and 26,000 links, here’s what we found.

Most high-authority links don’t receive a lot of social shares.

Most marketers assume that if they build links on high-authority sites, the shares will come. In a Whiteboard Friday from last year, Rand talks about this trend. BuzzSumo and Moz analyzed 1 million articles and found that over 75 percent received no social shares at all. When they looked at all links – not just articles – this number rose to around 90 percent.

We (wrongfully) assumed this wouldn’t be the case with high-quality links we’ve earned. It turns out, even the majority of our links on sites with a high Domain Authority (DA) didn’t get any social shares:

• 52 percent of links with a DA over 89 received zero shares.
• 50 percent of links with a DA over 79 received zero shares.
• 54 percent of links with a DA over 59 received zero shares.

On average, our campaigns get 110 placements and 11,000 social shares, yet a single link accounts for about 63 percent of total shares. This means that if you exclude the top-performing link from every campaign, our average project would only get 4,100 social shares.

Since most links don’t yield social shares, marketers with goals of both link building and social engagement should consider a strategy for gaining social traction in addition to a strategy for building a diverse link portfolio.

The social strategy can be as simple as targeting a few key websites that routinely yield high social shares. It’s also helpful to look at target sites’ social media accounts. When they post their own articles, what kind of engagement do they get?

Of all the sites that covered our campaigns, the following five sites had the highest average social shares for our content. We know we could depend on these sites in the future for high social engagement.

Exceptions to the rule

Some content can definitely accomplish both high engagement and social shares. The BuzzSumo and Moz study found that the best types of content for attracting links and social shares are research-backed content or opinion pieces. Long-form content (more than 1,000 words) also tends to attract more links and shares than shorter content. At Fractl, we’ve found the same factors – an emotional hook, a ranking or comparison, and a pop culture reference – tend to encourage both social sharing and linking.

Few sites will always link to you the same way.

To ensure you’re building a natural link portfolio, it’s important to keep track of how sites link to your content. You’ll learn if you’re earning a mix of dofollow links, nofollow links, cocitation links, and brand mentions for each campaign. We pay close attention to which types of links our campaigns earn. Looking back at these data, we noticed that publishers don’t consistently link the same way.

The chart below shows a sample of how 15 high-authority news sites have linked to our campaigns. As you can see, few sites have given dofollow links 100 percent of the time. Based on this, we can assume that a lot of top sites don’t have a set editorial standard for link types (although plenty of sites will only give nofollow links).

While getting a site to cover your content is something to be celebrated, not every placement will result in a dofollow link. And just because you get a dofollow link from a site once doesn’t mean you should always expect that type of link from that publisher.

Creating a lot of visual assets is a waste of time in certain verticals.

There’s an ongoing debate within Fractl’s walls over whether or not creating a lot of visual assets positively impacts a campaign’s reach enough to justify the additional production time. To settle this debate, we looked at our 1,300 top placements to better understand how publishers covered our campaigns’ visual assets (including both static image and video). This sample was limited to articles on websites with a DA of 70 or higher that covered our work at least four times.

We found that publishers in different verticals had divergent tendencies regarding visual asset coverage. The most image-heavy vertical was entertainment, and the least was education.

Some of the variation in asset counts is based on how many assets were included in the campaign. Although this does skew our data, we do receive useful information from this analysis. The fact that top entertainment publishers used an average of nine assets when they cover our campaigns indicates a high tolerance for visual content from outside sources. Verticals with lower asset averages may be wary of external content or simply prefer to use a few key visuals to flesh out an article.

Keeping these publisher vertical preferences in mind when developing content can help your team better allocate resources. Rather than spending a lot of effort designing a large set of visual assets for a campaign you want to be placed on a finance site, your time may be better spent creating one or two awesome visualizations. Similarly, it’s worthwhile to invest in creating a variety of visual assets if you’re pitching entertainment and health sites.

Analyzing our entire link portfolio taught us a few new things that challenged our previous assumptions:

• High DA sites don’t necessarily attract a lot of social engagement. Just because a site that linked to you has a huge audience doesn’t mean that audience will share your content.
• Most sites don’t consistently use the same types of links. Got a dofollow link from a site one time? Don’t expect it to be the norm.
• Certain publisher verticals are more likely to feature a lot of visual assets. Depending on which verticals you’re targeting, you might be wasting time on designing lots of visuals.

