Suspects torch flat in Horley by pouring fuel in stairwell and lighting it

The flat in Rickwood, Langshott, was badly damaged but nobody was hurt

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/suspects-torch-flat-horley-pouring-16056092

Incredible drone footage of Wildmoor Heath fire shows flames just metres from busy road and homes

Surrounding roads had to be closed while fire crews dealt with the fire

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/incredible-drone-footage-wildmoor-heath-16054681

Peregrine falcons seen hunting in Dorking town centre

"It’s especially good to see them keeping the dopey [pigeons] on their toes," Dorking church warden Peter Bunn said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/peregrine-falcons-seen-hunting-dorking-16042715

‘Scary’ footage of vehicle driving the WRONG WAY down A331 near Camberley

The car can be seen driving towards oncoming traffic

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/scary-footage-vehicle-driving-wrong-16055076

Fly-tip weighing as much as 10 rhinos dumped near West Horsley

The Environment Agency is appealing for witnesses who can help them trace whoever dumped the 20-tonne pile of waste

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/fly-tip-weighing-much-10-16051031

Surrey hospital operates on wrong patient or body part

Items were also left inside patients following surgery and one person was given the wrong implant or prosthesis

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-hospital-operates-wrong-patient-16047779

Crawley's best and worst places to live according to the amount of crime

Broadfield is statistically the most crime-ridden area of the town

from Surrey Live - News https://www.getsurrey.co.uk/news/local-news/crawleys-best-worst-places-live-16039472

A look at how all of Surrey's MPs voted on the Brexit withdrawal agreement

Theresa May faced another setback as parliament rejected her withdrawal agreement

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/look-how-surreys-mps-voted-16053016

Surrey's top 10 restaurants for British food in 2019 according to TripAdvisor

These are the top places in Surrey for the best of British food according to customer reviews

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/surreys-top-10-restaurants-british-16049411

Farnham man suffers arm injury in 'extremely rare' stabbing incident

The victim did not require hospital treatment

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/farnham-man-suffers-arm-injury-16051675

9 of the worst places to live in Surrey, according to the people who live there

There are some brutal reviews written by residents claiming to live in Surrey's 'worst towns'

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/9-worst-places-live-surrey-16049418

Eurostar suspends all trains at London St Pancras following trespasser

No Eurostar services are currently operating in and out of London. Here's how to get a refund

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/eurostar-suspends-trains-london-st-16051632

Beekeeper 'absolutely gutted' after hives stolen from Windlesham Golf Club

Mark Bell, a hobby beekeeper based in Bagshot, is issuing an appeal for information

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/beekeeper-absolutely-gutted-after-hives-16045847

Ali G's legacy on Staines: Is the town's rise down to the voice of da yoof?

Sacha Baron Cohen's yellow tracksuited creation caused bewildered councillors to rename the town in 2012

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/ali-gs-legacy-staines-towns-16039707

Why focus on long tail keywords?

CCTV shows Frenches Convenience Store axe robbery that saw teenager jailed for 44 months

Morgan Sweeney was one of two teenagers who used an axe to rob a Redhill corner shop

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cctv-shows-frenches-convenience-store-16049035

Woman carried from burning house in Epsom as fire guts top floor

The woman was taken to hospital suffering possible burns and smoke inhalation as fire crews tried to save her home

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/epsom-fire-lincoln-walk-hospital-16045691

Police on scene as travellers move from Randalls Road Leatherhead car park

A court order was served on the encampment by the council

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-scene-travellers-move-randalls-16048500

How to get all the latest Surrey news direct to your inbox and smartphone

Subscribe to the Surrey Live newsletter, download the app and like our social media pages for all the latest across the county

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/how-latest-surrey-news-direct-15814393

Motorist who left cyclist in coma works as police officer for Metropolitan Police

It has been revealed the driver of the vehicle which left Louise Callaghan in a coma works as a police officer

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/motorist-who-left-cyclist-coma-16044345

What is structured data?

7 of Crawley and West Sussex's most popular dogging hot spots

Some areas you may, or may not, want to avoid...

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/7-crawley-west-sussexs-most-16045643

The details of 250k residents in Surrey can be freely bought by any company

More than a quarter of a million residents have their names and addresses on the "open" electoral register - how to check if you're one of them

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/details-250k-residents-surrey-can-16041726

Young cyclist who died in Knaphill crash named in tribute as 'Curtis'

Family and friends left flowers and messages at the scene of the crash in Knaphill earlier this week

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/young-cyclist-who-died-knaphill-16046941

Estranged Epsom husband admits stabbing wife Aliny Mendes to death in Ewell street

Ricardo Godinho, 41, denied murder but pleaded guilty to manslaughter

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/estranged-epsom-husband-admits-stabbing-16047359

The best nurseries and pre-schools in Surrey according to Ofsted

The education watchdog is responsible for checking all early years teaching in the county

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/best-nurseries-pre-schools-surrey-16045515

The most and least dangerous areas in Surrey according to crime stats

Nearly 100,000 crimes were committed across the county in 2018

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/most-least-dangerous-areas-surrey-16045370

Affray and drug arrest after fight at FA U18 county cup final in Dorking

Police searched a van and coach following clashes at the Surrey FA U18 County Cup final

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/affray-drug-arrest-after-fight-16035709

The One-Hour Guide to SEO: Searcher Satisfaction - Whiteboard Friday

2,650 Surrey parents fined for taking their children on holiday during term time

137 parents went on to be prosecuted for not paying the fine

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/2650-surrey-parents-fined-taking-16043292

Manchester United Legends team to play Godalming Town at Wey Court

Former reds such as Denis Irwin, Keith Gillespie and Lee Sharpe will be playing in the match

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/manchester-united-legends-team-play-16043404

'Front windows covered in smoke': Community reaction after devastating flat fire above Leatherhead shops

The fire tore through the flat above the Fade Inn barber's, damaging neighbouring flats and the shops below

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/kingston-road-leatherhead-fire-traffic-16044233

Serving soldier 'feared for life' during pub fight, twins' trial hears

Callum Grant and his twin Matthew said they had bottles thrown at them by "20-30 men"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/serving-soldier-feared-life-during-16043845

Chiropractor's bid for Guildford's Burchatts Farm Barn rejected over concerns of 'killing off' community use

Councillors and public speakers said leasing Burchatts Farm Barn to a private business would deprive the public of a community asset

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/chiropractors-bid-guildfords-burchatts-farm-16041275

Opposition attacks Guildford Council for 'rush' to adopt controversial Local Plan before elections

Opponents of the Local Plan claimed it was not appropriate to bring forward such a controversial plan during the pre-election "purdah" period

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/opposition-attacks-guildford-council-rush-16041765

Woking's Pound Pub loses licence after selling alcohol to minor

A pub in Woking town centre has had its alcohol licence revoked over concerns about its management.

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/wokings-pound-pub-loses-licence-16043662

Build A Bear to bring back 'Pay Your Age' event which caused chaos

Some stores had to resort to calling the police to help manage the crowds last year

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/build-bear-bring-back-pay-16043296

Woman in 80s dies following M25 Watford crash that closed motorway for seven hours

Police continue to appeal for any witnesses to come forward

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/woman-80s-dies-following-m25-16043021

Bumpy M25 road surface at Junctions 9 to 11 is going to be sorted out

The road currently has regular gaps that cause vehicles to judder when going slowly

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/bumpy-m25-road-surface-junctions-16038936

Why 76k people in Hampshire are getting Vitamin D prescribed on the NHS

Vitamin D is essential for strong bones. A lack of it can lead to rickets

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/76k-people-hampshire-getting-vitamin-16042348

Esso reveals final route of proposed aviation fuel pipeline running through Surrey

The pipeline will run through the boroughs of Surrey Heath, Runnymede and Spelthorne

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/esso-reveals-final-route-proposed-16039777

WordPress SEO

Pub goer seriously injured after being 'punched in face' in Knaphill

No arrests have been made in connection to this incident, Surrey Police say

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/pub-goer-seriously-injured-after-16041565

Camberley disability care home to close as building 'not suitable' for residents with mobility issues

Surrey County Council will carry out a review of the future use of the site

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/camberley-disability-care-home-close-16040776

Family 'extremely concerned' for missing Staines woman, 76

Let Surrey Police know if you have seen her

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/family-extremely-concerned-missing-staines-16041148

A look at how all of Surrey's MPs voted in the Brexit indicative votes

MPs were asked to vote on several options, including leaving without a deal and cancelling Brexit

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/look-how-surreys-mps-voted-16039565

'Startling' video of motorway crash shows dangers of driving too close

"It clearly shows that if you get too close to the car in front, you won’t be able to react and stop in time if they suddenly brake"

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/startling-video-motorway-crash-shows-16033701

Task group to review lessons learned over Surrey countryside parking charges

Figures for the estimated number of visits quoted in the the council's business case appear to be much higher than the real figures recorded after the charges came in

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/task-group-review-lessons-learned-16038915

Prostitution arrest after man found with two women and lots of condoms in Leatherhead

The car was originally pulled over on suspicion of speeding

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/prostitution-arrest-after-man-found-16032231

Rural parking charges business case 'in question' as Norbury Park visits set to halve

Cllr Hazel Watson warned the scheme would struggle to break even given the "significant" shortfall in visitors

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/norbury-park-parking-charges-scc-16035746

How to Design an SEO Quiz for Your Prospective SEO Manager

Man jogged towards teenage girl in Hinchley Wood area and exposed himself, say police

The girl was walking down King’s Road in Long Ditton

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-jogged-towards-teenage-girl-16037320

Street begging gangs have arrived in Woking town centre, say police

People are being discouraged from giving cash directly to beggars

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/street-begging-gangs-arrived-woking-16033523

MozCon 2019: The Initial Agenda

Posted by cheryldraper

We’ve got three months and some change before MozCon 2019 splashes onto the scene (can you believe it?!) Today, we’re excited to give you a sneak preview of the first batch of 19 incredible speakers to take the stage this year.

