'Some of our artwork is missing' - Guildford has 'about 77' pieces on display - and thousands could be spent tracking them all down

Guildford Borough Council says some artworks have "disappeared" over the years, as £80,000 could be set aside to inspect the collection

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-public-artwork-disappeared-budget-13971427

Guildford railway station studies could lead to extra platform being built to increase capacity

Platform Zero could provide an additional bay/terminating platform at Guildford on the east side of the station

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-railway-station-studies-could-13970262

Guildford is Surrey's serious collision hotspot, according to new police figures

There were more crashes resulting in death or serious injury in Guildford than anywhere else in the county, between 2014 and 2016

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-surreys-serious-collision-hotspot-13963072

Woking progress: A guide to the major developments planned for the town centre

Take a look at our interactive map to see how the major projects planned for Woking town centre might look once they're done

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/woking-town-centre-development-plans-13957794

Jobs under threat for majority of staff at Tandridge District Council

Phase one affects 70 people and phase 2 will affect most of the remaining employees

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/jobs-under-threat-majority-staff-13964261

Dog owners are being given bones for their pets in exchange for a foodbank donation

Dorking Butchery in Dorking High Street came up with the idea to help those in need

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/dog-owners-being-given-bones-13978719

Guildford Hillspur Close police incident: Man arrested for robbery and taken to hospital

Residents reported seeing armed response officers and police dogs in attendance on Thursday morning

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-hillspur-close-police-incident-13978338

Horse Hill protests: Protesters keeping warm by handing round rum as they occupy oil drilling site

Activists have built a makeshift 'tree house' and are now 'living' on the site

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/horse-hill-protests-protesters-keeping-13978243

'It is worse than the surface of the moon': Resident dismay as pothole-filled Cranleigh road deteriorates

Residents have spoken out as the road remains in a treacherous condition but councils say they are not responsible

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/it-worse-surface-moon-resident-13974159

Wrong way drink-driver jailed for 10 months as photos show aftermath of horrific crash

"The consequences that night could have been a lot worse," Surrey Police said following the conviction

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/wrong-way-drink-driver-jailed-13976814

Waverley council spends more than £500k defending planning appeals that could benefit 'vulnerable and older residents', councillor says

Waverley Borough Council has spent £500,000 defending planning decisions and could lose powers over major development decisions, report warns

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/waverley-council-spends-more-500k-13972845

Quhey Saunders death: Two-week trial ends in acquittal after pair cleared of murdering 20-year-old traveller during fight at Cobham Services

Simon Baker and Mikey Coyle always denied murdering Quhey Saunders and claimed they acted in self-defence

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/quhey-saunders-death-two-week-13974480

Direct trains from Addlestone and Chertsey to central London 'could be thing of the past' as South Western Railway plans new timetable

The new timetable, which is set to come into operation on December 9 2018, might have an impact on train services into London

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/direct-trains-addlestone-chertsey-central-13960513

New bridge over railway in Ash needed before 1,750 new homes are built, council told

Network Rail says the current level crossing is a "significant safety risk"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/new-bridge-over-railway-ash-13971698

Guildford Hillspur Close police incident: 'Ongoing situation' after officers cordon off road following reports of concern for man's safety

Hillspur Close was shut by police on Thursday (November 30) with paramedics on standby at the scene

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-hillspur-close-police-incident-13976667

Esher community centre set to reopen in 2018 with £200,000 financial backing from Elmbridge Borough Council

The Lower Green Community Centre in Esher was temporarily closed in April 2017 due to a lack of trustees

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/esher-community-centre-set-reopen-13973899

This community is going to fantastic lengths to support 'William the Warrior' - the 10-year-old boy who's lived with cancer more than half his life

More than £70,000 has been raised by local people, with a target of £155,000 by the end of the year for much needed cancer treatment for William Le Fort

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/community-going-fantastic-lengths-support-13972718

Protesters 'reclaim' oil drilling site at Horse Hill near Horley by climbing trees and setting up camp

A group of campaigners have set up camp and climbed trees in a protest over drilling at the site

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/protesters-reclaim-oil-drilling-site-13975470

Interactive map shows ALL crimes recorded by Surrey Police in September as antisocial behaviour tops list

A total of 7,191 crimes were recorded by the force, including more than 1,480 violent or sexual offences

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/interactive-map-shows-crimes-recorded-13974067

What does the redirects manager in Yoast SEO do?

Merstham bedroom 'badly damaged' in house fire

It took firefighters about two hours to tackle the fire

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/merstham-bedroom-badly-damaged-house-13973918

Guildford pub bombings: 'Guildford Four' member wants to make representations for any fresh inquests

Paddy Armstrong and the family of Carole Richardson have welcomed the news that the Surrey coroner is to hold a hearing in the new year

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-pub-bombings-guildford-four-13974850

Sunbury girl, 4, runs mini-marathon to raise funds for Weybridge toddler with spinal cord injury

Two-year-old Emerson Grant requires surgery for a spinal cord injury that has caused him to be paralysed from the chest down

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/sunbury-girl-4-runs-mini-13927257

Will Guildford to Horsham railway line reopen? Transport secretary proposals pave way for old route revival

The route which was closed in the 1960s - and is now the Downs Link public footpath - could be brought back to life

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-horsham-railway-line-reopen-13970405

'You get to meet new people everyday': What it's really like to be a Big Issue salesman in Guildford

Daniel Vasile has been selling Big Issue magazines in High Street for around three years

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/you-meet-new-people-everyday-13970475

West Byfleet Parvis Road fire: Firefighters speak of difficulties tackling 'complex' blaze at garage which sent flames 15-feet into the air

A fire broke out at W Carey in Parvis Road at around 1pm on Wednesday (November 29)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/west-byfleet-parvis-road-fire-13974342

Weather forecast: Frost and even snow likely as burst of Arctic air sends mercury plunging sub zero in Surrey

There were even reports of flurries on the M25 and M23 in Surrey on Thursday morning (November 30) and near Gatwick Airport

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/weather-forecast-frost-even-snow-13974232

Award-winning artist creates new artwork in Runnymede to celebrate the 'global significance' of Magna Carta

The installation, which has been described as a "tranquil space", will open to the public next year

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/award-winning-artist-creates-new-13931617

Horley man to appear in court after 'challenging disorder' breaks out after Crystal Palace vs Brighton

Six men were arrested after the 0-0 draw at Brighton's Amex Stadium

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/horley-man-appear-court-after-13974112

'Your views will make a difference': Have your say on how Runnymede should be shaped for the future

A public consultation is being held until February 12 2018 - don't miss the chance to have your say

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/your-views-make-difference-your-13965627

Weybridge register office move a possibility, says Surrey County Council

The register office, set in a large manor house on Oatlands Drive, is a popular wedding venue for people in the area

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/weybridge-register-office-move-possibility-13974179

Investigation under way after horse put down following collapse at roadside in Godalming

The RSPCA said the animal had to be put down 'on vet's advice to prevent further suffering' after it collapsed near Guildford Crematorium

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/horse-collapse-dies-godalming-investigation-13973942

Guildford's poorer households could get 'more help' to pay council tax as four changes to support scheme considered

Guildford Borough Council has been asked to consider making four changes to the local council tax support scheme for 2018/19

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildfords-poorer-households-could-more-13930537

Spelthorne housing: Council admits it has 'a severe shortage of affordable homes' as more than 2,000 wait for social housing

Only 218 offers of social housing were made in Spelthorne between October 2016 and September 2017

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/spelthorne-housing-council-admits-a-13931259

Old Woking parents warned about danger from dog fouling in recreation ground

A resident complained about "unsupervised dogs being able to use the area as a toilet"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/old-woking-parents-warned-danger-13957612

Horley Lidl: Firefighters called by staff to flooding in the store

A firefighter who attended the scene said the water was "dripping down through the ceiling" into the supermarket

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/horley-lidl-firefighters-called-staff-13973940

Woking traveller incursion: Caravans leave site in Goldsworth Road after landowners seek court order

Images from the encampment show various items left behind after the convoy left

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/woking-traveller-incursion-caravans-leave-13974055

Man with goatee sought by police after Egham 'flashing' incident

The suspect is described as 5 ft 4in and stocky, with ginger hair - and a goatee beard

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/man-goatee-sought-police-after-13964243

Deepcut deaths: Family of Private Geoff Gray win High Court battle for fresh inquest into young soldier's death

Pte Gray was one of four soldiers found with fatal gunshot wounds at the Princess Royal Barracks between 1995 and 2002

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/deepcut-deaths-family-private-geoff-13964967

M25-A3 Wisley Interchange plans: What were the other 20 options to revamp junction discussed by Highways England?

