SEO Company Surrey: May 2016

Tuesday, May 31, 2016

Flying Scotsman: See the historic steam train in Surrey today

The Flying Scotsman will return to Surrey on Wednesday for its second Surrey Hills tour this spring

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/flying-scotsman-see-historic-steam-11410405

Locked up in Surrey: See the county's criminals sent down during May 2016

Hundreds of hours of jail time was handed out in May 2016 to criminals from across Surrey and/or offending in Surrey

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/locked-up-surrey-see-countys-11408560

Flying Scotsman: See the historic steam train in Surrey today

The Flying Scotsman will return to Surrey on Wednesday for its second Surrey Hills tour this spring

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/flying-scotsman-see-historic-steam-11410405

Cranleigh crash: Community honoured for rescue efforts after "harrowing" High Street fatal collision

Members of the public were awarded a divisional commendation for their "excellent team work and the compassion" shown at a fatal road traffic collision in Cranleigh last year

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/cranleigh-crash-community-honoured-rescue-11408448

Watch Guildford woman take to the skies in charity wing walk for British Heart Foundation

Hayley Bollons who works at the Spirit Health Club in Guildford, has raised more than £1,400 for charity

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/watch-guildford-woman-take-skies-11391363

Windlesham Woodlands Lane M3 bridge demolition works postponed for further safety and utility works

Highways England said safety and utility considerations had forced it to put back the proposed demolition over June 24-27

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/windlesham-woodlands-lane-m3-bridge-11410334

Missing man found dead outside hospital was suffering from 'acute alcohol withdrawal'

A pre inquest hearing into James Phelan's death has been held at Woking Coroners' Court after he went missing from St Peter's Hospital

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/missing-man-found-dead-outside-11409728

Life-size dinosaur to parade though Redhill this half-term

Spot a huge dinosaur from Port Lympne wild animal park passing through Surrey

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/life-size-dinosaur-parade-though-11409404

Cheryl James inquest: MP calls for dossier of sexual and physical abuse allegations to be re-examined

Deepcut: A Family's Fight For The Truth will air on BBC One Wales and will be available on the BBC iPlayer on Tuesday evening

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/cheryl-james-inquest-mp-calls-11409975

South West Trains employee suspended after 'Vote Out' Brexit message appears on side of train

The message was seen by an eagle-eyed passenger arriving at Woking on another service at the same time

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/south-west-trains-employee-suspended-11409421

South East Coast Ambulance Service chief resigns months after report slams leadership

The former chief executive has allegedly left to 'pursue other interests' months after a report blamed a response time scandal from December 2014 to February last year on the trust's leaders

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/south-east-coast-ambulance-service-11408715

Great British Menu 2016 will see Pennyhill Park chef Matt Worswick compete

Matt Worswick, head chef at The Latymer, will fight for a place to cook at a banquet fit for royalty

from getsurrey - News http://www.getsurrey.co.uk/whats-on/food-drink-news/great-british-menu-2016-see-11407231

Battle of Jutland remembered on 100th anniversary

Fought over the course of 36 hours, the naval battle involved 250 ships and upwards of 100,000 men, more than 8,500 of whom lost their lives

from getsurrey - News http://www.getsurrey.co.uk/news/uk-world-news/battle-jutland-remembered-100th-anniversary-11407353

Joanna Lumley at Heathrow Airport to mark its 70th birthday

Take a trip down memory runway as airport marks 70 years of welcoming famous faces, aircraft and worldwide passengers

from getsurrey - News http://www.getsurrey.co.uk/news/local-news/joanna-lumley-heathrow-airport-mark-11407561

Weather forecast: Heavy rain causes M25 flooding and Peacock Centre springs another leak

There were motorway lane closures and fallen trees on roads and railway lines on Tuesday morning

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/weather-forecast-heavy-rain-causes-11407461

Coming soon: SEO copywriting training

Writing quality content is of great importance for your SEO strategy. At Yoast, we’re strong believers in the importance of nicely written and easy-to-read articles. Such content, however, requires strong writing skills. In order to help you write quality content, we’ve set up a SEO copywriting training.

As of June 7, you’ll be able to purchase our SEO copywriting training. It will available at an introductory price of $249 (later on, it will cost $299). The SEO copywriting training contains 6 modules with lots of training videos and some screencasts. On top of that, you’ll get tons of challenging questions and exercises in which we’ll test your (knowledge about) writing skills.

Assignments and feedback

As this is a course in which we’ll teach you how to write, you’ll have to do some genuine writing yourself. You’ll receive feedback on your writing assignment from one of the members of the Yoast team. The course also contains an assignment in which we ask you to set up your own keyword research. Again, you’ll receive feedback on your work from one of the members of the Yoast team.

Don't miss the introductory discount of our SEO copywriting training! Subscribe to our newsletter now »

What do you learn in the SEO copywriting training?

In this course, we’ll take you through the entire process of SEO copywriting. We’ll start by doing keyword research and teach you how to prepare your text. You’ll receive many tips to improve your actual writing and we’ll help you to correct and optimize your text. Finally, we’ll teach you all about publishing the article. Our course will follow the same steps that we take in SEO copywriting: the ultimate guide.

About the SEO copywriting training

The SEO copywriting training contains 6 modules, 13 training video’s and 13 texts. You’ll have to answer lots of challenging questions and do 3 assignments. You’ll also receive a PDF of our Blog SEO eBook. If you finish the course, you’ll get a certificate and a badge to put on your site.

The course is developed by a team of experts. Joost de Valk, SEO expert, and Marieke van de Rakt, expert on copywriting, teamed up with Jaro Ekstijn, our educational specialist here at Yoast. Jaro is responsible for the many questions, exercises, assignments and the didactics of this course. For this specific writing course, we also had help from our linguist, Irene Strikkers. Irene’s expertise in the field of linguistics really helped in developing this course. Her expertise was especially important for the module about readability.

from Yoast • The art & science of website optimization https://yoast.com/coming-soon-seo-copywriting-course/

Surrey County Show: Dame Penelope Keith discusses this year's event AND take a look at the best parts caught on camera

Take a look at all the best parts from this year's Surrey County Show

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/surrey-county-show-dame-penelope-11404567

Guildford Society bid to put brakes on £150m railway station scheme

Guildford Borough Council will decide by the end of June whether an area around the railway station should be an asset of community value

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-society-bid-put-brakes-11401143

Miss Woking 1977 remembers the Woking Whirl with celebrities including Ed 'Stewpot' Stewart and Bernard Cribbins

Annie Wilson was an actress when she was selected to represent the town as an ambassador in 1977

from getsurrey - News http://www.getsurrey.co.uk/news/nostalgia/miss-woking-1977-remembers-woking-11319005

Title Tag Length Guidelines: 2016 Edition

Posted by Dr-Pete

For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles:

This naturally begs the question — how many characters can we fit into a display title now? When Google redesigned SERPs in 2014, I recommended a limit of 55 characters. Does a 17% bigger container mean we’ve got 9 more characters to work with?

Not so fast, my friend…

This is where things get messy. It’d be great if we could just count the characters and be done with it, but things are never quite that easy. We’ve got three complications to consider:

(1) Character widths vary

Google uses the Arial font for result titles, and Arial is proportional. In other words, different characters occupy different amounts of space. A lower- case ‘l’ is going to occupy much less space than an upper-case ‘W’. The total width is measured in pixels, not characters, and the maximum amount you can fit in that space depends on what you’re trying to say.

In our 10,000-keyword tracking set, the title below is the longest cut or uncut display title we measured, clocking in at 77 characters:

This title has 14 i's and lowercase l's, 10 lowercase t's, and 3 narrow punctuation marks, creating a character count bonanza. To count this title and say that yours can be 77 characters would be dangerously misleading.

(2) Titles break at whole words

Prior to this change, Google was breaking words at whatever point the cut-off happened. Now, they seem to be breaking titles at whole words. If the cut happens in the middle of a long word, the remaining length might be considerably shorter. For example, here's a word that's just not going to fit into your display title twice, and so the cut comes well short of the full width:

(3) Google is appending brands

In some cases, Google is cutting off titles and then appending the brand to the end. Unfortunately, this auto-appended brand text still occupies space and counts against your total allowance. This was the shortest truncated display title in our data set, measuring only 34 words pre-cut:

The brand text "- The Homestead" was appended by Google and is not part of the sites <TITLE> tag. The next word in the title was "Accommodations", so the combination of the brand add-on and long word made for a very truncated title.

