Aldershot and Farnborough new homes plans coming to a head

Aldershot bus station and Farnborough police station are among the sites earmarked for residential development

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/more-500-new-homes-could-15085505

Nightclub general manager Mo Farooq recalls the 'buzz' of a decade of dance at Mishiko

Here’s what he thinks of the town he's watched partying the night away for the past decade

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/whats-on-news/general-manager-mishiko-leaving-after-15035036

Surrey in the First World War: September 1918 brings 'the greatest battle of the year'

After years of trench warfare, the war had finally become mobile

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-first-world-war-september-15088102

Camberley man released without charge and no further action taken after incident at Farnborough Travelodge

The 51-year-old man had been arrested on suspicion of an offence under the Malicious Communications Act

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/camberley-man-released-without-charge-15097489

Cobham man, 66, arrested in Freelands Road after 'pulling imitation firearm on paramedics'

Police sought to reassure the public after what they described as an "isolated event"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cobham-man-66-arrested-freelands-15097219

Fire in Guildford Borough Council road sweeper leaves driver suffering from 'smoke inhalation' in Ash

The driver of the road sweeper was taken to Royal Surrey County Hospital for a check-up

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/fire-guildford-borough-council-road-15095937

Sainsbury's, Tesco, Lidl and Asda are urgently recalling all these items

The list includes every day items like muffins, fruit juice, breakfast biscuits, sugar and mackerel

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/sainsburys-tesco-lidl-asda-urgently-15096055

Alton Towers annual Scarefest is almost here AND its set to be the most terrifying yet

The park has announced the opening of a brand new attraction for 2018 known only as "Project 42"

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/whats-on-news/alton-towers-annual-scarefest-almost-15095938

Here's how you can get up to 70% off jewellery in the Pandora online sale

Shoppers can pick up some serious bargains with some items costing as little as £3

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/shopping/heres-how-you-can-up-15094869

Two men who helped victim of 'frightening' knifepoint robbery in Egham sought by police

The suspect stabbed the victim in the shoulder and then left with his car keys and mobile phone

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/two-men-who-helped-victim-15096300

Police hunt for man after sexual assault on woman, 55, in Yateley

The man ran off towards a van after sexually assaulting a woman, police said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-hunt-man-after-sexual-15096302

What makes Guildford great? The answer could win you a free dinner

Guildford Vision Group wants residents to tell them why they love Surrey's county town

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/what-makes-guildford-great-answer-15095029

Does your child have up to £1,000 sitting in an abandoned Child Trust Fund?

Child Trust Funds turn 16 this year, but as many as one million accounts have been abandoned - have you forgotten about yours?

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/your-child-up-1000-sitting-15094701

BBC3 looking for 'men of all sizes' to talk about body image

The documentary team are looking for men aged between 18 and 34 to take part

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/bbc3-looking-men-sizes-talk-15090945

Ask Yoast: Google Ads and organic rankings

University of Surrey reveals perfect time to eat breakfast and dinner if you want to lose weight

The study found that those who changed their mealtimes lost on average more than twice as much body fat as those who ate their meals as normal

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/university-surrey-reveals-perfect-time-15095003

17-year-old Guildford girl has been missing for a week

Britney Garman is thought to be in the Guildford, Woking or Epsom areas of Surrey

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/17-year-old-guildford-girl-15095194

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/catapult-fired-driver-a3-near-15094231

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Rainer Stoschek was found dead at his home in North Holmwood in August 2017

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/ex-racing-driver-told-therapist-15094341

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/britains-talent-coming-guildford-how-15093656

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-found-not-guilty-caterham-15089798

Building Better Customer Experiences - Whiteboard Friday

Posted by DiTomaso

Are you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week's episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make earning those leads worthwhile.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hi, Moz fans. My name is Dana DiTomaso. I'm the President and partner of Kick Point, and today I'm going to talk to you about building better customer experiences. I know that in marketing a lot of our jobs revolve around getting leads and more leads and why can't we have all of the leads.

The typical customer experience:

But in reality, the other half of our job should be making sure that those leads are taken care of when they become customers. This is especially important if you don't have, say, a customer care department. If you do have a customer care department, really you should be interlocking with what they do, because typically what happens, when you're working with a customer, is that after the sale, they usually get surveys.

- Surveys

"How did we do? Please rate us on a scale of 1 to 10," which is an enormous scale and kind of useless. You're a 4, or you're an 8, or you're a 6. Like what actually differentiates that, and how are people choosing that?

- Invoices

Then invoices, like obviously important because you have to bill people, particularly if you have a big, expensive product or you're a SaaS business. But those invoices are sometimes kind of impersonal, weird, and maybe not great.

- Newsletters

Maybe you have a newsletter. That's awesome. But is the newsletter focused on sales? One of the things that we see a lot is, for example, if somebody clicks a link in the newsletter to get to your website, maybe you've written a blog post, and then they see a great big popup to sign up for our product. Well, you're already a customer, so you shouldn't be seeing that popup anymore.

What we've seen on other sites, like Help Scout actually does a great job of this, is that they have a parameter of newsletter at the end of any URLs they put in their newsletter, and then the popups are suppressed because you're already in the newsletter so you shouldn't see a popup encouraging you to sign up or join the newsletter, which is kind of a crappy experience.

- Sales emails

Then the last thing are sales emails. This is my personal favorite, and this can really be avoided if you go into account-based marketing automation instead of personal-based marketing automation.

We had a situation where I was a customer of the hosting company. It was in my name that we've signed up for all of our clients, and then one of our developers created a new account because she needed to access something. Then immediately the sales emails started, not realizing we're at the same domain. We're already a customer. They probably shouldn't have been doing the hard sale on her. We've had this happen again and again.

So just really make sure that you're not sending your customers or people who work at the same company as your customers sales emails. That's a really cruddy customer experience. It makes it look like you don't know what's going on. It really can destroy trust.

Tips for an improved customer experience

So instead, here are some extra things that you can do. I mean fix some of these things if maybe they're not working well. But here are some other things you can do to really make sure your customers know that you love them and you would like them to keep paying you money forever.

1. Follow them on social media

So the first thing is following them on social. So what I really like to do is use a tool such as FullContact. You can take everyone's email addresses, run them through FullContact, and it will come back to you and say, "Here are the social accounts that this person has." Then you go on Twitter and you follow all of these people for example. Or if you don't want to follow them, you can make a list, a hidden list with all of their social accounts in there.

Then you can see what they share. A tool like Nuzzel, N-U-Z-Z for Americans, zed zed for Canadians, N-U-Z-Z-E-L is a great tool where you can say, "Tell me all the things that the people I follow on social or the things that this particular list of people on social what they share and what they're engaged in." Then you can see what your customers are really interested in, which can give you a good sense of what kinds things should we be talking about.

A company that does this really well is InVision, which is the app that allows you to share prototypes with clients, particularly design prototypes. So they have a blog, and a lot of that blog content is incredibly useful. They're clearly paying attention to their customers and the kinds of things they're sharing based on how they build their blog content. So then find out if you can help and really think about how I can help these customers through the things that they share, through the questions that they're asking.

Then make sure to watch unbranded mentions too. It's not particularly hard to monitor a specific list of people and see if they tweet things like, "I really hate my (insert what you are)right now," for example. Then you can head that off at the pass maybe because you know that this was this customer. "Oh, they just had a bad experience. Let's see what we can do to fix it,"without being like, "Hey, we were watching your every move on Twitter.Here's something we can do to fix it."