With a healthy mix of fresh faces joining us for the first time and fan favorites making a return appearance, our speaker lineup this year is bound to make waves. While a few details are still being pulled together, topics range from technical SEO, content marketing, and local search to link building, machine learning, and way more — all with an emphasis on practitioners sharing tactical advice and real-world stories of how they’ve moved the needle (and how you can, too.)

Still need to snag your ticket for this sea of actionable talks? We've got you covered:

Register for MozCon

The Speakers

Take a gander at who you'll see on stage this year, along with some of the topics we've already worked out:

Sarah Bird

CEO — Moz

Welcome to MozCon 2019 + the State of the Industry

Our vivacious CEO will be kicking things off early on the first day of MozCon with a warm welcome, laying out all the pertinent details of the conference, and getting us in the right mindset for three days of learning with a dive into the State of the Industry.

---

Casie Gillette

Senior Director, Digital Marketing — KoMarketing

Making Memories: Creating Content People Remember

We know that only 20% of people remember what they read, but 80% remember what they saw. How do you create something people actually remember? You have to think beyond words and consider factors like images, colors, movement, location, and more. In this talk, Casie will dissect what brands are currently doing to capture attention and how everyone, regardless of budget or resources, can create the kind of content their audience will actually remember.

---

Ruth Burr Reedy

Director of Strategy — UpBuild

Human > Machine > Human: Understanding Human-Readable Quality Signals and Their Machine-Readable Equivalents

The push and pull of making decisions for searchers versus search engines is an ever-present SEO conundrum. How do you tackle industry changes through the lens of whether something is good for humans or for machines? Ruth will take us through human-readable quality signals and their machine-readable equivalents and how to make SEO decisions accordingly, as well as how to communicate change to clients and bosses.

---

Wil Reynolds

Founder & Director of Digital Strategy — Seer Interactive

Topic: TBD

A perennial favorite on the MozCon stage, we’re excited to share more details about Wil’s 2019 talk as soon as we can!

---

Dana DiTomaso

President & Partner — Kick Point

Improved Reporting & Analytics within Google Tools

Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager— Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.

---

Paul Shapiro

Senior Partner, Head of SEO — Catalyst, a GroupM and WPP Agency

Redefining Technical SEO

It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.

---

Shannon McGuirk

Head of PR & Content — Aira Digital

How to Supercharge Link Building with a Digital PR Newsroom

Everyone who’s ever tried their hand at link building knows how much effort it demands. If only there was a way to keep a steady stream of quality links coming in the door for clients, right? In this talk, Shannon will share how to set up a "digital PR newsroom" in-house or agency-side that supports and grows your link building efforts. Get your note-taking hand ready, because she’s going to outline her process and provide a replicable tutorial for how to make it happen.

---

Russ Jones

Marketing Scientist — Moz

Topic: TBD

Russ is planning to wow us with a talk he’s been waiting years to give — we’re still hashing out the details and can’t wait to share what you can expect!

---

Dr. Pete Meyers

Marketing Scientist — Moz

How Many Words is a Question Worth?

Traditional keyword research is poorly suited to Google's quest for answers. One question might represent thousands of keyword variants, so how do we find the best questions, craft content around them, and evaluate success? Dr. Pete dives into three case studies to answer these questions.

---

Cindy Krum

CEO — MobileMoxie

Fraggles, Mobile-First Indexing, & the SERP of the Future

Before you ask: no, this isn’t Fraggle Rock, MozCon edition! Cindy will cover the myriad ways mobile-first indexing is changing the SERPs, including progressive web apps, entity-first indexing, and how "fraggles" are indexed in the Knowledge Graph and what it all means for the future of mobile SERPs.

---

Ross Simmonds

Digital Strategist — Foundation Marketing

Keyword's Aren't Enough: How to Uncover Content Ideas Worth Chasing

Many marketers focus solely on keyword research when crafting their content, but it just isn't enough these days if you want to gain a competitive edge. Ross will share a framework for uncovering content ideas leveraged from forums, communities, niche sites, good old-fashioned SERP analysis, and more, tools and techniques to help along the way, and exclusive research surrounding the data that backs this up.

---

Britney Muller

Senior SEO Scientist — Moz

Topic: TBD

Last year, Britney rocked our socks off with her presentation on machine learning and SEO. We’re still ironing out the specifics of her 2019 talk, but suffice to say it might be smart to double-up on socks.

---

Mary Bowling

Co-Founder — Ignitor Digital

Brand Is King: How to Rule in the New Era of Local Search

Get ready for a healthy dose of all things local with this talk! Mary will deep-dive into how the Google Local algorithm has matured in 2019 and how marketers need to mature with it; how the major elements of the algo (relevance, prominence, and proximity) influence local rankings and how they affect each other; how local results are query dependent; how to feed business info into the Knowledge Graph; and how brand is now "king" in Local Search.

---

Darren Shaw

Founder — Whitespark

From Zero to Local Ranking Hero

From zero web presence to ranking hyper-locally, Darren will take us along on the 8-month-long journey of a business growing its digital footprint and analyzing what worked (and didn’t) along the way. How well will they rank from a GMB listing alone? What about when citations were added, and later indexed? Did having a keyword in the business name help or harm, and what changes when they earn a few good links? Buckle up for this wild ride as we discover exactly what impact different strategies have on local rankings.

---

Andy Crestodina

Co-Founder / Chief Marketing Officer — Orbit Media

What’s the Most Effective Content Strategy?

There’s so much advice out there on how to craft a content strategy that it can feel scattered and overwhelming. In his talk, Andy will cover exactly which tactics are the most effective and pull together a cohesive story on just what details make for an effective and truly great content strategy.

---

Luke Carthy

Digital Lead — Excel Networking

Killer CRO and UX Wins Using an SEO Crawler

CRO, UX, and an SEO crawler? You read that right! Luke will share actionable tips on how to identify revenue wins and impactful low-hanging fruit to increase conversions and improve UX with the help of a site crawler typically used for SEO, as well as a generous helping of data points from case studies and real-world examples.

---

Joy Hawkins

Owner — Sterling Sky Inc.

Factors that Affect the Local Algorithm that Don't Impact Organic

Google’s local algorithm is a horse of a different color when compared with the organic algo most SEOs are familiar with. Joy will share results from a SterlingSky study on how proximity varies greatly when comparing local and organic results, how reviews impact ranking (complete with data points from testing), how spam is running wild (and how it negatively impacts real businesses), and more.

---

Heather Physioc

Group Director of Discoverability — VMLY&R

Mastering Branded Search

Doing branded search right is complicated. “Branded search” isn't just when people search for your client’s brand name — instead, think brand, category, people, conversation around the brand, PR narrative, brand entities/assets, and so on. Heather will bring the unique twists and perspectives that come from her enterprise and agency experience working on some of the biggest brands in the world, providing different avenues to go down when it comes to keyword research and optimization.

See you at MozCon?

We hope you’re as jazzed as we are for July 15th–17th to hurry up and get here. And again, if you haven’t grabbed your ticket yet, we’ve got your back:

Grab your MozCon ticket now!

Has speaking at MozCon been on your SEO conference bucket list? If so, stay tuned — we’ll be starting our community speaker pitch process soon, so keep an eye on the blog in the coming weeks!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/11193234

'Fly high little man': Floral tributes left at scene of fatal Knaphill crash

Family and friends have left flowers and messages in Knaphill

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/fly-high-little-man-floral-16037796

Man wearing 'Bollocks to Brexit' badge claims he had passport taken off him at Gatwick

Eddie Brinsmead-Stockham has complained to the Home Office

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/bollocks-brexit-gatwick-immigration-passport-16037725

Elderly man and woman seriously injured in M25 Watford crash

The M25 clockwise remains closed following the accident

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/elderly-man-woman-seriously-injured-16037247

Boy, 5, who died in crash with van was reception pupil at Knaphill Lower School

The school has spoken to all pupils following guidance from educational psychologists

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/boy-5-who-died-crash-16037179

Surrey Fire and Rescue in £13.8m HQ move as current home is 'too large'

It includes a £2 million refurbishment of Reigate Fire Station

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-fire-rescue-new-hq-16034676

Bed, tyre and large amounts of wood dumped in Winterfold Heath fly tip near Cranleigh

The council has issued a reminder to householders to check their waste is being removed by people who are authorised to do so

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/bed-tyre-large-amounts-wood-16035765

M25 at Watford to be closed for a 'number of hours' following serious crash

Herts Police says it is carrying out a "full investigation" into what happened

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/m25-traffic-crash-watford-clockwise-16036624

Traffic diversion information as serious crash closes M25 at Watford

The motorway was closed in both directions while emergency services attended the incident

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/traffic-diversion-information-serious-crash-16036624

What is the difference between a keyword and a keyphrase?