Residents were shown two options at consultation events for improvements to the road, plus a rejected option - but 21 options were considered in total

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m25-a3-wisley-interchange-plans-13971015

Pensioner cruelly conned out of £9,000 by bogus police officers

The 87-year-old woman handed over the money to a courier after being told police were investigating a fraud involving staff at her bank

from getsurrey - News http://www.getsurrey.co.uk/news/hampshire-news/pensioner-cruelly-conned-out-9000-13972637

Urgent appeal launched to trace missing Epsom pensioner Kenneth Howlett who has dementia

Mr Howlett, 86, who suffered with dementia, is believed to have been trying to get to the Croydon or Malden areas, police have said

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/urgent-appeal-launched-trace-missing-13973862

Guildford may soon be twinned with French city famous for its treaties and stunning chateau

Representatives from Guildford and Versailles are looking to reach a twinning agreement

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-soon-twinned-french-city-13965786

'Towns grow or they die': Ray Morgan and David Bittleston discuss their vision for the future of Woking

Woking's future will involve "city-style living" in high-rise towers, according to the council's chief executive

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/towns-grow-die-ray-morgan-13968570

Notcutts development site saga from 2014 to 2017: Everything you need to know

The drama surrounding the Bagshot retail development site has been going on for more than three years

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/notcutts-development-site-saga-2014-13970427

'Spectrum 2.0': Up to £100 MILLION could be spent on new Guildford sports centre as feasibility study mooted

A proposal for next year's council budget would mean an initial £180,000 to look into building a "next generation" sports facility

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/spectrum-20-up-100-million-13969518

M3 smart motorway users tell us just how 'smart' they think the road really is

A 13.4-mile stretch of the M3 has active traffic management and converts the hard shoulder into a running lane

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m3-smart-motorway-users-tell-13969425

Man died of hypothermia after falling over while going to his outdoor freezer

A personal alarm was activated but the council call handler hung up while he was still lying on the floor

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/man-died-hypothermia-after-falling-13965967

Heathrow Airport report shows 15% fewer households are impacted by noise compared to 2006 - the lowest level ever recorded

The data comes after a public consultation on the planned third runway at the airport was reopened in October this year

from getsurrey - News http://www.getsurrey.co.uk/news/local-news/heathrow-airport-report-shows-15-13971339

Egham collision: One arrested as two people with serious injuries taken to hospital after car crashes into tree

The two passengers were taken to St George's Hospital in Tooting

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/egham-collision-one-arrested-two-13973426

Dove Spa in Reigate filled with smoke after tumble drier catches fire

Fire crews had to use thermal imaging to deal with the fire

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/dove-spa-reigate-filled-smoke-13973210

Levi Bellfield: Milly Dowler killer releases audio to deny he admits killing Lin and Megan Russell

The audio tape comes after Michael Stone, who is serving life, claims he has 'new evidence' that Levi Bellfield was actually to blame

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/levi-bellfield-milly-dowler-killer-13972953

Mole Valley and Reigate and Banstead will be hit harder by Brexit than almost anywhere in the UK, study suggests

London School of Economics has listed the ten areas which it says will be hardest hit when Britain leaves the EU

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/mole-valley-reigate-banstead-hit-13968774

Tandridge residents will soon be getting their own lottery

A number of community lotteries are being set up over the country to fundraise for good causes

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/tandridge-residents-soon-getting-lottery-13972520

Meghan Markle believed to be a descendant of a Dorking man from the 1500s

The new royal bride-to-be is believed to be related to John Hussey, who is buried in Dorking

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/meghan-markle-believed-descendant-dorking-13968222

Caterham shops are hiding 20 elves for children to find this Christmas

The knitted elves will be hidden in shops and businesses across the town this festive season

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/caterham-shops-hiding-20-elves-13968014

West Byfleet Parvis Road fire: 'Van caught alight' at W Carey Motor Engineers

Smoke was seen billowing from the garage on Wednesday afternoon

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/west-byfleet-parvis-road-fire-13971995

Police cordon off house near Tattenham Corner after 'concern for safety'

An officer was standing guard outside the door and a cordon was put in place

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/police-cordon-house-near-tattenham-13972228

'I was in complete shock' - missionary Ian Squire's son speaks of father's kidnapping and praises his incredible charity work

"I couldn't see how I was ever going to start feeling better," Adam Squire said

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/ian-squire-kidnapping-nigeria-son-13969143

Quhey Saunders death: Two men cleared of murdering 20-year-old at M25 Cobham Services

Quhey Saunders died after being injured with a plasterer's whisk at Cobham Services on June 26 this year

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/quhey-saunders-death-two-men-13971923

Levi Bellfield: 'New and compelling' evidence suggests Milly Dowler killer was responsible for the Chillenden murders

Lawyers say Walton schoolgirl killer Levi Bellfield has confessed to the murders of Lin Russell and her six-year-old daughter

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/levi-bellfield-new-compelling-evidence-13971776

Three people in hospital after car and van crash in Leigh

Police, paramedics and a fire engine rushed to the scene on Wednesday morning (November 29)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/three-people-hospital-after-car-13969798

Wintry showers forecast in Surrey as BBC follows the lead of Coulsdon weather expert who predicted snow

The BBC's forecast follows the prediction of Coulsdon weather expert Ian Currie who said it could snow

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/wintry-showers-forecast-surrey-bbc-13971336

Staines hit-and-run trial: Teenager jailed for 33 months after mounting the kerb and smashing into victim before fleeing the scene

Charlie Davies, of Hemsworth Road in Ashford, was also disqualified from driving for three years after crashing into Matthew Carter in Staines

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/staines-hit-run-trial-teenager-13970581

This is why the University of Surrey wants to build hundreds of homes on Guildford's green belt - in their owns words

Blackwell Farm could see 1,800 new homes built, a new school, plus an extension of the Surrey Research Park

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/university-surrey-wants-build-hundreds-13944572

Guildford station trespass incident: Man arrested after dog fatally electrocuted by live rail

The incident happened during the early hours of Wednesday (November 29) at Guildford railway station

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-station-trespass-incident-man-13971002

Aldershot woman who strangled elderly ex-Gurkha to death in her own home convicted of manslaughter

Sun Tamang was found not guilty of the murder of Man Limbu, but was convicted of his manslaughter

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/aldershot-woman-who-strangled-elderly-13963341

A3 and M25 delays: Four-vehicle smash on northbound A3 between Ripley and Wisley leaves two with 'minor injuries'

The incident happened less than an hour after a five vehicles collided on the M25 just a few miles away

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/a3-m25-delays-four-vehicle-13970709

How to connect Google Search Console to Yoast SEO and fix errors

University of Surrey backs 'Boris Bike' fundraising campaign with £25,500 donation

The university is competing in the final of the Santander Cycles University Challenge, for an on-campus scheme of 50 bikes and docking stations

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/university-surrey-backs-boris-bike-13957637

M25 and A3 delays: Driver escapes M25 pile-up involving three lorries and two cars with only 'minor injuries'

Just one person was hurt in the collision involving three lorries and two cars on Wednesday morning (November 29)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m25-a3-delays-driver-escapes-13970367

Godalming High Street incident: Teenager found hurt and taken to hospital

The boy, 15, was involved in an incident that started near Subway and culminated at Pizza Express where a door was damaged, police said

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/godalming-high-street-incident-teenager-13969955

West Byfleet recreation ground: Residents say pub plans are blocking playground revamp

Mooted plans to build a pub on part of the village's recreation ground have been met with strong opposition from some residents

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/west-byfleet-recreation-ground-residents-13958296

Walton Festival of Light: 'Great buzz' as thousands celebrate start of festive season

The all-day event is organised by the Walton-on-Thames Trading Alliance (WotTA) and attracts thousands of people each year

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/walton-festival-light-great-buzz-13957703

Road in Leith Hill where talented showjumper Ella Popely died in crash set to have speed limit reduced

Ella Popely died after her car flipped on a tight bend on Leith Hill Road on December 6, 2016

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/road-leith-hill-talented-showjumper-13967716

Woking town centre will have 5,500 new homes by 2034, council expects

Plans for the town centre include several towers with more than 30 storeys

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/woking-town-centre-5500-new-13944393

M25-A3 Wisley Interchange plans: Highways England announces preferred route for £175m upgrade

Highways England claim the upgrade will mean peak journeys will be up to seven minutes shorter

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m25-a3-wisley-interchange-plans-13969892

'I just wanted to see my bird and confront him and say back off': Staines hit-and-run trial continues

Charlie Davies, 19, was questioned by both the defence and prosecution on Tuesday (November 28)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/staines-hit-and-run-trial-13968638

'If you step in front of a train travelling at 60mph, you will be killed': Urgent level crossing warning after four near misses at Hatches footpath

Hatches level crossing in Frimley Green is the second most dangerous crossing on the South Western Railway network

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/take-headphones-put-phones-pocket-13969214

Byfleet Road crash: Horror smash leaves driver with head injury after two cars wrecked in head-on collision

The car and the van involved in the crash suffered severe damage

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/byfleet-road-crash-horror-smash-13969164

Police launch investigation after car destroyed and house damaged in Fetcham fire

Surrey Police have launched an investigation

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/police-launch-investigation-after-car-13969407

Buckinghamshire air crash: Four victims of Upper Winchendon 'mid-air collision' died of head traumas and multiple injuries, inquest hears

Four men, including one from Richmond, died from head traumas and multiple injuries after a helicopter and light aircraft collided over Buckinghamshire

from getsurrey - News http://www.getsurrey.co.uk/news/uk-world-news/buckinghamshire-air-crash-four-victims-13967358

M25 and A3 delays: Rush hour crash chaos after two crashes cause 12-mile queues for morning commuters

Two serious crashes happened within an hour of each other on Wednesday morning (November 29) bringing Surrey to a halt

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m25-a3-delays-rush-hour-13968907

The Complete Guide to Direct Traffic in Google Analytics

Posted by tombennet

When it comes to direct traffic in Analytics, there are two deeply entrenched misconceptions.

The first is that it’s caused almost exclusively by users typing an address into their browser (or clicking on a bookmark). The second is that it’s a Bad Thing, not because it has any overt negative impact on your site’s performance, but rather because it’s somehow immune to further analysis. The prevailing attitude amongst digital marketers is that direct traffic is an unavoidable inconvenience; as a result, discussion of direct is typically limited to ways of attributing it to other channels, or side-stepping the issues associated with it.