Maybe not quite that creepy, but the idea is trying to follow these people and watch for those unbranded mentions so you can head off a potential angry customer or a customer who is about to leave off at the pass. Way cheaper to keep an existing customer than get a new one.

2. Post-sale monitoring

So the next thing is post-sale monitoring. So what I would like you to do is create a fake customer. If you have lots of sales personas, create a fake customer that is each of those personas, and then that customer should get all the emails, invoices, everything else that a regular customer that fits that persona group should get.

Then take a look at those accounts. Are you awesome, or are you super annoying? Do you hear nothing for a year, except for invoices, and then, "Hey, do you want to renew?" How is that conversation going between you and that customer? So really try to pay attention to that. It depends on your organization if you want to tell people that this is what's happening, but you really want to make sure that that customer isn't receiving preferential treatment.

So you want to make sure that it's kind of not obvious to people that this is the fake customer so they're like, "Oh, well, we're going to be extra nice to the fake customer." They should be getting exactly the same stuff that any of your other customers get. This is extremely useful for you.

3. Better content

Then the third thing is better content. I think, in general, any organization should reward content differently than we do currently.

Right now, we have a huge focus on new content, new content, new content all the time, when in reality, some of your best-performing posts might be old content and maybe you should go back and update them. So what we like to tell people about is the Microsoft model of rewarding. They've used this to reward their employees, and part of it isn't just new stuff. It's old stuff too. So the way that it works is 33% is what they personally have produced.

So this would be new content, for example. Then 33% is what they've shared. So think about for example on Slack if somebody shares something really useful, that's great. They would be rewarded for that. But think about, for example, what you can share with your customers and how that can be rewarding, even if you didn't write it, or you can create a roundup, or you can put it in your newsletter.

Like what can you do to bring value to those customers? Then the last 33% is what they shared that others produced. So is there a way that you can amplify other voices in your organization and make sure that that content is getting out there? Certainly in marketing, and especially if you're in a large organization, maybe you're really siloed, maybe you're an SEO and you don't even talk to the paid people, there's cool stuff happening across the entire organization.

A lot of what you can bring is taking that stuff that others have produced, maybe you need to turn it into something that is easy to share on social media, or you need to turn it into a blog post or a video, like Whiteboard Friday, whatever is going to work for you, and think about how you can amplify that and get it out to your customers, because it isn't just marketing messages that customers should be seeing.

They should be seeing all kinds of messages across your organization, because when a customer gives you money, it isn't just because your marketing message was great. It's because they believe in the thing that you are giving them. So by reinforcing that belief through the types of content that you create, that you share, that you find that other people share, that you shared out to your customers, a lot of sharing, you can certainly improve that relationship with your customers and really turn just your average, run-of-the-mill customer into an actual raving fan, because not only will they stay longer, it's so much cheaper to keep an existing customer than get a new one, but they'll refer people to you, which is also a lot easier than buying a lot of ads or spending a ton of money and effort on SEO.

Thanks!

Video transcription by Speechpad.com

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from The Moz Blog http://tracking.feedpress.it/link/9375/10194625

There's a magical pop-up bar in an enchanted forest and we can't wait to slither in

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from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/magical-pop-up-bar-enchanted-15064373

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from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/aldershots-much-loved-tuckwell-singer-15087610

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/locked-up-surrey-see-countys-15085625

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-hunt-west-molesey-man-15092824

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from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/two-people-dragged-car-one-15092753

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-charged-after-teenager-stabbed-15092530

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/burglars-arrive-horley-house-motorbike-15091194

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from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/farnborough-airshow-organisers-apologise-failing-15090359

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/your-chance-paid-eat-avocado-15090925

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/redhill-stabbing-police-looking-man-15089836

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/hollywood-star-smith-spotted-again-15089308

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/second-councillor-resigns-guildford-conservative-15089153

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/plastic-bag-prices-double-shops-15089192

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/new-chief-fire-officer-announced-15088998

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/wanted-man-arrested-charged-multiple-15087684

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-police-failures-jonathan-king-15070657

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/lidl-confirms-godalming-very-much-15056285

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/show-appearance-pc-druggs-bunny-15087409

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/brand-new-look-controversial-guildford-15085550

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/a24-roadworks-mean-dorking-set-15086800

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/12-year-old-whos-obsessed-15069015

7 keyword research mistakes you should avoid

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/measles-outbreak-mmr-vaccine-public-15088267

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/soviet-style-accommodation-guildford-15084843

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/toys-r-us-woking-demolition-15085063

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/shepperton-studios-submits-plans-expansion-15057175

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/assault-camberley-taxi-driver-police-15086770

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/redhill-parking-surrey-police-apology-15086517

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-told-poor-parking-helping-15086517

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/wisley-m25-a3-highways-england-15084886

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/you-couldnt-make-up-lamppost-15085999

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from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/machete-commando-knife-meat-cleaver-15084791

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cobham-redhill-police-card-stolen-15086199

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/armed-police-called-woking-after-15085876

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/west-byfleet-power-station-doubt-15085200

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/hot-weather-returns-surrey-sunny-15080923

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/marks-spencer-woking-victoria-square-15084987

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/drug-driving-lane-hogger-a3-15082917

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/gcse-results-every-east-surrey-15066400

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/two-arrests-sunbury-modern-slavery-15084169

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The Long-Term Link Acquisition Value of Content Marketing

Posted by KristinTynski

Recently, new internal analysis of our work here at Fractl has yielded a fascinating finding:

Content marketing that generates mainstream press is likely 2X as effective as originally thought. Additionally, the long-term ROI is potentially many times higher than previously reported.

I’ll caveat that by saying this applies only to content that can generate mainstream press attention. At Fractl, this is our primary focus as a content marketing agency. Our team, our process, and our research are all structured around figuring out ways to maximize the newsworthiness and promotional success of the content we create on behalf of our clients.

Though data-driven content marketing paired with digital PR is on the rise, there is still a general lack of understanding around the long-term value of any individual content execution. In this exploration, we sought to answer the question: What link value does a successful campaign drive over the long term? What we found was surprising and strongly reiterated our conviction that this style of data-driven content and digital PR yields some of the highest possible ROI for link building and SEO.

To better understand this full value, we wanted to look at the long-term accumulation of the two types of links on which we report:

1. Direct links from publishers to our client’s content on their domain
2. Secondary links that link to the story the publisher wrote about our client’s content

While direct links are most important, secondary links often provide significant additional pass-through authority and can often be reclaimed through additional outreach and converted into direct do-follow links (something we have a team dedicated to doing at Fractl).

Below is a visualization of the way our content promotion process works:

So how exactly do direct links and secondary links accumulate over time?

To understand this, we did a full audit of four successful campaigns from 2015 and 2016 through today. Having a few years of aggregation gave us an initial benchmark for how links accumulate over time for general interest content that is relatively evergreen.

We profiled four campaigns:

• Perceptions of Perfection Across Borders
• America’s Most P.C. and Prejudiced Places
• Reverse-Photoshopping Video Game Characters
• Water Bottle Germs Revealed

The first view we looked at was direct links, or links pointing directly to the client blog posts hosting the content we’ve created on their behalf.