Man covered in blood near County Mall Crawley had serious head injury and facial wounds

The man was treated near the North Car Park entrance outside County Mall

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-covered-blood-near-county-16036340

Huge cannabis factory found in old Affogato shop in Crawley

Detectives have launched an investigation into the cannabis farm

from Surrey Live - News https://www.getsurrey.co.uk/news/local-news/huge-cannabis-factory-found-old-16035519

Children's services in Surrey are no longer unsafe but still have weaknesses, says Ofsted

The children's commissioner will return in April to review the county council's progress

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/childrens-services-surrey-no-longer-16033976

Large film set under construction in Deepcut for new Netflix Production 'Cursed'

The medieval village set will be used to film a new Netflix Production called 'Cursed'

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/netflix-cursed-deepcut-film-set-16032209

Boy, 5, dies in hospital after being hit by van in Knaphill accident

An investigation into the incident is ongoing and no arrests have been made, Surrey Police say

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/knaphill-accident-boy-dies-5-16032989

Disabled bus pass holders 'will lose independence' when changes to travel use are enforced

Charges will be implemented before 9.30am on Monday April 1, limiting free travel time

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/disabled-bus-pass-holders-will-16033584

Surrey County Council must pay family £3,750 for delaying support for boy with special needs

An investigation by the social care ombudsman also found the council had unfairly limited the father's communications

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-county-council-must-pay-16033251

Bite victim 'searched with flashlight' for missing 'chunk' of ear, twin's trial hears

Twins Callum and Matthew Grant, from Warlingham, have both denied GBH charges

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/bite-victim-searched-flashlight-missing-16031569

'Party animal' plumber 'asked for kiss' before fatal Shepperton drink-drive crash, inquest hears

21-year-old Will Fuller was under the influence of drugs and alcohol when he lost control of his van in Laleham Road

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/party-animal-plumber-asked-kiss-16032491

Map shows 270 Surrey roads repaired in year since Beast from the East battering

More than half the £20 million fund allocated to the repairs has been spent in the project's first year

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/map-shows-270-surrey-roads-16007435

Is misgendering a crime? Should children 'change' sex? Surrey trans campaigners give views

The answers are much less clear cut than you might think

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/misgendering-crime-should-children-change-16027896

Cyclist, 5, 'seriously injured' after being hit by car in Knaphill

Police are appealing for witnesses following the incident in Knaphill

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cyclist-5-seriously-injured-after-16032212

Area still cordoned off after fatal Reigate crash that killed man in his 50s

South East Coast Ambulance Service and an air ambulance crew were unable to save the man following the accident near Reigate Town Hall

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/reigate-fatal-crash-town-hall-16032190

Area still cordoned off after fatal Reigate crash that killed man in his 50s

South East Coast Ambulance Service and an air ambulance crew were unable to save the man following the accident near Reigate Town Hall

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/area-still-cordoned-after-fatal-16032190

Appeal after woman and girl, 11, suffer shotgun pellet injuries in Mitcham

Two men in their late teens were also injured in the Mitcham shooting, police say

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/appeal-after-woman-girl-11-16032069

Appeal after woman and girl, 11, suffer shotgun pellet injuries in Mitcham

Two men in their late teens were also injured in the Mitcham shooting, police say

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/appeal-after-woman-girl-11-16032069

Southdown 411 bus gets stuck in Caterham due to 'badly parked' cars

No buses can serve The Village estate in Caterham on the Hill after a bus got stuck

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/southdown-411-bus-gets-stuck-16031384

The 5 SEO Recommendations That Matter in the End

Revised plans for revitalisation of Farnborough Meads shopping centre submitted but Debenhams will not return

The plans include 30,000sqft of new shops and restaurants

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/revised-plans-revitalisation-farnborough-meads-16030179

'Holistic' approach needed to tackle HGVs using Surrey Hills roads as rat runs

Police and highways officers say it is difficult to enforce width restrictions

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/holistic-approach-needed-tackle-hgvs-16028054

Epsom General Hospital boss defends sale of land for £18 million

Campaigners fear the site could be re-sold with no caveat that it should be used to provide social care facilities

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/epsom-general-hospital-boss-defends-16028774

RHS Wisley Garden closes again following burst water main

The popular attraction closed because of a similar problem last month

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/rhs-wisley-garden-closes-again-16029788

Man found on road in Woking sustained 'serious injuries' due to being drunk, police say

He remains in hospital in a serious condition

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-found-road-woking-sustained-16023471

Horley delivery driver wins £1 million but goes to work so people get their parcels

Paul Trollope, 61, found out he had won a £1 million EuroMillions prize

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/horley-delivery-driver-wins-1-16027534

5 questions we had about Camberley's new leisure centre answered by the council

Surrey Live interviewed Surrey Heath Borough Council's executive head of business, Daniel Harrison, to find out more

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/5-questions-camberleys-new-leisure-16025271

Epilepsy Awareness Day: What it's like living with the condition

Two residents at the Meath Epilepsy Charity in Godalming have spoken about their conditions to raise awareness of epilepsy

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/epilepsy-awareness-day-what-its-16027147

EastEnders character Ben Mitchell to return as Horsell actor Max Bowden makes debut

Former Woking High School pupil Max Bowden is best known for playing Justin Fitzgerald in Waterloo Road

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/eastenders-character-ben-mitchell-return-16004431

Man dies after crashing into sign near Reigate town hall

No other cars or people were involved, Surrey Police say

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-dies-reigate-crash-sign-16027114

New Guildford leisure centre could cost up to £221m, council report reveals

Councillors said refurbishing the existing building will result in major disruption for users

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/new-guildford-leisure-centre-could-16025516

Parents could be fined for parking outside Guildford schools with their cars' engine running

It's all in aid of cutting the borough's air pollution

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/parents-could-fined-parking-outside-16022101

Twins in fight about bin lid in which partygoer's 'ear partly bit off', court hears

Identical twin brothers Callum and Matthew Grant are accused of getting into a scuffle with two other men at a private party

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/twins-fight-bin-lid-partygoers-16023806

Therfield School pupil 'squirted chemical' at another student in science class

The incident is understood to have happened during a Year 7 science class at the school in Leatherhead

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/therfield-school-pupil-squirted-chemical-16026235

19 of Hampshire's most popular dogging hot spots

People have been advised to bring earplugs to some sites due to the "noises"

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/19-hampshires-most-popular-dogging-16023820

Person dies after being 'hit by a train' near Woking station

The death is not being treated as suspicious

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/person-dies-after-being-hit-16024876

Cranleigh School pupils found to have taken drugs on school premises

A school spokesman said a number of 'disciplinary hearings' have taken place over the last week

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cranleigh-school-pupils-found-taken-16023352

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Wings & Wheels airshow axed because of 'aviation and economic climate'

Organisers said it had not been an easy decision, but pointed to the challenges of "putting on the best show we can"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/wings--wheels-airshow-axed-16023868

Surrey Live Brexit poll suggests nothing has changed since 2016 referendum

Surrey voted 52.2% for Remain in the 2016 referendum and if a vote was held tomorrow, it could be pretty much the same result

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-live-brexit-poll-suggests-16023218

'Don't leave donations outside': Items dumped outside charity shop in Godalming despite warning sign

The items were spotted outside the British Red Cross in Godalming last week

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/dont-leave-donations-outside-items-16022742

Grieving mum wants you to watch moment 'AJ' is fatally stabbed

WARNING: This video contains distressing footage

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/grieving-mum-wants-you-watch-16022714

Female cyclist hospitalised after crash involving Ford Galaxy in Staines

Her injuries are "not believed to be life-changing or life-threatening", Surrey Police say

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/female-cyclist-hospitalised-after-crash-16022369

Thousands of objections delays decision on UKOG's Horse Hill oil well bid

Surrey County Council officers need to sort through the papers and consult on matters raised

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/thousands-objections-delays-decision-ukogs-16022185

'Vulnerable' missing 13-year-old girl from Staines found safe and well

Emily KesKes has been found safe and well

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/vulnerable-missing-13-year-old-16022298

Mother's Day gifts including cheap flowers, Prosecco deals and gin jam

Pick up some inspiration with our Mother's Day gift guide

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/shopping/mothers-day-gifts-including-cheap-15899800

Planned roadworks to disrupt traffic on M25, A3, M3, M4 and M23 in week ahead

Road-users will need to keep an eye on these during their travels in the week ahead

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/planned-roadworks-disrupt-traffic-m25-16020896

Resident dismay at 74-home plan for West End green belt land

Residents have been campaigning against the proposed development since they were informed about it in January

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/resident-dismay-74-home-plan-15990368

Owner of Instagram star 'Southway cat' urges Guildford students to stop feeding him

“I am starting to get worried - he usually disappears for a couple of weeks then comes back"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/owner-instagram-star-southway-cat-16015835

Volkswagen Golf 'being driven erratically' between Guildford and Aldershot prompts police appeal

Police want to find out what happened in the car

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/volkswagen-golf-being-driven-erratically-16021091

Teenager and shopkeeper stabbed to death as London mourns once again

A 17-year-old was chased and stabbed to death in Isleworth, and a shopkeeper was murdered in Pinner

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/teenager-shopkeeper-stabbed-death-london-16020939

Travellers set up camp at car park near Leatherhead train station

Five caravans have been parked in Randalls Road car park in Leatherhead

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/travellers-set-up-camp-car-16020394

'Perfect companion' Sam the Staffie has waited a YEAR for home

"He enjoys a bit of calm, peace and quiet where he can relax and just enjoy being a dog"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/perfect-companion-sam-staffie-waited-16020450

'Early spot of gardening' as more than 40 cannabis plants seized at Ashford property

The Ashford discovery came on the same day as a similar haul in Walton

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/early-spot-gardening-more-40-16019782

'Petrifying' explosions as fire tears through convenience store in Farnham

Witnesses describe the scene as a huge fire takes hold of the Station Hill convenience store

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/petrifying-explosions-fire-tears-through-16019614

Appeal to find 'vulnerable' girl, 13, last seen outside KFC in Sunbury Cross

She is 6ft tall, so above average for a 13-year-old girl

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/appeal-find-vulnerable-girl-13-16019363

Only the most hardcore Harry Potter fans have done all these things

These actions and deeds are the mark of a true witch or wizard

from Surrey Live - News https://www.getsurrey.co.uk/lifestyle/fun-stuff/only-most-hardcore-harry-potter-16001457

Incredible photos show what Farnborough Airshow looked like in 2000

After it was announced Farnborough Airshow's public weekend is no more, we have taken a look through the archives to see what it used to be like

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/incredible-photos-show-what-farnborough-16018699

See the Siamese cats looking for loving home after being rescued by RSPCA

The cats are currently at the RSPCA centre in Godstone while they await new families

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/see-siamese-cats-looking-loving-16018053

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A3 Starbucks turn-off strikes again as car crumpled by tree

The Surrey Roads Policing Unit attended the smash near the Painshill roundabout

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/a3-starbucks-car-crash-painshill-16018500

Man charged over Stanwell stabbing allegedly ranted about 'white supremacy', court hears

Terrorism police have charged a 50-year-old man from Stanwell with attempted murder

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-charged-over-stanwell-stabbing-16018168

'Fisticuffs' as football fans clash during youth cup final at Dorking Meadowbank Stadium

There were reports of fighting in the crowd after the match at Dorking's Meadowbank Stadium

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/fisticuffs-football-fans-clash-during-16017773

Man claiming to be 14 found hiding in loft after huge cannabis plant discovery

Officers raided the property in Walton after acting on "community intelligence"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-claiming-14-found-hiding-16017686

M25 Cobham services ranked as best in UK and M3 Fleet makes top 10

Cobham boasts the most food outlets of any services in the UK

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/m25-cobham-services-ranked-best-16017285

Terrorism police name man charged with attempted murder following Stanwell stabbing

Police say they are treating it as a "terrorism case"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/terrorism-police-stanwell-stabbing-named-16016942

Appeal launched after 'terrified' Cocker Spaniel found abandoned with severe foot injury

"Hazel" was found in a garden in Lingfield by a concerned member of public

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/appeal-launched-after-terrified-cocker-16016164

How to set up a cornerstone content strategy with Yoast SEO

Google says it doesn’t use rel=prev/next for pagination

Appeal to find woman, 74, last seen in Shepperton

Police say a "number of officers" are currently out searching the area for her

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/appeal-find-woman-74-last-16016278

'Dangerous' teenager handed seven-year jail term over Ash One Stop screwdriver attack

The youth's victim received five or six puncture wounds to his head

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/dangerous-teenager-handed-seven-year-16013353

Surrey's 21 most popular dogging hot spots

Sites and areas that you may, or may not, want to avoid!

