SEO Company Surrey: February 2019

Thursday, February 28, 2019

Some Dorking beggars 'not homeless or in need', police warn

Dorking neighbourhood team have noticed an increase in begging in the town

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/dorking-beggars-not-homeless-need-15899818

More than £1.5m worth of Premium Bonds remain unclaimed in Surrey

National Savings and Investments says there are more than 42,000 unclaimed prizes in the county

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/more-15m-worth-premium-bonds-15903147

The ultimate guide to UTM tagging

Sally Challen has murder conviction quashed as judges order retrial

Challen had been sentenced to life in prison for the killing of her husband Richard Challen

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/sally-challen-murder-conviction-quashed-15903748

If you drove through Crawley or Brighton on these dates you could help solve 'murder'

Sussex Police is calling for anyone who saw these cars to get in touch

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/you-drove-through-crawley-brighton-15902747

Slain fisherman Scott Wilkinson 'waved knife' at defendant, court hears

Shane Crawt, 19, claimed his cousin Charlie Smith, 24, hit Scott Wilkinson with a blunt object during an fight over payment for drugs

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/slain-fisherman-scott-wilkinson-waved-15902685

Cannabis farm discovered at Horley address with 30kg bagged up

The haul of drugs is thought to have a street value of around £100,000

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cannabis-farm-discovered-horley-address-15901055

Man ties woman up and threatens her with a knife after breaking into Reigate home

The offender was in the property for approximately 20 minutes according to police

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-ties-woman-up-threatens-15902227

Live Surrey traffic and travel updates on M25, M3, A3, M23, South Western and Southern

The latest traffic news on the county's motorways, main roads, bus routes, airports and train services

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/live-surrey-traffic-travel-updates-15873436

Staines woman, 24, who died in early hours bypass crash named by police

The crash involved a pedestrian and a red Renault Scenic, police said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/staines-woman-24-who-died-15900725

Newly elected borough leader challenged over democratic process of demolishing CAB and Relate offices

The assurances were made as Elmbridge Borough Council voted on a 2.93% rise in council tax

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/newly-elected-borough-leader-challenged-15900189

Parents warned to be vigilant after report unknown man approached girl in Tadworth

Officers have advised any suspicious behaviour to be reported to them immediately on 999

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/parents-warned-vigilant-after-report-15899194

Ripley residents reveal plan to reopen primary school after controversial closure

Campaigners claim there is still a need for a school in the village despite the closure of Ripley Primary School

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/ripley-residents-reveal-plan-reopen-15885329

Man charged with firearms offences following week-long search at property in Weybridge last year

Matthew Warne, 59, of Brooklands Road, has been charged with three offences

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-charged-firearms-offences-following-15899088

Suspended sentence for hoax 999 caller who claimed illness and then 'threatened' ambulance staff

He was given a suspended prison sentence after breaching conditions of a Criminal Behaviour Order (CBO)

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/suspended-sentence-hoax-999-caller-15898965

Revealed: The terrifying Momo challenge song that all parents need to be aware of

In the song children are told they will die and that Momo will get them

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/revealed-terrifying-momo-challenge-song-15898837

Affordable, Stat-Based Retail Strategy For Your Agency’s Clients

University of Surrey to cut staff citing Brexit financial concerns among reasons

All staff are to be offered a voluntary severance package

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/university-surrey-cut-staff-citing-15885247

Wednesday, February 27, 2019

Protest after Surrey Union Hunt allowed to meet on National Trust land after fox-killing claims

Guildford Hunt Saboteurs shared images of a dead fox and claimed the hunt group's hounds killed it

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/protest-after-surrey-union-hunt-15893388

Defendant accused of 'getting off on killing' fisherman Scott Wilkinson

Barristers for brothers Shane and Lenny Crawt accused their co-defendant Charlie Smith of lying about his involvement in the attack on 48-year-old Scott Wilkinson

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/defendant-accused-getting-killing-fisherman-15897270

Link building for bloggers

As your blog grows, the situations you’re dealing with seem to become harder. Whoever says blogging is for the lazy, has not dealt with optimization for search engines, the ever-changing algorithms of Facebook and Instagram, the best practices of Pinterest or the ever dreaded link building.

What is link building?

Link building means, in short, that you’re getting links from other websites to your own blog. It helps your posts to rank. Link building is not an easy task, as you are depending on third parties to link to your website. And not only that, you don’t want a link from every website. Spammy websites or websites that have little to do with your niche, are not valuable at all. I’ve tried link building, the holistic SEO way, and will share my experiences here. If you want to learn more about this, read this article Marieke wrote about link building from a holistic SEO perspective.

Asking for relevant links

To get relevant backlinks, you should know the websites you would like to get a backlink from. Send them a polite email requesting to place a link to your content, if it’s relevant to their audience as well. Please note that often, you will not get a reply at all. To improve your chances of getting a link to your website, your content should really be unique. Trying to get a link for a blogpost that is extremely basic and could’ve been written by anyone, is less likely to succeed than when you provide some very good content: content people can only find on your website. If you, for example, are a planner guru or the nation’s funniest mom blogger, it’s way easier to get a link to your website than if you just started out.

Facebook Groups

Do your hands get sweaty by the idea of having to email your fellow bloggers to ask for links? Fear not! Luckily, there are a lot of Facebook Groups, where bloggers post they might be working on a blog post that, for example, collects the best recipes for Easter, the best bullet journal tips or something different. You can often drop your link in the comments if you’ve written about the topic requested and with a little bit of luck, you’ll be featured in a blog post. It depends on your country which Facebook groups could be suitable, so ask your fellow bloggers or look around on Facebook.

Guest blogging

Another option to get links to your website, is through guest blogging for other blogs. Often, blogs are looking for input from fellow bloggers and in return will let you link to your own content. You’ll not only get a link to your website from a relevant website, you’ll get attention from the readers of that particular blog as well. Visit your favorite blogs and check to see if they accept guest submissions. They’ll usually mention this on their contact page or their collaboration page. Please note that a website could have certain guidelines before they accept your guest blog. It has to be unique content, but it also has to be in line with that website.

Do your thing

Link building for bloggers can be hard. I’ve said it before and I’ll say it again. When you’re already working on optimizing your posts, finding your voice and creating original blog posts, you might not want to add another massive project to your list. Because that is what link building is: it is not something you do just once. That’s why I’ve decided to quit my attempts at link building. I find it removes the focus from my blog entirely and turns into a popularity contest, at least in my mind. Not only that, I am not someone who finds it easy to reach out to other bloggers to request links in their content.

Instead, I’ve decided to focus on my own website and on helping others. I’ve found that I’ve received backlinks whenever I give a talk at a conference or after I helped someone with their website. This is not something that I take for granted, but when it happens, I realize why I’ve spent a few hours helping a blogger out with a bug on her website. For me, this means that I stay true to my own beliefs without having to focus on an entire strategy that is not my thing. And I found out that this is a link building strategy in itself: it helps my reputation as a blogger in the Dutch community. Find whatever works for you. And if you are actively building links, could you tell me your strategy?