There is a good deal of variability between campaigns, but we see a few interesting general trends that show up in all of the examples in the rest of this article:

1. Both direct and secondary links will accumulate in a few predictable ways:
   1. A large initial spike with a smooth decline
   2. A buildup to a large spike with a smooth decline
   3. Multiple spikes of varying size
2. Roughly 50% of the total volume of links that will be built will accumulate in the first 30 days. The other 50% will accumulate over the following two years and beyond.
3. A small subset of direct links will generate their own large spikes of secondary links.

We'll now take a look at some specific results. Let’s start by looking at direct links (pickups that link directly back to our client’s site or landing page).

The typical result: A large initial spike with consistent accumulation over time

This campaign, featuring artistic imaginings of what bodies in video games might look like with normal BMI/body sizes, shows the most typical pattern we witnessed, with a very large initial spike and a relatively smooth decline in link acquisition over the first month.

After the first month, long-term new direct link acquisition continued for more than two years (and is still going today!).

The less common result: Slow draw up to a major spike

In this example, you can see that sometimes it takes a few days or even weeks to see the initial pickup spike and subsequent primary syndication. In the case of this campaign, we saw a slow buildup to the pinnacle at about a week from the first pickup (exclusive), with a gradual decline over the following two weeks.

"These initial stories were then used as fodder or inspiration for stories written months later by other publications."

Zooming out to a month-over-month view, we can see resurgences in pickups happening at unpredictable intervals every few months or so. These spikes continued up until today with relative consistency. This happened as some of the stories written during the initial spike began to rank well in Google. These initial stories were then used as fodder or inspiration for stories written months later by other publications. For evergreen topics such as body image (as was the case in this campaign), you will also see writers and editors cycle in and out of writing about these topics as they trend in the public zeitgeist, leading to these unpredictable yet very welcomed resurgences in new links.

Least common result: Multiple spikes in the first few weeks

The third pattern we observed was seen on a campaign we executed examining hate speech on Twitter. In this case, we saw multiple spikes during this early period, corresponding to syndications on other mainstream publications that then sparked their own downstream syndications and individual virality.

Zooming out, we saw a similar result as the other examples, with multiple smaller spikes more within the first year and less frequently in the following two years. Each of these bumps is associated with the story resurfacing organically on new publications (usually a writer stumbling on coverage of the content during the initial phase of popularity).

Long-term resurgences

Finally, in our fourth example that looked at germs on water bottles, we saw a fascinating phenomenon happen beyond the first month where there was a very significant secondary spike.

This spike represents syndication across (all or most) of the iHeartRadio network. As this example demonstrates, it isn’t wholly unusual to see large-scale networks pick up content even a year or later that rival or even exceed the initial month’s result.

Aggregate trends

"50% of the total links acquired happened in the first month, and the other 50% were acquired in the following two to three years."

When we looked at direct links back to all four campaigns together, we saw the common progression of link acquisition over time. The chart below shows the distribution of new links acquired over two years. We saw a pretty classic long tail distribution here, where 50% of the total links acquired happened in the first month, and the other 50% were acquired in the following two to three years.

"If direct links are the cake, secondary links are the icing, and both accumulate substantially over time."

Links generated directly to the blog posts/landing pages of the content we’ve created on our clients’ behalf are only really a part of the story. When a campaign garners mainstream press attention, the press stories can often go mildly viral, generating large numbers of syndications and links to these stories themselves. We track these secondary links and reach out to the writers of these stories to try and get link attributions to the primary source (our clients’ blog posts or landing pages where the story/study/content lives).

These types of links also follow a similar pattern over time to direct links. Below are the publishing dates of these secondary links as they were found over time. Their over-time distribution follows the same pattern, with 50% of results being realized within the first month and the following 50% of the value coming over the next two to three years.

The value in the long tail

By looking at multi-year direct and secondary links built to successful content marketing campaigns, it becomes apparent that the total number of links acquired during the first month is really only about half the story.

For campaigns that garner initial mainstream pickups, there is often a multi-year long tail of links that are built organically without any additional or future promotions work beyond the first month. While this long-term value is not something we report on or charge our clients for explicitly, it is extremely important to understand as a part of a larger calculus when trying to decide if doing content marketing with the goal of press acquisition is right for your needs.

Cost-per-link (a typical way to measure ROI of such campaigns) will halve if links built are measured over these longer periods — moving a project you perhaps considered a marginal success at one month to a major success at one year.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/10176051

Woman in 40s hospitalised following attack in Ashford park

The assault happened in Fordbridge Park at around 3pm on Tuesday (August 28)

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/woman-40s-hospitalised-following-attack-15084156

Daughter, 4, 'one of the youngest' Snowdon scalers - and it only took her FOUR hours

Siena Clifton completed the climb with her family last Monday (August 20) whilst on holiday

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/daughter-mount-snowdon-cobham-climb-15069805

Guildford Local Plan changes proposed and 200 more homes could be added to Godalming site

Ashill's Ockford Park site could be used for 462 new homes

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-local-plan-changes-proposed-15070752

Men three times more likely to commit a driving offence than women, study finds

In Surrey, 79% of driving offences were committed by men

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/men-women-drivers-offence-debate-15082561

A Quarter-Million Reasons to Use Moz's Link Intersect Tool

Posted by rjonesx.

Let me tell you a story.

It begins with me in a hotel room halfway across the country, trying to figure out how I'm going to land a contract from a fantastic new lead, worth annually $250,000. We weren't in over our heads by any measure, but the potential client was definitely looking at what most would call "enterprise" solutions and we weren't exactly "enterprise."

Could we meet their needs? Hell yes we could — better than our enterprise competitors — but there's a saying that "no one ever got fired for hiring IBM"; in other words, it's always safe to go with the big guys. We weren't an IBM, so I knew that by reputation alone we were in trouble. The RFP was dense, but like most SEO gigs, there wasn't much in the way of opportunity to really differentiate ourselves from our competitors. It would be another "anything they can do, we can do better" meeting where we grasp for reasons why we were better. In an industry where so many of our best clients require NDAs that prevent us from producing really good case studies, how could I prove we were up to the task?

In less than 12 hours we would be meeting with the potential client and I needed to prove to them that we could do something that our competitors couldn't. In the world of SEO, link building is street cred. Nothing gets the attention of a client faster than a great link. I knew what I needed to do. I needed to land a killer backlink, completely white-hat, with no new content strategy, no budget, and no time. I needed to walk in the door with more than just a proposal — I needed to walk in the door with proof.

I've been around the block a few times when it comes to link building, so I wasn't at a loss when it came to ideas or strategies we could pitch, but what strategy might actually land a link in the next few hours? I started running prospecting software left and right — all the tools of the trade I had at my disposal — but imagine my surprise when the perfect opportunity popped up right in little old Moz's Open Site Explorer Link Intersect tool. To be honest, I hadn't used the tool in ages. We had built our own prospecting software on APIs, but the perfect link just popped up after adding in a few of their competitors on the off chance that there might be an opportunity or two.

There it was:

1. 3,800 root linking domains to the page itself
2. The page was soliciting submissions
3. Took pull requests for submissions on GitHub!