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-dogging-guildford-woking-reigate-16013616

Fraudster David Gale forfeits pension to compensate victims of £2m sports betting scam

David Gale, who was previously jailed for seven years over the scam, agreed to pay his victims £70,000

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/fraudster-david-gale-forfeits-pension-16014009

Man in his 20s sustained serious injuries after jumping off bridge near Hindhead Tunnel

Police were unable to confirm if he remains in hospital

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-20s-sustained-serious-injuries-16014500

Man dies following crash involving BMW and 4x4 in Newchapel

Two people were also hospitalised following the crash in Newchapel, near Lingfield

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-dies-following-crash-involving-16014071

Woman taken to hospital after crash that caused 12 miles M25 tailbacks

The collision involved four cars and one van

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/m25-accident-woman-hospital-traffic-16013916

'Cut-Throat Murder': In depth look at the killing of Walton fisherman Scott Wilkinson

Scott Wilkinson, 48, was beaten to death on an island near Sunbury Lock by three attackers - the oldest was 21, the youngest barely 16

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cut-throat-murder-full-story-16001866

£10,000 reward offered over Aldershot Manor Park 'Baby M' murder case

The body of a baby girl was discovered in Manor Park in May 2017

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/10000-reward-offered-over-aldershot-16012823

Pro-Brexit campaigners warned over possible M25 'go slow' protest

"The ultimate aim is to make sure come hell or high water that Britain leaves on March 29"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/pro-brexit-campaigners-warned-over-16011863

Tributes paid to 'amazingly talented' Esher photographer following death on Scottish beach

Police Scotland confirmed the death of 50-year-old Agnès Proudhon-Smith, a local photographer based in Esher, on Wednesday

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/tributes-paid-amazingly-talented-esher-16011364

Three hospitalised in Newchapel West Park Road crash

Three men are said to have sustained serious injuries in the crash between a BMW and a 4x4

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/three-hospitalised-newchapel-west-park-16010688

The One-Hour Guide to SEO, Part 2: Keyword Research - Whiteboard Friday

Rubbish emerging from ground at Broadwater Park golf course will be covered as 'recapping' approved

Broadwater Park Golf Club, in Godalming, was built on a former landfill site and has now become "too dangerous" for players

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/rubbish-emerging-ground-broadwater-park-15978013

Using storytelling on product pages

Sue and John have a little baby. His name is Jack. Jack is 10 weeks old and cries a lot. Sue and John don’t know how to stop Jack’s crying. They get very nervous of his crying, the sleep poorly, they are agitated, tired and scared. One day, a good friend gives them a present. It is a baby carrier and it’s supposed to help calm their baby. John decides to give the baby carrier a try. Jack loves the carrier. He instantly relaxes, stops crying and falls asleep. From that moment on, Sue and John carried Jack in their baby carrier all day long.

Storytelling is a great strategy to use on your product pages. But why is storytelling such an effective tool to use on your product pages? And how could you use storytelling on your own e-commerce site yourself? In this blog post, I’ll explain why storytelling is effective on product and sales pages. I will also share some tips on how you could use storytelling on your product pages.

You’ll probably use storytelling without knowing it

Most of you will already be using storytelling on their product pages. You just don’t realize it yet. It’s actually rather hard to write product pages without telling a story. In your copy, you’ll probably already are describing why your product is so very awesome. Most of you will use examples to do that. Examples are stories.

You’ll probably have some reviews or testimonials on your site as well. These are stories too. Maybe you did not think about these things as stories, but that’s what they are. Treating examples, cases, reviews, and testimonials as little stories will help you improve your product pages for sure. Let’s look at some tips on how to effectively use storytelling on your product pages.

Why is storytelling such an effective strategy to use on product pages?

Show, don’t tell…

Storytelling is effective in product pages because it allows you to show people why your product is so very awesome, instead of just telling them that. I could tell you all about our fantastic SEO courses (they truly are amazing), but it would be much more convincing if I showed you why they are amazing.

A story about a client that did not understand SEO at first and made some major improvements (and a lot of money) would be much more convincing, than me telling you about it. A baby carrier company could tell you about their product and how it soothes and relaxes babies, but the story of baby Jack from the intro of this post is probably more convincing.

Focus on the problem instead of the product

Stories need a problem and focussing on the problem usually results in great sales copy. Remember the four elements of a good story I wrote about in my previous post? For a good story, you’ll need a character, a problem, action, and a solution. If you use stories on your product pages, you’ll automatically shift away from your product to the problem and the solution your product offers. Your sales copy will benefit from that!

How to use storytelling on product pages?

Stories are a great way to convince people to buy your product. Let’s look at three simple ways to use storytelling on your product pages.

Reviews and testimonials are little stories

Every review, every testimonial is a little story. You probably know that testimonials increase trust. Real customers, share real experiences. Those experiences increase trust.  

Treating testimonials and reviews as stories will allow you to make them more powerful! A good story requires a character, a problem, action, and a solution. If you ask people to write testimonials, ask them to use the four elements as well. That way, testimonials will read as little stories.

Ask people to tell a little bit about themselves. Make them human; make sure that people can relate to this person. A good story also needs a problem. Ask people to talk about their situation before using your product. Ask them why they purchased your product (that’s the action in the story) and how their situation changed after they started using your product (the solution).

Collect user stories

Collect success stories! You can ask people to write testimonials, but you can also ask for input and write the stories yourself.

Ask your customers to share their experiences with your products. Ask them how the product improved their lives. Use that feedback of your customers to write little stories. Add photos and details of these persons to show your audience that these are real people. Pictures or even video of people actually using your product would be even more impressive. Your customers’ success stories are a great way to show new users why your product is so very awesome.

The introduction of this blog post is an example of a short user story. Sue and John had a problem: Jack, their baby, wouldn’t stop crying. They tried a product: the baby carrier, and it solved their problem.

Write example stories

Explaining what your product does can be rather challenging. Often, this type of content can be a bit dry. Explaining all the features of the Yoast SEO plugin does not necessarily make for compelling copy. Using an example story could clarify a lot.

In an example story you could, for instance, introduce a persona that is facing a problem. Perhaps the persona wants to get more traffic to her site but does not know where to start. In the story, you’ll explain how your product solved the problem of the persona in your story. We could highlight our most important features of Yoast SEO in the story and show a remarkable increase in traffic after the persona started using these features.

Conclusion on storytelling and product pages

Stories are a great way to convince people to buy a product. Using stories will automatically shift the focus of your copy away from your product to the problem and your audience. That’s a good thing; it’ll make your sales copy much more engaging!

Stories are particularly powerful if people can relate to the characters in your stories. Always make sure your stories on your product pages are about real people. Add details to make the stories more real and lively. That’ll make it easier for people to relate to the characters in your stories. Add photos and videos to make the stories even more real.

Read more: SEO copywriting: the ultimate guide »

The post Using storytelling on product pages appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/using-storytelling-on-product-pages/

Surrey Police answers 5 questions about closing stations and moving from Guildford Mount Browne HQ

The force has spent £20.5 million on a new site in Leatherhead

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-police-answers-5-questions-16008072

Safety review to be held at Effingham school where 'child was clipped by wing mirror'

Roads around the school have been described as "unacceptably dangerous"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/safety-review-held-effingham-school-16007970

Over 18,000 Surrey residents sign Brexit petition - here's how many from each constituency

Guildford residents were the most enthusiastic, with 2,119 signing by midday on Thursday (March 21)

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/over-18000-surrey-residents-sign-16007864

Multi-million pound refurb of Runnymede Pleasure Ground welcomed by councillors

Residents call for safer crossing over the A30 Egham by-pass to get to the park

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/multi-million-pound-refurb-runnymede-15994774

Seriously injured man in hospital after concern for safety call on A3 near Hindhead Tunnel

The exact circumstances of how the man was injured have not been confirmed

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-injured-a3-hindhead-tunnel-16006741

London Brexit march 'Put it to the People' could be biggest British demo ever

'Hundreds of thousands' are set to march to Westminster calling on Parliament to let voters have a say on the Brexit deal

from Surrey Live - News https://www.getsurrey.co.uk/news/local-news/brexit-march-london-leave-eu-16006883

London Brexit march 'Put it to the People' could be biggest British demo ever

'Hundreds of thousands' are set to march to Westminster calling on Parliament to let voters have a say on the Brexit deal

from Surrey Live - News https://www.getsurrey.co.uk/news/local-news/london-brexit-march-put-people-16006883

Runnymede council vehicle parks inconsiderately while its driver is issuing parking ticket

A video of the car appears to show it obstructing a dropped kerb while the council officer is issuing a ticket to someone for blocking a dropped kerb

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/runnymede-council-vehicle-parks-inconsiderately-15999072

Residents 'locked in' by Farley Green roadworks at either end of village

One resident said it was "a nightmare" for villagers "who are trying to live their lives"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/residents-locked-in-farley-green-16006489

Caroline Farrow tweets under police investigation are 'vile and spiteful', transgender charity CEO says

Surrey Police confirmed it is investigating the tweets to see if any crimes have been committed

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/caroline-farrow-tweets-under-police-16005190

Spelthorne's spending of millions on office blocks has helped against 'decade of salami slicing cuts'

Spelthorne Borough Council says its property investments generate an additional £10m per year

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/spelthornes-spending-millions-office-blocks-16002572

£22m Ash road bridge that would replace level crossing moves a step closer

Several public speakers complained about a lack of consultation and supporting evidence for the project near Ash railway station

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/22m-ash-road-bridge-would-16004172

Pedestrian in his 90s 'seriously injured' after crash with car in Caterham

His next of kin have been informed

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/pedestrian-90s-seriously-injured-after-16005643

SEO Is a Means to an End: How Do You Prove Your Value to Clients?