In this article, we’ll be taking a fresh look at direct traffic in modern Google Analytics. As well as exploring the myriad ways in which referrer data can be lost, we’ll look at some tools and tactics you can start using immediately to reduce levels of direct traffic in your reports. Finally, we’ll discover how advanced analysis and segmentation can unlock the mysteries of direct traffic and shed light on what might actually be your most valuable users.

What is direct traffic?

In short, Google Analytics will report a traffic source of "direct" when it has no data on how the session arrived at your website, or when the referring source has been configured to be ignored. You can think of direct as GA’s fall-back option for when its processing logic has failed to attribute a session to a particular source.

To properly understand the causes and fixes for direct traffic, it’s important to understand exactly how GA processes traffic sources. The following flow-chart illustrates how sessions are bucketed — note that direct sits right at the end as a final "catch-all" group.

Broadly speaking, and disregarding user-configured overrides, GA’s processing follows this sequence of checks:

AdWords parameters > Campaign overrides > UTM campaign parameters > Referred by a search engine > Referred by another website > Previous campaign within timeout period > Direct

Note the penultimate processing step (previous campaign within timeout), which has a significant impact on the direct channel. Consider a user who discovers your site via organic search, then returns via direct a week later. Both sessions would be attributed to organic search. In fact, campaign data persists for up to six months by default. The key point here is that Google Analytics is already trying to minimize the impact of direct traffic for you.

What causes direct traffic?

Contrary to popular belief, there are actually many reasons why a session might be missing campaign and traffic source data. Here we will run through some of the most common.

1. Manual address entry and bookmarks

The classic direct-traffic scenario, this one is largely unavoidable. If a user types a URL into their browser’s address bar or clicks on a browser bookmark, that session will appear as direct traffic.

Simple as that.

2. HTTPS > HTTP

When a user follows a link on a secure (HTTPS) page to a non-secure (HTTP) page, no referrer data is passed, meaning the session appears as direct traffic instead of as a referral. Note that this is intended behavior. It’s part of how the secure protocol was designed, and it does not affect other scenarios: HTTP to HTTP, HTTPS to HTTPS, and even HTTP to HTTPS all pass referrer data.

So, if your referral traffic has tanked but direct has spiked, it could be that one of your major referrers has migrated to HTTPS. The inverse is also true: If you’ve migrated to HTTPS and are linking to HTTP websites, the traffic you’re driving to them will appear in their Analytics as direct.

If your referrers have moved to HTTPS and you’re stuck on HTTP, you really ought to consider migrating to HTTPS. Doing so (and updating your backlinks to point to HTTPS URLs) will bring back any referrer data which is being stripped from cross-protocol traffic. SSL certificates can now be obtained for free thanks to automated authorities like LetsEncrypt, but that’s not to say you should neglect to explore the potentially-significant SEO implications of site migrations. Remember, HTTPS and HTTP/2 are the future of the web.

If, on the other hand, you’ve already migrated to HTTPS and are concerned about your users appearing to partner websites as direct traffic, you can implement the meta referrer tag. Cyrus Shepard has written about this on Moz before, so I won’t delve into it now. Suffice to say, it’s a way of telling browsers to pass some referrer data to non-secure sites, and can be implemented as a <meta> element or HTTP header.

3. Missing or broken tracking code

Let’s say you’ve launched a new landing page template and forgotten to include the GA tracking code. Or, to use a scenario I’m encountering more and more frequently, imagine your GTM container is a horrible mess of poorly configured triggers, and your tracking code is simply failing to fire.

Users land on this page without tracking code. They click on a link to a deeper page which does have tracking code. From GA’s perspective, the first hit of the session is the second page visited, meaning that the referrer appears as your own website (i.e. a self-referral). If your domain is on the referral exclusion list (as per default configuration), the session is bucketed as direct. This will happen even if the first URL is tagged with UTM campaign parameters.

As a short-term fix, you can try to repair the damage by simply adding the missing tracking code. To prevent it happening again, carry out a thorough Analytics audit, move to a GTM-based tracking implementation, and promote a culture of data-driven marketing.

4. Improper redirection

This is an easy one. Don’t use meta refreshes or JavaScript-based redirects — these can wipe or replace referrer data, leading to direct traffic in Analytics. You should also be meticulous with your server-side redirects, and — as is often recommended by SEOs — audit your redirect file frequently. Complex chains are more likely to result in a loss of referrer data, and you run the risk of UTM parameters getting stripped out.

Once again, control what you can: use carefully mapped (i.e. non-chained) code 301 server-side redirects to preserve referrer data wherever possible.

5. Non-web documents

Links in Microsoft Word documents, slide decks, or PDFs do not pass referrer information. By default, users who click these links will appear in your reports as direct traffic. Clicks from native mobile apps (particularly those with embedded "in-app" browsers) are similarly prone to stripping out referrer data.

To a degree, this is unavoidable. Much like so-called “dark social” visits (discussed in detail below), non-web links will inevitably result in some quantity of direct traffic. However, you also have an opportunity here to control the controllables.

If you publish whitepapers or offer downloadable PDF guides, for example, you should be tagging the embedded hyperlinks with UTM campaign parameters. You’d never even contemplate launching an email marketing campaign without campaign tracking (I hope), so why would you distribute any other kind of freebie without similarly tracking its success? In some ways this is even more important, since these kinds of downloadables often have a longevity not seen in a single email campaign. Here’s an example of a properly tagged URL which we would embed as a link:

https://builtvisible.com/embedded-whitepaper-url/?..._medium=offline_document&utm_campaign=201711_utm_whitepaper

The same goes for URLs in your offline marketing materials. For major campaigns it’s common practice to select a short, memorable URL (e.g. moz.com/tv/) and design an entirely new landing page. It’s possible to bypass page creation altogether: simply redirect the vanity URL to an existing page URL which is properly tagged with UTM parameters.

So, whether you tag your URLs directly, use redirected vanity URLs, or — if you think UTM parameters are ugly — opt for some crazy-ass hash-fragment solution with GTM (read more here), the takeaway is the same: use campaign parameters wherever it’s appropriate to do so.

6. “Dark social”

This is a big one, and probably the least well understood by marketers.

The term “dark social” was first coined back in 2012 by Alexis Madrigal in an article for The Atlantic. Essentially it refers to methods of social sharing which cannot easily be attributed to a particular source, like email, instant messaging, Skype, WhatsApp, and Facebook Messenger.

Recent studies have found that upwards of 80% of consumers’ outbound sharing from publishers’ and marketers’ websites now occurs via these private channels. In terms of numbers of active users, messaging apps are outpacing social networking apps. All the activity driven by these thriving platforms is typically bucketed as direct traffic by web analytics software.

People who use the ambiguous phrase “social media marketing” are typically referring to advertising: you broadcast your message and hope people will listen. Even if you overcome consumer indifference with a well-targeted campaign, any subsequent interactions are affected by their very public nature. The privacy of dark social, by contrast, represents a potential goldmine of intimate, targeted, and relevant interactions with high conversion potential. Nebulous and difficult-to-track though it may be, dark social has the potential to let marketers tap into elusive power of word of mouth.

So, how can we minimize the amount of dark social traffic which is bucketed under direct? The unfortunate truth is that there is no magic bullet: proper attribution of dark social requires rigorous campaign tracking. The optimal approach will vary greatly based on your industry, audience, proposition, and so on. For many websites, however, a good first step is to provide convenient and properly configured sharing buttons for private platforms like email, WhatsApp, and Slack, thereby ensuring that users share URLs appended with UTM parameters (or vanity/shortened URLs which redirect to the same). This will go some way towards shining a light on part of your dark social traffic.

Checklist: Minimizing direct traffic

To summarize what we’ve already discussed, here are the steps you can take to minimize the level of unnecessary direct traffic in your reports:

1. Migrate to HTTPS: Not only is the secure protocol your gateway to HTTP/2 and the future of the web, it will also have an enormously positive effect on your ability to track referral traffic.
2. Manage your use of redirects: Avoid chains and eliminate client-side redirection in favour of carefully-mapped, single-hop, server-side 301s. If you use vanity URLs to redirect to pages with UTM parameters, be meticulous.
3. Get really good at campaign tagging: Even amongst data-driven marketers I encounter the belief that UTM begins and ends with switching on automatic tagging in your email marketing software. Others go to the other extreme, doing silly things like tagging internal links. Control what you can, and your ability to carry out meaningful attribution will markedly improve.
4. Conduct an Analytics audit: Data integrity is vital, so consider this essential when assessing the success of your marketing. It’s not simply a case of checking for missing track code: good audits involve a review of your measurement plan and rigorous testing at page and property-level.

Adhere to these principles, and it’s often possible to achieve a dramatic reduction in the level of direct traffic reported in Analytics. The following example involved an HTTPS migration, GTM migration (as part of an Analytics review), and an overhaul of internal campaign tracking processes over the course of about 6 months:

But the saga of direct traffic doesn’t end there! Once this channel is “clean” — that is, once you’ve minimized the number of avoidable pollutants — what remains might actually be one of your most valuable traffic segments.

Analyze! Or: why direct traffic can actually be pretty cool

For reasons we’ve already discussed, traffic from bookmarks and dark social is an enormously valuable segment to analyze. These are likely to be some of your most loyal and engaged users, and it’s not uncommon to see a notably higher conversion rate for a clean direct channel compared to the site average. You should make the effort to get to know them.