Data from 10,000 searches

Examples can be misleading, so we wanted to take a deeper dive. We pulled all of the page-1 display titles from the 10,000-keyword MozCast tracking set, which ends up being just shy of 90,000 titles. Uncut titles don't tell us much, since they can be very short in some cases. So, let's focus on the titles that got cut. Here are the character lengths (not counting " ...") of the cut titles:

We've got a fairly normal distribution (skewed a little to the right) with both a mean and median right around 63. So, is 63 our magic number? Not quite. Roughly half the cut titles in our data set had less than 63 characters, so that's still a fairly risky length.

The trick is to pick a number where we feel fairly confident that the title won't be cut off, on average (a guaranteed safe zone for all titles would be far too restrictive). Here are a few select percentages of truncated titles that were above a certain character length:

55% of cut titles >= 63 (+2) characters
91% of cut titles >= 57 (+2) characters
95% of cut titles >= 55 (+2) characters
99% of cut titles >= 48 (+2) characters

In research, we might stick to a 95% or 99% confidence level (note: this isn't technically a confidence interval, but the rationale is similar), but I think 90% confidence is a decent practical level. If we factor in the " ...", that gives us about +2 characters. So, my recommendation is to keep your titles under 60 characters (57+2 = 59).

Keep in mind, of course, that cut-offs aren't always bad. A well placed "..." might actually increase click-through rates on some titles. A fortuitous cut-off could create suspense, if you trust your fortunes to Google:

Now that titles are cut at whole words, we also don't have to worry about text getting cut off at confusing or unfortunate spots. Take, for example, the dangerous predicament of The International Association of Assemblages of Assassin Assets:

Prior to the redesign, their titles were a minefield. Yes, that contributed nothing to this post, but once I had started down that road, it was already too late.

So, that's it then, right?

Well, no. As Google evolves and adapts to a wider range of devices, we can expect them to continue to adjust and test display titles. In fact, they're currently test a new, card-style format for desktop SERPs where each result is boxed and looks like this:

We're not even entirely sure that the current change is permanent. The narrower format is still appearing for some people under some conditions. If this design sticks, then I'm comfortable saying that keeping your title length under 60 characters will prevent the majority of cut-offs.

Note: People have been asking when we'll update our title tag tool. We're waiting to make sure that this design change is permanent, but will try to provide an update ASAP. Updates and a link to that tool will appear in this post when we make a final decision.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/3484889

Godalming butcher's creation crowned UK Speciality Burger champion

"The Juicy Lucifer is a beefburger made from brisket with a three-chilli burger seasoning, fresh chillies and jalapeno cheese," said shop manager Damon Buckingham.

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/godalming-butchers-creation-crowned-uk-11403090

Used needles and crack pipe found during alleyway clean-up

The clean up project has been launched by Sunbury councillor Alison Griffiths

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/used-needles-crack-pipe-found-11399252

Monday, May 30, 2016

Guildford Society bids to put a brake on £150 million railway station scheme

Watch emotional video of patient having hearing implant switched on for the first time

Helena Martins, a HearPeers mentor and the head of digital engagement at the National Children’s Deaf Society, was fitted with a cochlear implant, which has also helped two youngsters from Ash to hear

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/watch-emotional-video-patient-having-11385472

Surrey County Show: Crowds descend on Stoke Park for annual agricultural show

Thousands of people turned out for the 62nd agricultural event to enjoy livestock judging, local produce and heaps of entertainment

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/surrey-county-show-crowds-descend-11404675

Surrey County Show: Dame Penelope Keith discusses this year's event AND take a look at the best parts caught on camera

Take a look at all the best parts from this year's Surrey County Show

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surrey-county-show-dame-penelope-11404567

Surrey County Show: 31 of the best pictures from the annual event in Guildford

The Surrey County Show returned to Guildford's Stoke Park on Bank Holiday Monday - and Get Surrey was there to record it

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/surrey-county-show-31-best-11404425

Woking roundabout branded 'boy racer heaven' after car takes out entire brick wall

'Something should be done' to improve safety at the Harelands roundabout after a car completely destroyed a wall between the road and some flats

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/woking-roundabout-branded-boy-racer-11403890

Top Gear returns to Dunsfold Park as new-look BBC show completes first road test

The new era of the BBC show saw presenters Chris Evans and Matt LeBlanc take on a series of UK vs US challenges up and down the country

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/top-gear-returns-dunsfold-park-11403587

New Co-op plan for former Chertsey pub less than a year after branch closure in town

Subject to the approval of an alcohol licence, the Castle pub could be turned into a Southern Co-operative store

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/new-co-op-plan-former-11402311

Missing Walton man Jack Barker 'back home safe and sound'

Mr Barker was last see during the early hours of May 16 but was reported found 'safe and sound' on Monday

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/missing-walton-man-jack-barker-11403000

Weather forecast: Heavy, thundery, 'torrential' rain bulletin sparks Met Office flash flood warning

A yellow warning for rain has been issued for the south east, including Surrey, which could see more than 60mm of rain fall in hours

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/weather-forecast-heavy-thundery-torrential-11402788

Man dies after car crashes into tree in Merstham

The man was pronounced dead at the scene in Gatton Bottom while his passenger was taken to hospital as a precaution

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/man-dies-after-car-crashes-11402222

BMW drink-driver 'smashed through wall and hid from police in bush' in Egham

Surrey Police arrested four people in just two hours on Sunday into Monday - three for drink-driving and one on suspicion of drug-driving

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/bmw-drink-driver-smashed-through-11401990

Teenage motorcyclist suffers 'life-threatening' injuries after Frimley crash

The rider of the mini off-road motorcycle was taken to St George's Hospital with life-threatening injuries, said police

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/teenage-motorcyclist-suffers-life-threatening-11401838

Will Intelligent Personal Assistants Replace Websites?

Posted by Tom-Anthony

[Estimated read time: 8 minutes]

Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact — if your long-term marketing/business plan doesn't account for IPAs, you may be in the same boat as those people who said they didn't need a website in the early 2000s.

Your website is an API to your business

If we look to pre/early Internet, then the primary interface to most businesses was the humble phone. Over the phone you could speak to a business and find out what they had in stock, when they'd be open, whether they had space for your reservation, etc., and then you could go on to order products, ask for directions, or place reservations. The phone was an interface to your business, and your phone line and receptionist were your "API" — the way people interacted with your business.

As the Internet matured and the web gained more traction, it increasingly became the case that your website empowered users to do lots of those same things that they previously did via the phone. They could get information and give you money, and your website became the new "API" for your business, allowing users to interact with it. Notice this didn't necessitate the death of the phone, but lots of the requests that previously came via phone now came via the web, and there was also a reduction in friction for people wanting to interact with your business (they didn't have to wait for the phone line to be free, or speak to an actual human!).

Since then, the web has improved as technologies and availability have improved, but fundamentally the concept has stayed the same. Until now.

The 5 tech giants have all built an intelligent personal assistant

The 5 tech giants have all built an Intelligent Personal Assistant

Intelligent Personal Assistants apps such as Google Now, Siri, Cortana, and Facebook M — as well as the newer appliances such as Amazon Echo, the new Google Home, and the rumored Apple Siri hardware — are going to have a profound effect on the way people search, the types of search they do, and the way they consume and act upon the results of those searches.

New entries, such as Hound and Viv, show that intelligent personal assistants are growing beyond just something phone makers are adding as a feature, and are becoming a core focus.

In the last couple of years we've discussed a variety of new technologies and their impact on search; a number of these are all feeding into the rise of these personal assistants.

Trend 1: More complex searches

The days of searches just being a keyword are long since over. The great improvements of natural language processing, driven by improvements in machine learning, have meant that conversational search has become a thing and we have seen Hummingbird and RankBrain becoming building blocks of how Google understands and handles queries.

Furthermore, implicit signals have also seen the rise of anticipatory queries with Google Now leading the way in delivering you search results based off of your context without you needing to ask.

Contributing technologies & trends:

Implicit Signals
Natural Language
Conversational Search
Hummingbird & RankBrain

Watch this video of Will Critchlow speak about these trends to hear more.

Trend 2: More complex results

Search results have moved on from 10 blue links to include the Knowledge Graph, with entities and direct answers being a familiar part of any search result. This has also meant that, since the original Siri, we've seen a search interface that doesn't even do a web search for many queries but instead gives data-driven answers right there in the app. The earliest examples were queries for things like weather, which would turn up a card right there in the app.

Finally, the rise of conversational search has made possible complex compound queries, where queries can be revised and extended to allow the sorting, filtering, and refining of searches in a back and forth fashion. This phase of searching used to be something you did by reviewing the search results manually and sifting through them, but now search engines understand (rather than just index) the content they discover and can do this step for you.

Contributing technologies & trends:

Entities / Direct Answers
Faceted search
Data driven answers

You may like Distilled's Searchscape which has information and videos on these various trends.