The Surrey couple who only realised they were lesbians after marrying men

Minibus driver Maz Harding said she thought she loved her ex-husband at the time

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-couple-who-only-realised-15919161

Death of dogs in Waverley shows why food waste must be kept away from pets

Shane White said the death of his jack russell and chihuahua has broken him

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/death-dogs-waverley-shows-food-16003111

Product page UX

Former council leader fined thousands for using expired staff permit to park for free said he was carrying out a 'secret sting'

He claimed he wanted to find out if "enforcement officers were doing their job"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/former-council-leader-fined-thousands-16004647

Disabled bus pass changes mean 'loss of independence', says social enterprise

Disabled adults will struggle to get to work on time without their bus passes, according to Frimhurst Enterprises

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/disabled-bus-pass-changes-mean-16000729

Drink-driver denied crashing into traffic lights but her own dash cam proved her guilt

She claimed an "unknown man" had been driving and then ran from the scene

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/drink-driver-denied-crashing-traffic-16000798

Incident involving man who made 'threats to kill' in Croydon concluded safely after 10 hours

There were no injuries, according to Croydon Metropolitan Police

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/incident-involving-man-who-made-16003047

Parking fine trial in Ashford town centre set to continue

A total of 228 parking tickets were handed out in three months

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/parking-fine-trial-ashford-town-16003152

Surrey County Council to pay someone £100k-a-year to help manage move away from its Kingston HQ

The description for the two-year post states it is a "unique and historic opportunity to help the council move into Surrey and a new era"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-county-council-pay-someone-15999895

Katie Price appears in court accused of shouting abuse in school playground

The former glamour model allegedly used threatening or abusive words or behaviour at a school in Shipley, West Sussex

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/katie-price-appears-court-accused-16002698

Playing fields and care homes sold off by Surrey County Council to housing developers

One Liberal Democrat councillor said the sell-off had been "haphazard" and lacked coherence or a strategy

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/playing-fields-care-homes-sold-15929251

Reigate and Woking police stations to close as force sells Guildford Mount Browne HQ

A new site in Leatherhead, purchased for £20.5 million, has been chosen as the future home as Surrey Police

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/reigate-woking-police-stations-close-16002182

Sleep can be better for weight loss than the gym, says a doctor

Getting enough sleep may be more beneficial for you than the gym

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/sleep-gym-better-weight-loss-16001501

Food and drink festivals you don't want to miss in 2019 - how to get tickets

A handy guide to food and drink festivals and events taking place in the south east this year

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/food-drink-festivals-you-dont-16001086

All Guildford taxis to take card from April but driver says it just adds costs

A council spokesman said cabbies would be able to recover the cost of providing a card machine through fares

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-taxis-take-card-april-15999169

Charges for DIY waste linked to rise in fly-tipping, according to council report

Surrey County Council brought in the charges in 2016

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/charges-diy-waste-linked-rise-15999925

Staines business owner killed in 'hit and run' named locally as emotional tributes paid

Floral tributes have been left in Wraysbury to a man, 35, who was hit by the vehicle that "failed to stop at the scene"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/staines-business-owner-killed-hit-15999074

Frensham Ponds to get new visitor centre and more parking but you'll have to pay

The visitor attraction near Farnham will see its existing visitor centre demolished and pay and display machines installed

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/frensham-ponds-new-visitor-centre-15996715

This job with 'Amazon for millionaires' pays you £40,000 to book things for rich people

You'll be dealing with yachts, supercars and private islands

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/job-amazon-millionaires-pays-you-15997319

Win That Pitch: How SEO Agencies Can Land New Business

Alternative places to keep fit during Camberley Arena leisure centre renovation

The council recently announced its plans for a new multi-million pound leisure centre, which will take approximately two years to complete

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/alternative-places-keep-fit-during-15970437

Guildford shopping scene shows signs of recovery despite bleak national picture

Although some units remain empty months after closing, the towns performance "demonstrates that businesses are still looking to Guildford", according to Experience Guildford's CEO

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-shopping-scene-shows-signs-15984079

5 link building DON’Ts you didn’t know about

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, you probably already know about; I’ll cover those first. Then, let’s move to 5 less well known – but equally important – DON’Ts.

Before we dive in, if you want to learn more about link building strategies and other essential SEO skills, you should check out our All-around SEO training! It doesn’t just tell you about SEO: it makes sure you know how to put these skills into actual practice!!

Risky link building tactics

In the old days, link building meant putting links on as many external pages as possible, often by buying or trading links. Since Google Penguin, these tactics have become a risky SEO strategy. If your link building tactics include spamming, your site risks a Google Penalty and could be banned from Google’s results completely. Placing a lot of links may help the ranking of your site for a short while, but probably not in the long run.

Obvious link building DON’Ts

I suspect most of you will already know quite a few of these obvious link building tactics one must definitely not apply:

• You shouldn’t buy large amounts of links.
• Don’t exchange links.
• Avoid automated programs to get links.
• Don’t do guest blogging with very thin and off-topic content.
• Don’t comment on blogs or forums if your only purpose is to leave a link in the comment.
• Over-optimizing your anchor text isn’t a good idea.
• You shouldn’t have links that are unrelated to the topic of your website.
• Avoid having links from sites that have no real content.
• You shouldn’t have links from spammy sites whose only purpose is to advertise for gambling, viagra, or porn (unless your website is about gambling, viagra or porn).

So, now that we’ve covered these, let’s move on to some lesser known link building DON’Ts.

1. Linking only to the homepage? Don’t!

You should make sure to get links to different pages on your website and not solely to your homepage. If you only – or mainly – receive links to your homepage, your link building will look spammy. Of course, if someone is writing about your brand, a link to your homepage is appropriate. But if a website writes about products or about news from your company, they usually link to your product, news or blog pages. That is just the natural way people link to other pages.

You should make sure your link building strategy resembles the natural way people link to websites. Extra benefit: linking to a more specific page will probably lead to a better conversion on your website! So you should work on getting links for important product pages, or for your cornerstone content pages. Get links to those pages where the deal is closed! It will get your website a trustworthy link profile and will increase the conversion at the same time!

2. Pay for specific links? Don’t!

Another link building DON’T is buying links. You probably all know that buying links in large bulks from companies claiming to get you ranked fast is not something Yoast would recommend. But what about a single link from an individual company? From a high-quality website right in your niche? Is it wrong to buy one link from such a company? How will Google ever find out about that?

Google won’t know about one link you buy from one company. Still, we would recommend not to do so. If this company has sold one link to you, they could sell more links to more people. And although one link will not alarm Google, as the number of questionable links on a website increases, the risk of getting hit by Penguin or a manual penalty rises as well.

3. Recycling your content on different sites? Don’t!

A way to get links is to write articles about your company or about your products and try to get these articles published on other sites. Beware to not publish the same content on different sites though! An article in which some sentences and paragraphs are switched and a few words are altered still remains duplicate content to the original article. Especially if you repeat this trick several times.

In short: recycling content is not creating new content. It is a link building trick and it could backfire. Write the articles for the audience of the website you’re sending your piece to. Yes, that is a lot of work. No one said link building is easy…

4. Forgetting about social media? Don’t!

If you’re building links, do not leave out social media! Social media should definitely be included in your link building strategy, even if it’s not totally clear to what extent links from social media actually help in your ranking. If you receive many links from other websites all of a sudden, it would be extremely weird if you didn’t get any links from social media sites as well. That doesn’t add up and could make you look spammy in Google’s eyes. So alongside your attempts to receive links from appropriate websites, invest in getting shares, tweets and likes on social media platforms as well.

5. Faking it? Don’t!

Your link building strategy shouldn’t look natural, it should be natural! Make sure your link building isn’t fake. Links should be placed because the link could benefit the user of a website. They should fit the content of the page they’re added to. Ideally, your link building strategy is part of a marketing strategy aimed at telling people about your company, your website or your products. It should never aim only at getting as many quality links as possible.

Conclusion: links should always be useful

From a holistic SEO perspective, links should be useful for the user of a website. A link should be there because it means something; because the text in which the link is embedded refers to that specific page. If a link is merely there for Google and won’t receive any clicks, the link probably shouldn’t be there.
Links are meant to be clicked on. Link building should, therefore, be about creating links that are useful for the audience of a website, so they will click! Keep that in mind, with these DON’Ts, and your link building strategy should be well under way.