The number of potential avenues to explore is infinite, but here are some good starting points:

• Build meaningful custom segments, defining a subset of your direct traffic based on their landing page, location, device, repeat visit or purchase behavior, or even enhanced e-commerce interactions.
• Track meaningful engagement metrics using modern GTM triggers such as element visibility and native scroll tracking. Measure how your direct users are using and viewing your content.
• Watch for correlations with your other marketing activities, and use it as an opportunity to refine your tagging practices and segment definitions. Create a custom alert which watches for spikes in direct traffic.
• Familiarize yourself with flow reports to get an understanding of how your direct traffic is converting. By using Goal Flow and Behavior Flow reports with segmentation, it’s often possible to glean actionable insights which can be applied to the site as a whole.
• Ask your users for help! If you’ve isolated a valuable segment of traffic which eludes deeper analysis, add a button to the page offering visitors a free downloadable ebook if they tell you how they discovered your page.
• Start thinking about lifetime value, if you haven’t already — overhauling your attribution model or implementing User ID are good steps towards overcoming the indifference or frustration felt by marketers towards direct traffic.

I hope this guide has been useful. With any luck, you arrived looking for ways to reduce the level of direct traffic in your reports, and left with some new ideas for how to better analyze this valuable segment of users.

Thanks for reading!

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Woking traveller incursion: 'This is our home and we intend to stay here' says notice outside unauthorised encampment

A "legal notice" was spotted posted outside the site in Goldsworth Road on Monday (November 27)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/woking-traveller-incursion-this-home-13965275

This burger is made entirely from CHEESE - and it's available for home delivery

Online food takeaway company hungryhouse has created a limited edition burger every cheese fan will want to try - but be quick, it won't hang around

from getsurrey - News http://www.getsurrey.co.uk/whats-on/food-drink-news/burger-made-entirely-cheese-its-13966058

Surrey street lights switch-off: Police analysis reveals 'no statistical correlation' between rise in crime and controversial switch-off

A Surrey Police report states there is "no correlation" in the rise of crime and the street lights switch-off

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surrey-street-lights-switch-off-13964855

'Leave and stay at home': Mum 'humiliated' after woman complains about crying baby

The woman even said, "I hope I haven't offended you", after she asked the mum to leave

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/leave-stay-home-mum-humiliated-13963975

Surrey one of few counties to experience reduction in road traffic collisions yet antisocial driving on the rise, says new report

The county's 8% reduction in collisions "bucks the national trend," said the report, although antisocial driving is on the rise

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surrey-one-few-counties-experience-13964191

Work on Platform 0 at Redhill station 'visibly well underway' as Network Rail provides update on opening date

Work on the £50 million expansion of the station is "visibly well underway"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/work-platform-0-redhill-station-13959443

Driver suffers suspected neck injury in three-car crash on A24 in Dorking

Firefighters coated the road in foam after a fuel tank started leaking

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/driver-suffers-suspected-neck-injury-13967909

Chief executive of Epsom and St Helier hospitals reassures Mole Valley residents they won't lose out regardless of where new acute unit is built

A new acute unit could be built at Epsom, St Helier or the Royal Marsden

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/chief-executive-epsom-st-helier-13958308

Leatherhead High Street pub the Dukes Head, shut since August, set to reopen with grand party

The Dukes Head on Leatherhead High Street will reopen on December 8

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/leatherhead-high-street-pub-dukes-13951770

'Speed limits are exactly that, limits': Footage released of tragic moment Guildford man crashes car on A3 at 110mph killing girlfriend

Nick Tay, 25, of Francis Crick Road, was jailed for five years after pleading guilty to causing death by dangerous driving and causing death by driving an uninsured vehicle

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/speed-limits-exactly-that-limits-13966246

Bookham charity to open 'royal' needlework collection after securing nearly £100,000 of funding

The collection includes items made for Queen Mary and Queen Elizebeth's nurse

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/bookham-charity-open-royal-needlework-13960383

12-year-old boy told to 'get in the van' after being approached by stranger near Banstead school

Sarah Adams is speaking out to warn other parents to remain vigilant after her son was approached by a man on his way home

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/12-year-old-boy-told-13962712

Council says the demolition of the Royal Oak pub in Leatherhead was unauthorised but it is not going to do anything about it

Mole Valley District Council has said it will not be taking enforcement action against the developer

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/council-says-demolition-royal-oak-13965923

How this woman's amazing work is helping people with dementia at East Surrey Hospital

Lucie Ward decided to specialise in dementia care after looking after her nan

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/how-womans-amazing-work-helping-13963168

Technical interviewer

Many individuals are amazed by the inquiries asked amid the interview as there are not very many individuals who can confront them skillfully with no readiness. So before you face technical interviews, you should be set up for the sort questions asked, rectify approaches to answer them with the goal that you stand not quite the same as the entire parcel. A few arrangements of inquiries are exhibited in different criteria to confound the candidates, to look into how the candidate reacts if shock takes them to an entirely new field.

In spite of the fact that the technical aptitudes are accounted for on the qualifying degrees, the interviewer appears to concentrate on the way that how the candidate can introduce their expert abilities in their job. The interviewer additionally concentrates on how the candidate will react in collaboration, how he can coordinate with his collaborators, and so on. He thinks about these qualities from the brain of the candidate through some technical inquiries. So be set up for the hearings. Attempt to educate the interviewer about your objectives, positives, interests, and so on through the appropriate responses with the goal that the interviewer gets inspired by you. For this make up a rundown of your positives, shortcoming, short and long haul objectives while getting ready for the interview.

Act appropriately, shake hands well, dress professionally, be necessary and don’t flaunt. On the off chance that you can take after these senses then you’re a large portion of the job is finished. Be certain, and attempt to achieve early and experiment with some breathing activities previously you confront the interviewer. Make your mind this isn’t the last open door if this isn’t done some better job is anticipating you. Figuring along these lines will give you certainty.

If your interviewer demonstrations like he/she as of now disdains you, that is because they do. I once worked with a specialist who felt undermined by any individual who connected for a job there, however mainly if the candidate had an expert confirmation and after that had the nerve to realize what they were doing.

This professional took an interest in a gathering technical interview where the candidate was an extraordinarily brilliant person and had a specific expertise that the division required. The issue was, the professional viewed himself as ‘the man’ when it went to that expertise. A formula for the fiasco, isn’t that so?

The candidate handled four inquiries from whatever is left of us impeccably, at that point confronted this specific tech of an investigation. The undermined tech had a rundown of inquiries for the interview yet chose to improvise. Huge oversight. He made convoluted investigations that Rube Goldberg would have been glad for. When he was done, the candidate replied:

‘You can’t do what you simply portrayed.’

The tech began protecting his inquiry, and it wound up noticeably evident that he wasn’t ready to take after his inquiry! The interview went into somewhat of an emergency from that point.

Acknowledge at present that there are some amateurish individuals out there giving technical interviews. Be set up for it, however, stay proficient yourself.

Be set up for a handy technical interview. The best technical interviewers figure out how to get you before the innovation you’ll be working with. An incredible approach to rapidly see if you hear what you’re saying is to ask you to perform normal and maybe some not basic errands. We can discuss innovation and take all the PC based exams we need, yet everything comes down to execution. Be set up to demonstrate you have a place on your interview day.

Be proficient. This makes a considerable measure of progress, so let me go a quick rundown for you.

Show up 15 minutes early. Nothing makes a technical interviewer more surly than sitting tight for the candidate.

Dress for progress. The way you look when you stroll into a room prompts your interviewer’s early introduction of you.

Try not to bite gum amid the interview in Geektastic PHP challenges.

Try not to be egotistical. See, there’s nothing amiss with having a sense of self and acting sure. I do, and you should. Be that as it may, don’t come into the interview room acting like you’re too high to be there.

At last, unwind. Simple to state, hard to do? Not so much. Understand that the more significant part of interviewers you’ll ever meet will be proficient about the whole thing. The world’s not going to end if you miss an inquiry. On the off chance that you were not qualified on paper for the job, you wouldn’t be in there.

Try not to take a gander at the interview as something negative. Or maybe, take a gander at it as a chance to demonstrate you hear what you’re saying. With the right mental demeanor, your technical interview will be a springboard to the following stage in your profession!

The post Technical interviewer appeared first on SEO Company Surrey.

from SEO Company Surrey http://www.seocompanysurrey.org/technical-interviewer.html

M25 Cobham Services murder trial: Jury sent out to consider verdicts

Jurors were sent out late on Tuesday morning and will decide on the fate of two defendants who deny murdering 20-year-old Quhey Saunders

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m25-cobham-services-murder-trial-13965004

Liberal Democrat leader Sir Vince Cable to discuss Brexit negotiations at event in Claygate

Sir Vince will discuss matters such as a proposal for a referendum on accepting a final Brexit deal

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/liberal-democrat-leader-sir-vince-13927666

Car parking charges in Runnymede will 'remain the same' next year after continuous increases since 2012

The decision was made by Runnymede's environment committee on Thursday (November 23)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/car-parking-charges-runnymede-remain-13916987

Guildford Worplesdon Road crash: Council waste truck and car involved in collision

It's understood one person involved in the crash was taken to hospital

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-worplesdon-road-crash-council-13964761

'If the situation gets a bit hairy, get out of there': Out in Force with Surrey Police

Get Surrey shadowed a team of officers during an operation that involved 300 members of Surrey and Sussex police staff

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/if-situation-gets-bit-hairy-13927017

Indian restaurant in Egham closes for deep clean after hygiene inspector found RAW CHICKEN lying around

The restaurant closed on Thursday (November 16) and reopened the following day with the approval of inspectors

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/indian-restaurant-egham-closes-deep-13937374

Gender pay gap: Low paid manual workers keep pay gap 'relatively low' at Runnymede Borough Council

The differences in pay between men and women at Runnymede Borough Council (RBC) will be discussed on Thursday (November 30)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/gender-pay-gap-low-paid-13958143

Aldershot Christmas lights switch on: Festive season officially underway in town

The Mayor of Rushmoor, the leader of Rushmoor Borough Council and the MP for Aldershot all took to the stage for the switch on

from getsurrey - News http://www.getsurrey.co.uk/news/hampshire-news/aldershot-christmas-lights-switch-on-13962135

ANOTHER M3 crash brings traffic to standstill between Bagshot and Camberley

Police had to stop traffic on the motorway to recover the two vehicles involved

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/another-m3-crash-brings-traffic-13963071

Several burglary incidents in Addlestone and Woking on one evening being linked by police

Burglars made off with cash and a GoPro camera after forcing their way in through the rear patio doors of one property

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/several-burglary-incidents-addlestone-woking-13961207

How to Write Marketing Case Studies That Convert

Posted by kerryjones

In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness.