Trend 3: Bots, conversational UI, and on-demand UIs

More recently, with the increased interest in bots (especially since Facebook's F8 announcement), we can see a rise in the number of companies investing in various forms of conversational UI (see this article and this one).

Bots and conversational UI provide a new interface which lends itself to all of the benefits provided by natural language processing and ways of presenting data-driven answers.

Note that a conversational UI isn't limited to purely a spoken or natural language interface, but can also provide an "on demand" UI for certain situations (see this example screenshot from Facebook, or the Siri/Fandango cinema ticket example below).

Contributing technologies & trends:

Conversational UI
Bots
On-demand UIs within the IPA interface

Trend 4: 3rd-party integration

Going back to the first versions of Siri or Google Now, there were no options for 3rd-party developers to integrate. They could only do a limited set of actions based on what Apple or Google had explicitly programmed in.

However, over time, the platforms have opened up more and more, such that apps can now provide functionality within the intelligent personal assistant on the same app.

Google Now, Amazon Echo, Cortana, and Siri (not quite — but rumored to be coming in June) all provide SDKs (software development kits), allowing 3rd-party developers to integrate into these platforms.

This is an opportunity for all of us integrate directly into the next generation search interface.

What's the impact of all this?

Web rankings get bypassed, go straight to the top

As more and more people search via personal assistants, and with personal assistants trying to deliver answers directly in their interface, we'll see an increasing number of searches that completely bypass web search rankings. As 3rd-party integration becomes more widespread, there will be an increasing number of dynamic queries that personal assistants can handle directly (e.g. "where can I buy The Martian?," "flights to Berlin," or "order a pepperoni pizza").

This is a massive opportunity — it does not matter how many links and how much great content your competitor has to help them in "classical SEO" if you've integrated straight into the search interface and no web search is ever shown to the user. You can be the only search result shown.

The classic funnel gets compressed; checking out via IPAs

This part is probably the most exciting, from my perspective, and I believe is the most important from the impact it'll have on users and businesses. People have modeled "the funnel" in a variety of different ways over time, but one common way to look at it is:

The search is separate to the browsing/checkout process, and that checkout process happens via a website. Apps have had some impact on this classic picture, but so far it hasn't been a big part.

However, conversational search/UI combined with the ability for developers to integrate directly into IPAs opens up a huge opportunity to merge the interfaces for the search step and the steps previously fulfilled by the website (browsing and checking out). There are already examples of the funnel being compressed:

In this example, using Siri, you can see I was able to search for movies playing nearby, pick a particular movie and cinema, then pick a particular showing and, finally, I can click to buy, which takes me to the Fandango app. I am most of the way through the checkout process before I leave the intelligent personal assistant app interface. How long until I can do that final step and actually check out inside the personal assistant?

Integrating with intelligent personal assistant apps currently normally happens via the app model (i.e. you build an app that provides some functionality to the assistant), but how long until we see the possibility to integrate without needing to build an app yourself — the intelligent personal assistant will provide the framework and primary interface.

Summary

Intelligent Personal Assistants bring together all the recent developments in search technology, and as integration options improve, we will see an increasing number of queries/transactions go end-to-end entirely inside the personal assistant itself.

People will conduct searches, review data, and make purchases entirely inside that one interface, completely bypassing web search (already happening) and even checking out inside the personal assistant (within the next 12 months) and thus bypassing websites.

IPAs represent an absolutely massive opportunity, and it would be easy to underestimate the impact they will have (in the same way many people underestimated mobile initially). If you've been on the fence about building an app, you should re-evaluate that decision, with a focus on apps being the way they can integrate into intelligent personal assistants.

What do you think? I'd love to have a discussion in the comments about how everyone thinks this will play out and how it might change the landscape of search.

from The Moz Blog http://tracking.feedpress.it/link/9375/3475604

Man thrown from car in Chertsey fatal crash was twice drink-drive limit and not wearing seatbelt, inquest told

Johnny Connors, who was 23 and from Guildford, died after losing control of his car at a roundabout on the A320 in October last year

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/man-thrown-car-chertsey-fatal-11391386

Sunday, May 29, 2016

Flight Sergeant's war memorial 'will be retained and enhanced' under 200-home plan at Walton Birds Eye HQ site

The developers who bought the iconic Birds Eye HQ in Walton will "enhance the setting" of a war memorial to Flight Sergeant Charles Sydney in their plans

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/flight-sergeants-war-memorial-will-11401155

Giant white elephant tours Westminster as campaigners highlight risks of Gatwick Airport expansion

The white elephant represented a second runway at Gatwick Airport, which Back Heathrow campaigners say would be underused and in the wrong place

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/giant-white-elephant-tours-westminster-11401000

Surrey's new police and crime commissioner launches consultation on his six point policing plan

Find out how to comment on the PCC's plans for policing in Surrey

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surreys-new-police-crime-commissioner-11400906

Walton sports hub: judicial review granted by judge as campaigners challenge Elmbridge Borough Council

A judicial review against the Walton sports hub planning decision is now due in the autumn

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/walton-sports-hub-judicial-review-11400563

£1.5 million upgrade to Godalming and Milford electricity supply set to begin

Work will begin on Tuesday (May 31) on installing a new underground cable to improve the electricity supply in Godalming and Milford

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/15-million-upgrade-godalming-milford-11400165

£1.5 million upgrade to Goldaming and Milford electricity supply set to begin

Dormansland princess party company lost battle with rival over 'misleading' web address

Dormansland's Bella Princess Parties has been ordered to change its web address after being accused of changing its name to capitalise on a Herts company's good reputation

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/dormansland-princess-party-company-lost-11399928

Frenchies Dessert Parlour owners 'upset' after lack of trade forces business to fold

The Camberley owners hope to sell the business as a going concern and have dropped the asking price to £25,000

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/frenchies-dessert-parlour-owners-upset-11397355

Meet the Surrey firefighter retiring after 41 years of 'helping the community'

Sean Brewster started training to be a firefighter in April 1975 and his career has taken in roles at Woking, Walton and Painshill fire stations among others

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/meet-surrey-firefighter-retiring-after-11395227

Saturday, May 28, 2016

May half term events and activity listings for Surrey and Hampshire

Keep your whole family entertained over the May half term with these fun events

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/half-term-events-activity-listings-11374490

17 garden centre cafés around Surrey serving delicious food and drink

Enjoy a full English breakfast, light lunch or afternoon tea next time you head to the garden centre

from getsurrey - News http://www.getsurrey.co.uk/whats-on/food-drink-news/17-garden-centre-cafs-around-11311135

Swan captured by police after flying into lorry on M25

The young female bird was taken to the Swan Sanctuary in Shepperton for treatment

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/swan-captured-police-after-flying-11399327

Shop until you drop at Surrey County Show

Surrey County Show is sure to be a great day for shopaholics and foodies

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/shop-until-you-drop-surrey-11395385

Rugby player Jack Clifford named as patron of cardiac charity in memory of team mate

Clifford took on the role in memory of friend Matt Cragg who passed away suddenly

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/rugby-player-jack-clifford-named-11399043

A history of Michel Harper - Guildford's nightclub entrepreneur

As Michel Harper puts his business on the market, we take a look at his history with the town, and clashes with the borough council

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/history-michel-harper-guildfords-nightclub-11393607

South East Coast Ambulance Service hopes co-responding trial 'will be made permanent'

Firefighters have been co-responding with ambulance staff in a trial that launched in September

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/south-east-coast-ambulance-service-11387020

Irate mum slams 'disgusting' condition of children's play area at Spelthorne Leisure Centre

Grace Prior said she found the soft play area covered with dust and littered with food crumbs

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/irate-mum-slams-disgusting-condition-11383293

Zara Home set to move into Guildford as store signs agreement with The Friary Centre

Zara Home, The Fragrance Shop and Kokoro are all to move into the shopping centre in Guildford this summer

from getsurrey - News http://www.getsurrey.co.uk/lifestyle/zara-home-set-move-guildford-11384453

Chesney Hawkes returns to Chertsey to film ITV's Who's Doing the Dishes? alongside Brian McFadden

The One And Only pop star had to whip up a three-course meal on camera for four guests who then have to try to guess which celebrity had cooked for them

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/chesney-hawkes-returns-chertsey-film-11397288

Brooklands Radio all set for 24-hour broadcast in aid of Woking & Sam Beare Hospices

Weybridge-based Brooklands Radio is undertaking a daunting 24-hour broadcast challenge to raise funds for the charity

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/brooklands-radio-set-24-hour-11396624

Ash landlord to swim 77 lengths in celebration of birthday

Mike Armitage, who has run The Lion Brewery in Ash for nearly 36 years, will complete his marathon swim to raise funds for Phyllis Tuckwell Hospice on Sunday

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/ash-landlord-swim-77-lengths-11397210