The post Link building for bloggers appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/link-building-for-bloggers/

Huge overturned lorry causes huge delays around Gatwick Airport and M23

The main road around the North Terminal was closed for more than two hours

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/huge-overturned-lorry-causes-huge-15897531

Sally Challen appeal to overturn murder conviction for killing 'controlling' husband begins

Sally Challen, 65, killed her husband with a hammer, but claims her mental state was affected by 40 years of control and humiliation by him

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/sally-challen-appeal-overturn-murder-15897405

Guildford Borough Council progresses plans to transform services and upgrade 'old and creaky' IT systems

'Future Guildford' will help transform the way services are delivered

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-borough-council-progresses-plans-15894859

Footage as recovery commences on overturned lorry at Gatwick Airport North Terminal

The incident has caused a road closure between the two terminals

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/gatwick-airport-footage-overturned-lorry-15897140

Girl, 5, found after going missing in Aldershot park says tattooed man approached her

The young girl went missing from West End Park for several minutes and was then found alone, saying a man had left her there

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/girl-5-found-after-going-15896293

Lamb cuddling banned at Merrist Wood's annual lambing event due to new legislation

Children will no longer be able to cuddle lambs at Fleecy Frolics Lambing Weekend

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/lamb-cuddling-banned-merrist-woods-15892822

Two arrested after women, 79, has handbag snatched from behind and breaks arm in Chertsey

The woman was approached from behind in the daytime robbery in Guildford Street

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/two-arrested-after-women-79-15894838

Crowbar and drill used in attempted cash point thefts across Surrey and Hampshire

The incidents took place in Wreclcesham, Bagshot and Yateley.

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/crowbar-drill-used-attempted-cash-15894744

Resident calls police with concern that a plane had crashed after experiencing Surrey earthquake

Surrey Police received calls from residents in Dorking, Reigate, Redhill and Horley

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/resident-calls-police-concern-plane-15895066

Charity gets approval to take on performing arts library collection

NewSPAL has two years to work on transferring the collection over from Surrey County Council

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/charity-gets-approval-take-performing-15894153

Border disruption from Kent among fears of Deal or No Deal Brexit in Surrey

Surrey County Council prepares for 'array of potential implications' including border issues and a reduction in workforce

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/border-disruption-kent-surrey-brexit-15893695

Watch moment adorable pug is reunited with its owner three years after being stolen

Jules was recovered during a drugs raid in Lingfield

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/watch-moment-adorable-pug-reunited-15894165

Residents react as 'very scary' earthquake hits Surrey

Residents have shared their early morning reaction to an earthquake in Newdigate

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/earthquake-reaction-dorking-horley-crawley-15893336

Brexit inspired red and blue passport covers go on sale at Poundland

Customers can choose between a red or blue cover for their passports

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/shopping/brexit-inspired-red-blue-passport-15893617

Second World War hero and Woking resident Bill Moore dies

As a member of the RAF's 138 Squadron, Bill Moore flew secret missions to drop SOE agents into occupied Europe during the Second World War

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/second-world-war-hero-woking-15885506

Court of Appeal to review man's suspended sentence for knifepoint robbery

James Quinn received a two-year suspended sentence after robbing two teenagers at knifepoint

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/court-appeal-review-mans-suspended-15892920

14 SEO Predictions for 2019 & Beyond, as Told by Mozzers

Posted by TheMozTeam

With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Read on for an exhaustive list of fourteen things to watch out for in search from our very own Dr. Pete, Britney Muller, Rob Bucci, Russ Jones, and Miriam Ellis!

1. Answers will drive search

People Also Ask boxes exploded in 2018, and featured snippets have expanded into both multifaceted and multi-snippet versions. Google wants to answer questions, it wants to answer them across as many devices as possible, and it will reward sites with succinct, well-structured answers. Focus on answers that naturally leave visitors wanting more and establish your brand and credibility. [Dr. Peter J. Meyers]

2. Voice search will continue to be utterly useless for optimization

Optimizing for voice search will still be no more than optimizing for featured snippets, and conversions from voice will remain a dark box. [Russ Jones]

3. Mobile is table stakes

This is barely a prediction. If your 2019 plan is to finally figure out mobile, you're already too late. Almost all Google features are designed with mobile-first in mind, and the mobile-first index has expanded rapidly in the past few months. Get your mobile house (not to be confused with your mobile home) in order as soon as you can. [Dr. Peter J. Meyers]

4. Further SERP feature intrusions in organic search

Expect Google to find more and more ways to replace organic with solutions that keep users on Google’s property. This includes interactive SERP features that replace, slowly but surely, many website offerings in the same way that live scores, weather, and flights have. [Russ Jones]

5. Video will dominate niches

Featured Videos, Video Carousels, and Suggested Clips (where Google targets specific content in a video) are taking over the how-to spaces. As Google tests search appliances with screens, including Home Hub, expect video to dominate instructional and DIY niches. [Dr. Peter J. Meyers]

6. SERPs will become more interactive

We’ve seen the start of interactive SERPs with People Also Ask Boxes. Depending on which question you expand, two to three new questions will generate below that directly pertain to your expanded question. This real-time engagement keeps people on the SERP longer and helps Google better understand what a user is seeking. [Britney Muller]

7. Local SEO: Google will continue getting up in your business — literally

Google will continue asking more and more intimate questions about your business to your customers. Does this business have gender-neutral bathrooms? Is this business accessible? What is the atmosphere like? How clean is it? What kind of lighting do they have? And so on. If Google can acquire accurate, real-world information about your business (your percentage of repeat customers via geocaching, price via transaction history, etc.) they can rely less heavily on website signals and provide more accurate results to searchers. [Britney Muller]

8. Business proximity-to-searcher will remain a top local ranking factor

In Moz’s recent State of Local SEO report, the majority of respondents agreed that Google’s focus on the proximity of a searcher to local businesses frequently emphasizes distance over quality in the local SERPs. I predict that we’ll continue to see this heavily weighting the results in 2019. On the one hand, hyper-localized results can be positive, as they allow a diversity of businesses to shine for a given search. On the other hand, with the exception of urgent situations, most people would prefer to see best options rather than just closest ones. [Miriam Ellis]

9. Local SEO: Google is going to increase monetization

Look to see more of the local and maps space monetized uniquely by Google both through Adwords and potentially new lead-gen models. This space will become more and more competitive. [Russ Jones]

10. Monetization tests for voice

Google and Amazon have been moving towards voice-supported displays in hopes of better monetizing voice. It will be interesting to see their efforts to get displays in homes and how they integrate the display advertising. Bold prediction: Amazon will provide sleep-mode display ads similar to how Kindle currently displays them today. [Britney Muller]

11. Marketers will place a greater focus on the SERPs

I expect we’ll see a greater focus on the analysis of SERPs as Google does more to give people answers without them having to leave the search results. We’re seeing more and more vertical search engines like Google Jobs, Google Flights, Google Hotels, Google Shopping. We’re also seeing more in-depth content make it onto the SERP than ever in the form of featured snippets, People Also Ask boxes, and more. With these new developments, marketers are increasingly going to want to report on their general brand visibility within the SERPs, not just their website ranking. It’s going to be more important than ever for people to be measuring all the elements within a SERP, not just their own ranking. [Rob Bucci]

12. Targeting topics will be more productive than targeting queries

2019 is going to be another year in which we see the emphasis on individual search queries start to decline, as people focus more on clusters of queries around topics. People Also Ask queries have made the importance of topics much more obvious to the SEO industry. With PAAs, Google is clearly illustrating that they think about searcher experience in terms of a searcher’s satisfaction across an entire topic, not just a specific search query. With this in mind, we can expect SEOs to more and more want to see their search queries clustered into topics so they can measure their visibility and the competitive landscape across these clusters. [Rob Bucci]

13. Linked unstructured citations will receive increasing focus

I recently conducted a small study in which there was a 75% correlation between organic and local pack rank. Linked unstructured citations (the mention of partial or complete business information + a link on any type of relevant website) are a means of improving organic rankings which underpin local rankings. They can also serve as a non-Google dependent means of driving traffic and leads. Anything you’re not having to pay Google for will become increasingly precious. Structured citations on key local business listing platforms will remain table stakes, but competitive local businesses will need to focus on unstructured data to move the needle. [Miriam Ellis]