I immediately submitted a request and began the refresh game, hoping the repo was being actively monitored. By the next morning, we had ourselves a link! Not just any link, but despite the client having over 50,000 root linking domains, this was now the 15th best link to their site. You can imagine me anxiously awaiting the part of the meeting where we discussed the various reasons why our services were superior to that of our competitors, and then proceeded to demonstrate that superiority with an amazing white-hat backlink acquired just hours before.

The quarter-million-dollar contract was ours.

Link Intersect: An undervalued link building technique

Backlink intersect is one of the oldest link building techniques in our industry. The methodology is simple. Take a list of your competitors and identify the backlinks pointing to their sites. Compare those lists to find pages that overlap. Pages which link to two or more of your competitors are potentially resource pages that would be interested in linking to your site as well. You then examine these sites and do outreach to determine which ones are worth contacting to try and get a backlink.

Let's walk through a simple example using Moz's Link Intersect tool.

Getting started

We start on the Link Intersect page of Moz's new Link Explorer. While we had Link Intersect in the old Open Site Explorer, you're going to to want to use our new Link Intersect, which is built from our giant index of 30 trillion links and is far more powerful.

For our example here, I've chosen a random gardening company in Durham, North Carolina called Garden Environments. The website has a Domain Authority of 17 with 38 root linking domains.

We can go ahead and copy-paste the domain into "Discover Link Opportunities for this URL" at the top of the Link Intersect page. If you notice, we have the choice of "Root Domain, Subdomain, or Exact Page":

I almost always choose "root domain" because I tend to be promoting a site as a whole and am not interested in acquiring links to pages on the site from other sites that already link somewhere else on the site. That is to say, by choosing "root domain," any site that links to any page on your site will be excluded from the prospecting list. Of course, this might not be right for your situation. If you have a hosted blog on a subdomain or a hosted page on a site, you will want to choose subdomain or exact page to make sure you rule out the right backlinks.

You also have the ability to choose whether we report back to you root linking domains or Backlinks. This is really important and I'll explain why.

Depending on your link building campaign, you'll want to vary your choice here. Let's say you're looking for resource pages that you can list your website on. If that's the case, you will want to choose "pages." The Link Intersect tool will then prioritize pages that have links to multiple competitors on them, which are likely to be resource pages you can target for your campaign. Now, let's say you would rather find publishers that talk about your competitors and are less concerned about them linking from the same page. You want to find sites that have linked to multiple competitors, not pages. In that case, you would choose "domains." The system will then return the domains that have links to multiple competitors and give you example pages, but you wont be limited only to pages with multiple competitors on them.

In this example, I'm looking for resource pages, so I chose "pages" rather than domains.

Choosing your competitor sites

A common mistake made at this point is to choose exact competitors. Link builders will often copy and paste a list of their biggest competitors and cross their fingers for decent results. What you really want are the best link pages and domains in your industry — not necessarily your competitors.

In this example I chose the gardening page on a local university, a few North Carolina gardening and wildflower associations, and a popular page that lists nurseries. Notice that you can choose subdomain, domain, or exact page as well for each of these competitor URLs. I recommend choosing the broadest category (domain being broadest, exact page being narrowest) that is relevant to your industry. If the whole site is relevant, go ahead and choose "domain."

Analyzing your results

The results returned will prioritize pages that link to multiple competitors and have a high Domain Authority. Unlike some of our competitors' tools, if you put in a competitor that doesn't have many backlinks, it won't cause the whole report to fail. We list all the intersections of links, starting with the most and narrowing down to the fewest. Even though the nurseries website doesn't provide any intersections, we still get back great results!

Now we have some really great opportunities, but at this point you have two choices. If you really prefer, you can just export the opportunities to CSV like any other tool on the market, but I prefer to go ahead and move everything over into a Link Tracking List.

By moving everything into a link list, we're going to be able to track link acquisition over time (once we begin reaching out to these sites for backlinks) and we can also sort by other metrics, leave notes, and easily remove opportunities that don't look fruitful.

What did we find?

Remember, we started off with a site that has barely any links, but we turned up dozens of easy opportunities for link acquisition. We turned up a simple resources page on forest resources, a potential backlink which could easily be earned via a piece of content on forest stewardship.

We turned up a great resource page on how to maintain healthy soil and yards on a town government website. A simple guide covering the same topics here could easily earn a link from this resource page on an important website.

These were just two examples of easy link targets. From community gardening pages, websites dedicated to local creek, pond, and stream restoration, and general enthusiast sites, the Link Intersect tool turned up simple backlink gold. What is most interesting to me, though, was that these resource pages never included the words "resources" or "links" in the URLs. Common prospecting techniques would have just missed these opportunities altogether.

While it wasn't the focus of this particular campaign, I did choose the alternate of "show domains" rather than "pages" that link to the competitors. We found similarly useful results using this methodology.

For example, we found CarolinaCountry.com had linked to multiple of the competitor sites and, as it turns out, would be a perfect publication to pitch for a story as part of of a PR campaign for promoting the gardening site.

Takeaways

The new Link Intersect tool in Moz's Link Explorer combines the power of our new incredible link index with the complete features of a link prospecting tool. Competitor link intersect remains one of the most straightforward methods for finding link opportunities and landing great backlinks, and Moz's new tool coupled with Link Lists makes it easier than ever. Go ahead and give it a run yourself — you might just find the exact link you need right when you need it.

Find link opportunities now!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/10172984

Dog missing after horse box stolen from Edenbridge and Oxted Show with her inside

The horse box was later recovered but Smarty was not inside

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/dog-missing-after-horse-box-15083204

Part of Hooley Lane to stay closed for two weeks after burst water main causes sinkhole

Sutton and East Surrey Water is repairing the road and water main

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/part-hooley-lane-stay-closed-15082742

Protecting Guildford's cherished views - new study launched

The Guildford Society said these views were "key features of Guildford's cultural, historical and natural heritage"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/protecting-guildfords-cherished-views-new-15062121

Cheeky man caught walking around Farnham in nothing but a bright red thong

An onlooker said the saucy man appeared neither drunk or embarrassed

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cheeky-man-caught-walking-around-15082474

Woking Food and Drink Festival 2018 dates, opening times and where to park

Everything you need to know about this year's Woking Food and Drink Festival

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/woking-food-drink-festival-2018-15081075

Winchester to host its first ever coffee festival - and it sounds divine!