Motorcyclist in his 60s dies following collision in Chertsey

Police are appealing for witnesses following the collision between a car and a motorbike

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/motorcyclist-60s-dies-following-collision-11397825

Family suing council after girl lost part of finger on 'dangerous' fencing at Pyrford school

Ellie Tyson has been offered a settlement in the region of £2,000 by the county council, after she caught her finger on a fence outside Pryford CofE Primary school in 2012

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/family-suing-council-after-girl-11397019

Friday, May 27, 2016

Brightwells regeneration scheme voted through for Farnham

The project, which has been opposed by some residents, will bring new homes, shops, restaurants and a cinema to Farnham town centre

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/brightwells-regeneration-scheme-voted-through-11391704

Woking Park flour and eggs fight 'not condoned' by school

Flour and eggs-wielding Year 11 students defied their teachers and embarked on a mass food fight in Woking Park

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/woking-park-flour-eggs-fight-11391209

Chertsey 'serious collision' involving motorbike and car

An eyewitness said the crash early on Friday evening involved an "Audi and a motorbike or scooter"

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/chertsey-serious-collision-involving-motorbike-11397164

Radio 2 500 Words silver award won by Woking schoolgirl

Nine-year-old Katie Denyer was praised at the BBC's celebration of young writers

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/radio-2-500-words-silver-11396355

Chertsey accident involving motorcyclist shuts London Street

Cyclist's leg 'punctured by own bike' after falling onto pavement

It is thought the cyclist swerved to avoid a car in Hersham Road

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/cyclists-leg-punctured-bike-after-11395853

Surrey County Show: Travel directions and where to park

Important information if you are travelling by car, bus or train to this year's event

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/surrey-county-show-travel-directions-9161914

Guildford school evacuation as 'bomb threats' made across country again

Pupils at Pond Meadow School were evacuated from the premises following a "suspicious" phone call on Friday morning

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-school-evacuation-bomb-threats-11395542

Police investigation after pupil 'grabbed by unknown man' while walking to school in Chertsey

The force confirmed a pupil was approached by a man while walking along Bridge Road at around 8.30am on Wednesday

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/police-investigation-after-pupil-grabbed-11395522

21 places around Surrey for a top bacon butty

Get your day up and running with a delicious bacon sarnie at one of these great cafés and restaurants around Surrey

from getsurrey - News http://www.getsurrey.co.uk/whats-on/food-drink-news/21-places-around-surrey-top-11322812

Husband of Sonita Nijhawan fails to appear for first crown court appearance after being charged with her murder

Kingston Crown Court said there were a 'number of complications' that led Sanjay Nijhawan to missing the hearing on Friday

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/husband-sonita-nijhawan-fails-appear-11394875

Ask Yoast: can backlinks from one site hurt my rankings?

Backlinks to your website usually contribute to your rankings. So generally you’d be happy to get lots links to your posts and pages. But what if you get lots of links from one site? Would Google consider that as suspicious, and could you therefore be penalized?

In this Ask Yoast we’ll take a question from Gabriel Heffes of Alberta Home Services:

“I recently had a post on Tumblr that was reblogged and resulted in 9000 links to my page, making Tumblr and that post the most link sending post. Will these thousands of links cause a Penguin penalty and hurt my rankings?”

In the video below we’ll explain whether all those links could result in a penalty or not!

Are backlinks from Tumblr dangerous?

Not able to watch the video? You can read the transcript here:

“The honest answer is: no. This is actually a good thing, not a bad thing. Google knows how Tumblr works. It can see that these links are not bought or in any other way bad. So don’t worry about them. Celebrate the fact that you’ve got so many links on Tumblr! And make sure you’ll create another post like this, because it will actually help in your ranking. Good luck!”

Learn all about link building, the right way. In our Blog SEO eBook you'll find the do's and don'ts »

Got stuck optimizing your site? We love to help you out! In the series Ask Yoast we’ll answer your SEO question. Don’t hesitate and send us your question!

from Yoast • The art & science of website optimization https://yoast.com/ask-yoast-backlinks-hurt-site/

Date set for Guildford elected mayor referendum

Residents will have their chance to vote on whether Guildford should be governed by an elected mayor on Thursday October 13

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/date-set-guildford-elected-mayor-11394150

Two similar parking tickets - but which one is easier to fight and why?

Money Saving Expert Martin Lewis explains how to avoid paying parking fines - millions of which are issued every year

from getsurrey - News http://www.getsurrey.co.uk/news/uk-world-news/two-similar-parking-tickets-one-11394149

M25 crash causes nine-mile delays due to 'critical' barrier repairs

A lane of the clockwise M25 will be closed during the Friday afternoon rush-hour between junction 8 for Reigate and junction 9 for Leatherhead

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/m25-crash-causes-nine-mile-11394108

Watch brave punk musicians save Guildford from evil space alien

Punk band Darko has released terrifying footage showing their epic battle with evil Lord Emperor Sithulu on the streets of Guildford

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/watch-brave-punk-musicians-save-11391098

Petrol prices soar by more than 8p a litre in just THREE months

Drivers will be paying more to fill up their tanks this bank holiday, with average costs of 110.16p a litre compared to 101.65p in March

from getsurrey - News http://www.getsurrey.co.uk/news/uk-world-news/petrol-prices-soar-more-8p-11392786

Guildford Lido opening times and prices - everything you need to know

Everything you need to know about visiting Guildford Lido this summer including prices, opening times, facilities and parking

from getsurrey - News http://www.getsurrey.co.uk/whats-on/family-kids-news/guildford-lido-opening-times-prices-11371928

G Live Fisherman's Friends deaths: Boss of door supplier pleads not guilty to manslaughter charges

David Naylor, 57, will stand trial in October over the incident at G Live in Guildford on February 9, 2013

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/g-live-fishermans-friends-deaths-11392698

Child 'grabbed by unknown male' near school in Chertsey in latest Surrey 'stranger danger' incident

The headteacher of St Anne's Catholic Primary School said the pupil was 'safe and unharmed' following the incident on Wednesday morning

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/child-grabbed-unknown-male-near-11392853

How to Research the Path to Customer Purchase - Whiteboard Friday

Posted by randfish

Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand steps back to take a higher-level look at the path to customer purchase, recommending workflows and tools to help you forge your own way.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about the path to customer purchase and how to research that path. The reason this is so critical is because we have to understand a few things like our content and conversion strategy around where do we need to be, what content we need to create, how to position ourselves, our product, our brand, and how to convert people. We can't know this stuff until we truly understand the buying process.

We've done a lot of Whiteboard Fridays that involve very, very tactically specific items in one of the steps in these, like: how to understand the awareness funnel and how to build your social media audience; or how to get into the consideration process and understand how you compare against your competition; or how to convert people at the very end of the buying cycle on a landing page.

But I want to take a step back because, as I've talked to a lot of you out there and heard comments from you, I think that this bigger picture of, "How do I understand this research process," is something we need to address.

Buyers: Who are they?

So let's start with: How do we understand who our buyers actually are, and what's the research process we can use for that? My general sense is that we need to start with interviews with a few people, with salespeople if you're working with a team that has sales, with customer service, especially if you're working with a team that has customer service folks who talk to lots of their audience, and potentially with your target demographic and psychographic audience. Demographic audience would be like: Where are they, what gender are they, and what age group are they? Psychographics would be things around their interest levels in certain things and what they consume and how they behave, all of that type of stuff.

For example, let's say we're going to go target Scotch whisky drinkers. Now, I am personally among that set of Scotch whisky drinkers. I'm big fan of a number of scotches, as are many Mozzers. In fact, I have a bottle of Ardbeg — I think it's the Uigeadail — in my office here at Moz.

So I might go, "Well, let's see. Let's talk to the people who sell whisky at stores. Let's talk to the people who sell it online. Let's talk to the customer service folks. Let's do interviews with people who are likely Scotch buyers, which are both male and female, perhaps slightly more demographically skewed male, tend to be in a slightly wealthier, maybe middle income and up income bracket, tend to be people who live in cities more than people who live in urban and rural areas, tend to also have interests around things like fashion and maybe automobiles and maybe beer and other forms of alcohol." So we can figure out all that stuff and then we can do those interviews.

What we're trying to get to is a customer profile or several customer profiles.

A lot of folks call this a "customer persona," and they'll name the persona. I think that's a fine approach, but you can have a more abstract customer profile as well.

Then once you have that, you can use a tool like Facebook, through their advertising audience system, to research the quantity of people who have the particular attributes or affiliations that you're seeking out. From there, you can expand again by using Facebook and Twitter. You could use Followerwonk, for example in Twitter specifically, to figure out: What are these people following? Who are their influencers? What are the brands they pay attention to? What are the media outlets? What are the individuals? What are the blogs or content creators that they follow?