While I hope you’ve learned something from Fractl’s internal study, I want you to see the broader lesson: the value of measuring and analyzing your own content campaign data as a means to improve your process. If you’ve done a similar analysis of links earned from content marketing, I’d love to hear from you in the comments.

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Eight of Surrey's most famous animals featuring a cat, dog, seal, 'shark' and SKUNK

Surrey has some wonderful and very much-loved animals - here are a few of our recent favourites

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/eight-surreys-most-famous-animals-11940745

Affinity Water labelled worst performing water only provider after customer complaints soar

Figures revealed the number of customers complaining to the firm had increased over the past three years

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/affinity-water-labelled-worst-performing-11925110

Sharp increase in the number of crashes involving motorcyclists last year

In Surrey 597 motorcyclists were involved in road accidents in 2015, an increase of 4.9% compared to the previous year

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/sharp-increase-number-crashes-involving-11942620

Watch M25 driver reverse down hard shoulder after taking wrong turn down motorway

Surrey Road Cops tweeted "wonders never cease" after they saw a motorist reversing down the hard shoulder on the M25 on Saturday (September 24)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/watch-m25-driver-reverse-down-11939730

Iron Maiden announce London O2 Arena gig - how to get presale and general sale tickets

The Book of Souls World Tour will arrive at London's O2 Arena in 2017

from getsurrey - News http://www.getsurrey.co.uk/whats-on/music-nightlife-news/iron-maiden-announce-london-o2-11938640

FIFA 17: The Journey, Ultimate Team, and everything you need to know about game's imminent release

New physics and The Journey could rejuvenate what was an increasingly stale franchise

from getsurrey - News http://www.getsurrey.co.uk/lifestyle/fun-stuff/fifa-17-journey-ultimate-team-11941397

BHS.com website set to launch one month after store closures

The firm, which went into administration in April, will launch a new website selling lighting and home furnishings

from getsurrey - News http://www.getsurrey.co.uk/news/business/bhscom-website-set-launch-one-11941022

Enterprising ice cream van man whips up storm during M25 traffic jam

Ice cream seller Kane Crescente served a massive queue of motorists caught up in the congestion

from getsurrey - News http://www.getsurrey.co.uk/news/local-news/enterprising-ice-cream-van-man-11939967

Woman arrested on arson charge after fire ripped through Laleham family home

The blaze which completely destroyed a bedroom happened at a property in Shaftesbury Crescent on Monday

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/laleham-house-fire-woman-arrested-11941180

Woking Council to pay £2k towards funeral of tragic woman found dead after repeated flooding

Speaking about the payment, Catherine McColl-Sutherland's sister said "this won't bring her back or get justice"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/woking-council-pay-2k-towards-11940759

Watch as singing flash mob belts out ‘You’ll Never Walk Alone’ in Guildford

A choir appeared as if out of nowhere at Tunsgate Arch on Saturday to entertain shoppers in Guildford

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/watch-singing-flash-mob-belts-11940098

Monarch Airlines denies rumours of financial trouble amid fears from passengers

The budget airline responded to Twitter users who were concerned the company was about to go bust

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/monarch-airlines-denies-rumours-financial-11939773

Tragic death of baby boy in Woking 'horrific for everyone involved'

Police said there were "no words to describe dealing with an infant death" after the newborn died last Friday morning

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/tragic-death-baby-boy-woking-11941076

A3 crash: Pensioner left with head injury after vehicle overturned following HGV collision

A man, 74, was trapped in this smashed car after the crash on Sunday (September 25) which caused congestion

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/a3-crash-between-hurtmore-eashing-11939969

Woking FC live on BT Sport against North Ferriby

"We will look to showcase our club," said football director Geoff Chapple

from getsurrey - News http://www.getsurrey.co.uk/sport/football/football-news/woking-fc-live-bt-sport-11939413

Jeremy Hunt immortalised in NHS tribute song by ex Chumbawamba member's choir

The North Yorkshire-based choir has found every word possible to rhyme with Hunt apart from the obvious

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/jeremy-hunt-immortalised-nhs-tribute-11939112

Documenting JavaScript in WordPress

Watch moment collision involving car and motorcyclist is caught on camera

Katie Levett-Allen, whose son filmed the incident, said she had to mediate between the rider and the driver who were both "shaken and angry"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/watch-moment-collision-involving-car-11938060

Priory Group pays compensation to wife and daughter of Tube death patient

Mr Justice Dove said he hoped the settlement would act as some "closure" for Lucy Carter, whose husband took his own life by jumping in front of a train in November 2012