Coffee fans will not want to miss this new drinks festival

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/winchester-host-first-ever-coffee-15082086

More green belt sites proposed for Guildford Local Plan after inspector says additional housing needed

Planning Inspector Jonathan Bore told Guildford Borough Council it needed to provide more houses in the first five years of the plan

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/more-green-belt-sites-proposed-15068584

Pensioner, 85, ordered to pay £465 for drink driving on wedding anniversary in Tongham

Tongham-resident Brian Green had been drinking wine with his wife on his wedding anniversary, the court heard

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/drink-driving-pensioner-court-tongham-15081438

Yoast SEO 8.1: Gutenberg part 2, introducing the snippet preview

Young Surrey author and illustrator launches her first children's book to tackle perception of autism

Alienated by Sophie Shortland is available on Amazon and at Waterstones

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/young-surrey-author-illustrator-launches-14984437

Family devastated after 'loving great aunt' dies after Woking crash

Charity worker Margaret Hawkins, 73, died as a result of her injuries

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/family-devastated-after-woking-crash-15080859

'World's oldest Cornish pasty maker' Warrens Bakery to open first Surrey shop in Redhill

The Station Road shop will create eight jobs

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/worlds-oldest-cornish-pasty-maker-15068971

The five most important Surrey stories you might have missed over the bank holiday weekend

Been away for the weekend? Here's a brief list to help you catch up on the important news you've missed

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/five-most-important-surrey-stories-15080756

Thomas 'Tomboy' Doherty died in crash two weeks after passing driving test, inquest hears

The 17-year-old died on October 9, 2017 after the van he was driving collided with an electricity pole support cable and two trees

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/thomas-tomboy-doherty-died-crash-15067756

Investigation into early morning 'sexual offence' as police cordon off part of Guildford road

Police are investigating an alleged sexual offence in a section of bushes off Stoughton Road

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/investigation-early-morning-sexual-offence-15080739

Pair of missing teenagers last seen in Guildford found after police appeal

Surrey Police thanked anyone who shared the appeal to find Emily Carter-Maull and Ryan Hook

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/pair-missing-teenagers-last-seen-15080487

Collapsed subway reopened at station - but calls for wider improvements still ongoing

Sir Paul Beresford MP and Mole Valley district councillor Rosemary Dickson are campaigning for a better Leatherhead station

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/mp-reiterates-railway-station-issues-15058067

New Hoe Valley School building does not have sprinklers despite fire service advice

There is no suggestion students are unsafe and that it presents a risk to life, but guidance outlines the cost and impact of school fires where no sprinklers are in place

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/new-hoe-valley-school-building-15061930

ITV drama Vanity Fair starring Michael Palin and Martin Clunes filmed at West Horsley Place

Martin Clunes said it was his "favourite of all of the houses" the cast visited

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/whats-on-news/itv-drama-vanity-fair-starring-15067520

Pair of missing 'vulnerable' teenagers last seen in Guildford

Surrey Police say the pair may be in the Burpham area or could have possibly travelled towards Staines and Ashford

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/pair-missing-vulnerable-teenagers-last-15078722

More than 22,000 people sign petition to make trespassing onto public land a criminal offence

The petition says that the damage caused during traveller incursions is often irreparable and costly

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/more-22000-people-sign-petition-15078294

Writing great social media content for your blog

Gang of Chilean thieves responsible for hundreds of burglaries across Surrey and London

The thieves, flown into the country by an organised criminal network, are thought to be behind hundreds of break-ins

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/gang-chilean-thieves-responsible-hundreds-15077982

Redhill sinkhole: Hooley Lane to remain closed this week following burst water main

Around 150 properties in Redhill were left with reduced water pressure or no water at all, according to SES Water

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/redhill-sinkhole-hooley-lane-remain-15077591

Three-month Indian summer set to bring hot weather and sun to UK

Long-range forecasts from the Met Office suggest high temperatures will last until November

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/three-month-indian-summer-set-15077142

Teenager arrested following stabbing in middle of Staines street

The 17-year-old has been released from police custody but remains under investigation

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/teenager-arrested-following-stabbing-middle-15077013

Low morale and money worries plague Surrey Police officers, survey finds

Almost three-quarters of officers said they felt worse off financially than five years ago

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/low-morale-money-worries-plague-15060390

This café in Woking will be closed until further notice

Horsell Common Preservation Society said it had "no alternative" but to close Waters Edge Café

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/caf-woking-closed-until-further-15075941

How likely is your Surrey school place appeal to succeed?

New data reveals there were 536 appeals heard in Surrey in relation to places for September 2017

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/how-likely-your-surrey-school-15071763

Vodafone customers in Camberley to get faster 4G and improved 3G on their phones

Residents and businesses of Camberley will now be able to enjoy faster 4G mobile data speeds and more reliable 3G voice signal

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/vodafone-customers-camberley-faster-4g-15074533

Wanted man arrested after being spotted in a Woking pub

Joseph Brazil was arrested in Woking after Surrey Police launched an appeal

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/wanted-man-arrested-after-being-15074532

Ralph Vaughan Williams legacy still remembered 60 years to the day since his death

Surrey Live spoke to one of his surviving relatives and a trustee of the Ralph Vaughan Williams Society about the legacy left by his brilliance

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/ralph-vaughan-williams-legacy-still-15060084

Meeting victims of domestic abuse on the doorstep led a former mayor to give them a voice

He's now an author called Rusty Nale who's just published a book called Revenge of the Seven Magnificent Women

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/meeting-victims-domestic-abuse-doorstep-15049821

Amazing story of puppy born with no front legs will bring tears to your eyes

Karen Stanway's love for animals inspired her to take on a dog with more challenges than most

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-dog-walker-adopted-jack-15065128

Teenager stabbed in Staines after reports of large-scale fight in middle of street

Surrey Police believe the fight on The Causeway happened after a house party

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/teenager-stabbed-staines-after-reports-15073674

These are the Redhill roads without any water supply after burst water main

There are currently 150 properties in Redhill experiencing reduced water pressure or no water at all, according to SES Water

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/redhill-roads-without-any-water-15073374

Firefighters urge caution after Woking shed fire damages five homes

Crews were called to an address in the St John's area on Friday afternoon (August 24)

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/firefighters-urge-caution-after-woking-15071616

Three men in hospital after car crashes into tree in Weybridge

The serious collision occurred in Walton Lane late on Friday (August 24)

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/three-men-hospital-after-car-15071572

A25 Reigate Road to be closed overnight for desperately needed resurfacing

"It's been in a dreadful state for quite a long time," a local parish council said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/a25-reigate-road-shut-eight-15056980

Kate's Fish & Chips becomes instant hit on The Acres estate in Horley

Kate Nicholls gave up her job as a learning support assistant at a school to run her own mobile business

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/kates-fish--chips-becomes-15061180

The people fighting to protect the green spaces across Surrey's towns and villages

They've never been into politics before, but these everyday people are passionate about having a say in councils' local plans

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/people-fighting-protect-green-spaces-15049531

Ask Yoast: Can Google deal with Lazy Load?

Meningitis cases reported at school near Surrey

The two cases at a school in Crowthorne, Berkshire, involve children aged between three and four

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/meningitis-cases-reported-school-near-15070135

The toughest sentences handed out to criminals in and around Surrey this year

Sexual predators, murderers and drug dealers have all been put behind bars

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/toughest-sentences-handed-out-criminals-15069277

Sainsbury's urgently recall smoked salmon from shelves due to listeria fear

Customers who return all products to store of purchase for a full refund

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/whats-on-news/sainsburys-urgently-recall-smoked-salmon-15069709

Watch as protesters at Horse hill drilling site are arrested for alleged public order offences

The protest called for a halt to oil exploration work at the site after it has been linked to recent seismic activity in Surrey

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/watch-protesters-horse-hill-drilling-15059733

Seven dishes you have to try at this year's Woking Food and Drink Festival

Whether you're looking for some exciting street food or delicious desserts, there'll be something to tickle everyone's tastebuds

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/seven-dishes-you-try-years-15060241

New West Byfleet power station could have helped 'poor and needy', says charity

Byfleet United Charity (BUC) owns the land which was subject to a recently-withdrawn planning application for a power station

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/new-west-byfleet-power-station-15060332

Keyword research for SEO: the ultimate guide

Should you be able to smoke in your own home? Research shows danger for children

The United States has already put in place a blanket ban on smoking in social housing

from Surrey Live - News https://www.getsurrey.co.uk/news/health/should-you-able-smoke-your-15067710

GCSE results for every Mole Valley school and the stand out students

Percentage breakdowns and top performing students from achools including Ashcombe and Priory in Dorking and Therfield and St Andrew's in Leatherhead

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/gcse-results-every-mole-valley-15065103

Pub chain Wetherspoons to ban dogs from all of its pubs but there are exceptions

Something you support?