Read more: 6 steps to a successful link building strategy »

The post 5 link building DON’Ts you didn’t know about appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/link-building-what-not-to-do/

Councillors hit out at 'stupid' parking on roads near Windsor Great Park

Police say they are powerless to act further because of the classification of the roads

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/councillors-hit-out-stupid-parking-15998377

Air ambulance lands in Walton following crash between motorbike and car

The air ambulance was seen on Elm Grove Recreation Ground

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/air-ambulance-lands-walton-following-15999222

Man filmed nearly 50 'upskirting' videos on London Underground with hidden camera

Sanjayan Nadarajah, 43, from Tadworth, recorded the footage on a phone hidden in his laptop bag

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-filmed-nearly-50-upskirting-15995851

Tories accused of 'watering down' motion to tackle climate change in Surrey

Environment campaigners stormed out of a meeting after councillors voted through changes stripping back the pledge

from Surrey Live - News https://www.getsurrey.co.uk/news/property-news/tories-accused-watering-down-motion-15997946

Apparent attempts to steal cars in Aldershot and Frimley caught on CCTV

The videos come as Surrey is seeing an increase in vehicle crime

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/apparent-attempts-steal-cars-aldershot-15991865

Teenager 'punched repeatedly in the head' as he tried to flee Camberley assault

The victim was pinned to a wall in a stairwell of Knoll Road Car Park, police say

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/teenager-punched-repeatedly-head-tried-15996744

Armed police in stand-off with 'gunman' in Croydon who threatened to kill people

Officers are attempting to peacefully resolve the incident

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/armed-police-stand-gunman-croydon-15997178

Godalming pub CCTV captures moment drunk England fan knocks out friend with single punch

The victim lost seven teeth when punched after England beat Sweden in the World Cup

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/godalming-pub-cctv-captures-moment-15996366

Driver 'threatening man with gun' on M25 shuts motorway as armed police make arrest

A man was arrested in possession of two replica Glock SLP pistols

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/driver-threatening-man-gun-m25-15995018

Reigate Nando's announces opening date and has 40 jobs on offer

The restaurant is recruiting up to 40 new staff to run the branch in the High Street

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/reigate-nandos-announces-opening-date-15995922

Police car 'responding to emergency' involved in crash that closed Esher road for two hours

The officer and member of the public sustained minor injuries in the incident, Surrey Police say

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-car-responding-emergency-involved-15991307

Fight is on to save The White Lion - Redhill's oldest pub

Residents were unaware The White Lion was up for a sale before it was bought by a developer

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/fight-save-white-lion-redhills-15993375

Far-right extremism having 'devastating impact on democracy', says head of government's anti-extremism commission

Four extreme right-wing terrorist attacks were foiled in the UK up to June 2018

from Surrey Live - News https://www.getsurrey.co.uk/news/far-right-extremism-having-devastating-15993788

'Lessons have been learnt' since Surrey floods in 2014

But one councillor said he is still concerned there may be confusion "when it all kicks off"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/lessons-been-learnt-surrey-floods-15994775

Nurse who handled 999 calls struck off after sending ambulance to wrong address

Peter Hammond's repeatedly made mistakes which "would have caused harm to patients", the NMC said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/nurse-who-handled-999-calls-15993857

Seventh man charged with GBH and weapon offences after Blindley Heath 'biker' attack

Six other men have already pleaded not guilty to the same charges

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/seventh-man-charged-gbh-weapon-15994825

5 Google Business Profile Tweaks To Improve Foot Traffic

McDonald's is refused permission to build it's new Earlswood drive-thru over common land

The fast food chain wanted to tarmac over 18 square metres of grass

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/mcdonalds-refused-drive-thru-permission-15993627

Woking cabbies 'angry' at council's decision to issue clearer guidance on dress code and personal hygiene

The drivers feel Woking Borough Council has tarnished the entire taxi trade

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/woking-cabbies-angry-councils-decision-15975905

Busted confirmed as final Hampton Court Palace Festival 2019 headliner - find out how to get tickets

Charlie Simpson, Matt Willis and James Bourne will perform at this summer's festival

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/music-nightlife-news/busted-confirmed-final-hampton-court-15993899

Stanwell stabbing victim was Southern European and ‘may have been targeted due to ethnic appearance’

The victim required 'specialist surgery' following the stabbing

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/stanwell-stabbing-victim-southern-european-15994284

Staines man, 35, dies after being hit by 4x4 that 'failed to stop at scene'

The man was walking along a road in Wraysbury when he was hit by the "4x4 pick-up style" vehicle

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/staines-man-35-dies-after-15990372

Kik predator avoids jail despite asking '14-year-old girl' to send him indecent images online

The 14-year-old girl he thought he was contacting on Kik messenger was in fact an investigating officer pretending to be the teenager, police said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/kik-predator-avoids-jail-despite-15992266

Gutenberg tips

Another week, another roundup! We saw WordPress’ growth hit an important milestone last week, and an interesting proposal was made concerning available blocks in the editor. Let’s see what that’s all about! In this edition of my roundup, I also share a few more tricks about the Block Editor itself. And, last but not least, I have a bonus link for you again. Of course I do!

WordPress now powers one-third of the web!

Last week, Joost published an article on the WordPress.org site about WordPress now powering ⅓ of the web. Well, technically it’s ⅓ of the top 10 million sites, but still, that’s a staggering amount of WordPress sites out there now. Go check out his post to learn more.

Block Directory

An interesting proposal for a Block Directory was published on the Make WordPress Core blog that has the potential of being big:

A new type of WordPress plugin that provides blocks and nothing else: Single Block Plugins. These will be hosted in a separate Block Directory section of the Plugin Directory. They will be JavaScript-based, and each plugin will register a single Block. And they will be searchable and installable from within the Gutenberg editor itself.

Alex Shiels

If you’d like to find out more about what this proposal is about, go on and read Alex’ post.

Gutenberg tips and tricks

In a previous roundup, I shared some tips on using Gutenberg. Today I have a few more tips to share on how to best make use of the new Block Editor.

Reusable blocks

The WordPress Block Editor comes with a feature that’s called ‘Reusable block’. This feature allows you to define one specific block or a combination of blocks to be saved and reused anywhere else on the site.

When would you use that, you ask? Maybe you want to highlight one of your products on several pages. Or you have certain posts that need some sort of disclaimer at the bottom. Instead of having to write that same paragraph from scratch every single time, you write it once, save it as a reusable block and select it where needed.

You can save a block to your reusable blocks by clicking ‘More options’ (the icon with three dots in the bar directly above your block) then ‘Add to reusable blocks’. Once you’ve done that, you can find the reusable block when adding a new block. It’ll be at the end of the list under the tab, ‘Reusable’, with the name you gave it.

Use your reusable blocks on other sites

Now that you know how to create reusable blocks, it’s time we make this a bit more exciting! Did you know you can export your reusable blocks from one site and import them on another? Yes, you can! This is how: to access your blocks, click on the icon with the three dots in the top-right corner. Then, select Manage All Reusable Blocks and you’ll be taken to an admin interface where you can export your blocks into a JSON file.

You can import that same JSON file in another site via the same admin interface screen. Isn’t that neat?

Line break, but no new paragraph in Gutenberg?

Here’s a complaint I hear a lot: “Whatever I do, I can’t add a line break without creating a new block”.
Sometimes you just want to go to a new line without creating an entirely new block. Just like I did at the beginning of the previous sentence. It may feel like that’s impossible, but it isn’t. Hitting Shift+Enter creates a line break without a new block. It’s that simple.

Bonus link

Maybe I’m talking to the wrong crowd here, but even if I’m helping just one of you out there, I’m a happy man :)

So, this one is for those of you who develop plugins on Github, but have to jump through all kinds of fancy hoops to have those plugins committed to the WordPress.org repo. Our friends at 10Up have released a wonderful solution that allows you to publish your code on Github and only Github.

Their solution makes use of Github’s Action. Once you’ve set up your action and added your WordPress.org credentials, it will actually publish your newly created tag to the WordPress repo. I call that a win! So, if this is for you, go and check out Github Actions for WordPress.

The post Gutenberg tips appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/gutenberg-tips/

Cyclist in 'critical condition' after being kicked off bike into parked car

The motive for the attack is not known, according to police

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/cyclist-critical-condition-after-being-15990114

Victim recalls horrific hammer attack that left him 'covered in blood' inside Ash Green home

The Ash Green resident said he was sure that "one more hammer blow to my head would be the last"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/victim-recalls-horrific-hammer-attack-15991300

Around 80 firefighters spend night tackling huge fire at Mitcham waste centre

"We are sorry for the effect this incident is no doubt having on our neighbours and the local community"

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/around-80-firefighters-spend-night-15991813

Vigil to be held at Woking mosque for victims of New Zealand terrorist shootings

All members of the community are invited to "show solidarity and unity against such evil acts"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/vigil-held-woking-mosque-victims-15989876

New CCTV released following death of man, 98, in 'senseless attack' at own home

Warning - article contains an image some people may find distressing

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/new-cctv-released-following-death-15990893

The most dangerous roads in Surrey for cyclists according to police figures

An average of 51 cyclists are injured or killed on Britain's roads every day

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/most-dangerous-roads-surrey-cyclists-15990146

'Terrorist' incident in Stanwell 'concerning' but a 'one-off' says county councillor

Labour councillor Robert Evans said people were "concerned" but are being "careful not to overreact"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/terrorist-incident-stanwell-concerning-one-15990164

Prime Minister Theresa May condemns 'vile' far-right extremism following Stanwell terrorist incident

One man is in custody on suspicion of attempted murder and racially aggravated public order

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/theresa-may-surrey-terror-attack-15989603

Counter-terror investigation as teen stabbed in Stanwell attack 'inspired by far right'

The UK's head of counter-terror policing said the incident bore "hallmarks" of an attack "inspired by the far right"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/stanwell-terrorist-stabbing-investigation-ashford-15988527

Fly-tipped dolls give Row Town officers 'inflatable' surprise

It's amazing what people throw away

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/fly-tipped-dolls-give-row-15988270

Surrey's 10 best Chinese restaurants according to TripAdvisor

Eat in or takeaway, these Chinese restaurants will have something for you

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/surreys-10-best-chinese-restaurants-15986769

Youth told 'You are going to die' in Stanwell 'stabbing', claims witness

The young man is believed to have suffered stab wounds to his hand in the incident

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/youth-told-you-going-die-15987323

13 chocolate Easter egg hunts in Surrey the kids will love

Enjoy a family walk and hunt for chocolate treats in the glorious Surrey countryside this Easter

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/13-chocolate-easter-egg-hunts-15963991

27 dog friendly hotels in Surrey, Hampshire and Berkshire

You don't need to leave your pet at home the next time you fancy a weekend away

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/27-dog-friendly-hotels-surrey-15954398