You can also do this with a few other tools. For example, if you're searching out just content in general, you might use Google Search. You could do this on Instagram or Pinterest or LinkedIn for additional networks.

There's a very cool tool called FullContact, which has an API that essentially let's you plug in let's say you have a set of email addresses from your interview process. You can plug that into FullContact and you can see the profiles that all of those email addresses have across all these social networks.

Now I can start to do this type of work, and I can go plug things into Followerwonk. I can go plug them into Facebook, and I can actually see specifically who those groups follow. Now I can start to build a true idea of who these people are and who they follow.

What needs do they have?

Now that I've researched that, I need to know what needs those folks actually have. I understand my audience at least a little bit, but now I need to understand what they want. Again, I go back to that interview process. It's very, very powerful. It is time-intensive. It will not be a time-saving activity. Interviews take a long time and a lot of effort and require a tremendous amount of resources, but you also get deep, deep empathy and understanding from an interview process.

Surveys are another good way to go, but you get much less deep information from them. You can however get good broad information, and I've really enjoyed those. If you don't already have an audience, you can start with something like SurveyMonkey Audience or Google Surveys, which let you target a broad group, and both of those are reasonable if you're targeting the right sorts of broad enough demographics or psychographics.

The other thing I want to do here is some awareness stage keyword research. I want to understand that this awareness phase. As people are just understanding they have a problem, what do they search for? Keyword research on this can start from the highest level.

So if I'm targeting Scotch, I might search for just Scotch by itself. If I plug that into a tool like Keyword Explorer or Keyword Planner or KeywordTool.io, I can see suggestions like, "What's the best Scotch under $50?" When I see that, I start to gain an understanding of, "Oh, wait a minute. People are looking for quality. They also care about price." Then I might see other things like, "Gosh, a lot of people search for 'Islay versus Speyside.' Oh, that's interesting. They want to know which regions are different." Or they search for "Japanese whisky versus Scotch whisky." Aha, another interesting point at the awareness stage.

From there, I can determine the search terms that are getting used at awareness stage. I can go to consideration. I can go to comparison. I can go to conversion points. That really helps me understand the journey that searchers are taking down this path.

It's not just search, though. Any time I have a search term or phase, I want to go plug that into places like Facebook. I want to plug it into something like Twitter search. I want to understand the influencers on the networks that I know my audience is in. That could be Instagram. It could be Pinterest. It could be LinkedIn. It could be any variety of networks. It could be Google News, maybe, if I'm seeing that they pay attention to a lot of media.

Then once I have these search terms and awareness through the funnel, now I've got to understand: How do they get to that conversation point?

Once I get there, what I'm really seeking out is: What are the reasons people bought? What are the things they considered? What are the objections that kept some of them from buying?

Creating a content & conversion strategy.

If I have this, what I essentially have now is the who and the what they're seeking out at each phase of this journey. That's an incredibly powerful thing that I can then go apply to...

Where do I need to be?

"Where do I need to be" means things like: What keywords do I need to target? What social platforms do I need to be on? Where do I need to be in media? Who do I need to influence who's influencing my audience?

It tells me what content I need to create.

I know what articles or videos or visuals or podcasts or data my audience is interested in and what helps compel them further and further down that funnel.

It tells me a little bit about how to position myself in terms of things like style and UI/UX.

It also tells me about benefits versus features and some of the prototypical users. Who are the prototypical users? Who should I showcase? What kinds of testimonials are going to be valuable because people say, "Ah, this person, who is like me, liked this product and uses it. Therefore it must be a good product for me."

Lastly, it tells me about how we can convert our target audience.

Then it also tells us lastly, finally, through those objections and the reasons people bought, the landing page content, the testimonials to feature and what should be in those. It tells me about the conversion path and how I should expect people to flow through that: whether they have to come back many times or they make the purchase right away. Who they're going to compare me against in terms of competitors. And finally the purchase dynamics: How do I want to sell? Do I need a refund policy? Do I need to have things like free shipping? Should this be on a subscription basis? Should I have a high upfront payment or a low upfront payment with ballooning costs over time, and all that type of stuff?

This research process is not super simple. I certainly haven't dived deep on every one of these aspects. But you can use this as a fundamental architecture to shape how you answer these questions in all of the web marketing channels you might pursue. Before you go pursue any one given channel, you might want to try and identify some of the holes you have in this.

If you have questions about how to do this, go through and do this research first. You'll have far better results at the end.

All right, everyone. Thanks for watching. We'll see you again next week for another edition of Whiteboard Friday. Take care.

Video transcription by Speechpad.com

from The Moz Blog http://tracking.feedpress.it/link/9375/3452933

Guildford Monopoly: Board ballot set to close as neighbour Woking FC receives vote

Producers of the board game are still taking votes on what landmarks should feature on Guildford Monopoly

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-monopoly-board-ballot-set-11391991

Alfold A281 crash sees car end up on its roof

An eyewitness said the female driver managed to out the car herself car after the crash between Alfold Crossways and Wildwood Lane on Thursday night

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/alfold-a281-crash-sees-car-11392435

Guildford Shakespeare Company finds temporary home but search for permanent base continues

The theatre company has found the new location thanks to a council grant but it will continue to raise money through fundraising events to find a permanent home

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/guildford-shakespeare-company-finds-temporary-11392039

Thursday, May 26, 2016

Claygate couple 'gobsmacked' by encounter with 'vulture'

Steve Wells and his wife were driving back from Kingston and had reached Cavendish Drive in Claygate when they had the strange bird sighting

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/claygate-couple-gobsmacked-encounter-vulture-11391993

Addlestone One site £1.50 parking fee is 'act of betrayal'

Furious business owners and community centre users have already signed a petition calling for the £1.50 per hour parking charge to be dropped to £1

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/addlestone-one-site-150-parking-11392027

Surrey County Show parking measures after cars blocked pavement in 2015

Event organisers want to avoid a similar situation to last year when pedestrians were forced into the busy road and motorists were fined

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/surrey-county-show-parking-measures-11391535

Weather forecast for bank holiday weekend: It's going to be a case of sunshine on a rainy day

Temperatures are expected to hit around 18 degrees but there are threats of heavy showers throughout the three-day holiday

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/weather-forecast-bank-holiday-weekend-11386664

Tom Cruise's Mummy movie van found in woodland by scouts

The young scouts spotted the van in Winterfold Forest and a film set security guard allowed them to have a photo taken next to it

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/tom-cruises-mummy-movie-van-11385532

Chelsea FC Foundation and Project Aspire team up for youth football sessions

Project Aspire is a three-year initiative which aims to boost health and wellbeing in an area of Guildford

from getsurrey - News http://www.getsurrey.co.uk/sport/football/football-news/chelsea-fc-foundation-project-aspire-11386375

Teacher's 'phone call kidnap threat' after pupil ended relationship, sex offences trial told

Ranwinder Chawal, 48, is accused of a total of 10 charges of indecent assault and sexual activity with a female under 18, involving two alleged victims

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/teachers-phone-call-kidnap-threat-11390404

Preview the MozCon 2016 Agenda (and Other Exciting News!)

Posted by EricaMcGillivray

Like the talking mice to Cinderella, we're already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means I'm here to share with all of you the current MozCon 2016 Agenda and a ton of other preview goodies.

If you're suddenly like "Oh snap, I haven't bought my ticket(s)!", I'll pause while you:

Buy your MozCon 2016 ticket!

New emcees: we're mixing it up!

As some of you know, Cyrus won't be emceeing MozCon this year. (We still adore him, and I'm sure his face will make it into a few slide decks.) So we decided to take this opportunity to shake it up.

Emceeing MozCon is a hard job. We want each and every speaker to feel supported by our stage and have the emcee warm up the audience for their talk. Instead of having one emcee for three days, we're having three different emcees, one each day.

Please congratulate them!

Jen Sable Lopez

Sr. Director of Community and Audience Development at Moz
@jennita

Leading our community and audience development efforts here at Moz, Jen Sable Lopez's the biggest fan of you: our community. She's deeply invested in being TAGFEE and bringing educational content and community love to you. Jen also does a great Grumpy Cat impression, serves as Moz gif maker, and loves traveling and her family.

Ronell Smith

Strategist at RS Consulting
@ronellsmith

Ronell Smith is a business strategist with a passion for helping brands create a user experience their customers will recognize, appreciate, and reward them for with their business.

Zeph Snapp

CEO at Altura Interactive
@zephsnapp

A bilingual, bicultural marketer, Zeph Snapp helps international companies reach Spanish speakers in the US and Latin America. If you want him to go on a rant, ask him about machine learning as it relates to translation and content.