Specifically, I’m talking about case studies.

I’m a big believer in investing in case studies because I’ve seen firsthand what happened once we started doing so at Fractl. Case studies were a huge game changer for our B2B marketing efforts. For one, our case studies portfolio page brings in a lot of traffic – it’s the second most-visited page on our site, aside from our home page. It also brings in a significant volume of organic traffic, being our fourth most-visited page from organic searches. Most importantly, our case studies are highly effective at converting visitors to leads – about half of our leads view at least one of our case studies before contacting us.

Assuming anyone who reads the Moz Blog is performing some type of marketing function, I’m zeroing in on how to write a compelling marketing case study that differentiates your service offering and pulls prospects down the sales funnel. However, what I’m sharing can be used as a framework for creating case studies in any industry.

Get your client on board with a case study

Marketers shy away from creating case studies for a few reasons:

1. They’re too busy “in the weeds” with deliverables.
2. They don’t think their results are impressive enough.
3. They don’t have clients’ permission to create case studies.

While I can’t help you with #1 and #2 (it’s up to you to make the time and to get the results deserving of a case study!), I do have some advice on #3.

In a perfect world, clients would encourage you to share every little detail of your time working together. In reality, most clients expect you to remain tight-lipped about the work you’ve done for them.

Understandably, this might discourage you from creating any case studies. But it shouldn’t.

With some compromising, chances are your client will be game for a case study. We’ve noticed the following two objections are common regarding case studies.

Client objection 1: “We don’t want to share specific numbers.”

At first it you may think, “Why bother?” if a client tells you this, but don’t let it hold you back. (Truth is, the majority of your clients will probably feel this way).

In this instance, you’ll want your case study to focus on highlighting the strategy and describing projects, while steering away from showing specific numbers regarding short and long-term results. Believe it or not, the solution part of the case study can be just as, or more, compelling than the results. (I’ll get to that shortly.)

And don’t worry, you don’t have to completely leave out the results. One way to get around not sharing actual numbers but still showing results is to use growth percentages.

Specific numbers: “Grew organic traffic from 5,000 to 7,500 visitors per month”

Growth percentage: “Increased organic traffic by 150%”

We do this for most of our case studies at Fractl, and our clients are totally fine with it.

Client objection 2: “We don’t want to reveal our marketing strategy to competitors.”

A fear of giving away too much intel to competitors is especially common in highly competitive niches.

So how do you get around this?

Keep it anonymous. Don’t reveal who the client is and keep it vague about what niche they’re in. This can be as ambiguous as referring to the client as “Client A” or slightly more specific (“our client in the auto industry”). Instead, the case study will focus on the process and results – this is what your prospects care about, anyway.

Gather different perspectives

Unless you were directly working with the client who you are writing the case study about, you will need to conduct a few interviews to get a full picture of the who, what, how, and why of the engagement. At Fractl, our marketing team puts together case studies based on interviews with clients and the internal team who worked on the client’s account.

The client

Arrange an interview with the client, either on a call or via email. If you have multiple contacts within the client’s team, interview the main point of contact who has been the most involved in the engagement.

What to ask:

• What challenge were you facing that you hired us to help with?
• Had you previously tried to solve this challenge (working with another vendor, using internal resources, etc.)?
• What were your goals for the engagement?
• How did you benefit from the engagement (short-term and long-term results, unexpected wins, etc.)?

You’ll also want to run the case study draft by the client before publishing it, which offers another chance for their feedback.

The project team

Who was responsible for this client’s account? Speak with the team behind the strategy and execution.

What to ask:

• How was the strategy formed? Were strategic decisions made based on your experience and expertise, competitive research, etc.?
• What project(s) were launched as part of the strategy? What was the most successful project?
• Were there any unexpected issues that you overcame?
• Did you refine the strategy to improve results?
• How did you and the client work together? Was there a lot of collaboration or was the client more hands-off? (Many prospective clients are curious about what their level of involvement in your process would look like.)
• What did you learn during the engagement? Any takeaways?

Include the three crucial elements of a case study

There’s more than one way to package case studies, but the most convincing ones all have something in common: great storytelling. To ensure you’re telling a proper narrative, your case study should include the conflict, the resolution, and the happy ending (but not necessarily in this order).

We find a case study is most compelling when you get straight to the point, rather than making someone read the entire case study before seeing the results. To grab readers’ attention, we begin with a quick overview of conflict-resolution-happy ending right in the introduction.

For example, in our Fanatics case study, we summarized the most pertinent details in the first three paragraphs. The rest of the case study focused on the resolution and examples of specific projects.

Let’s take a look at what the conflict, resolution, and happy ending of your case study should include.

The Conflict: What goal did the client want to accomplish?

Typically serving as the introduction of the case study, “the conflict” should briefly describe the client’s business, the problem they hired you to work on, and what was keeping them from fixing this problem (ex. lack of internal resources or internal expertise). This helps readers identify with the problem the client faced and empathize with them – which can help them envision coming to you for help with this problem, too.

Here are a few examples of “conflicts” from our case studies:

• “Movoto engaged Fractl to showcase its authority on local markets by increasing brand recognition, driving traffic to its website, and earning links back to on-site content.”
• “Alexa came to us looking to increase awareness – not just around the Alexa name but also its resources. Many people had known Alexa as the site-ranking destination; however, Alexa also provides SEO tools that are invaluable to marketers.”
• “While they already had strong brand recognition within the link building and SEO communities, Buzzstream came to Fractl for help with launching large-scale campaigns that would position them as thought leaders and provide long-term value for their brand.”

The Resolution: How did you solve the conflict?

Case studies are obviously great for showing proof of results you’ve achieved for clients. But perhaps more importantly, case studies give prospective clients a glimpse into your processes and how you approach problems. A great case study paints a picture of what it’s like to work with you.

For this reason, the bulk of your case study should detail the resolution, sharing as much specific information as you and your client are comfortable with; the more you’re able to share, the more you can highlight your strategic thinking and problem solving abilities.

The following snippets from our case studies are examples of details you may want to include as part of your solution section:

What our strategy encompassed:

“Mixing evergreen content and timely content helped usher new and existing audience members to the We Are Fanatics blog in record numbers. We focused on presenting interesting data through evergreen content that appealed to a variety of sports fans as well as content that capitalized on current interest around major sporting events.” - from Fanatics case study

How strategy was decided:

“We began by forming our ideation process around Movoto’s key real estate themes. Buying, selling, or renting a home is an inherently emotional experience, so we turned to our research on viral emotions to figure out how to identify with and engage the audience and Movoto’s prospective clients. Based on this, we decided to build on the high-arousal feelings of curiosity, interest, and trust that would be part of the experience of moving.

We tapped into familiar cultural references and topics that would pique interest in the regions consumers were considering. Comic book characters served us well in this regard, as did combining publicly available data (such as high school graduation rates or IQ averages) with our own original research.” - from Movoto case study

Why strategy was changed based on initial results:

“After analyzing the initial campaigns, we determined the most effective strategy included a combination of the following content types designed to achieve different goals [case study then lists the three types of content and goals]...

This strategy yielded even better results, with some campaigns achieving up to 4 times the amount of featured stories and social engagement that we achieved in earlier campaigns.” - from BuzzStream case study

How our approach was tailored to the client’s niche:

“In general, when our promotions team starts its outreach, they’ll email writers and editors who they think would be a good fit for the content. If the writer or editor responds, they often ask for more information or say they’re going to do a write-up that incorporates our project. From there, the story is up to publishers – they pick and choose which visual assets they want to incorporate in their post, and they shape the narrative.

What we discovered was that, in the marketing niche, publishers preferred to feature other experts’ opinions in the form of guest posts rather than using our assets in a piece they were already working on. We had suspected this (as our Fractl marketing team often contributes guest columns to marketing publications), but we confirmed that guest posts were going to make up the majority of our outreach efforts after performing outreach for Alexa’s campaigns.” - from Alexa case study

Who worked on the project:

Since the interviews you conduct with your internal team will inform the solution section of the case study, you may want to give individuals credit via quotes or anecdotes as a means to humanize the people behind the work. In the example below, one of our case studies featured a Q&A section with one of the project leads.

The Happy Ending: What did your resolution achieve?

Obviously, this is the part where you share your results. As I mentioned previously, we like to feature the results at the beginning of the case study, rather than buried at the end.

In our Superdrug Online Doctor case study, we summarized the overall results our campaigns achieved over 16 months:

But the happy ending isn’t finished here.