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/meaningful-compensation-paid-widow-young-11937458

Roadworks planned for major routes in the south this week

Everything you need to know about new and ongoing planned road improvements on the M3, M25 and M23

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/roadworks-planned-major-routes-south-11560122

Matt LeBlanc 'signs £2m Top Gear deal' after Bake Off end

"He's great with the fans and gives the show stability," said a BBC insider

from getsurrey - News http://www.getsurrey.co.uk/news/uk-world-news/matt-leblanc-signs-2million-top-11938524

Anthony Horowitz: Writing a standalone novel left author 'exposed'

The writer will release his latest book four days before his appearance at the Electric Theatre for this year's Guildford Book Festival

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/anthony-horowitz-writing-standalone-novel-11905440

Wey and Arun Canal Trust's plans for waterway's 200th anniversary celebrations

Several events will be put on over the first weekend in October including horse-drawn boat trips, traditional games and small boat rallies

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/wey-arun-canal-trusts-plans-11925064

Guildford parking permits renewal delay as council introduces new online system

Motorists have been advised to display expired permits until they receive their renewed badge

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/parking-permit-delay-caused-after-11924758

New Walton sports hub plans addressing objections 'imminent'

A revised planning application for the Walton sports hub will soon be submitted, aimed at tackling the concerns for the scheme and previous objections

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/new-walton-sports-hub-plans-11936286

Half term events in Surrey and Hampshire for October 2016

A round up of events and activities around Surrey and north-east Hampshire during the half term break, October 24-28

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/october-half-term-events-surrey-11896875

Museums At Night 2016 - everything you need to know about exploring by candlelight this Halloween

A guide to museums in and around Surrey and Hampshire that will open after dark as part of Museums At Night 2016

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/museums-night-2016-everything-you-11855962

A281 in Bramley could see traffic lights replace roundabout

The proposals come as part of mitigation to improve traffic if Dunsfold Aerodrome gets permission to build 1,800 homes at its site

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/a281-bramley-could-see-traffic-11929026

Spelthorne fire station plans delayed again as council seeks to secure access route

Work on the £3.7 million facility is yet to get under way, despite the county council's cabinet committee signing off the plans two years ago

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/spelthorne-fire-station-plans-delayed-11936389

A3 northbound crash: Overturned car after collision between Eashing and Hurtmore

The collision happened around 6pm on Sunday September 25

from getsurrey - News http://www.getsurrey.co.uk/news/a3-northbound-crash-overturned-car-11936838

A3 northbound crash: Emergency services between Eashing and Hurtmore

According to High Ways England normal traffic conditions are expected to return between 6.45pm and 7pm, with delays of 30 minutes against expected traffic

from getsurrey - News http://www.getsurrey.co.uk/news/a3-northbound-crash-emergency-services-11936769

Burpham, Godalming, and Abinger: How many people do you know who just can’t get those Surrey place names right?

Several towns and villages in the county can prove tricky for the untrained tongue - do you get twisted up over the Dittons?

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/burpham-godalming-abinger-how-many-11929993

Guildford Gin Festival 2016: Best pictures as hundreds enjoy gin masterclass at second annual festival

However you like your gin, the second Guildford Gin Festival was the place to be this week - see our pics from the sold-out event

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-gin-festival-2016-best-11936158

Southern Rail strike: 'Southern Justice' protest to be held at Victoria station

The Association of British Commuters is crowdfunding cash to bolster calls for a judicial review of the Southern Rail franchise

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/southern-rail-strike-southern-justice-11936197

Cycling charity hits out at driver who furiously confronted riders not using cycle lane

The London Cycling Campaign has weighed in on the row over a cycle lane in Richmond Park after a driver filmed cyclists using the road instead

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/cycling-charity-hits-out-driver-11935775

Walton Regent pub saved and new owner promises investment 'within the next six months'

The Regent was among 44 Wetherspoon pubs put up for sale back in May - and new owner Stonegate has big plans

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/walton-regent-pub-saved-new-11935700

Missing Horley teenager Shanon Dale found 'safe and well'

Shanon, 18, left her home at around 3pm on Thursday but police confirmed on Sunday afternoon she had been located

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/missing-horley-teenager-shanon-dale-11935592

Run the Ring: YOUR pictures as hundreds of VWs take to M25 to raise money for Teenage Cancer Trust

A huge convoy of classic VW vehicles made their way around the M25 on Sunday (September 25) - including the Mystery Machine

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/run-ring-your-pictures-hundreds-11935374