The sneak peek MozCon 2016 Agenda

Because we're releasing this earlier than ever, there's still a few TBD spots and topics. I can't thank our speakers enough for being so gracious and super hard-working to settle on their topics.

Wil on the stage

You'll also notice that community speakers are still forthcoming. That's right — they're coming soon (keep an eye out for the submission post!), and we wanted to give you a head start to noodle on your potential topic.

Monday

08:00–09:00am
Breakfast

09:00–09:20am
Welcome to MozCon 2016! with Rand Fishkin

Wizard of Moz
@randfish

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, and social on the web.

09:25–10:10am
Uplevel Your A/B Testing Skills with Cara Harshman

Content Marketing Manager at Optimizely
@caraharshman

A/B testing is bread and butter for anyone who aspires to be a data-driven marketer. Cara will share stories about how testers, from one-person agencies to dedicated testing teams, are doing it, and how you can develop your own A/B testing expertise.

Cara Harshman just celebrated her four-year anniversary at Optimizely. Besides managing content strategy, customer case studies, and the blog, she has been known to spend a lot of time writing parody songs for company all-hands meetings.

10:10–10:30am
AM Break

10:35–11:05am
TBD with Lauren Vaccarello

VP of Marketing at Box
@laurenv

Lauren Vaccarello is a best-selling author and currently runs corporate and field marketing at Box.

11:05–11:35am
TBD

11:35am–12:05pm
TBD

12:05–01:35pm
Lunch

01:40–02:10pm
Rethinking Information Architecture for SEO and Content Marketing with Joe Hall

SEO Consultant at Hall Analysis LLC
@joehall

Information Architecture (IA) shapes the way we organize data, think about complex ideas, and build web sites. Joe will provide a new approach to IA for SEO and Content Marketing, based on actionable insights, that SEOs can extract from their own data sets.

Joe Hall is an executive SEO consultant focused on analyzing and informing the digital marketing strategies of select clients through high-level data analysis and SEO audits.

02:10–02:40pm
Breaking Patterns: How to Rewrite the CRO Playbook with Mobile Optimization with Talia Wolf

CMO at Banana Splash
@Taliagw

Best practices lie. Talia shares how to build a mobile conversion optimization strategy and how to turn more mobile visitors into customers based on A/B testing their emotions, decision making process, and behavior.

As CMO at Banana-Splash and Founder of Conversioner, Talia Wolf helps businesses optimize their sites using emotional targeting, consumer psychology, and real-time data to generate more revenues, leads, and sales. Talia is a keynote speaker, author, and Harry Potter fan.

02:40–03:10pm
TBD

03:10–03:30pm
PM Break

03:35–04:05pm
TBD with Ross Simmonds

Founder at Foundation Marketing
@TheCoolestCool

04:05–4:50pm
TBD with Dana DiTomaso

Partner at Kick Point
@danaditomaso

Dana DiTomaso is a partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together — separating real solutions from wastes of time (and budget).

Tuesday

08:00–09:00am
Breakfast

09:05–09:50am
You Can't Type a Concept: Why Keywords Still Matter with Dr. Pete Meyers

Marketing Scientist at Moz
@dr_pete

Google is getting better every day at understanding intent and natural language, and the path between typing a search and getting a result is getting more winding. How often are queries interpreted, and how do we do keyword research for search engines that are beginning to understand concepts?

Dr. Pete Meyers is Marketing Scientist for Seattle-based Moz, where he works with marketing and data science on product research and data-driven content. He has spent the past four years building research tools to monitor Google, including the MozCast project.

09:50–10:20am
How to Be Specific: From-The-Trenches Lessons in High-Converting Copy with Joanna Wiebe

Creator and Copywriter at Wiebe Marketing Ltd
@copyhackers

Abstracted benefits, summarized value, and promise-free landing pages keep marketers safe — and conversion rates low. Joanna shares how and why your copy needs to get specific to move people to act.

The original conversion copywriter, Joanna Wiebe is the founder of Copy Hackers and Airstory. She's optimized copy for Wistia, Buffer, Crazy Egg, Bounce Exchange, and Rainmaker, among others, and spoken at CTA Conf, Business of Software... and now MozCon.

10:20–10:40am
AM Break

10:45am–12:05pm
Community Speakers

12:05–01:35pm
Lunch

01:40–02:25pm
Local Projects to Boost Your Company and Career with Mike Ramsey

President at Nifty Marketing
@mikeramsey

Mike will walk through the projects that his individual team members took on to improve how they handled local links, reviews, reports, and lots of areas in between.

Mike Ramsey is the President of Nifty Marketing, which works with big brands and small businesses on digital marketing. He talks about running agencies, local search, and Idaho a lot.

02:25–02:55pm
Reimagining Customer Retention and Evangelism with Kristen Craft

Director of Business Development at Wistia
@thecrafty

As Director of Business Development at Wistia, Kristen Craft loves working with Wistia's partner community, building connections with other companies that care about video marketing. Kristen holds degrees in business and education from MIT and Harvard.

02:55–03:15pm
PM Break

03:25–03:55pm
TBD with Rebekah Cancino

Co-Founder and Content Strategy Consultant at Onward
@rebekahcancino

Rebekah Cancino spent the last decade helping clients, like Aetna and United Way, overcome some of their toughest content problems. Her consultancy offers workshops and training for in-house teams that bridge the gap between content, design, and technical SEO.

03:55–04:40pm
TBD with Wil Reynolds

CEO/Founder at Seer Interactive
@wilreynolds

Wil Reynolds — Director of Strategy, Seer Interactive — founded Seer with a focus on doing great things for its clients, team, and the community. His passion for driving and analyzing the impact that a site's traffic has on the company's bottom line has shaped the SEO and digital marketing industries. Wil also actively supports the Covenant House.

Wednesday

09:00–10:00am
Breakfast

10:05–10:35am
The Irresistible Power of Strategic Storytelling with Kindra Hall

Strategic Storytelling Advisor at Kindra Hall
@kindramhall

Whoever tells the best story, wins. In marketing, in business, in life. Going beyond buzzwords, Kindra will reveal specific storytelling strategies to create great content and win customers without a fight.

Kindra Hall is a speaker, author, and storytelling advisor. She works with individuals and brands to help them capture attention by telling better stories.

10:35–11:20am
29 Advanced Google Tag Manager Tips Every Marketer Should Know with Mike Arnesen

Founder and CEO at UpBuild
@mike_arnesen

Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. Mike will deliver 29 rapid-fire tips that'll empower you to overcome the tracking challenges of dynamic web apps, build user segments based on website interactions, scale the implementation of structured data, analyze the consumption of rich media, and much more.

Mike Arnesen has been driven by his passion for technical SEO, semantic search, website optimization, and company culture for over a decade. He is the Founder and CEO of UpBuild, a technical marketing agency focusing on SEO, analytics, and CRO.

11:20–11:40am
AM Break

11:45am–12:15pm
Engineering-As-Marketing for Non-Engineers with Tara Reed

CEO at AppsWithoutCode.com
@TaraReed_

Tara shares how to build useful tools like calculators, widgets, and micro-apps to acquire millions of new users, without writing a single line of code.

Tara Reed is a Detroit-based entrepreneur and founder of AppsWithoutCode.com. As a non-technical founder, she builds her own apps, widgets, and algorithms without writing a single line of code.

12:15–12:45pm
TBD

12:45–02:15pm
Lunch

02:20–03:05pm
Indexing on Fire: Google Firebase Native and Web App Indexing with Cindy Krum

CEO and Founder at MobileMoxie, LLC
@suzzicks

In the future, app and web content will be indistinguishable, and Google’s new Firebase platform allows developers to use the same resources to build, market, and maintain apps on all devices, in one place. Cindy will outline how digital marketers can use Firebase to help drive indexing of native and web app content, including Deep Links, Dynamic Links, and Angular JS web apps.

Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She brings fresh and creative ideas to her clients, and regularly speaks at US and international digital marketing events.

03:05–03:35pm
Mind Games: Craft Killer Experiences with 7 Lessons from Cognitive Psychology with Sarah Weise

UX Director at Booz Allen Digital Interactive
@weisesarah

Sarah Weise is UX Director at Booz Allen Digital Interactive. She has crafted experiences for hundreds of websites, apps, and products. Over the past decade, she has specialized in creative, lean ways to connect with customers and build experiences that matter.

03:35–03:55pm
PM Break

04:00–04:45pm
Earning, Nudging, and (Indirectly) Buying the Links You Still Need to Rank with Rand Fishkin

Wizard of Moz
@randfish

Links still move the needle — on rankings, traffic, reputation, and referrals. Yet, some SEOs have come to believe that if we "create great content," links will just appear (and rankings will follow). Rand will dispel this myth and focus on how to build the architecture for a link strategy, alongside some hot new tools and tactics for link acquisition in 2016.