14. Reviews will remain a competitive difference-maker

A Google rep recently stated that about one-third of local searches are made with the intent of reading reviews. This is huge. Local businesses that acquire and maintain a good and interactive reputation on the web will have a critical advantage over brands that ignore reviews as fundamental to customer service. Competitive local businesses will earn, monitor, respond to, and analyze the sentiment of their review corpus. [Miriam Ellis]

Two more arrests made in connection with Staines stabbing

Three people have now been arrested in connection with the incident

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/two-more-arrests-made-connection-15891728

Tuesday, February 26, 2019

Woking and Sam Beare Hospices staff start fundraising campaign after van theft

Thieves stole hub caps and a roof rack from the charity's van

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/woking-sam-beare-hospices-staff-15890569

Surrey PCC David Munro wears spit hood in video saying it is 'essential protection'

Spit hoods have been called "distressing, degrading and potentially lethal" by human rights group Liberty

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-pcc-david-munro-wears-15887348

Yoast SEO 9.7: Fixes and enhancements

Do you know what’s inching closer? The release of Yoast SEO 10.0, featuring a new and improved SEO analysis! If you’ve participated in our beta test, you know what to expect. If you haven’t, please stay tuned! It’s only a couple of weeks away. In the meantime, we’re keeping up with our two-week release schedule, so now it’s time to present Yoast SEO 9.7. This release mostly concerns bug fixes and enhancements.

Enhancements

There’s a lot happening behind the scenes at Yoast HQ — we’re hard at work at all kinds of cool stuff. Before we present some of that work, we’re going to do some more cleaning up. So let’s go through some of the improvements in Yoast SEO 9.7.

First, something new for Yoast SEO Premium users. If you fill in your related keyphrases for your article, Yoast SEO can now highlight those keyphrases in the text — just click the eye icon. This makes it easier to discover how you use your related words and concepts inside your articles.

In both versions, we’re now providing better feedback for the cornerstone assessment that checks the length of your most important articles. In our never-ending quest for a product that’s accessible for everyone, we’ve improved the accessibility and focus management for the How-To and FAQ structured data blocks. We’ve also improved the headers for the Internal Links feature on the post overview to allow for better translations and accessibility.

Turns out we were using inch marks around the search term in the breadcrumbs, we’ve now replaced these with smart quotes. We’ve also added a description of the SEO and Readability score to the posts and taxonomies overview in mobile view.

Bug fixes in Yoast SEO 9.7

In this release, we’ve fixed some specific bugs. For one, there was a bug where a Flesch Reading Ease score of exactly ninety would trigger incorrect feedback, so we fixed that. Here are some of the other bugs we fixed — you can find all changes in the changelog.

There were instances where the taxonomy sitemap provider would not handle private taxonomies as expected, which meant that sitemaps would not be accessible in specific situations. We fixed that. There were also bugs related to empty Twitter descriptions, and an ‘undefined index’ warning when saving a Facebook image. Also, some people reported the Recalibration Beta not loading on specific server configurations. All fixed!

Coming up soon: Yoast SEO 10.0!

As you can see, this is a regular bug fix release with nothing too spectacular. We’re saving the spectacular stuff for our next release. As I said, Yoast SEO 10.0 is around the corner. You can expect to hear about that real soon. We’re very excited!

The post Yoast SEO 9.7: Fixes and enhancements appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/yoast-seo-9-7/

Cyclist 'dead at the scene' after cardiac arrest on Farnham bypass

Enquiries remain ongoing, Surrey Police say

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cyclist-dead-scene-after-cardiac-15890344

Father of Deepcut recruit Geoff Gray 'haunted' by claims of other soldiers, inquest hears

A fresh inquest has been opened into the death of Private Geoff Gray, the third recruit to die of gunshot wounds at the notorious Deepcut barracks

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/father-deepcut-recruit-geoff-gray-15890642

Criminal investigation launched into Deepcut barracks abuse allegations

A second inquest into the death of Sean Benton heard several claims of verbal and physical abuse at the notorious army base

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/criminal-investigation-launched-deepcut-barracks-15890992

Farnborough FC lodge FA complaint following alleged racism incident against player

“The club would like to stress that it will not tolerate racist, sexist or homophobic abuse in any way"

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/farnborough-fc-lodge-fa-complaint-15888904

Redhill's Belfry set for children's soft play centre with slides and ball pools

Wacky Kingdom had its application to change the use of the former Pep&Co shop approved on Monday (February 25)

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/redhills-belfry-set-childrens-soft-15890598

Another ex-Conservative joins Guildford's independent councillors

Nils Christiansen left the Conservative Party accusing the local leadership of being "unaccountable"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/another-ex-conservative-joins-guildfords-15886971

One person in hospital in 'serious condition' after four vehicle A31 crash near Farnham

The incident involved three cars and a lorry

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/one-person-hospital-serious-condition-15886917

Boy hospitalised after being 'assaulted with bike lock' in Walton

A 17-year-old was arrested on suspicion of causing actual bodily harm and carrying an offensive weapon, Surrey Police say

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/boy-hospitalised-after-being-assaulted-15889834

'I would knock 'em clean out': residents react to Horley stabbing

A man in his 30s suffered injuries that are not life-threatening, police have said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/i-would-knock-em-clean-15886110

Arrest after reports of man 'exposing himself to two women' at Horsley train station

A 51-year-old man was arrested at Guildford railway station and taken into custody, according to BTP

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/arrest-after-reports-man-exposing-15887810

Cyclist killed in Lingfield 'hit and run' named as Simon Purcell

His death, following a crash in Lingfield Common Road, has caused shock in the community

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cyclist-killed-lingfield-hit-run-15884970

Appeal to find vulnerable 90-year-old woman missing from Staines

Police say she "never normally goes anywhere without letting her family know"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/appeal-find-vulnerable-90-year-15888334

Thieves use Transit to smash into garden centre near Farnham and steal clothes

A white Transit van was used as a battering ram in the raid at the Forest Lodge garden centre near Farnham

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/thieves-use-transit-smash-garden-15887474

£900,000 has been set aside to improve Surrey Fire and Rescue Service

The scope of a working group that was set up at the end of the year has been presented to councillors

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/900000-been-set-aside-improve-15887246

RHS Garden Wisley reopens following water main fault

Water main problems caused a temporary closure at RHS Garden Wisley

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/rhs-garden-wisley-reopens-following-15886624

Monday, February 25, 2019

Councillor rants about residents opposed to Surrey County Council's countryside parking charges

'That’s what I get sick and tired of. Emails from people who just oppose stuff and never put forward any constructive alternative suggestions at all.'