Southern Rail Edenbridge break down sees services suspended between Oxted and Uckfield

A train stuck at Edenbridge Town at lunchtime on Sunday has caused major disruption for Southern services between Oxted and Uckfield

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/southern-rail-edenbridge-break-down-11935386

Damon Hill reflects on 20th anniversary of F1 triumph in memoir ahead of Guildford Book Festival

One of sport's golden boys, F1 world champion and twice Sports Personality of the Year Hill told Get Surrey about his autobiography

from getsurrey - News http://www.getsurrey.co.uk/whats-on/whats-on-news/damon-hill-reflects-20th-anniversary-11929325

Surrey's five 'secret' unmarked speed camera locations revealed - and why they're there

Surrey has five combined red light and speed cameras at a handful of busy locations which you might not know about

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surreys-five-secret-unmarked-speed-11935111

Teenager suffers head and arm injuries after serious assault near Horley cemetery

An 18-year-old man was attacked on Saturday afternoon

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/teenager-suffers-head-arm-injuries-11934838

'Kind, wonderful' father-of-two took his own life just hours after telling police he was 'broken'

Rafal Domarczuk, 40, was found hanged at Banstead Woods and an inquest heard of his work and mental health stresses

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/kind-wonderful-father-two-took-11934743

Cyclist and teenager suffer serious injuries after 'argument' involving as many as 15 people spills into street in Weybridge

Surrey Police said the 'appalling' incident in Hanger Hill on Friday night involved around 15 people at its height

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/cyclist-teenager-suffer-serious-injuries-11934651

Granddaughter of couple killed by lorry takes on charity haircut in aid of Roadpeace

George and Vera Maskell died when they were struck by a lorry at Sunbury Cross in July 2014 and granddaughter Gemma Kyrionymou said the tragedy had "been hard on us as a family"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/grandaughter-couple-killed-lorry-raising-11931425

Appeal launched to trace missing Horley teenager Shanon Dale

Shanon, 18, left home at around 3pm on Thursday and has not been in touch with her family since

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/appeal-launched-trace-missing-horley-11934639

A3 Esher crash: Motorists suffer only minor injuries after car smashes into broken down vehicle

According to Surrey Police, the three occupants of the Skoda were sitting in their broken down vehicle on the hard shoulder when the collision happened

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/a3-esher-crash-motorists-suffer-11934322

This incredible dream home in Richmond has a unique feature kids and overgrown adults will LOVE

Anyone got a spare £3.8m? This house is just about every architect's dream - and it's even got a glass bridge connecting the rooms

from getsurrey - News http://www.getsurrey.co.uk/news/property-news/incredible-dream-home-richmond-unique-11922804

Motorcyclist in A29 Beare Green crash taken to hospital with "serious injuries"

Surrey Police would like to speak with anyone who either witnessed the incident or the events surrounding it to contact them with information

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/motorcyclist-a29-beare-green-crash-11934013

Waitrose store in Leatherhead due to open in November

The new store, which had originally estimated a summer opening date, will bring 60 jobs to the area

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/waitrose-store-leatherhead-due-open-11933713

Surrey street lights to remain lit overnight for now after delay to big switch-off

The county council was due to announce which streets would be affected this month but has now admitted the process has been delayed

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surrey-street-lights-remain-lit-11933292

Bye Bye Bubbleworks: Welsh family snapped towing boat from iconic Chessington ride home after auction

The family were pictured travelling on the motorway with their lot, comprising an actual boat from the ride, hippo head, elephant head, giant duck and the hook-a-duck stall

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/bye-bye-bubbleworks-welsh-family-11931222

Cranleigh Food and Music Festival sees hundreds grab a bite at second annual bash

Cranleigh High Street was packed with foodies and music lovers on Saturday - and organisers believe it is already more successful than last year

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/cranleigh-food-music-festival-sees-11932585

M25 overnight closure between J10 A3 and J11 Chertsey for highway maintenance

Drivers are warned a section of the clockwise M25 will be closed from 9pm on Saturday September 24 to 8am Sunday September 25

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m25-overnight-closure-between-j10-11932286

M3 car fire: Vauxhall Zafira bursts into flames near Farnborough junction

The fire happened at around 1.25pm on Saturday afternoon and quickly engulfed the engine compartment of the car

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m3-car-fire-vauxhall-zafira-11932514

Run the Ring: Hundreds of VWs set to 'cruise' the M25 in Surrey to raise money for Teenage Cancer Trust