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an un-save-able addict of all things content, search, and social on the web.

Buy your MozCon 2016 ticket!

Don't worry, we've got your MozCon evenings covered!

After a day of learning and possibly discovering a brand-new city, I know I sometimes struggle with what to do after the conference closes for the day. At MozCon, we work to bring you three evening events where you can chill, network, make new friends, and grab some food and drinks. (We will also have a post in late August or early September with a ton of great recommendations for things to do and food to eat in Seattle!)

Monday's MozCrawl from 7–10pm

The best part of our MozCrawl is being able to explore a neighborhood in Seattle. Bring your walking shoes (or load your favorite rideshare app), and get to know a little about the flavor of Seattle. While the locations are still TBD, Moz and our MozCon partners will each host a bar with light appetizers and drinks.

MozCrawl

To ensure you see as much of Seattle as possible, each bar will have a scavenger hunt element. Our sweet, bar-hosting partners:

(We also have two other partners, STAT and Wistia, who will be keeping a low profile that night.)

Tuesday's MozCon Ignite from 7–10pm

In my completely biased opinion, this is my favorite MozCon evening event. For those who've never been to an Ignite-style talk, they are 5 minute talks with auto-advancing slides. Because we're learning all day at MozCon about online marketing, our Ignite talks are 100% not about marketing or business. They are passion projects, hobbies, and interests.

MozCon Ignite

Last year, our 16 talks ranged from a touching tale about helping a terminally ill child musician record an album, to how to love opera, to how to make frosting. You can sit back, relax, laugh, and cry. Plus, beforehand, there are networking opportunities to chat with your fellow attendees.

If this sounds like something you'd want to speak at, we'll be opening up pitches in early July. Our venue is currently TBD.

Wednesday's MozCon Bash at the Garage from 7pm–12am

MozCon Bash

Make sure to book your flight home the day after MozCon so you can join us at our annual MozCon Bash to celebrate another great year of learning. Put on your bowling shoes and see if you can out-turkey your new friends! Or play a round of pool, or sing your heart out with some karaoke. Food and drinks, both alcoholic and non-alcoholic, are on us. You'll take home even more memories and some photobooth mementos to look back on.

Grab your ticket today — we've sold out for the last 5 years.

Buy your MozCon 2016 ticket!

If you have any questions about MozCon programming, please don't hesitate to ask in the comments.

from The Moz Blog http://tracking.feedpress.it/link/9375/3448494

Esher man jumped in front of train just hours after hospital mental health assessment, inquest hears

Damon Clark, a husband and father of two, took his own life after his health went downhill due to an acute stress reaction only three months before

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/esher-man-jumped-front-train-11390781

Teenager to appear in court over Alfold crash death

A woman in her 50s, who worked at the Royal Surrey County Hospital in Guildford, was killed in the collision last October

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/teenager-appear-court-over-alfold-11391670

Manhole fire in Cobham hits morning rush-hour traffic

Firefighters used dry powder extinguishers to put out the electrical blaze on Thursday morning

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/manhole-fire-cobham-hits-morning-11390206

Khronos Agoria hope for Britain's Got Talent 'wildcard' vote

The all-male dance troupe from The BRIT School have been drumming up support with the hashtag #khronosforwildcard

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/khronos-agoria-hope-britains-talent-11391202

Khronos Agoria hoping for Britain's Got Talent 'wildcard' vote

Husband of Sonita Nijhawan appears in court charged with her murder after 38-year-old found dead at Weybridge home

Sanjay Nijhawan, 46, has been charged with murder after his wife Sonita Nijhawan was found dead at their home on May 21

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/husband-sonita-nijhawan-appears-court-11387881

A3 crash near San Domenico site causes rush-hour delays

Two cars, one with significant damage to the rear, were pictured at the scene, as well as a stationary lorry stopped nearby

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/a3-crash-near-san-domenico-11387785

Top Gear scriptwriter 'lucky' to work with Chris Evans & Matt LeBlanc

Comedian Paul Kerensa from Guildford has been hard at work behind the scenes with the Top Gear team for the hotly anticipated new series

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/top-gear-scriptwriter-lucky-work-11385716

Khronos Agoria praying for Britain's Got Talent 'wildcard' vote

Legal highs ban: Everything you need to know about the ban on psychoactive substances

The Psychoactive Substances Act came into force on Thursday and puts an end to open sale of legal highs - although poppers are not included

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/legal-highs-ban-everything-you-11387405

'Shock and surprise' at Wetherspoons decision to sell The Regent pub in Walton

JD Wetherspoon has put The Regent on the market, calling it a commercial decision necessary for the benefit of the company

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/shock-surprise-wetherspoons-decision-sell-11383416

Three arrested after 'fast-paced' police investigation following concern for safety of man in Thorpe

Three men aged in their 30s, 50s and 60s have been arrested in connection with the incident on Wednesday

from getsurrey - News http://www.getsurrey.co.uk/news/surrey-news/three-arrested-after-fast-paced-11389758

SEO copywriting: the ultimate guide

SEO copywriting is both a key element and a challenge in every SEO strategy. As search engines spider texts, the content of your website should be fine-tuned to the (ever-changing) algorithms of search engines. On top of that, your text should be written in such a way that your audience enjoys and understands your writing.

In this complete guide to SEO copywriting, I’ll talk you through the process of keyword research and the 3 stages of the writing process. This guide should help you to write the SEO-friendly and readable articles you need on your website!

This guide to SEO copywriting covers:

SEO copywriting and holistic SEO
Before writing: always start with keyword research
Three phases of writing an article
Phase 1 of the writing process: preparing your text
Phase 2 of the writing process: writing your text
Phase 3 of the writing process: correcting your text

SEO copywriting and holistic SEO

At Yoast, we profess what we call ‘holistic SEO’. In our view, your primary goal should be to build and maintain THE BEST website. Ranking in Google will come automatically if your website is of extremely high quality.

Google wants to serve their customers. Their mission is: to index all the world’s information and make it universally accessible. Of course, Google also wants to make some money, but if they want to make the world’s information accessible, they’ll have to show people results that fit their wishes. People would otherwise stop wanting to use Google. So, let’s agree on Google’s willingness to show people the best results: if your website is the best in your niche market, Google wants to rank it high.

Holistic SEO is an interdisciplinary marketing strategy aimed at making the best website in a specific niche market. In order to do so, the technical design of your website should be excellent, the UX of your website flawless and all security aspects covered. Most importantly, the content of your website should be well written and aimed at the audience your website serves. Such an approach asks for rather advanced writing skills.

To make sure your website is the best in your niche market, the text on your websites should be nice and easy to read. Without making any concessions to the quality of your text, you should tweak and fine-tune your text to the specific demands of search engines. The process of SEO copywriting strongly resembles the process of writing any other text. It’s hard work and some of us have more writing talent than others. We can’t all be Hemingway, but with some training, anyone should be able to write a decent article.

Before writing: always start with keyword research

The very first step of SEO copywriting has little to do with writing. You’ll have to decide what you’re going to write about. What topics do you want to be found for? You’ll need to use the keywords you want to rank for. Therefore, the first step of SEO copywriting is keyword research. Keyword research can be defined as the activities you undertake in order to compile an extensive list of keywords and keyphrases which you would like to rank for.

Proper keyword research consists of the following three steps:

Step 1: Formulate a mission

Before starting the actual keyword research, you should think about your mission. Your mission is the thing that makes you stand out from all the other blogs. While formulating your mission you should answer questions like: who are you and what is your blog about? What makes it special? Take the time and literally write down your mission. If you want to know more about formulating your mission, make sure to read our post about the mission of your website.

Step 2: Make a list of relevant keywords

Once you have formulated a clear mission, you can start making a list of all the search terms (keywords) you want your website to be found for. If your mission is clear, you should have little trouble coming up with search terms that apply to your niche market and your unique selling points. Those will be keywords you want to be found for.

In order to come up with good terms you really have to get inside the heads of your audience. How are they most likely to find you? What would they search for on Google? At the end of your keyword research, you should have a list of all the relevant search terms people could use. Also, think of combinations and nuances within these terms.

There are a few tools which can make keyword research a lot easier. Read our post about keyword research tools and the post about how to choose your perfect focus keyword if you need more hands-on tips.

Eventually, you should make a useful overview. Creating a table can help with this. Try to come up with combinations of keywords as well. And order the keywords by some kind of priority – which of the keywords are especially important to rank for (very close to your mission) and which ones are less important? When choosing which keywords to tackle first, you should also consider how likely it is that your pages will rank for that specific keyword. In many cases, focusing on less popular and less competitive keywords can be a good strategy at first. Read our posts about why you should focus on long-tail keywords and befriend the long tail if you would like to know more about the importance of less competitive keywords.