A lot of case studies fail to answer an important question: What impact did the results have on the client’s business? Be sure to tie in how the results you achieved had a bottom-line impact.

In the case of Superdrug Online Doctor, the results from our campaigns lead to a 238% increase in organic traffic. This type of outcome has tangible value for the client.

You can also share secondary benefits in addition to the primary goals the client hired you for.

In the case of our client Busbud, who hired us for SEO-oriented goals, we included examples of secondary results.

Busbud saw positive impacts beyond SEO, though, including the following:

• Increased blog traffic
• New partnerships as a result of more brands reaching out to work with the site
• Brand recognition at large industry events
• An uptick in hiring
• Featured as a “best practice” case study at an SEO conference

Similarly, in our Fractl brand marketing case study, which focused on lead generation, we listed all of the additional benefits resulting from our strategy.

How to get the most out of your case studies

You’ve published your case study, now what should you do with it?

Build a case study page on your site

Once you've created several case studies, I recommend housing them all on the same page. This makes it easy to show off your results in a single snapshot and saves visitors from searching through your blog or clicking on a category tag to find all of your case studies in one place. Make this page easy to find through your site navigation and internal links.

While it probably goes without saying, make sure to optimize this page for search. When we initially created our case study portfolio page, we underestimated its potential to bring in search traffic and assumed it would mostly be accessed from our site navigation. Because of this, we were previously using a generic URL to house our case study portfolio. Since updating the URL from “frac.tl/our-work” to “frac.tl/content-marketing-case-studies,” we’ve jumped from page 2 to the top #1–3 positions for a specific phrase we wanted to rank for (“content marketing case studies”), which attracts highly relevant search traffic.

Use case studies as concrete proof in blog posts and off-site content

Case studies can serve as tangible examples that back up your claims. Did you state that creating original content for six months can double your organic traffic? On its own, this assertion may not be believable to some, but a case study showing these results will make your claim credible.

In a post on the Curata blog, my colleague Andrea Lehr used our BuzzStream case study to back up her assertion that in order to attract links, social shares, and traffic, your off-site content should appeal to an audience beyond your target customer. Showing the results this strategy earned for a client gives a lot more weight to her advice.

On the same note, case studies have high linking potential. Not only do they make a credible citation for your own off-site content, they can also be cited by others writing about your service/product vertical. Making industry publishers aware that you publish case studies by reaching out when you’ve released a new case study can lead to links down the road.

Repurpose your case studies into multiple content formats

Creating a case study takes a lot of time, but fortunately it can be reused again and again in various applications.

Long-form case studies

While a case study featured on your site may only be a few hundred words, creating a more in-depth version is a chance to reveal more details. If you want to get your case study featured on other sites, consider writing a long-form version as a guest post.

Most of the case studies you’ll find on the Moz Blog are extremely detailed:

• How We Ranked #1 for a High Volume Keyword in Under 3 Months walks through the 8-step process used to achieve the impressive result called out in the headline.
• The Anatomy of a $97 Million Page: A CRO Case Study offers much greater detail and insights than the case studies featured on the Conversion Wizards site.
• The Roadmap for Creating Share-Worthy Content with Massive Distribution used one of our campaign case studies to illustrate our overall process for creating shareable widely-shared content.

Video

HubSpot has hundreds of case studieson its site, dozens of which also feature supplemental video case studies, such as the one below for Eyeota.

Don’t feel like you have to create flashy videos with impressive production value, even no-frills videos can work. Within its short case study summaries, PR That Converts embeds videos of clients talking about its service. These videos are simple and short, featuring the client speaking to their webcam for a few minutes.

Speaking engagements

Marketing conferences love case studies. Look on any conference agenda, and you’re sure to notice at least a handful of speaker presentations focused on case studies. If you’re looking to secure more speaking gigs, including case studies in your speaking pitch can give you a leg up over other submissions – after all, your case studies are original data no one else can offer.

My colleague Kelsey Libert centered her MozCon presentation a few years ago around some of our viral campaign case studies.

Sales collateral

As I mentioned at the beginning of this post, many of our leads view the case studies on our site right before contacting us about working together. Once that initial contact is made, we don’t stop showing off our case studies.

We keep a running “best of” list of stats from our case studies, which allows us to quickly pull compelling stats to share in written and verbal conversations. Our pitch and proposal decks feature bite-sized versions of our case studies.

Consider how you can incorporate case studies into various touch points throughout your sales process and make sure the case studies you share align with the industry and goals of whoever you're speaking with.

I’ve shared a few of my favorite ways to repurpose case studies here but there are at least a dozen other applications, from email marketing to webinars to gated content to printed marketing materials. I even link to our case studies page in my email signature.

My last bit of advice: Don’t expect immediate results. Case studies typically pay off over time. The good news is it’s worth the wait, because case studies retain their value – we’re still seeing leads come in and getting links to case studies we created three or more years ago. By extending their lifespan through repurposing, the case studies you create today can remain an essential part of your marketing strategy for years to come.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/7544113

Young man left 'motionless' on pavement after driver 'mounted the kerb and struck him' in alleged hit-and-run in Staines, trial hears

Jurors heard that an eyewitness found Matthew Carter with "his lips turning blue and his chest not moving"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/young-man-left-motionless-pavement-13960685

Godalming Christmas festival and lights switch-on provides 'perfect opportunity' for festive day out

The town was packed with visitors for its eighth Christmas festival on Saturday (November 25)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/godalming-christmas-festival-lights-switch-13960765

Ice Skate Camberley: Park Street to be transformed into 'very special festive scene'

Camberley on Ice relaunched as Ice Skate Camberley - here's everything you need to know

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/ice-skate-camberley-park-street-13937704

'Shocked is an understatement': Anger over Notcutts 'secret' £25m deal to sell Bagshot development site

Notcutts sold the retail development site to the Nottinghamshire County Council Pension Fund in 2014, it has been revealed

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/shocked-understatement-anger-over-notcutts-13959173

More than 100 rifles, pistols and shotguns handed in during surrender campaign to Surrey Police

Although the campaign is over, firearms can be handed into police station at any time for surrender and destruction

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/more-100-rifles-pistols-shotguns-13962440

Weather expert says it could snow in Surrey within days

Ian Currie says we're in for a cold December but a mild January

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/weather-expert-says-could-snow-13962454

Little Mix announce Brighton date on 2018 UK stadium tour - here's how to get tickets

The group will perform a run of UK summer shows in 2018 as part of The Summer Hits Tour

from getsurrey - News http://www.getsurrey.co.uk/whats-on/music-nightlife-news/little-mix-announce-brighton-date-13961432

M25 Cobham Services murder trial: 'Hindsight is a wonderful gift', defence tells jury

Jeremy Benson QC, defending Coyle, told the jury the prosecution are "fixated" on certain facts

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m25-cobham-services-murder-trial-13962396

Dad described as 'best bloke in the world' found dead in Godstone flat on New Year's Day, inquest hears

John Moore, a former drug addict, tragically bled to death from an old injection wound

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/dad-described-best-bloke-world-13912580

West Molesey police incident: Woman found with serious injuries in Hurst Pool car park

Police officers were called to West Molesey on Sunday (November 26) after receiving reports of shouting and a car making off at speed

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/west-molesey-police-incident-woman-13958945

Kingston stabbing: Teenager in 'critical but stable' condition in hospital after emergency services respond to incident

London Ambulance Service was called to the stabbing on Sunday night (November 26)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/kingston-stabbing-teenager-critical-stable-13959103

M3 Camberley crash: 'Not very smart' motorway criticised following horror smash

A horrific crash on the M3 on Friday lunchtime (November 24) prompted concerns over the new smart motorway sheme

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m3-camberley-crash-not-very-13960020

Salt Box Road incident: Lorry wedged under Guildford railway bridge - and it's not the first time

The hotspot in Salt Box Road is notorious for lorries getting trapped

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/salt-box-road-incident-lorry-13958761

Horley Christmas Fair and lights switch-on: Everything you need to know

The Horley Association of Traders’ Christmas Fair will be held on December 2 and will see a whole day of music and entertainment ahead of the Christmas lights switch-on

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/horley-christmas-fair-lights-switch-13939676

Stand by your Standing Man: Woking statue rocks out at town centre busking party

It seems the statue's jaunty hat was just the beginning for this irrepressible character 

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/stand-your-standing-man-woking-13959984

Together for Freddie: Family's horror at Real People magazine front page headline about toddler: 'Only three and so fat he's dying'

Real People has apologised to Freddie's family and his army of supporters following the magazine's publication

from getsurrey - News http://www.getsurrey.co.uk/news/hampshire-news/together-freddie-familys-horror-real-13960939

Guildford Wetherspoons incident: Front door damaged after punter is refused entry

Police were called to Wetherspoons in Bridge Street around 9.40pm on Friday (November 24)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-wetherspoons-incident-front-door-13959576

Police to review CCTV footage of Epsom fire deemed suspicious by firefighters

The blaze started in rubbish left behind an outbuilding at The Ebbisham Centre

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/police-review-cctv-footage-epsom-13955466

Original Factory Shop gives update on refurbishment of Dorking store and sets re-opening date

Work is progressing at the store in Dorking High Street

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/original-factory-shop-gives-update-13960910

Police appeal to identify man in connection with distraction burglary in East Molesey

Two men stole cash and jewellery from a property in East Molesey

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/police-appeal-identify-man-connection-13959373

Effingham primary school given its best Ofsted rating for more than a decade

St Lawrence Primary School has been rated 'good' in its latest Ofsted report

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/effingham-primary-school-given-best-13928704

Readability ranks!