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/councillor-rants-residents-opposed-surrey-15885193

A23 roadworks in Horley set to close road for 10 hours a day in March

However Surrey County Council has only provided vague details and a business on the A23 says it hasn't been informed

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/a23-roadworks-horley-set-close-15884831

How to keep your page out of the search results

Brothers killed fisherman Scott Wilkinson in 'cold blood murder', claims co-defendant as trial continues

Charlie Smith, 24, gave evidence at Guildford Crown Court as the defence began their case

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/brothers-killed-fisherman-scott-wilkinson-15884978

Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch

Footage shows Southern Rail staff pouring mop water around homeless man

Southern Rail says it has suspended two staff members following the incident

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/footage-shows-southern-rail-staff-15882779

Driver arrested in connection with fatal cyclist crash in Lingfield

A 49-year-old man has been arrested in connection with the Lingfield incident, police said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/driver-arrested-connection-fatal-cyclist-15883276

Woman, 79, pulled to ground and robbed by two men in daytime Chertsey attack

Police are warning the public not to approach the two men

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/woman-79-pulled-ground-robbed-15882478

Man killed after tree fell on car in Egham named by police

The 46-year-old was a passenger in the car

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-killed-after-tree-fell-15882498

Warning issued after police stop 'a number of' cyclists for running red lights

Cyclists face being fined if they are caught going through red lights, Waverley police warned

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/warning-issued-after-police-stop-15881844

Cyclist dies following hit and run in Lingfield

Surrey Police is trying to trace the driver of a vehicle that failed to stop

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cyclist-dies-following-hit-run-15881412

We Dipped Our Toes Into Double Featured Snippets

Sunday, February 24, 2019

Woman in 60s dies and three others injured following two-car crash

The woman was pronounced dead at the scene

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/woman-60s-dies-three-others-15881298

Earlswood author's heartwarming message as debut children's book published

"We all have our quirks but there is someone out there for all of us"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/earlswood-authors-heartwarming-message-debut-15845558

Co-op says it is 'implementing measures' after a break-in and ATM theft in Yateley

A bomb disposal team was brought in to help police investigate

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/co-op-says-implementing-measures-15879702

Body found in search for missing Sandhurst man Keith Sanderson

Mr Sanderson's family has been informed, police said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/body-found-search-missing-sandhurst-15880453

Fire completely destroys a parked car and damages a van in Yateley

The fire service said it received 15 calls about the incident

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/watch-fire-completely-destroys-parked-15879994

The 'Dorking Cock' has just won horse races at Sandown and Carlisle

"We had a lot of problems with getting the name past the British Horseracing Authority"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/dorking-cock-just-won-horse-15853671

The Surrey Half Marathon route and the road closures in Woking you need to know about

More than 5,000 runners have already signed up

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-half-marathon-route-road-15878044

Saturday, February 23, 2019

Aldershot's 10 best restaurants in 2019 according to TripAdvisor

These are the best places to eat in Aldershot according to reviews left by customers

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/aldershots-10-best-restaurants-2019-15857036

Police arrest Staines man, 29, after alleged stabbing in Gloucester Crescent

Residents said they no longer feel safe in the neighbourhood

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-arrest-staines-man-29-15876970

'It is scary what this world is coming to': residents react to stabbing in Staines

Police say there was a fight between a group of men who were armed with baseball bats and knives

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/it-scary-what-world-coming-15875918

Witness appeal after alleged stabbing in Waitrose car park in Horley

Police said the incident could have been related to an argument

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/large-police-presence-after-alleged-15875773

Friday, February 22, 2019

The Wellington Arms serves beer and ale from its very own microbrewery in Surrey

Plus, if you're partial to a gin and tonic, there are plenty of Surrey and Hampshire based brands to choose from

from Surrey Live - News https://www.getsurrey.co.uk/lifestyle/food-drink/wellington-arms-serves-beer-ale-15800368

9 easy ways to cut plastic in your shopping and how much it'll cost

Here are some ideas for you to reduce plastic waste with details of how much more - or less - it could end up costing you

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/9-easy-ways-cut-plastic-15852642

Redirecting your site to non-www and HTTPS

Let’s say you own the website http://www.some-example.com. After a while, you decide you don’t want to keep the www. You want your visitors to go to the non-www version of your domain instead. What’s more, you’ve also decided to switch from HTTP to HTTPS, to follow security best practices. These two things combined make for quite a move, which may be a bit scary, as it could affect your rankings.

Yoast.com has guides on switching to non-www, as well as on moving your site to HTTPS. But what should you do if you want to make both these changes? What’s the best way to do this? Is there a preferred order?

We received an anonymous question for this Ask Yoast:

“I want to move my site from www and HTTP to non-www and HTTPS… what should I do?
1. Strip www and then force HTTPS;
2. or force HTTPS and then strip www?”

Check out the video or read the answer below!

How to switch from HTTP to HTTPS and www to non-www?

“You should do both at the same time. You should redirect the HTTP link straight to the HTTPS version without the www. Don’t try to do that with two 301 redirects, you should do that in just one 301 redirect.

Forcing HTTPS is something that you need to test really well. There are all sorts of things on your site that probably aren’t HTTPS ready that you should know of upfront. I know it was a lot of hard work to get yoast.com to HTTPS and we don’t even have ads. Especially ad services can be really tough to get working on HTTPS. But you should do it in one go. So it’s really secret option number three: redirect from one to the other straight away, and don’t think about anything else.

If you really can do HTTPS for everything and it works fine, make sure to add an HSTS: ‘Strict Transport Security Header’, which forces everything to be over HTTPS. And then, if the browser sees an HTTP link to your domain in the content somewhere, it will still automatically grab the HTTPS version, thus the right one.

Good luck! “

The post Redirecting your site to non-www and HTTPS appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/video/ask-yoast-redirecting-domain/

Third man guilty of Sheerwater kidnapping that saw victim stabbed 14 times with screwdriver

A jury convicted the 37-year-old of kidnapping, robbery and causing GBH with intent after less than two hours of deliberations

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/third-man-guilty-sheerwater-kidnapping-15872547

Your reaction after ISIS bride Shamima Begum's British citizenship revoked by Sajid Javid

Hundreds of people shared their thoughts after Shamima Begum had her British citizenship revoked by the Home Office

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/your-reaction-after-isis-bride-15873189

Guildford borough councillor resigns from Conservatives on same day as Tory MPs

The councillor, who represents Holy Trinity ward, sent a letter of resignation on the same day three Tory MPs quit the party

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-borough-councillor-resigns-conservatives-15868132

Man, 34, with links to Redhill, Reigate and Horley wanted on recall to prison

Police say officers are searching for him but need the public's help

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-34-links-redhill-reigate-15871984

Armed police in Camberley after dispute involving 'two suspected firearms'

Two items of interest have been seized, police said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/armed-police-camberley-after-dispute-15871294

Luxury car dealer continues to park supercars on residents' road despite numerous complaints

Bramley Motors has been parking supercars, including Bentleys and Maseratis, in nearby Old Rectory Close and in the library car park, it has been claimed

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/luxury-car-dealer-continues-park-15868125

More than 41,000 potholes reported in Surrey in 12 months, figures show

Surrey County Council paid out more than £446,000 in compensation due to potholes, by some distance the most in the South East

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/more-41000-potholes-reported-surrey-15868149

What a Two-Tiered SERP Means for Content Strategy - Whiteboard Friday

Thursday, February 21, 2019

Raw sewage flowing onto main road in Godalming for more than two months

Faeces, urine and wastewater have been spewing out across the main footpath since December

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/raw-sewage-flowing-onto-main-15866805

Epsom and Ewell's most dangerous areas in 2018 according to crime stats

A total of 7,069 crimes were reported in the borough in 2018

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/epsom-ewells-most-dangerous-areas-15866422

The most and least dangerous areas in Elmbridge in 2018 according to crime stats

Crime stats for the whole of 2018 have now been released

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/most-least-dangerous-area-elmbridge-15847245

'Threat to human health': Campaigners to fight against UKOG's plans for oil drill site near Dunsfold

Residents say it has "come out of the blue" and will "pose a pollution risk to our water, soil and air"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/threat-human-health-campaigners-fight-15867687

What is storytelling and why should you use it?

Victim 'being fed through tubes' following alleged Redhill assault, court hears

Two men pleaded not guilty to single counts of grievous bodily harm

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/victim-being-fed-through-tubes-15865766

The Influence of Voice Search on Featured Snippets

Posted by TheMozTeam

This post was originally published on the STAT blog.

We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions.

This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle. By that logic: Create a lot of awesome snippets and win the voice search race. Right?