Step 3: Construct landing pages

The final step of keyword research is to create awesome landing pages for the keywords you want to be found for. A landing page is a page that is tailored to draw in visitors who reached your blog through a specific keyword. This could be a dedicated page or a blog post optimized for a specific keyword. Do make sure your visitors can find their way through your blog from every landing page. And make sure you make a landing page for every relevant keyword you come up with.

Your keyword research will give you much direction on what to blog about. You’ll have to unlock content around a specific word. A word is not a topic though. Next to a keyword (or keyphrase), you will need an angle, a specific story around that keyword. Read our tips on how to come up with ideas for your blog if you would like to know more about that.

Three phases of writing an article

Once you’ve decided upon a topic or a story you want to write, the writing process begins. In our view, the writing process consists of three stages: preparing, writing and correcting.

Process of good SEO Copywriting explained in a picture: 40% prepaparation, 20% writing, 40% correcting

Phase 1 of the writing process: preparing your text

The first phase of the writing process is preparing your text. Before you put your pen to paper, or your fingers on the keyboard, take some time and think about what you’re going to write. You probably have a topic in mind, but before you start writing, you should have clear answers to the following questions:

What is the purpose of your piece? Why are you writing? What do you want to achieve?
What will be the main message of your post? What is the central question you want to answer?
Who are your readers?
What information do you need to write your piece?
In what order will you present your information? What will be the structure of your article?

In our post about preparing a blog post, you can read all about how to come up with proper and clear answers to the first 4 questions phrased above.

Text structure

The most important element of preparing your text is setting up the structure of your text. The structure of the text on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher.

It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text.

Posts or pages with a clear structure will also result in higher conversions on your website. If your message is properly understood by your audience, chances are higher that they’ll buy your products or return to your website. If you want practical tips on how to set up the structure of a piece of writing, you should read creating a clear blogpost structure.

Phase 2 of the writing process: writing your text

After the initial preparation you can start the actual writing process. This will take about 20 % of the total time you spend on your article.

Just write!

The most important tip for this phase is: just write. People often have trouble coming up with the first sentence (or the first paragraph for that matter). You can skip writing that first paragraph altogether. Just put down a couple of words referring to the content that first paragraph should have and start writing the second paragraph. Beginnings and endings are easier to write once you’ve fleshed out the body of your post.

If a sentence isn’t grammatically correct or sounds awkward, just keep going and don’t worry about it just yet. You can rewrite these things in the next phase, which is editing. In the writing phase, it is important to stay in the flow of writing.

Guard the structure of your text

While writing, use the structure you established in your preparation phase as an outline. Try to write the paragraphs according to that plan. Make sure you write clear paragraphs. We advise you to start each paragraph with the most important sentence. Then explain or elaborate on that sentence. A reader will be able to grasp the most important content from your article, just by reading the first sentences of your paragraphs.

Make sure your text is readable

Reading from a screen can be hard. If you want your readers to read your entire blog post, you should make sure it’s easy to read. Posts that are nice and easy to read will result in more returning visitors and a higher conversion rate. Most importantly, make sure your text isn’t too difficult for the audience you’re writing for.
Like to read more tips on writing readable texts? Please read our post with tips on how to make blog posts more readable and our post with tips on how to improve the typography of your blog.

More tips on how to improve the readability of your blog post? Check out our Blog SEO eBook »

Use some of our style tips

Some of us are natural writers. They are able to write an attractive, fun, readable text in a few minutes. Others lack that skill. Attractive writing is a matter of talent, but practice surely helps! If you want to develop an attractive writing style, you should read a lot. Reading (novels, blogs, magazines, whatever) will inspire you to write your own awesome articles. It will learn you how other people form their sentences and built their paragraphs. It teaches you how to use jokes and how to play with language. Finally, lots of reading allows you to create a gut feeling about what makes a nicely readable text. If you want more tips on how to make sure your text has a nice style, you should read our blog post about how to obtain an attractive writing style.

Take a break every now and then!

Writing can be an intense process. If you write for long periods of time, you’ll discover that concentrating will become harder. The exact time span will, of course, be different for every individual. If you notice that your mind starts to wander, that’ll be the time to take a break.

Speaking for myself, I’m not able to write for more than 20 minutes (but to be honest, my attention span is quite short). At that point I get up to take a walk, look at my Facebook timeline or make a cup of tea. Even a minute-long break can be enough to return to your writing with a fresh and renewed level of concentration and creativity.

Phase 3 of the writing process: correcting your text

Once you’ve concluded the actual writing process of your piece, you’ll have a first draft of your article. This first draft is the thing you will improve upon in the final phase of writing. The final step will still take much of your time.

The correcting phase is the phase in which you should ‘kill your darlings’. You should read and re-read and re-re-read your post and correct any awkward formulations, unclear phrasing and jumbled paragraph structure. Let’s look at five steps you should take in order to properly correct your article.

Use Yoast SEO

While correcting your text, you should definitely use our Yoast SEO plugin. Our plugin helps you optimizing your text for the search engines. At the same time it will help you to make your text more readable as well. In the next lesson of this module, we’ll tell you all about how to use our plugin. If you want a more detailed overview of how to use Yoast SEO, you should read our post about the content analysis of Yoast SEO.

Step 1: Read slowly (and out loud)

You can start this phase by reading your piece slowly (and maybe even out loud, this can really help). Each sentence should be grammatically correct and the spelling must be flawless. You should be very critical of your own work.

Step 2: Focus on sentences

Start by making sure each and every sentence is correct. Focus on the spelling of words and rephrase awkward formulations. Make sure sentences are grammatically correct. And check for readability: make sure your sentences aren’t too long.

Step 3: Focus on paragraphs

If all sentences in one paragraph are approved, look at the structure within a paragraph. Focus on that first sentence in every paragraph. Does that first core sentence really capture the thing you wanted to state in that specific paragraph? And are the sentences within a paragraph presented in a logical order. Do you use transition words in order to make clear what the connection between sentences is?

Step 4: Check text structure

Check whether the structure between paragraphs is clear. Are the topics in your text presented in a logical order? Or do you need to make some changes?

You should also check your headings and subheadings. Make sure your focus keyword is in one of those headings and subheadings. But equally important, make sure the headings help your readers to grasp the structure of your text.

Step 5: Ask for feedback

After editing your text, you should ask people for feedback. At Yoast all the posts we write are read by at least two of our colleagues before we publish them online. Feedback allows for the perspective of someone else than the writer and almost always leads to large improvements in the post.

It will be really useful to let someone from your audience proofread your post to test whether or not the message is communicated properly. Also, feedback from someone with proper writing and grammar skills will help you improve your blog post even further.

Keep reading: ‘10 tips for an awesome and SEO-friendly blog post’ »

from Yoast • The art & science of website optimization https://yoast.com/complete-guide-seo-copywriting/

Tuesday, May 31, 2016

Assignments and feedback

What do you learn in the SEO copywriting training?

About the SEO copywriting training

Not so fast, my friend…

(1) Character widths vary

(2) Titles break at whole words

(3) Google is appending brands

Data from 10,000 searches

So, that's it then, right?

Monday, May 30, 2016

Your website is an API to your business

The 5 tech giants have all built an intelligent personal assistant

Trend 1: More complex searches

Trend 2: More complex results

Trend 3: Bots, conversational UI, and on-demand UIs

Trend 4: 3rd-party integration

What's the impact of all this?

More searches as friction reduces

Web rankings get bypassed, go straight to the top

The classic funnel gets compressed; checking out via IPAs

Summary

Sunday, May 29, 2016

Saturday, May 28, 2016

Friday, May 27, 2016

Are backlinks from Tumblr dangerous?

Video Transcription

Buyers: Who are they?

What we're trying to get to is a customer profile or several customer profiles.

What needs do they have?

Then once I have these search terms and awareness through the funnel, now I've got to understand: How do they get to that conversation point?

Creating a content & conversion strategy.

Where do I need to be?

It tells me what content I need to create.

It tells me a little bit about how to position myself in terms of things like style and UI/UX.

Lastly, it tells me about how we can convert our target audience.

Thursday, May 26, 2016

New emcees: we're mixing it up!

Jen Sable Lopez

Ronell Smith

Zeph Snapp

The sneak peek MozCon 2016 Agenda

Monday

Tuesday

Wednesday

Don't worry, we've got your MozCon evenings covered!

Monday's MozCrawl from 7–10pm

Tuesday's MozCon Ignite from 7–10pm

Wednesday's MozCon Bash at the Garage from 7pm–12am

Grab your ticket today — we've sold out for the last 5 years.