7 independent coffee shops to tick off on your next shopping trip to Guildford

Take a break from all that shopping at one of these charming coffee shops

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/7-independent-coffee-shops-tick-15969881

Fancy a drive down Memory Lane? We pull in to some local car dealerships from 1972 and look for offers

Jump in, as we take a meandering drive back to 1972, to see what car dealerships had on offer

from Surrey Live - News https://www.getsurrey.co.uk/news/nostalgia/fancy-drive-down-memory-lane-15954986

Surrey's top 10 places for a roast beef dinner in 2019 according to TripAdvisor

These are the 10 best places in Surrey for roast beef with all the trimmings according to reviews left by customers

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/surreys-top-10-places-roast-15926206

Yoga fans will WANT this Easter egg from M&S, plus there's a Prosecco and Unicorn egg on sale too

Marks and Spencer has launched its chocolate egg collection ahead of Easter - and it looks pretty quirky

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/shopping/yoga-fans-want-easter-egg-15963345

Injured George Abbot pupil back at school after 'stabbing'

A 15-year-old was released on bail in connection with the incident

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/injured-george-abbot-pupil-back-15984157

Surrey's 10 best Indian restaurants according to TripAdvisor

If you want a curry in Surrey, these are some of the best places to go

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/surreys-10-best-indian-restaurants-15983256

Staines property linked to drug dealing and violence closed by Surrey Police

The property will remain closed until June

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/staines-property-linked-drug-dealing-15983399

Dorking police and council urge public not to give money to homeless who 'may not be genuine'

Members of the public have reported a rise in begging in the town

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/dorking-police-council-urge-public-15983179

Guildford and Woking in south-east's top 10 for food hygiene

Food businesses in the towns received average scores of "good" or "very good"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-woking-south-easts-top-15983126

Police searching for wanted Worcester Park man Steven Morris

A search is underway after he failed to appear in court

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-searching-wanted-worcester-park-15983195

Thieves drive into front entrance shutter to steal 'large plant items' in Leatherhead ram raid

Surrey Police is appealing for witnesses

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/thieves-drive-front-entrance-shutter-15971212

Godstone man charged with attempted murder in connection with Earlswood stabbing

Luke Dansie, from Godstone, is due to appear at Guildford Magistrates Court

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/godstone-man-charged-attempted-murder-15982421

'I absolutely loved it' - Concorde's chief pilot reflects on plane's 50th anniversary

It is 50 years since the first flights testing the supersonic aircraft took place

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/i-absolutely-loved-it-concordes-15946859

Mother's Day restaurant deals, spa offers and family things to do in Surrey 2019

Here is the ultimate guide to celebrating Mother's Day on your doorstep

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/mothers-day-restaurant-deals-spa-15849666

This nail varnish turns colour depending on how hot or cold you are

Can't decide what colour nail polish to wear? Meet the colour-changing nail varnish

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/shopping/nail-varnish-turns-colour-depending-15920388

These are the best nights out in Surrey according to TripAdvisor

From a micropub to a cocktail bar, these are the places Surrey residents rate

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/music-nightlife-news/best-nights-out-surrey-according-15926759

Internal linking for SEO: Why and how?

Woman thrown from campervan after son's wedding where driver was nine times over cocaine limit

An 88-year-old man also fell out of the moving vehicle

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/woman-thrown-campervan-after-sons-15981339

Drunken football fan knocked out friend with single punch after England World Cup victory

Robert Hurst was sentenced in court for the punch that caused his victim to lose 7 teeth

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/drunken-football-fan-knocked-out-15968147

Vodafone to launch 5G in Guildford later this year

Vodafone UK customers in Guildford will benefit from faster mobile data speeds and an ultra-responsive network when 5G goes live later this year

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/vodafone-launch-5g-guildford-later-15979182

Parents lose High Court battle over Surrey County Council's £21m SEND 'cuts'

In her ruling, Lady Justice Sharp said "no cuts had been decided upon or worked out" by the local authority

from Surrey Live - News https://www.getsurrey.co.uk/news/parents-lose-high-court-battle-15981745

Unauthorised traveller encampment set up in Camberley trampoline park car park

The travellers were seen on Admiralty Way near Gravity Force Trampoline Park

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/unauthorised-traveller-encampment-set-up-15981646

You can stay in enchanting 'wizard chamber' hidden behind bookcase at this hotel

The magical bedroom is hidden behind a bookcase door at the Georgian House Hotel

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/you-can-stay-enchanting-wizard-15971307

'We stand together with our Muslim communities': Surrey reaction to the New Zealand terrorist attack

"We must all unite regardless of faith or background and send out a message of piece, love and compassion"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-mosques-new-zealand-shooting-15979344

Arriva step in to take on 'lifeline' bus route following Buses Excetera collapse

Buses Excetera pulled its services in Surrey without notice on Monday

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/arriva-step-take-lifeline-bus-15978790

Cash for grit bins and hedge cutting being pooled to help pay for roadwork teams

Surrey County Council members have been asked to put forward cash from their highways pot

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cash-grit-bins-hedge-cutting-15978606

20mph speed signs outside schools 'not enough' to slow drivers down

Pilot survey showed driver behaviour only changed for a short term

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/20mph-speed-signs-outside-schools-15977933

Warning of latest scam issued after victims lose more than £830,000 in fake TV Licensing emails

There have been more than 900 crime reports made in relation to the phishing campaign

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/warning-latest-scam-issued-after-15976536

Dolly Parton's 9 To 5 The Musical coming to Woking - how to get tickets

The show features an Oscar, Grammy and Tony award-nominated score by the queen of country music, Dolly Parton

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/music-nightlife-news/dolly-partons-9-5-musical-15974568

Right to Buy homes in Surrey being sold for as much as £1m, figures reveal

In one case a homeowner bought their home, only to sell it 21 days later for a profit of £202,500

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/right-buy-homes-surrey-being-15957725

Man admits setting fire to Farnham restaurant Heaven's Kitchen

The popular restaurant in East Street remains closed

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-admits-setting-fire-farnham-15962683

The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday

Urgent call for foster carers as children in Surrey care system rises

Councillors across the county have been asked to find people who can help

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/urgent-call-foster-carers-children-15974244

Exhibition on 1,800-home Blackwell Park proposal like 'child's watercolour book', objector says

The University of Surrey is proposing a 1,800-home neighbourhood at the green belt site in Guildford

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/exhibition-1800-home-blackwell-park-15966964

Our Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

How does Google understand text?

On Yoast.com, we talk a lot about writing and readability. We consider it a very important part of good SEO. Your text needs to satisfy your users’ needs. This, in turn, will help your rankings. However, we rarely talk about how Google and other search engines read and understand texts. In this post, we’ll explore what we know about how Google analyzes online text.

Are we sure Google understands text?

We know that Google understands text to some degree. Think about it: one of the most important things Google has to do is match what the user types into the search bar to a search result. User signals alone won’t help Google to do this. Moreover, we also know that it is possible to rank for a phrase that you don’t use in your text (although it’s still good practice to identify and use one or more specific keyphrases). So clearly, Google does something to actually read and assess your text in some way or another.

What is the current status?

I’m going to be honest. We don’t really know how Google understands texts. The information simply isn’t freely available. And we also know, judging from the search results, that a lot of work is still to be done. But there are some clues here and there that we can draw conclusions from. We know that Google has taken big steps when it comes to understanding context. We also know that it tries to determine how words and concepts are related to each other. How do we know this? On the one hand, by analyzing some of the patents Google has filed over the years. On the other hand, by considering how actual search results pages have changed.

Word embeddings

One interesting technique Google has filed patents for and worked on is called word embedding. I’ll save the details for another post, but the goal is basically to find out what words are closely related to other words. This is what happens: a computer program is fed a certain amount of text. It then analyzes the words in that text and determines what words tend to occur together. Then, it translates every word into a series of numbers. This allows the words to be represented as a point in space in a diagram, a scatter plot, for example. This diagram shows what words are related in what ways. More accurately, it shows the distance between words, sort of like a galaxy made up of words. So for example, a word like “keywords” would be much closer to “copywriting” in this space than it would be to “kitchen utensils”.

Interestingly, you can do this not only for words, but for phrases, sentences and paragraphs as well. The bigger the data set you feed the program, the better it will be able to categorize and understand words and work out how they’re used and what they mean. And, what do you know, Google has a database of the entire internet. How’s that for a dataset? With a dataset like that, it’s possible to create reliable models that predict and assess the value of text and context.

Related entities

From word embeddings, it’s only a small step to the concept of related entities (see what I did there?). Let’s take a look at the search results to illustrate what related entities are. If you type in “types of pasta”, this is what you’ll see right at the top of the SERP: a heading called “pasta varieties”, with a number of rich cards that include a ton of different types of pasta. These pasta varieties are even subcategorized into “ribbon pasta”, “tubular pasta”, and several other subtypes of pasta. And there are lots and lots of similar SERPs that reflect the way words and concepts are related to each other.

The related entities patent that Google has filed actually mentions the related entities index database. This is a database in which concepts or entities, like pasta, are stored. These entities also have characteristics. Lasagna, for example, is a pasta. It’s also made of dough. And it’s a food. Now, by analyzing the characteristics of entities, they can be grouped and categorized in all kinds of different ways. This allows Google to better understand how words are related, and, therefore, to better understand context.

Practical conclusions

Now, all of this leads us to two very important points:

1. If Google understands context in some way or another, it’s likely to assess and judge context as well. The better your copy matches Google’s notion of the context, the better its chances. So thin copy with limited scope is going to be at a disadvantage. You’ll need to cover your topics exhaustively. And on a larger scale, covering related concepts and presenting a full body of work on your site will reinforce your authority on the topic you specialize in.
2. Easier texts which clearly reflect relationships between concepts don’t just benefit your readers, they help Google as well. Difficult, inconsistent and poorly structured writing is more difficult to understand for both humans and machines. You can help the search engine understand your texts by focusing on:
   • Good readability (that is to say, making your text as easy-to-read as possible without compromising your message).
   • Good structure (that is to say, adding clear subheadings and transitions).
   • Good context (that is to say, adding clear explanations that show how what you’re saying relates to what is already known about a topic).