Right, but there’s actually a far more interesting angle to examine — one that will help you nab more snippets and optimize for voice search at the same time. In order to explore this, we need to make like Doctor Who and go back in time.

From typing to talking

Back when dinosaurs roamed the earth and queries were typed into search engines via keyboards, people adapted to search engines by adjusting how they performed queries. We pulled out unnecessary words and phrases, like “the,” “of,” and, well, “and,” which created truncated requests — robotic-sounding searches for a robotic search engine.

Of course, as search engines have evolved, so too has their ability to understand natural language patterns and the intent behind queries. Google’s 2013 Hummingbird update helped pave the way for such evolution. This algorithm rejigging allowed Google’s search engine to better understand the whole of a query, moving it away from keyword matching to conversation having.

This is good news if you’re a human person: We have a harder time changing the way we speak than the way we write. It’s even greater news for digital assistants, because voice search only works if search engines can interpret human speech and engage in chitchat.

Digital assistants and machine learning

By looking at how digital assistants do their voice search thing (what we say versus what they search), we can see just how far machine learning has come with natural language processing and how far it still has to go (robots, they’re just like us!). We can also get a sense of the kinds of queries we need to be tracking if voice search is on the SEO agenda.

For example, when we asked our Google Assistant, “What are the best headphones for $100,” it queried [best headphones for $100]. We followed that by asking, “What about wireless,” and it searched [best wireless headphones for $100]. And then we remembered that we’re in Canada, so we followed that with, “I meant $100 Canadian,” and it performed a search for [best wireless headphones for $100 Canadian].

We can learn two things from this successful tête-à-tête: Not only does our Google Assistant manage to construct mostly full-sentence queries out of our mostly full-sentence asks, but it’s able to accurately link together topical queries. Despite us dropping our subject altogether by the end, Google Assistant still knows what we’re talking about.

Of course, we’re not above pointing out the fumbles. In the string of: “How to bake a Bundt cake,” “What kind of pan does it take,” and then “How much do those cost,” the actual query Google Assistant searched for the last question was [how much does bundt cake cost].

Just after we finished praising our Assistant for being able to maintain the same subject all the way through our inquiry, we needed it to be able to switch tracks. And it couldn’t. It associated the “those” with our initial Bundt cake subject instead of the most recent noun mentioned (Bundt cake pans).

In another important line of questioning about Bundt cake-baking, “How long will it take” produced the query [how long does it take to take a Bundt cake], while “How long does that take” produced [how long does a Bundt cake take to bake].

They’re the same ask, but our Google Assistant had a harder time parsing which definition of “take” our first sentence was using, spitting out a rather awkward query. Unless we really did want to know how long it’s going to take us to run off with someone’s freshly baked Bundt cake? (Don’t judge us.)

Since Google is likely paying out the wazoo to up the machine learning ante, we expect there to be less awkward failures over time. Which is a good thing, because when we asked about Bundt cake ingredients (“Does it take butter”) we found ourselves looking at a SERP for [how do I bake a butter].

Not that that doesn’t sound delicious.

Snippets are appearing for different kinds of queries

So, what are we to make of all of this? That we’re essentially in the midst of a natural language renaissance. And that voice search is helping spearhead the charge.

As for what this means for snippets specifically? They’re going to have to show up for human speak-type queries. And wouldn’t you know it, Google is already moving forward with this strategy, and not simply creating more snippets for the same types of queries. We’ve even got proof.

Over the last two years, we’ve seen an increase in the number of words in a query that surfaces a featured snippet. Long-tail queries may be a nuisance and a half, but snippet-having queries are getting longer by the minute.

When we bucket and weight the terms found in those long-tail queries by TF-IDF, we get further proof of voice search’s sway over snippets. The term “how” appears more than any other word and is followed closely by “does,” “to,” “much,” “what,” and “is” — all words that typically compose full sentences and are easier to remove from our typed searches than our spoken ones.

This means that if we want to snag more snippets and help searchers using digital assistants, we need to build out long-tail, natural-sounding keyword lists to track and optimize for.

Format your snippet content to match

When it’s finally time to optimize, one of the best ways to get your content into the ears of a searcher is through the right snippet formatting, which is a lesson we can learn from Google.

Taking our TF-IDF-weighted terms, we found that the words “best” and “how to” brought in the most list snippets of the bunch. We certainly don’t have to think too hard about why Google decided they benefit from list formatting — it provides a quick comparative snapshot or a handy step-by-step.

From this, we may be inclined to format all of our “best” and “how to” keyword content into lists. But, as you can see in the chart above, paragraphs and tables are still appearing here, and we could be leaving snippets on the table by ignoring them. If we have time, we’ll dig into which keywords those formats are a better fit for and why.

Get tracking

You could be the Wonder Woman of meta descriptions, but if you aren’t optimizing for the right kind of snippets, then your content’s going to have a harder time getting heard. Building out a voice search-friendly keyword list to track is the first step to lassoing those snippets.

Want to learn how you can do that in STAT? Say hello and request a tailored demo.

Need more snippets in your life? We dug into Google’s double-snippet SERPs for you — double the snippets, double the fun.

from The Moz Blog http://tracking.feedpress.it/link/9375/11090634

Abandoned car in Guildford road 'dangerous' and 'ridiculous', resident says

The car has been left for three weeks after crashing in the snow in Park Barn

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/abandoned-car-guildford-road-dangerous-15865228

Armed police respond to attempted stabbing 'through car window' in Woking

A man in his car sustained an injury to the back of his leg, according to police

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/armed-police-respond-attempted-stabbing-15864613

Burglary victim 'violated' as video shows shocking aftermath of Chertsey house raid

The burglars stole "precious jewellery that cannot be replaced" from the house in Chertsey

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/burglary-victim-violated-video-shows-15811878

Blog SEO: add and maintain categories on your blog!

If you write an amazing blog post, you’d like it to help in the ranking of your site, right? If you create awesome content, you’d like people to read it now, but also to be able to find it and read it later. What’s more, you want new visitors on your site to read your older blog posts, right? You want to convert them to loyal readers of your blog. Then, why are older posts on blogs almost always hidden away in some kind of archive?

You create your content with much effort and care. It’s a shame to let it disappear when your audience has had just one chance to read it. In this post, I’ll tell you about the importance of categories on your blog for both usability reasons and SEO. I’ll also give you some practical steps to keep working on your blog’s category structure, as your website grows.

The downsides of no categories

Many blogging sites seem to be creating content and then letting it disappear from view, making it hard for new visitors to find this content. There are no categories, no tags, no links from one post to the other. A new visitor on such a site, who just wants to browse a bit, can only find other posts by scrolling through the archives.

At Yoast, we see a lot of blogs. Mom blogs, food blogs, blogs about blogging, you name it. And they all seem to make the same mistake. Lots of blogs don’t have any categories of the topics they blog about.

Of course, every blog should create new content on a very regular basis. That’s a given. But your older content still has value! Your current audience will read your new post now, but it’ll be just as useful for new audiences in the future. Also, people might remember this post and talk about it with their friends. So, people should be able to find older posts on your blog rather quickly.

The importance of blog categories

For usability

Make sure people can easily navigate through your blog. You need clear, easy-to-find category pages of the topics you blog about most. New audiences can instantly see what your blog is about, and will be able to find your posts on a specific topic easily. It’s always a good thing if your audience can easily re-read older content if they want to.

For SEO

Adding categories and structure to your blog definitely benefits SEO. If you add hierarchy and categorize your pages, it helps both your users and Google make sense of every single page you write. Adding a good category structure to your blog also has these two SEO advantages:

Avoid competing with your own content

If you blog in a certain niche, you probably discuss similar topics in different posts. Odds are, you (unknowingly) optimize more than one post for the same keyphrase. This means you’re actually competing with your own content for the ranking in Google. That’s not good! A good category structure will help make it easier to keep an eye on this.