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/whats-on-news/pub-chain-wetherspoons-ban-dogs-15067948

M23 roadworks to disrupt Bank Holiday traffic around Gatwick Airport

Work to convert the M23 into a "smart motorway" will continue despite Highways England suspending many roadworks during the August break

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/m23-roadworks-disrupt-bank-holiday-15067975

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A break in at the Epsom Riding for the Disabled Association left three horses injured, one of them seriously

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/pony-seriously-injured-after-being-15066504

Fight outside Leatherhead Wetherspoon following funeral for 'well-known local man'

Police were called at 9.10pm on Tuesday (August 21)

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/fight-outside-leatherhead-wetherspoon-following-15060282

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They were 'led to safety' and the woman was treated by paramedics

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/salfords-fire-crew-break-horley-15067436

Leatherhead's Young Street to temporarily reopen for the Bank Holiday weekend

The road will then close again at 6am on Monday (August 27) before fully reopening on Wednesday (August 29)

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/leatherheads-young-street-temporarily-reopen-15067545

CPS decides not to prosecute teenage boy accused of sexual offence against schoolmate

The alleged offences happened in the Guildford area

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cps-decides-not-prosecute-teenage-15065480

SEO Negotiation: How to Ace the Business Side of SEO - Whiteboard Friday

Posted by BritneyMuller

SEO isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this week's Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage.

It's what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can go in and confidently talk about as SEOs is the fact that SEO has around 20% more opportunity than both mobile and desktop PPC combined.

This is a really, really big deal. It's something that you can showcase. These are the stats to back it up. We will also link to the research to this down below. Good to kind of have that in your back pocket. Aside from this, you will obviously have your audit. So potential client, you're looking to get this deal.

Get the most out of the SEO audit

☑ Highlight the opportunities, not the screw-ups

You're going to do an audit, and something that I have always suggested is that instead of highlighting the things that the potential client is doing wrong, or screwed up, is to really highlight those opportunities. Start to get them excited about what it is that their site is capable of and that you could help them with. I think that sheds a really positive light and moves you in the right direction.

☑ Explain their competitive advantage

I think this is really interesting in many spaces where you can sort of say, "Okay, your competitors are here, and you're currently here and this is why,"and to show them proof. That makes them feel as though you have a strong understanding of the landscape and can sort of help them get there.

☑ Emphasize quick wins

I almost didn't put this in here because I think quick wins is sort of a sketchy term. Essentially, you really do want to showcase what it is you can do quickly, but you want to...

☑ Under-promise, over-deliver

You don't want to lose trust or credibility with a potential client by overpromising something that you can't deliver. Get off to the right start. Under-promise, over-deliver.

Smart negotiation tactics

☑ Do your research

Know everything you can about this clientPerhaps what deals they've done in the past, what agencies they've worked with. You can get all sorts of knowledge about that before going into negotiation that will really help you.

☑ Prioritize your terms

So all too often, people go into a negotiation thinking me, me, me, me, when really you also need to be thinking about, "Well, what am I willing to lose?What can I give up to reach a point that we can both agree on?" Really important to think about as you go in.

☑ Flinch!

This is a very old, funny negotiation tactic where when the other side counters, you flinch. You do this like flinch, and you go, "Oh, is that the best you can do?" It's super silly. It might be used against you, in which case you can just say, "Nice flinch." But it does tend to help you get better deals.

So take that with a grain of salt. But I look forward to your feedback down below. It's so funny.

☑ Use the words "fair" and "comfortable"

The words "fair" and "comfortable" do really well in negotiations. These words are inarguable. You can't argue with fair. "I want to do what is comfortable for us both. I want us both to reach terms that are fair."

You want to use these terms to put the other side at ease and to also help bridge that gap where you can come out with a win-win situation.

☑ Never be the key decision maker

I see this all too often when people go off on their own, and instantly on their business cards and in their head and email they're the CEO.

They are this. You don't have to be that, and you sort of lose leverage when you are. When I owned my agency for six years, I enjoyed not being CEO. I liked having a board of directors that I could reach out to during a negotiation and not being the sole decision maker. Even if you feel that you are the sole decision maker, I know that there are people that care about you and that are looking out for your business that you could contact as sort of a business mentor, and you could use that in negotiation. You can use that to help you. Something to think about.

Tips for negotiation newbies

So for the newbies, a lot of you are probably like, "I can never go on my own. I can never do these things." I'm from northern Minnesota. I have been super awkward about discussing money my whole life for any sort of business deal. If I could do it, I promise any one of you watching this can do it.

☑ Power pose!

I'm not kidding, promise. Some tips that I learned, when I had my agency, was to power pose before negotiations. So there's a great TED talk on this that we can link to down below. I do this before most of my big speaking gigs, thanks to my gramsy who told me to do this at SMX Advanced like three years ago.

Go ahead and power pose. Feel good. Feel confident. Amp yourself up.

☑ Walk the walk

You've got to when it comes to some of these things and to just feel comfortable in that space.

☑ Good > perfect

Know that good is better than perfect. A lot of us are perfectionists, and we just have to execute good. Trying to be perfect will kill us all.

☑ Screw imposter syndrome

Many of the speakers that I go on different conference circuits with all struggle with this. It's totally normal, but it's good to acknowledge that it's so silly. So to try to take that silly voice out of your head and start to feel good about the things that you are able to offer.

Take inspiration where you can find it

I highly suggest you check out Brian Tracy's old-school negotiation podcasts. He has some old videos. They're so good. But he talks about leverage all the time and has two really great examples that I love so much. One being jade merchants. So these jade merchants that would take out pieces of jade and they would watch people's reactions piece by piece that they brought out.

So they knew what piece interested this person the most, and that would be the higher price. It was brilliant. Then the time constraints is he has an example of people doing business deals in China. When they landed, the Chinese would greet them and say, "Oh, can I see your return flight ticket? I just want to know when you're leaving."

They would not make a deal until that last second. The more you know about some of these leverage tactics, the more you can be aware of them if they were to be used against you or if you were to leverage something like that. Super interesting stuff.

Take the time to get to know their business

☑ Tie in ROI

Lastly, just really take the time to get to know someone's business. It just shows that you care, and you're able to prioritize what it is that you can deliver based on where they make the most money off of the products or services that they offer. That helps you tie in the ROI of the things that you can accomplish.

☑ Know the order of products/services that make them the most money

One real quick example was my previous company. We worked with plastic surgeons, and we really worked hard to understand that funnel of how people decide to get any sort of elective procedure. It came down to two things.

It was before and after photos and price. So we knew that we could optimize for those two things and do very well in their space. So showing that you care, going the extra mile, sort of tying all of these things together, I really hope this helps. I look forward to the feedback down below. I know this was a little bit different Whiteboard Friday, but I thought it would be a fun topic to cover.