The better you do, the easier your users and Google alike will understand your text and what it tries to achieve. Especially because Google seems to basically be trying to create a model that mimics the way us humans process language and information. And yes, adding your keyphrase to your text still helps Google to match your page to a query.

Google wants to be a reader

In the end, the message is this: Google is trying to be, and becoming, more and more like an actual reader. By writing rich content which is well-structured and easy to read and is clearly embedded into the context of the topic at hand, you’ll improve your chances of doing well in the search results.

Read more: SEO copywriting: the ultimate guide »

The post How does Google understand text? appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/how-does-google-understand-text/

'Constant worry' as Ottershaw nursery targeted by thieves three times in three weeks

Cash was stolen and equipment vandalised at the Ottershaw plant nursery

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/constant-worry-ottershaw-nursery-targeted-15975048

Firefighter warns of safety risk with high rise building fires if changes go ahead

Surrey County Council is consulting on changes to Surrey Fire and Rescue Service

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/firefighter-warns-safety-risk-high-15972598

Man jailed after 'brutal and unprovoked' stabbing at Horley building site

The 22-year-old victim suffered stab wounds to the side and back of the neck following the attack in Horley, police said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-jailed-after-brutal-unprovoked-15974732

Tributes to 'extremely intelligent' homeless Guildford man known as Lenny following death

A shrine has been created near Guildford bus station

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/tributes-extremely-intelligent-homeless-guildford-15975204

Arrest after two police officers assaulted during rush-hour 'disturbance' in Reigate

Reigate and Banstead police said they are aware that "lots of parents with young children would have been witness to this"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/arrest-after-two-police-officers-15973088

Victim of one of 23 car crimes in two days will 'never feel secure'

Waverley police said they had received reports of "at least" 23 vehicle crimes over a two-day period

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/victim-one-23-car-crimes-15971409

New landlord at Reigate pubs Red Cross and Blue Anchor explains what to expect

There's a familiar local landlord at the taps this time, but he's making a few changes to the pubs

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/new-landlord-reigate-pubs-red-15967853

999 call released of elderly woman who died moments after home was burgled

A reward of £20,000 is being offered for information leading to arrest and prosecution

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/999-call-released-elderly-woman-15972209

9 things to do in Crawley before you die

From hearing DJ Gordon Skeggs play a set to taking part in the Dragon Boat Festival at Tilgate Lake, these are must-dos for any Crawley-ite

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/9-things-crawley-before-you-15969362

Naked man seen running through Leatherhead taken to hospital

The man was detained for his own safety and taken to hospital for further treatment   

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/naked-man-seen-running-through-15968264

Surrey weather warning for 55mph gusts and 'short bursts of heavy rain'

The Met Office warns the day will remain "gusty" throughout

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-weather-warning-55mph-gusts-15971353

New plans for Chiddingfold Surgery after fire destroyed building

It is hoped a new building will be constructed by the end of the year

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/new-plans-chiddingfold-surgery-after-15963872

Church was 'awash with water' after thieves ripped lead off roofs in St John's and Brookwood

Another church and a school were also targeted

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/church-awash-water-after-thieves-15963392

New SEO analysis: a look behind the scenes

Retired music teacher caught with hundreds of child sex abuse videos told police: 'I'm attracted to kids'

Officers found 205 videos and seven still images showing abuse of children in the most serious Category A level

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/retired-music-teacher-caught-hundreds-15969605

Bomb disposal team respond to 'suspicious looking package' at Royal Holloway University

The Egham campus was evacuated "as a precaution", a university spokesman said  

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/royal-holloway-university-evacuated-due-15967614

Family of girl, 16, missing from Horley 'extremely concerned' for her welfare

She was last seen wearing a grey top, black leggings and black trainers, police say

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/family-girl-16-missing-horley-15969694

People struggling to get to hospital appointments following Buses Excetera collapse

The firm went into administration without warning this week

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/buses-excetera-collapse-struggling-hospital-15968885

Plans to build 1,500 homes at current Guildford sewage treatment site progress

A video flyover of the area in Guildford shows where the homes will be built

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/plans-build-1500-homes-current-15967386

Red Nose Day makeover for Compton phone box

The phone box has been decorated to celebrate a number of occasions including the Royal Wedding and Chinese New Year

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/red-nose-day-makeover-compton-15967150

Work begins to remove 'upsetting' netting from Guildford trees near Woodbridge Meadows

Many residents expressed their anger at the netted trees in Guildford

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/work-begins-remove-upsetting-netting-15966742

Jogger 'separates' two women during 'road rage incident' near Cobham private school

It is not thought the BMW and Mercedes drivers have any connection with the school

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/jogger-separates-two-women-during-15965458

Farnborough Airshow CEO says revamping public weekend would have lost business 'horrendous amounts of money'

Gareth Rogers said there were "four or five" reasons for the decision, which has disappointed many

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/farnborough-airshow-ceo-says-revamping-15963880

Search for owner of beloved 'Southway cat', Instagram star and huge hit with Guildford uni students

The name and sex of the cat remain a mystery to the University of Surrey students

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/southway-cat-guildford-university-instagram-15965714

Reigate pubs Blue Anchor and Red Cross set to reopen in coming weeks

A new, permanent operator for both pubs is still being sought

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/reigate-pubs-blue-anchor-red-15966019

Returning homeowners' car rammed and window smashed after disturbing masked burglars in Farnham

Surrey Police said three masked men stole a "large quantity of cash" from the property in Farnham

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/returning-homeowners-car-rammed-window-15966076

Chobham children's playground closed due to 'asbestos' discovery

A hazardous substance, believed to be the cancer-causing mineral, was found by a resident

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/chobham-childrens-playground-closed-asbestos-15964221

'Refugees not welcome' stickers put around Dorking - where C4 refugee sitcom Home is set

Dorking was chosen as the setting for the new comedy and is coincidentally a town where families take in Syrian and other refugees

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/refugees-not-welcome-stickers-put-15964200

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Plan to alter Dorking Wetherspoon opening hours could lead to 8am alcohol sales, resident fears

Alcohol licensing hours for the site are yet to be decided but the plan to alter the original trading hours has caused concern

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/plan-alter-dorking-wetherspoon-opening-15959081

Chart Wood school branded inadequate again as Ofsted identifies 'serious' safeguarding failings

Ofsted inspectors visited the school in February 2019

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/chart-wood-school-branded-inadequate-15945998

Bus companies pick up pieces after Buses Excetera goes under

Communities faced their bus routes being cut when Buses Excetera ceased trading without notice

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/bus-companies-pick-up-pieces-15963688

This bar is serving bottomless brunch with UNLIMITED GUINNESS on St Patrick's Day

As well as making the most of the classic Irish drink, customers can tuck into a hearty feast featuring sausages, colcannon mash and gravy            

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/bar-serving-bottomless-brunch-unlimited-15960275

Armed police respond to report of man 'holding machete' in Farnham

Officers attended the scene in Farnham and arrested a man, 21, on suspicion of affray

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/armed-police-respond-report-man-15963355

How Google Dishes Out Content by Search Intent

We tried to 'safely' walk across Guildford's Stoke Crossroads during roadworks and it wasn't possible

The upgrades to the pedestrian crossings made it temporarily hazardous to get from one side to the other without taking a risk

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/tried-safely-walk-across-guildfords-15961468

Brothers jailed for life for 'frenzied' murder of Scott Wilkinson

Mr Wilkinson's family said they were still "hurting from deep within our soul" and would "never forgive those responsible"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/brothers-jailed-life-frenzied-murder-15963142

A ghost or a moth? CCTV footage of strange figure flying through Guildford's Cobbstar Bar

The Angel Hotel building, where Cobbstar is based, has "tonnes" of paranormal stories according to staff

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/ghost-moth-cctv-footage-strange-15960753

Blue badge holders have been fined for parking in disabled bays at Ashtead station after new operator took over

Disabled passengers now need to register their car every time they park, as well as displaying the badge

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/blue-badge-holders-been-fined-15884409

Peter Stevens death: Nearly 3,000 back daughter's petition for safe crossing on 'dangerous' A244 bypass

Surrey County Council leader Tim Oliver says they will 'find the money'

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/peter-stevens-death-petition-a244-15960464

Developer to remove netting on Guildford trees 'as soon as practically possible'

Many residents have expressed their anger at the netted trees in Guildford

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/developer-remove-netting-guildford-trees-15959079

Comment: Ex-nursery manager Alison Whateley who viewed child rape could not have been jailed

Alison Whateley, 44, worked at Bushy Tails nursery in Teddington

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/comment-ex-nursery-manager-alison-15960342

Woman, 27, arrested on suspicion of drink driving after Guildford crash in morning rush-hour

The passenger suffered a suspected broken collar bone in the Guildford crash, according to police

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/woman-27-arrested-suspicion-drink-15960368

Lasting tribute to Redhill soldier James Hill marks decade since he died in Afghanistan

The borough council has named the road to Redstone Cemetery in his honour

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/lasting-tribute-redhill-soldier-james-15956351

'Slum boats' along Thames Path should be under unauthorised travellers ban, say residents

Surrey County Council leader Tim Oliver says he will raise the matter with the Environment Agency

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/slum-boats-along-thames-path-15960784

Man in 30s remains in 'critical condition' four days after being found in Woking

The man is receiving treatment for "extensive bruising" after being found by the side of the road near Woking town centre

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/woking-man-found-side-road-15959839

Late celebrity publicist Max Clifford's appeal over conviction of sex offences to go ahead

The disgraced PR guru died more than a year ago

from Surrey Live - News https://www.getsurrey.co.uk/news/max-clifford-appeal-sex-offences-15960473

Camberley Arena £22m leisure centre transformation announced

The new £22million centre is due to open in 2021

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/camberley-arena-22m-leisure-centre-15960373

Wings and Wheels changes date for 2019 show

The annual aircraft and motoring show will not take place during the August bank holiday weekend this year

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/wings-wheels-changes-date-2019-15958079