Wanted man arrested in Chobham after escaping from Sussex prison

Anthony Rossetti escaped from Ford Prison on Saturday November 18

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/wanted-man-arrested-chobham-after-13959315

University of Surrey crash: Pedestrian's injuries 'not as serious as first thought', police confirm

The collision happened in Perimeter Road, on the university campus, on Tuesday (November 21)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/university-surrey-crash-pedestrians-injuries-13958933

Horse rescued from icy river in Chertsey thanks to firefighters who saved the day

The shire horse got trapped in a river in Chertsey

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/horse-rescued-icy-river-chertsey-13959174

Dorking shows 'community spirit' as around 400 people attend town's Christmas light switch-on

The festive lights were switched on at just before 5.30pm in a ceremony held outside the Dorking Halls

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/dorking-shows-community-spirit-around-13951903

Huge investigation into three decades of alleged abuse at Woking children's home results in multiple arrests

The investigation is ongoing and police believe there are still more suspects to be uncovered

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/huge-investigation-three-decades-alleged-13959059

Surrey Property Awards 2017: See who won, plus all the action from the glitzy ceremony

Estate agents, developers and property professionals vied for a place on the red carpet

from getsurrey - News http://www.getsurrey.co.uk/news/property-news/surrey-property-awards-2017-see-13951321

M25 clockwise crash: Huge rush-hour queues after fuel spillage

Three lanes were closed as the fuel spillage was cleared

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m25-clockwise-crash-huge-rush-13957926

M3 northbound rush-hour chaos: Delays of nearly two hours after crash between Hook and Farnborough

The long queues affected all surrounding routes on approach to the scene of the accident

from getsurrey - News http://www.getsurrey.co.uk/news/hampshire-news/m3-northbound-rush-hour-chaos-13957795

Knowledge Graph Eats Featured Snippets, Jumps +30%

Posted by Dr-Pete

Over the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence.

Near the end of October (far-right of the graph), we saw our first significant dip (spotted by Brian Patterson on SEL). This dip occurred over about a 4-day period, and represents roughly a 10% drop in searches with Featured Snippets. Here's an enhanced, 2-week view (note: Y-axis is expanded to show the day-over-day changes more clearly):

Given the up-and-to-the-right history of Featured Snippets and the investments people have been making optimizing for these results, a 10% drop is worthy of our attention.

What happened, exactly?

To be honest, when we investigate changes like this, the best we can usually do is produce a list of keywords that lost Featured Snippets. Usually, we focus on high-volume keywords, which tend to be more interesting. Here's a list of keywords that lost Featured Snippets during that time period:

• CRM
• ERP
• MBA
• buddhism
• web design
• anger management
• hosting
• DSL
• ActiveX
• ovulation

From an explanatory standpoint, this list isn't usually very helpful – what exactly do "web design", "buddhism", and "ovulation" have in common (please, don't answer that)? In this case, though, there was a clear and interesting pattern. Almost all of the queries that lost Featured Snippets gained Knowledge Panels that look something like this one:

These new panels account for the vast majority of the lost Featured Snippets I've spot-checked, and all of them are general Knowledge Panels coming directly from Wikipedia. In some cases, Google is using a more generic Knowledge Graph entry. For example, "HDMI cables", which used to show a Featured Snippet (dominated by Amazon, last I checked), now shows no snippet and a generic panel for "HDMI":

In very rare cases, a SERP added the new Knowledge Panel but retained the Featured Snippet, such as the top of this search for "credit score":

These situations seemed to be the exceptions to the rule.

What about other SERPs?

The SERPs that lost Featured Snippets were only one part of this story. Over the same time period, we saw an explosion (about +30%) in Knowledge Panels:

This Y-axis has not been magnified – the jump in Knowledge Panels is clearly visible even at normal scale. Other tracking sites saw similar, dramatic increases, including this data from RankRanger. This jump appears to be a similar type of descriptive panel, ranging from commercial keywords, like "wedding dresses" and "Halloween costumes"...

...to brand keywords, like "Ray-Ban"...

Unlike definition boxes, many of these new panels appear on words and phrases that appear to be common knowledge and add little value. Here's a panel on "job search"...

I suspect that most people searching for "job search" or "job hunting" don't need it defined. Likewise, people searching for "travel" probably weren't confused about what travel actually is...

Thanks for clearing that up, Google. I've decided to spare you all and leave out a screenshot for "toilet" (go ahead and Google it). Almost all of these new panels appear to be driven by Wikipedia (or Wikidata), and most of them are single-paragraph definitions of terms.

Were there other changes?

During the exact same period, we also noticed a drop in SERPs with inline image results. Here's a graph of the same 2-week period reported for the other features:

This drop almost exactly mirrors the increase in Knowledge Panels. In cases where the new panels were added, those panels almost always contain a block of images at the top. This block seems to have replaced inline image results. It's interesting to note that, because image blocks in the left-hand column consume an organic position, this change freed up an organic spot on the first page of results for those terms.

Why did Google do this?

It's likely that Google is trying to standardize answers for common terms, and perhaps they were seeing quality or consistency issues in Featured Snippets. In some cases, like "HDMI cables", Featured Snippets were often coming from top e-commerce sites, which are trying to sell products. These aren't always a good fit for unbiased definitions. Its also likely that Google would like to beef up the Knowledge Graph and rely less, where possible, on outside sites for answers.

Unfortunately, this also means that the answers are coming from a much less diverse pool (and, from what we've seen, almost entirely from Wikipedia), and it reduces the organic opportunity for sites that were previously ranking for or trying to compete for Featured Snippets. In many cases, these new panels also seem to add very little. Someone searching for "ERP" might be helped by a brief definition, but someone searching for "travel" is unlikely looking to have it explained to them.

As always, there's not much we can do but monitor the situation and adapt. Featured Snippets are still at historically high levels and represent a legitimate organic opportunity. There's also win-win, since efforts invested in winning Featured Snippets tend to improve organic ranking and, done right, can produce a better user experience for both search and website visitors.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/7532451

Ewell Co-op store targeted in suspected ram-raid

The convenience store and its parking area were cordoned off by police on Monday morning

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/ewell-co-op-store-targeted-13957629

RHS Wisley to welcome more than 50 species of colourful butterflies this winter

Between January 13 and March 4, 2018, the Butterflies in the Glasshouse exhibit will return to RHS Wisley and provide a "tropical retreat" for visitors

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/rhs-wisley-welcome-more-50-13943552

Challengers charity appeal update: Total raised reaches £19,000 and 'is going to make a huge difference to the children this Christmas'

In October, Get Surrey launched an appeal to raise £25,000 for Challengers to help them with all the activities they have planned over Christmas

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/challengers-charity-appeal-update-total-13939780

Challengers charity progress update: Electricity restored and work on interior refurbishment has begun

The goal is to have the play centre reopened by February 2018, the project team has revealed

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/challengers-charity-progress-update-electricity-13940711

'He had so much to live for': Teenager tragically hit and killed by train at Horley railway station after 19th birthday night out

Henry "Harry" Davies was described by the coroner as a "much loved son, brother and friend" who had "so much to live for and a promising future".

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/harry-davies-horley-station-inquest-13951973

Revealed: One in 13 violent crimes dealt with by way of an apology by Surrey Police, figures reveal

Surrey is near the top for most violent crimes resolved with an apology, new figures have revealed

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/revealed-one-13-violent-crimes-13950796

E-fit issued after robbery suspect tried to steal teens' phones before punching 14-year-old boy in the face

The suspect was on a bike while attempting to steal phones from two teenagers

from getsurrey - News http://www.getsurrey.co.uk/news/hampshire-news/e-fit-issued-after-robbery-13956261

Sammy’s Law: Surrey's police and crime commissioner backs campaign to pardon crimes committed by teenage grooming victims

Police and Crime Commissioner for Surrey David Munro has written to the home secretary to voice his support for the new legislation, which is also known as Sammy's Law

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/sammys-law-surreys-police-crime-13931217

Car crashes into field in Lingfield leaving victim in hospital

The crash occurred at about 8.15am this morning

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/car-crashes-field-lingfield-leaving-13955977

'I think this is the beginning of a beautiful friendship': Adorable pooches looking for a new buddies 75 years on from release of Casablanca

Battersea Dogs and Cats Home has channelled the iconic film with its own black and white portraits

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/i-think-beginning-beautiful-friendship-13955035

Crossrail 2: Surrey County Council makes desperate plea to secure 'urgent' rail funding amid Surrey's busiest year for transport plans

Surrey County Council has reached out to the government to confirm whether the huge project's funding will deliver any substantial benefits for the county

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/crossrail-2-surrey-county-council-13948965

Video backgrounds suck and should be banned from your website

Normandy Flexford Road crash: Two horses killed following collision with car as riders escape unhurt

Surrey Police's roads policing unit confirmed on Sunday morning (November 26) there had been a collision in Flexford Road involving a car and two horses

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/normandy-flexford-road-crash-two-13955489

Travellers in Surrey: Incursion reported in Woking Goldsworth Road as caravans pitch up next to fire station

The travellers are understood to have been at the site near the fire station for a number of days

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/travellers-surrey-incursion-reported-woking-13955117

Finchampstead stabbing: Murder probe launched after man knifed to death near rural Hart

A 29-year-old man suffered fatal stab wounds in the attack near Eversley and Crowthorne

from getsurrey - News http://www.getsurrey.co.uk/news/local-news/finchampstead-stabbing-murder-probe-launched-13955240

See Formula 1 distracted driving experience designed to highlight biggest risks to road users and pedestrians