Rank with your category pages

If you create category pages, optimize them well, and link your posts on similar topics to that category, it will allow that category page to rank higher in Google. In fact, a well-optimized category page often has a good chance of ranking for more ‘head’ keyphrases. This also helps with the problem we mentioned earlier, of competing with your own content. Read about it in our post about the importance of category pages for SEO.

Managing the structure of a growing blog

As we’ve seen, it’s important to structure your blog using categories, so your posts stay findable. We’ve established the why, so let’s move on to the how. Maintaining this structure will be easier as long as your blog is small. When your blog gets bigger, you’ll need to do more to keep its structure in optimum shape. The same goes if you started your blog without giving any thought to how you structure your posts. What can you do to build and keep a good blog structure, so your old posts remain findable?

1. Evaluate your categories

As your blog is growing, it could well be that you’re mainly blogging about one particular topic. That’s just the way blogging goes. So, you should critically evaluate your categories every few months, asking yourself whether or not one category is growing much faster than another category. If some parts of your blog are growing much faster than other parts, you could divide such a category into two separate categories. A good rule of thumb: make sure that no category is more than twice the size of any other category.

2. Add subcategories and tags

If you have lots and lots of posts, it becomes harder to make sure you link to (all) your similar content. There will be too many posts to choose from. As a result of that, a lot of blog posts will ‘get lost’ in a structure that is too flat. There will be few links to these posts, making it hard to be found by both your audience and Google!

By making subcategories, you create an extra layer and a more hierarchical structure. This will make your site easier to be understood by Google. Moreover, there will be fewer posts within each group. In a relatively small group of posts, it will be more likely that every post will receive a link from a new blog post once in a while, making sure that posts won’t get lost.

Tags could also make sure a post gets enough links. Don’t create too many tags, though. Each tag group should have at least three posts. Evaluate your tag structure on a regular basis and make sure you add new tags if you’re blogging about new topics.

3. Add pagination

Whether it’s a blog page or a category page: people don’t want to click through an endless collection of posts. Suppose your blog has 1,000 articles and you’re listing 10 articles per archive page: that would give you a hundred archive pages. If you would link these pages just by adding an Older (Previous) posts link and a Newer (Next) posts link, that would mean you’d have to click 99 times to get to the last page. There is no need to make it that hard.

By adding a numbered pagination, linking, for instance, the first, second, third, tenth, twentieth, thirtieth, up to the ninetieth and last page, you reduce the number of clicks. Jumping every 20 pages will already lower that number to 10, of course. Pagination will allow your users to click through your archive in a rather simple way.

4. Get rid of outdated content

If a post isn’t up to date anymore and hardly anyone reads it, you could decide to delete it altogether. This may sound strange after we kept stressing the value of old content, but it’s important to make sure all your old content still has value. Getting rid of outdated content will clean up your site nicely!

Be careful though, because deleting pages could lead to a lot of 404’s. Read Joost’s post about properly deleting a post, before you clean up your old content!

Stay on top and make your content last!

If you write amazing content, make sure it lasts. This means that you need to stay on top! Add categories to your blog posts. And, make sure these blog categories are easy to find on your site. Add tags for smaller topics. Link to related posts and give your audience suggestions about where on your blog they can read more about a specific topic. To keep that great blog structure, analyze the structure of your blog on a very regular basis. Make sure your categories, subcategories, and tags are well organized. All these things make your blog much more usable for your audience. And, on top of that, all these things make your blog rank higher in search engines. And that’s what we all want!

The post Blog SEO: add and maintain categories on your blog! appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/blog-seo-blog-categories/

The most and least dangerous areas of Tandridge according to 2018 crime stats

Police have revealed the crime statistics for the whole of 2018 in Tandridge District

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/most-least-dangerous-areas-tandridge-15859572

Driver jailed after fleeing Horley crash that left his passenger seriously injured

The car he was driving was found to be "excessively overloaded"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/driver-jailed-after-fleeing-horley-15863675

Impatience to blame for Surrey's most dangerous pedestrian crossing, according to councillor

Police accident reports reveal the most dangerous crossings in Surrey over a four year period

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/impatience-blame-surreys-most-dangerous-15859205

Sheerwater kidnapping accused claims he was buying dog food for his mum during violent robbery

Dwayne Lothian denies involvement in the kidnapping, GBH and robbery of a 21-year-old Woking man

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/sheerwater-kidnapping-accused-claims-buying-15862695

SEO Channel Context: An Analysis of Growth Opportunities

Posted by BrankoK

Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand.

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO.

This analysis was one of our deliverables for a marketing agency client who hired us to inform SEO decisions which we then turned into a report template for you to get inspired by and duplicate.

Case description

The included charts show real, live data. You can see the whole SEO channel context analysis in this Data Studio SEO report template.

The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. For the sake of this case study, we're giving them a spectacular undercover name — "The Broze Fellaz."

For context, this blog started off with content for the first two years before they launched their flagship product. Now, they sell a catalogue of products highly relevant to their content and, thanks to one of the most entertaining Shark Tank episodes ever aired, they have acquired investments and a highly engaged niche community.

As you’ll see below, organic search is their biggest channel in many ways. Facebook also runs both as organic and paid and the team spends many an hour inside the platform. Email has elaborate automated flows that strive to leverage subscribers that come from the stellar content on the website. We therefore chose the three — organic Search, Facebook, and email — as a combination that would yield a comprehensive analysis with insights we can easily act on.

Ingredients for the SEO analysis

This analysis is a result of a long-term retainer relationship with "The Broze Fellaz" as our ongoing analytics client. A great deal was required in order for data-driven action to happen, but we assure you, it's all doable.

From the analysis best practice drawer, we used:

2 cups of relevant channels for context and analysis via comparison.
3 cups of different touch points to identify channel roles — bringing in traffic, generating opt-ins, closing sales, etc.
5 heads of open-minded lettuce and readiness to change current status quo, for a team that can execute.
457 oz of focus-on-finding what is going on with organic search, why it is going on, and what we can do about it (otherwise, we’d end up with another scorecard export).
Imperial units used in arbitrary numbers that are hard to imagine and thus feel very large.
1 to 2 heads of your analyst brain, baked into the analysis. You're not making an automated report — even a HubSpot intern can do that. You're being a human and you're analyzing. You're making human analysis. This helps avoid having your job stolen by a robot.
Full tray of Data Studio visualizations that appeal to the eye.
Sprinkles of benchmarks, for highlighting significance of performance differences.

From the measurement setup and stack toolbox, we used:

Google Analytics with tailored channel definitions, enhanced e-commerce and Search Console integration.
Event tracking for opt-ins and adjusted bounce rate via MashMetrics GTM setup framework.
UTM routine for social and email traffic implemented via Google Sheets & UTM.io.
Google Data Studio. This is my favorite visualization tool. Despite its flaws and gaps (as it’s still in beta) I say it is better than its paid counterparts, and it keeps getting better. For data sources, we used the native connectors for Google Analytics and Google Sheets, then Facebook community connectors by Supermetrics.
Keyword Hero. Thanks to semantic algorithms and data aggregation, you are indeed able to see 95 percent of your organic search queries (check out Onpage Hero, too, you'll be amazed).

Inspiration for my approach comes from Lea Pica, Avinash, the Google Data Studio newsletter, and Chris Penn, along with our dear clients and the questions they have us answer for them.

Ready? Let's dive in.

Analysis of the client's SEO on the context of their channel mix

1) Insight: Before the visit

What's going on and why is it happening?