So thank you so much for joining me on this edition of Whiteboard Friday. I will see you all soon. Bye.

Video transcription by Speechpad.com

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Chief Constable joins calls for traveller transit sites in Surrey after summer of unauthorised encampments

Chief Constable Nick Ephgrave also defended Surrey Police from accusations officers dealt leniently with crimes committed by travellers

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/chief-constable-joins-calls-traveller-15060711

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/council-urged-take-action-against-15055726

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/nightmare-neighbours-kicked-out-merstham-15053709

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/disgusting-phenomenon-hanging-dog-poo-15065438

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from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/cctv-released-moment-41m-cocaine-15066367

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from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/cough-use-honey-instead-antibiotics-15065290

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/extremely-dangerous-sexual-predator-guildford-15060106

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/staff-evacuated-fire-breaks-out-15059619

Missing Guildford woman Sharna Carter found 'safe and well'

Surrey Police thanked anyone who shared the appeal to find Sharna Carter

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/missing-guildford-woman-sharna-carter-15064331

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/eight-years-prison-brutal-sunbury-15064491

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from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/make-sure-you-dont-lose-15063880

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WARNING: This story contains images of a severely wounded dog which some readers may find upsetting

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/lovely-friendly-dog-snickers-found-15063601

Out now: Keyword research training!

Balaclava-clad moped riders spray fire extinguisher in family's faces in Shepperton car park

Most of the extinguisher's contents was sprayed into the face of a 14-year-old girl

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/balaclava-clad-moped-riders-spray-15062810

August Bank Holiday things to do and events in Surrey 2018

A guide to events and activities taking place in and around Surrey over the summer bank holiday weekend

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/august-bank-holiday-things-events-14997148

GCSE 2018 grade boundaries explained for AQA, OCR, CCEA and Edexcel

If you are collecting your results today you may find this guide very useful

from Surrey Live - News https://www.getsurrey.co.uk/news/local-news/gcse-2018-grade-boundaries-explained-15062555

Your Netflix viewing is changing and this is how you will be affected

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from Surrey Live - News https://www.getsurrey.co.uk/whats-on/whats-on-news/your-netflix-viewing-changing-how-15061277

GCSE 9-1 grading system explained for confused parents

Year 11 students in England will receive many of their results as numbers not letters

from Surrey Live - News https://www.getsurrey.co.uk/news/local-news/gcse-9-1-grading-system-15062181

How to get a free Nando's, travel to South Africa and Brazil while getting paid

The popular restaurant chain is looking for a second assistant manager in Kingston/Teddington

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/whats-on-news/how-free-nandos-travel-south-15060367

Terrifying spiders can leap 6ft into the air and are in UK for first time

The spider was found in Warrington, Cheshire

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/terrifying-spiders-can-leap-6ft-15060851

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-town-centre-regeneration-plan-15059844

GCSE results: Everything you need to know in case you don't get the grades you need

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/gcse-results-everything-you-need-13444405

The Reigate council mayor and the taxpayer-funded luxury Jaguar

More than half of Surrey's local authorities do not provide wheels for their ceremonial leaders

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/reigate-council-mayor-taxpayer-funded-15051720

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The middle of three cottages in Brockham was demolished without planning permission in March

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/brockham-cottage-demolished-without-permission-15010924

There have been 14 ram raids and cash machine thefts as incidents sky-rocket over summer

Nine of the region's 14 ram raids and cash machine thefts so far in 2018 have been carried out in the past two months

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/14-ram-raids-surrey-north-15058099

Google’s Medic update, and how to deal with it

Children’s Trust Cycle Challenge is coming to Surrey this year and you can still enter

The charity bike ride will take place on Sunday, September 9

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/childrens-trust-cycle-challenge-coming-15061471

More than 4,400 people sign petition against controversial rural parking charges in just four days

Pay metres have been installed at car parks for Chobham Common, Whitmoor Common and Norbury Park

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/more-4400-people-sign-petition-15058662

'Vulnerable' 6ft 2in Guildford woman believed to be heavily pregnant missing

The 28-year-old, who is blonde and 6ft 2in, was reported missing on Tuesday (August 21)

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/vulnerable-6ft-2in-guildford-woman-15061231

'Action being taken' following two crashes at A3 San Domenico Starbucks drive-through

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/action-being-taken-following-two-15057358

Attention Surrey drivers heading north! Part of M6 to close for 24 hours next month

An 800 tonne bridge will be torn down leading to the motorway being closed in both directions for up to 24 hours

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/attention-surrey-drivers-heading-north-15059312

14 fruit picking farms in and around Surrey for a great day out

A guide to where you can pick your own fresh fruit and vegetables around Surrey

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/15-fruit-picking-farms-great-9842951

Charges brought after chase through Woking gardens in which officer 'was assaulted'

The officer received hospital treatment but was discharged the same day

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/charges-brought-after-chase-through-15058894

22 spa days in Surrey to spoil yourself or a loved one

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from Surrey Live - News https://www.getsurrey.co.uk/whats-on/best-spa-days-in-surrey-8516346

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-fire-service-on-knees-15057996

24 ways to spend a long weekend in Surrey including Bank Holidays

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from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/18-ways-spend-long-weekend-11027502

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/fedex-courier-cop-heart-attack-15057951

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from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/ban-third-party-sale-puppies-15059005

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from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/bank-holiday-bucket-list-20-14686183

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from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/best-walks-in-surrey-countryside-14013063

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/family-increasingly-concerned-welfare-vulnerable-15058910

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-scientists-warn-prams-could-15058540

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from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/become-professional-cuddler-earn-30-15058029

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/council-joins-calls-asking-more-15057103

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/horse-hill-protest-sees-10-15053091

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from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/eating-tomato-ketchup-can-reduce-15057471

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/what-petty-criminals-surrey-were-15057390

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/maldives-luxury-resort-looking-someone-15056807

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/one-mum-thought-shower-habit-15057570

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/south-western-railway-performs-worse-15057011

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/who-john-lowe-full-story-15055709

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/drug-dealer-caught-leatherhead-run-15031128

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/project-manager-behind-delivery-143-15056351

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cyclist-exposes-himself-girl-15-15056787

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-weather-over-august-bank-15054955

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-officer-assaulted-during-chase-15056611

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/rare-charles-dickens-2-coin-15056325

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/distinctive-items-jewellery-stolen-during-15056062

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from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/gcses-20-ways-celebrate-your-9887815

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/epsom-hospital-storage-area-decontaminated-15056020

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from Surrey Live - News https://www.getsurrey.co.uk/news/property-news/7-surrey-pubs-sale-how-15053874

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-weather-expert-offers-bank-15054955

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from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/missing-redhill-woman-found-after-15054200

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from Surrey Live - News https://www.getsurrey.co.uk/special-features/hospital-woking-delighted-awarded-good-15037584

Man charged with arson with intent to endanger life after reported Sheerwater bin fires

Three bins were reportedly set on fire in Sheerwater

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-charged-arson-intent-endanger-15053704

WhatsApp deal will delete chats, photos and videos but you can save them with Google

You can create a Google Drive account and it will not take up your free 15GB allowance

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/whatsapp-deal-delete-chats-photos-15053738

How elderly woman was tricked into swapping bank card for iTunes gift card in Cobham

Surrey Police has released a picture of a man who officers want to speak to in relation to the incident