The experience was laid on partially in memory of Stacey Burrows and Lucy Pygott, who were hit and killed by a drunk driver in Queens Road, Aldershot

from getsurrey - News http://www.getsurrey.co.uk/news/hampshire-news/see-formula-1-distracted-driving-13949148

Man arrested and charged in connection with 'callous theft' of Runnymede poppy appeal boxes

Businesses in Egham and Englefield Green were targeted ahead of Remembrance Day

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/man-arrested-connection-callous-theft-13953770

All you need is music: Phoenix Cultural Centre celebrates the arts in Woking as wait for lease for Quake nightclub continues

Passers-by stopped to listen to the singers and found out more about the project in Woking

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/you-need-music-phoenix-cultural-13954766

Ian Squire death: Fellow hostages speak of horrifying moment Shepperton optician shot dead moments after playing Amazing Grace to keep spirits up

Mr Squire's fellow hostages, who survived their three-week ordeal, has spoken of the Shepperton optician's determined efforts to keep their spirits up

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/ian-squire-death-fellow-hostages-13954985

Fundraising for 'brave little boy' who takes care of his sick mum to have the 'best Christmas ever'

Dozens of people have donated funds to buy Christmas gifts for Beau Broomfield, an eight-year-old boy who is his mum's main carer

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/fundraising-brave-little-boy-who-13942064

Green belt development at Feltonfleet School in Cobham granted approval by Elmbridge Borough Council

The plans were approved at a planning committee meeting on Tuesday (November 21)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/green-belt-development-feltonfleet-school-13942068

Epsom police incident: Man fighting for his life in hospital after being found with 'critical injuries' in Miller Place

Police cordoned off Miller Place where the 36-year-old, who is fighting for his life in hospital, was found by a member of the public

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/epsom-police-incident-man-fighting-13953846

Church Crookham Co-op 'ram-raid': Investigation under way after police confirm vehicle used during attempted burglary

Hampshire Constabulary confirmed a car was used during a raid on the store in The Verne

from getsurrey - News http://www.getsurrey.co.uk/news/hampshire-news/church-crookham-co-op-ram-13953524

Surrey Police seize fake guns in Redhill and tell youths to 'go play Call of Duty'

A frightening looking cache of imitation guns was seized from youths in Redhill

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surrey-police-seize-fake-guns-13953368

What is Bitcoin? Is it safe? And how can you get your hands on some?

You might have heard about Bitcoin in the news of late - here's everything you need to know about so-called "crypo-currencies"

from getsurrey - News http://www.getsurrey.co.uk/news/uk-world-news/what-bitcoin-how-can-you-13949179

Woking Thai restaurant staff threatened with 'long barrelled weapon' during burglary

Personal items including cash and jewellery were stolen from the premises in Woking during the raid

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/woking-thai-restaurant-staff-threatened-13952965

South Western Railway, Southern Rail and Gatwick Express services hit by 'icy rail' delays as temperatures plummet across the county overnight

Freezing overnight temperatures hit a number of early morning South Western Railway, Southern Rail and Gatwick Express on Saturday (November 25)        

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/south-western-railway-southern-rail-13953173

Church Crookham Co-op store pictured completely smashed in following reports of 'ram-raid' during early hours of the morning

The attack is the second such incident in just a week

from getsurrey - News http://www.getsurrey.co.uk/news/hampshire-news/church-crookham-co-op-store-13952666

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Brooklands Museum to host first race since 1939 to mark 120 years of British motor racing

On Wednesday (November 29), more than a dozen historic De Dion Bouton motor tricyles will take to the famous circuit at Brooklands

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/brooklands-museum-host-first-race-13948613

'Shalisha - will you marry me?': Waterloo station staff play cupid as couple get engaged on the very concourse where they met 18 months earlier

Staff at Waterloo station helped Lisle Hunte stage his perfect proposal at the very spot where he met 'soulmate' Shalisha Cumberbatch

from getsurrey - News http://www.getsurrey.co.uk/news/local-news/waterloo-railway-station-marriage-proposal-13947337

Guildford Bridge Street police incident: Officers respond to late night situation outside Wetherspoons

A police van and at least two police cars, one unmarked, were spotted outside Wetherspoons shortly before 10pm on Friday (November 24)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-bridge-street-police-incident-13952492

Cruel thief slips 'sentimental' and valuable bracelet off woman's wrist as she slept aboard Weybridge train

The incident happened between 11.48pm and 12.19am on November 15 into November 16

from getsurrey - News http://www.getsurrey.co.uk/news/local-news/cruel-thief-slips-sentimental-valuable-13952353

'Life for this family will never be the same again': Frimley Park ordered to stump up seven-figure payout after man left with devastating brain damage following tonsilitis scan

The man went to Frimley Park Hospital with a sore throat and had a scan - but doctors failed to spot a blockage in his airway which caused devastating brain damage

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/life-family-never-same-again-13950310

Surrey residents can have pizzas delivered to their home that have been cooked by the UK's Pizza Chef of the Year

Marco Fuso, who works in Stoke d'Abernon, has just won the title

from getsurrey - News http://www.getsurrey.co.uk/whats-on/food-drink-news/surrey-residents-can-pizzas-delivered-13943999

23 things you'll know if you shop at The Belfry in Redhill

Whether you are a resident or office worker on lunch, these will probably be familiar

from getsurrey - News http://www.getsurrey.co.uk/whats-on/shopping/23-things-youll-know-you-13946522

'We’ll work with anyone to get this resolved': Despair as Bagshot Costa Coffee floodlights remain on despite planning refusal

Resident anger as Costa Coffee in Bagshot keeps floodlights on after planning permission is refused

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/bagshot-costa-coffee-floodlights-row-13942071

Polesden Lacey at Christmas: A behind the scenes look at how the stately home is transformed into a festive wonderland

It takes 27 people three weeks to adorn 14 rooms with decorations and flowers

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/polesden-lacey-christmas-behind-scenes-13933826

M25 Cobham Services murder trial: Prosecution and defence give closing speeches as second week of trial comes to a close

Both the prosecution and defence summarised their cases for the jury on Friday (November 24)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m25-cobham-services-murder-trial-13951202

'I was just in shock': Witness after double-decker bus smashes into scaffolding in Farnham

The Stagecoach bus is understood to have been out of service when it crashed into the corner of the building on Friday (November 24)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/farnham-bus-crash-into-scaffolding-13951773

Health watchdog wants 'compassionate and tenacious' people to help transform Surrey's health and care services

Healthwatch Surrey is offering seven paid part-time roles helping improve the way healthcare is delivered

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/health-watchdog-wants-compassionate-tenacious-13948320

Residents' outcry at demolition of nineteenth century Leatherhead pub

It had seen hard times recently but was a “community hub” previously

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/residents-outcry-demolition-nineteenth-century-13951474

Reigate businesses welcome news that two big name brands are to open in the town centre

The two companies have signed ten year leases for the shops

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/reigate-businesses-welcome-news-two-13950595

Woking's Phoenix Centre is throwing a party in the town centre, but it still doesn't have a home for its live music venue

The cultural centre is having "a little busk and get together" in Jubilee Square

from getsurrey - News http://www.getsurrey.co.uk/whats-on/music-nightlife-news/wokings-phoenix-centre-throwing-party-13949818

A member of the Royal Family has visited The Children's Trust in Tadworth

HM Lord-Lieutenant for Surrey, Michael More-Molyneux, was also present

from getsurrey - News http://www.getsurrey.co.uk/news/member-royal-family-visited-childrens-13945562

Pictures and video from inside Redhill's new £6 million Travelodge

The Travelodge will have a formal opening on December 6

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/pictures-video-inside-redhills-new-13945302

After Woking's 'standing man' statue was spotted sporting some fancy new headwear, the town's 'wanderer' figure has now found an altogether more risqué use for a traffic cone...

Not content to let the standing man have all the attention after it was pictured sporting a new hat, the town's wanderer statue has been having some fun with cones as well

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/after-wokings-standing-man-statue-13949193

Dorking Gala Night 2017: Everything you need to know

The event starts at 6pm on Thursday, December 7

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/dorking-gala-night-2017-everything-13946367

Service of Remembrance to be held at East Surrey Hospital for those who recently lost loved ones

The hospital in Earlswood has teamed up with The Brigitte Trust to hold the remembrance service

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/service-remembrance-held-east-surrey-13950111

Why employees at this Redhill business are climbing North Africa's highest mountain

They are hoping to complete the challenge in under three days

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/employees-redhill-business-climbing-north-13943565

Ho-NO! School's desperate plea for new Father Christmas after volunteer drops out

A Surrey school is in urgent need of a new Father Christmas - by tomorrow! (November 25)

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/ho-no-schools-desperate-plea-13949713

M3 Camberley crash: Incredibly, everyone walked away from this smart motorway horror smash without serious injury

There were major delays on the eastbound M3 on Friday afternoon (November 24) after the smash left a car stricken on its roof in the smart motorway section

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m3-camberley-crash-incredibly-everyone-13949145

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Teenager who swallowed two wraps of cocaine jailed after police catch him with tub of Vaseline 'missing large scoop'

Bailey Walker was caught by police with a tub of Vaseline that was 'missing a large scoop'

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/teenager-who-swallowed-two-wraps-13936209

Woking Winston Churchill School fire: Staff and pupils praised after premises evacuated in just three minutes

Winston Churchill School staff have been praised by the fire service for their quick evacuation after a piece of builders' equipment sparked the blaze

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/woking-winston-churchill-school-fire-13947607