The fundraising roadtrip will start from four M25 service stations on Sunday, and is open to all VW owners from vans and campers to Beetles

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/run-ring-hundreds-vws-set-11932087

Guildford IT consultant hanged himself as 'cry for help', coroner concludes

Adrian Richards posted on his Facebook page eight hours prior to his death '1974 to 2015 RIP', the coroner's court heard

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-consultant-hanged-himself-cry-11911699

South West Trains delays after train breaks down at London Road railway station in Guildford

Lines were blocked between Guildford and Effingham on Saturday morning after a train broke down at London Road railway station

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/south-west-trains-delays-after-11931971

Guildford Gin Festival 2016: What to expect at sold-out Guildford Cathedral bash (if you're going!)

Revellers enjoyed a huge variety of gins and cocktails on nights one and two and Get Surrey was there to give you a taste if you're heading down on Saturday

from getsurrey - News http://www.getsurrey.co.uk/whats-on/food-drink-news/guildford-gin-festival-2016-what-11931745

Motorists warned M25 / M23 delays due to 'abnormal load' carryign wind farm parts

The convoy, transporting wind farm parts, will be escorted by police on several days as they journey to Shepham Wind Farm in Sussex

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/significant-m23-m25-delays-expected-11851880

Aldi apprenticeships: Three-year supermarket job scheme opportunity

The three-year apprenticeships offer the opportunity to join the supermarket chain on a permanent basis once the programme is successfully completed

from getsurrey - News http://www.getsurrey.co.uk/news/business/jobs-surrey-apprenticeship-opportunity-fatest-11929291

A31 Hog's Back pedestrian 'dressed all in black' sparks police warning to motorists using busy dual carriageway

The man, who was dressed entirely in black during the early hours of darkness on Saturday, was walking in lane one near Puttenham

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/a31-hogs-back-pedestrian-dressed-11931663

Stigma around STIs 'creating barriers to safe sex and getting tested', says sexual health charity

Detection rates for sexually transmitted infections in Surrey are all below the national average

from getsurrey - News http://www.getsurrey.co.uk/news/health/stigma-around-stis-sex-creates-11931382

Corrie actor's 'serial shoplifter' daughter and granddaughter back behind bars after breaching Criminal Behaviour Order

Cobham shoplifters Karen Briggs and Emma Beach have been jailed for nine months and 15 months respectively after breaching their Criminal Behaviour Orders

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/corrie-actors-serial-shoplifter-daughter-11928263

'No help or support' diary entry written by pensioner who shot wife and killed himself over health problems

Graham Postlethwaite had a hearing impairment while his wife Maureen suffered from rheumatoid arthritis and short-term memory problems       

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/inquest-hears-pensioners-thoughts-heartbreaking-11930420

Drugs gang jailed over kidnap and torture of teenager who was burned with lighter and stabbed with needle

Five men have been sent to prison after 17-year-old Abdulrahman Hassan was bundled into a car and subjected to "torture and humiliation" at a flat

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/drugs-gang-receive-total-37-11930443

Heathrow T2 car park in 'total carnage' as motorists trapped

The airport said "there were a number of delayed arrivals and there are overnight works in the tunnel causing congestion"

from getsurrey - News http://www.getsurrey.co.uk/news/local-news/heathrow-t2-car-park-total-11931088

Jeremy Hunt 'delighted at railway investment' as he unveils Godalming station upgrades

The South West Surrey MP was joined by Network Rail staff and disabled access campaigners as the £4m improvement works were officially opened on Friday

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/jeremy-hunt-delighted-railway-investment-11929511

Gordon's School police incident sees 'suspect' chased through grounds by officers

Parents were informed by the school of police activity in the grounds after officers "followed a suspect"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/gordons-school-police-incident-sees-11930727

Cannabis club 'protestival' being staged at Stoke Park again

Surrey Cannabis Club is encouraging people to attend an event to discuss negative and positive aspects of the Class B drug, while police have said in previous years that they would "deal robustly and appropriately with anyone caught breaking the law"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/cannabis-club-protestival-being-staged-11930117

Penguin 4.0: Was It Worth The Wait?

Posted by Dr-Pete

For almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time.

September has been a very volatile month for the SERPs (more on that later in the post), but here’s what we’re seeing in MozCast for the past two weeks, including last night:

In a normal month, a temperature of 82°F would be slightly interesting, but it's hardly what many people were expecting, and September 2016 has been anything but a normal month. It takes time to refresh the entire index, though, so it's likely Penguin volatility will continue for a few days. I'll update this graph over the next few days if anything more interesting happens.