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/how-elderly-woman-tricked-swapping-15053570

Photos show devastating fire at Tuesley Farm near Godalming that destroyed mobile home

Firefighters spent four hours dealing with the incident which was caught on camera by local photographer James Jagger,

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/photos-show-devastating-fire-tuesley-15053499

Geri and Christian Horner to take part in this year's London to Brighton Veteran Car Run

The 114-year old Panhard-Levassor car will be among about 400 vintage vehicles taking part

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/geri-christian-horner-take-part-15052226

14-year-old who called Epsom Hopsital saying she had gone into labour could not be found

All lines of enquiry have now been completed by Metropolitan Police

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/14-year-old-who-called-15052547

Firefighters discover three 'deliberate' bin fires in Sheerwater on the same morning

Firefighters suggested the fires could be linked to another blaze in a portable toilet the previous night

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/firefighters-discover-three-deliberate-bin-15053578

NEW On-Demand Crawl: Quick Insights for Sales, Prospecting, & Competitive Analysis

Posted by Dr-Pete

In June of 2017, Moz launched our entirely rebuilt Site Crawl, helping you dive deep into crawl issues and technical SEO problems, fix those issues in your Moz Pro Campaigns (tracked websites), and monitor weekly for new issues. Many times, though, you need quick insights outside of a Campaign context, whether you're analyzing a prospect site before a sales call or trying to assess the competition.

For years, Moz had a lab tool called Crawl Test. The bad news is that Crawl Test never made it to prime-time and suffered from some neglect. The good news is that I'm happy to announce the full launch (as of August 2018) of On-Demand Crawl, an entirely new crawl tool built on the engine that powers Site Crawl, but with a UI designed around quick insights for prospecting and competitive analysis.

While you don’t need a Campaign to run a crawl, you do need to be logged into your Moz Pro subscription. If you don’t have a subscription, you can sign-up for a free trial and give it a whirl.

How can you put On-Demand Crawl to work? Let's walk through a short example together.

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All you need is a domain

Getting started is easy. From the "Moz Pro" menu, find "On-Demand Crawl" under "Research Tools":

Just enter a root domain or subdomain in the box at the top and click the blue button to kick off a crawl. While I don't want to pick on anyone, I've decided to use a real site. Our recent analysis of the August 1st Google update identified some sites that were hit hard, and I've picked one (lilluna.com) from that list.

Please note that Moz is not affiliated with Lil' Luna in any way. For the most part, it seems to be a decent site with reasonably good content. Let's pretend, just for this post, that you're looking to help this site out and determine if they'd be a good fit for your SEO services. You've got a call scheduled and need to spot-check for any major problems so that you can go into that call as informed as possible.

On-Demand Crawls aren't instantaneous (crawling is a big job), but they'll generally finish between a few minutes and an hour. We know these are time-sensitive situations. You'll soon receive an email that looks like this:

The email includes the number of URLs crawled (On-Demand will currently crawl up to 3,000 URLs), the total issues found, and a summary table of crawl issues by category. Click on the [View Report] link to dive into the full crawl data.

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Assess critical issues quickly

We've designed On-Demand Crawl to assist your own human intelligence. You'll see some basic stats at the top, but then immediately move into a graph of your top issues by count. The graph only displays issues that occur at least once on your site – you can click "See More" to show all of the issues that On-Demand Crawl tracks (the top two bars have been truncated)...

Issues are also color-coded by category. Some items are warnings, and whether they matter depends a lot on context. Other issues, like "Critcal Errors" (in red) almost always demand attention. So, let's check out those 404 errors. Scroll down and you'll see a list of "Pages Crawled" with filters. You're going to select "4xx" in the "Status Codes" dropdown...

You can then pretty easily spot-check these URLs and find out that they do, in fact, seem to be returning 404 errors. Some appear to be legitimate content that has either internal or external links (or both). So, within a few minutes, you've already found something useful.

Let's look at those yellow "Meta Noindex" errors next. This is a tricky one, because you can't easily determine intent. An intentional Meta Noindex may be fine. An unintentional one (or hundreds of unintentional ones) could be blocking crawlers and causing serious harm. Here, you'll filter by issue type...

Like the top graph, issues appear in order of prevalence. You can also filter by all pages that have issues (any issues) or pages that have no issues. Here's a sample of what you get back (the full table also includes status code, issue count, and an option to view all issues)...

Notice the "?s=" common to all of these URLs. Clicking on a few, you can see that these are internal search pages. These URLs have no particular SEO value, and the Meta Noindex is likely intentional. Good technical SEO is also about avoiding false alarms because you lack internal knowledge of a site. On-Demand Crawl helps you semi-automate and summarize insights to put your human intelligence to work quickly.

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Dive deeper with exports

Let's go back to those 404s. Ideally, you'd like to know where those URLs are showing up. We can't fit everything into one screen, but if you scroll up to the "All Issues" graph you'll see an "Export CSV" option...

The export will honor any filters set in the page list, so let's re-apply that "4xx" filter and pull the data. Your export should download almost immediately. The full export contains a wealth of information, but I've zeroed in on just what's critical for this particular case...

Now, you know not only what pages are missing, but exactly where they link from internally, and can easily pass along suggested fixes to the customer or prospect. Some of these turn out to be link-heavy pages that could probably benefit from some clean-up or updating (if newer recipes are a good fit).

Let's try another one. You've got 8 duplicate content errors. Potentially thin content could fit theories about the August 1st update, so this is worth digging into. If you filter by "Duplicate Content" issues, you'll see the following message...

The 8 duplicate issues actually represent 18 pages, and the table returns all 18 affected pages. In some cases, the duplicates will be obvious from the title and/or URL, but in this case there's a bit of mystery, so let's pull that export file. In this case, there's a column called "Duplicate Content Group," and sorting by it reveals something like the following (there's a lot more data in the original export file)...

I've renamed "Duplicate Content Group" to just "Group" and included the word count ("Words"), which could be useful for verifying true duplicates. Look at group #7 – it turns out that these "Weekly Menu Plan" pages are very image heavy and have a common block of text before any unique text. While not 100% duplicated, these otherwise valuable pages could easily look like thin content to Google and represent a broader problem.

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Real insights in real-time

Not counting the time spent writing the blog post, running this crawl and diving in took less than an hour, and even that small amount of time spent uncovered more potential issues than what I could cover in this post. In less than an hour, you can walk into a client meeting or sales call with in-depth knowledge of any domain.

Keep in mind that many of these features also exist in our Site Crawl tool. If you're looking for long-term, campaign insights, use Site Crawl (if you just need to update your data, use our "Recrawl" feature). If you're looking for quick, one-time insights, check out On-Demand Crawl. Standard Pro users currently get 5 On-Demand Crawls per month (with limits increasing at higher tiers).

Your On-Demand Crawls are currently stored for 90 days. When you re-enter the feature, you'll see a table of all of your recent crawls (the image below has been truncated):

Click on any row to go back to see the crawl data for that domain. If you get the sale and decide to move forward, congratulations! You can port that domain directly into a Moz campaign.

We hope you'll try On-Demand Crawl out and let us know what you think. We'd love to hear your case studies, whether it's sales, competitive analysis, or just trying to solve the mysteries of a Google update.

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from The Moz Blog http://tracking.feedpress.it/link/9375/10086767