Organic search traffic volume blows the other channels out of the water. This is normal for sites with quality regular content; yet, the difference is stark considering the active effort that goes into Facebook and email campaigns.

The CTR of organic search is up to par with Facebook. That's a lot to say when comparing an organic channel to a channel with high level of targeting control.

It looks like email flows are the clear winner in terms of CTR to the website, which has a highly engaged community of users who return fairly often and advocate passionately. It also has a product and content that's incredibly relevant to their users, which few other companies appear to be good at.

There's a high CTR on search engine results pages often indicates that organic search may support funnel stages beyond just the top.

As well, email flows are sent to a very warm audience — interested users who went through a double opt-in. It is to be expected for this CTR to be high.

What's been done already?

There's an active effort and budget allocation being put towards Facebook Ads and email automation. A content plan has been put in place and is being executed diligently.

What we recommend next

Approach SEO in a way as systematic as what you do for Facebook and email flows.
Optimize meta titles and descriptions via testing tools such as Sanity Check. The organic search CTR may become consistently higher than that of Facebook ads.
Assuming you've worked on improving CTR for Facebook ads, have the same person work on the meta text and titles. Most likely, there'll be patterns you can replicate from social to SEO.
Run a technical audit and optimize accordingly. Knowing that you haven’t done that in a long time, and seeing how much traffic you get anyway, there’ll be quick, big wins to enjoy.

Results we expect

You can easily increase the organic CTR by at least 5 percent. You could also clean up the technical state of your site in the eyes of crawlers -— you’ll then see faster indexing by search engines when you publish new content, increased impressions for existing content. As a result, you may enjoy a major spike within a month.

2) Insight: Engagement and options during the visit

With over 70 percent of traffic coming to this website from organic search, the metrics in this analysis will be heavily skewed towards organic search. So, comparing the rate for organic search to site-wide is sometimes conclusive, other times not conclusive.

Adjusted bounce rate — via GTM events in the measurement framework used, we do not count a visit as a bounce if the visit lasts 45 seconds or longer. We prefer this approach because such an adjusted bounce rate is much more actionable for content sites. Users who find what they were searching for often read the page they land on for several minutes without clicking to another page. However, this is still a memorable visit for the user. Further, staying on the landing page for a while, or keeping the page open in a browser tab, are both good indicators for distinguishing quality, interested traffic, from all traffic.

We included all Facebook traffic here, not just paid. We know from the client’s data that the majority is from paid content, they have a solid UTM routine in place. But due to boosted posts, we’ve experienced big inaccuracies when splitting paid and organic Facebook for the purposes of channel attribution.

What's going on and why is it happening?

It looks like organic search has a bounce rate worse than the email flows — that's to be expected and not actionable, considering that the emails are only sent to recent visitors who have gone through a double opt-in. What is meaningful, however, is that organic has a better bounce rate than Facebook. It is safe to say that organic search visitors will be more likely to remember the website than the Facebook visitors.

Opt-in rates for Facebook are right above site average, and those for organic search are right below, while organic is bringing in a majority of email opt-ins despite its lower opt-in rate.

Google's algorithms and the draw of the content on this website are doing better at winning users' attention than the detailed targeting applied on Facebook. The organic traffic will have a higher likelihood of remembering the website and coming back. Across all of our clients, we find that organic search can be a great retargeting channel, particularly if you consider that the site will come up higher in search results for its recent visitors.

What's been done already?

The Facebook ad campaigns of "The Broze Fellaz" have been built and optimized for driving content opt-ins. Site content that ranks in organic search is less intentional than that.

Opt-in placements have been tested on some of the biggest organic traffic magnets.

Thorough, creative and consistent content calendars have been in place as a foundation for all channels.

What we recommend next

It's great to keep using organic search as a way to introduce new users to the site. Now, you can try to be more intentional about using it for driving opt-ins. It’s already serving both of the stages of the funnel.
Test and optimize opt-in placements on more traffic magnets.
Test and optimize opt-in copy for top 10 traffic magnets.
Once your opt-in rates have improved, focus on growing the channel. Add to the content work with a 3-month sprint of an extensive SEO project
Assign Google Analytics goal values to non-e-commerce actions on your site. The current opt-ins have different roles and levels of importance and there’s also a handful of other actions people can take that lead to marketing results down the road. Analyzing goal values will help you create better flows toward pre-purchase actions.
Facebook campaigns seem to be at a point where you can pour more budget into them and expect proportionate increase in opt-in count.

Results we expect

Growth in your opt-ins from Facebook should be proportionate to increase in budget, with a near-immediate effect. At the same time, it’s fairly realistic to bring the opt-in rate of organic search closer to site average.

3) Insight: Closing the deal

For channel attribution with money involved, you want to make sure that your Google Analytics channel definitions, view filters, and UTM’s are in top shape.

What's going on and why is it happening?

Transaction rate, as well as per session value, is higher for organic search than it is for Facebook (paid and organic combined).

Organic search contributes to far more last-click revenue than Facebook and email combined. For its relatively low volume of traffic, email flows are outstanding in the volume of revenue they bring in.

Thanks to the integration of Keyword Hero with Google Analytics for this client, we can see that about 30 percent of organic search visits are from branded keywords, which tends to drive the transaction rate up.

So, why is this happening? Most of the product on the site is highly relevant to the information people search for on Google.

Multi-channel reports in Google Analytics also show that people often discover the site in organic search, then come back by typing in the URL or clicking a bookmark. That makes organic a source of conversions where, very often, no other channels are even needed.

We can conclude that Facebook posts and campaigns of this client are built to drive content opt-ins, not e-commerce transactions. Email flows are built specifically to close sales.

What’s been done already?

There is dedicated staff for Facebook campaigns and posts, as well a thorough system dedicated to automated email flows.

A consistent content routine is in place, with experienced staff at the helm. A piece has been published every week for the last few years, with the content calendar filled with ready-to-publish content for the next few months. The community is highly engaged, reading times are high, comment count soaring, and usefulness of content outstanding. This, along with partnerships with influencers, helps "The Broze Fellaz" take up a half of the first page on the SERP for several lucrative topics. They’ve been achieving this even without a comprehensive SEO project. Content seems to be king indeed.

Google Shopping has been tried. The campaign looked promising but didn't yield incremental sales. There’s much more search demand for informational queries than there is for product.

What we recommend next

Organic traffic is ready to grow. If there is no budget left, resource allocation should be considered. In paid search, you can often simply increase budgets. Here, with stellar content already performing well, a comprehensive SEO project is begging for your attention. Focus can be put into structure and technical aspects, as well as content that better caters to search demand. Think optimizing the site’s information architecture, interlinking content for cornerstone structure, log analysis, and technical cleanup, meta text testing for CTR gains that would also lead to ranking gains, strategic ranking of long tail topics, intentional growing of the backlink profile.
Three- or six-month intensive sprint of comprehensive SEO work would be appropriate.

Results we expect

Increasing last click revenue from organic search and direct by 25 percent would lead to a gain as high as all of the current revenue from automated email flows. Considering how large the growth has been already, this gain is more than achievable in 3–6 months.

Wrapping it up

Organic search presence of "The Broze Fellaz" should continue to be the number-one role for bringing new people to the site and bringing people back to the site. Doing so supports sales that happen with the contribution of other channels, e.g. email flows. The analysis points out is that organic search is also effective at playing the role of the last-click channel for transactions, often times without the help of other channels.

We’ve worked with this client for a few years, and, based on our knowledge of their marketing focus, this analysis points us to a confident conclusion that a dedicated, comprehensive SEO project will lead to high incremental growth.