What happened in September?

September has been the most volatile month for SERPs since I started tracking temperatures in April of 2012 (just a couple of weeks before Penguin 1.0). To the best of my knowledge at this time, the volatility during the rest of September was not due to the Penguin 4.0 roll-out.

There are no official statements (currently) about other updates, but we’re aware of two things. First, many local SEOs saw major shifts around September 1st, when MozCast tracked a high of 108°F. This has been dubbed the Possum Update, and reports are that local pack URLs also moved substantially (MozCast does not track this data). We did see an overall drop in local pack presence in our data set on that day (about 7.3% day-over-day).

Second, between September 13th and 14th there was a massive drop in SERPs with image (vertical) results on page 1 in our data set. This caused substantial volatility, as image results occupy an organic position and so those SERPs got an extra organic result on page 1. The temperature that day was 111°F. Here’s the two-week graph of SERPs with image results on page 1:

SERPs with images in our data set dropped 49% overnight and have not recovered. I've hand-checked dozens of these results and have verified the drop. In some cases, images moved to deeper pages. It's unclear if other vertical/universal results were affected.

Were you affected by Penguin 4.0?

I've often said that measuring algorithm flux is like tracking the unemployment rate. It's interesting to the economy at large if the rate is 5% or 6%, but ultimately you either have a job or you don't. If you were hit by an algorithm update, it's little comfort that the MozCast temperature was low on that day.

Hopefully, if you were impacted by Penguin in the past and have made changes, those changes have been rewarded (or soon will be). The good news is that, now that Penguin is real-time, we should haven't to wait another two years for a major refresh.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/4483499

W3 Total Cache high-risk XSS vulnerability

Just today, WP Media pointed us to a high-risk XSS vulnerability in W3 Total Cache (W3TC). This was a very popular WordPress plugin that has over 1 million active installs. Although it’s a very popular plugin, it hasn’t been updated in over six months. We stopped recommending it a while back for WP Rocket, a W3 Total Cache alternative that skyrocketed in use over the past few months.

We agree with Julio’s statement that when you need to explain to other people you haven’t abandoned your plugin, due to questions about that, the clock has already struck midnight.

XSS vulnerability

Let’s first explain what’s going on here:

XSS (short for Cross-Site Scripting) is a widespread vulnerability that affects many web applications. The danger behind XSS is that it allows an attacker to inject content into a website and modify how it is displayed, forcing a victim’s browser to execute the code provided by the attacker while loading the page.
Source: Sucuri

That’s definitely not what you want your website to do, right? In this case, we are talking about W3TC being vulnerable to a XSS flaw, high risk rated. This one should be fixed asap. With nobody maintaining the plugin, that is a huge issue for the millions of sites that use the plugin.

Instead of waiting for a fix, we recommend disabling the plugin and using a W3 Total Cache alternative like the ones listed below.

W3 Total Cache alternatives

Luckily, there are more plugins you can use to optimize your site speed. And most work pretty well out-of-the-box. We have listed three speed optimization plugins for you as alternatives for W3 Total Cache.

1. WP Rocket
   Our most-recommended speed optimization plugin. WP Rocket simply delivers speed improvement. It has a lot of options under the hood and works by simply clicking some checkboxes in their dashboard.
2. WP Super Cache
   Made by Automattic, so it works flawlessly with WordPress. It’s a simple speed optimization plugin that helps a lot of WordPress sites. We have to add a note: it hasn’t been updated in five months as well. But all in all, it’s a nice, free WP Rocket or W3 Total Cache alternative.
3. Comet Cache
   Formerly known as Zen Cache, formerly known as Quick Cache. If you change your name so often, you’re probably actively working on your plugin as well, right? Registration is needed.

Over to you

If you want your website to be safe RIGHT NOW and you are using W3 Total Cache, we recommend investing a few bucks in WP Rocket. It’ll be worth your while. If you don’t feel like investing that money in your website, feel free to switch to one of the other W3 Total Cache alternatives instead!

We’re using Sucuri’s Website Firewall at yoast.com, which eliminates the need for a separate speed plugin. But we have installed WP Rocket on some other sites with great results, so we’re happy to recommend them! Plus, we’re on the awesome and fast WP Engine hosting platform. Just in case you were wondering ;)

from Yoast • The Art & Science of Website Optimization https://yoast.com/w3-total-cache/