Your turn

In drawing analytical conclusions and acting on them, there’s always more than one way to shoe a horse. Let us know what conclusions you would’ve drawn instead. Copy the layout of our SEO Channel Context Comparison analysis template and show us what it helped you do for your SEO efforts — create a similar analysis for a paid or owned channel in your mix. Whether it’s comments below, tweeting our way, or sending a smoke signal, we’ll be all ears. And eyes.

from The Moz Blog http://tracking.feedpress.it/link/9375/11089493

Girl, 11, airlifted to hospital after three car crash outside K2 Leisure Centre in Crawley

She was a passenger in one of the cars involved

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/girl-hospital-a23-crawley-crash-15860443

Wednesday, February 20, 2019

One person arrested after 'violent' stabbing in Fairview Road in Ash

One man has been released from hospital after the incident

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/one-person-arrested-after-violent-15861303

Chantry Wood neighbours say campsite forest school plan is 'undemocratic'

Guildford Borough Council ruled out holding a full consultation on leasing the campsite to a forest school as "affected user groups are expected to be resistant"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/chantry-wood-neighbours-say-campsite-15857052

Surrey Heath's most and least dangerous areas according to 2018 crime stats

A total of 6,569 crimes were reported in the borough in 2018

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-heaths-most-least-dangerous-15859451

Make sense of your data with these essential keyword segments

Posted by TheMozTeam

This blog post was originally published on the STAT blog.

The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions.

But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. That’s why we’re arming you with a handful of must-have tags.

Follow along as we walk through the different kinds of segments in STAT, how to create them, and which tags you’ll want to get started with. You’ll be a fanciful segment connoisseur by the time we’re through!

Segmentation in STAT

In STAT, keyword segments are called “tags” and come as two different types: standard or dynamic.

Standard tags are best used when you want to keep specific keywords grouped together because of shared characteristics — like term (brand, product type, etc), location, or device. Standard tags are static, so the keywords that populate those segments won’t change unless you manually add or remove them.

Dynamic tags, on the other hand, are a fancier kind of tag based on filter criteria. Just like a smart playlist, dynamic tags automatically populate with all of the keywords that meet said criteria, such as keywords with a search volume over 500 that rank on page one. This means that the keywords in a dynamic tag aren’t forever — they’ll filter in and out depending on the criteria you’ve set.

How to create a keyword segment

Tags are created in a few easy steps. At the Site level, pop over to the Keywords tab, click the down arrow on any table column header, and then select Filter keywords. From there, you can select the pre-populated options or enter your own metrics for a choose-your-own-filter adventure.

Once your filters are in place, simply click Tag All Filtered Keywords, enter a new tag name, and then pick the tag type best suited to your needs — standard or dynamic — and voila! You’ve created your very own segment.

Segments to get you started

Now that you know how to set up a tag, it’s time to explore some of the different segments you can implement and the filter criteria you’ll need to apply.

Rank and rank movement

Tracking your rank and ranking movements with dynamic tags will give you eyeballs on your keyword performance, making it easy to monitor and report on current and historical trends.

There’s a boatload of rank segments you can set up, but here’s just a sampling to get you started:

Keywords ranking in position 1–3; this will identify your top performing keywords.
Keywords ranking in position 11–15; this will suss out the low-hanging, top of page two fruit in need of a little nudge.
Keywords with a rank change of 10 or more (in either direction); this will show you keywords that are slipping off or shooting up the SERP.

Appearance and ownership of SERP features

Whether they’re images, carousels, or news results, SERP features have significantly altered the search landscape. Sometimes they push you down the page and other times, like when you manage to snag one, they can give you a serious leg up on the competition and drive loads more traffic to your site.

Whatever industry-related SERP features that you want to keep apprised of, you can create dynamic tags that show you the prevalence and movement of them within your keyword set. Segment even further for tags that show which keywords own those features and which have fallen short.

Below are a few segments you can set up for featured snippets and local packs.

Featured snippets

Everyone’s favourite SERP feature isn’t going anywhere anytime soon, so it wouldn’t be a bad idea to outfit yourself with a snippet tracking strategy. You can create as many tags as there are snippet options to choose from:

Keywords with a featured snippet.
Keywords with a paragraph, list, table, and/or carousel snippet.
Keywords with an owned paragraph, list, table, and/or carousel snippet.
Keywords with an unowned paragraph, list, table, and/or carousel snippet.

The first two will allow you to see over-arching snippet trends, while the last two will chart your ownership progress.

If you want to know the URL that’s won you a snippet, just take a peek at the URL column.

Local packs

If you’re a brick and mortar business, we highly advise creating tags for local packs since they provide a huge opportunity for exposure. These two tags will show you which local packs you have a presence in and which you need to work on

Keywords with an owned local pack.
Keywords with an unowned local pack.

Want all the juicy data squeezed into a local pack, like who’s showing up and with what URL? We created the Local pack report just for that.

Landing pages, subdomains, and other important URLs

Whether you’re adding new content or implementing link-building strategies around subdomains and landing pages, dynamic tags allow you to track and measure page performance, see whether your searchers are ending up on the pages you want, and match increases in page traffic with specific keywords.

For example, are your informational intent keywords driving traffic to your product pages instead of your blog? To check, a tag that includes your blog URL will pull in each post that ranks for one of your keywords.

Try these three dynamic tags for starters:

Keywords ranking for a landing page URL.
Keywords ranking for a subdomain URL.
Keywords ranking for a blog URL.

Is a page not indexed yet? That’s okay. You can still create a dynamic tag for its URL and keywords will start appearing in that segment when Google finally gets to it.

Location, location, location

Google cares a lot about location and so should you, which is why keyword segments centred around location are essential. You can tag in two ways: by geo-modifier and by geo-location.

For these, it’s better to go with the standard tag as the search term and location are fixed to the keyword.

Geo-modifier

A geo-modifier is the geographical qualifier that searchers manually include in their query — like in [sushi near me]. We advocate for adding various geo-modifiers to your keywords and then incorporating them into your tagging strategy. For instance, you can segment by:

Keywords with “in [city]” in them.
Keywords with “near me” in them.

The former will show you how you fare for city-wide searches, while the latter will let you see if you’re meeting the needs of searchers looking for nearby options.

Geo-location

Geo-location is where the keyword is being tracked. More tracked locations mean more searchers’ SERPs to sample. And the closer you can get to searchers standing on a street corner, the more accurate those SERPs will be. This is why we strongly recommend you track in multiple pin-point locations in every market you serve.

Once you’ve got your tracking strategy in place, get your segmentation on. You can filter and tag by:

Keywords tracked in specific locations; this will let you keep tabs on geographical trends.
Keywords tracked in each market; this will allow for market-level research.

Search volume & cost-per-click

Search volume might be a contentious metric thanks to Google’s close variants, but having a decent idea of what it’s up to is better than a complete shot in the dark. We suggest at least two dynamic segments around search volume:

Keywords with high search volume; this will show which queries are popular in your industry and have the potential to drive the most traffic.
Keywords with low search volume; this can actually help reveal conversion opportunities — remember, long-tail keywords typically have lower search volumes but higher conversion rates.

Tracking the cost-per-click of your keywords will also bring you and your PPC team tonnes of valuable insights — you’ll know if you’re holding the top organic spot for an outrageously high CPC keyword.

As with search volume, tags for high and low CPC should do you just fine. High CPC keywords will show you where the competition is the fiercest, while low CPC keywords will surface your easiest point of entry into the paid game — queries you can optimize for with less of a fight.

Device type

From screen size to indexing, desktop and smartphones produce substantially different SERPs from one another, making it essential to track them separately. So, filter and tag for:

Keywords tracked on a desktop.
Keywords tracked on a smartphone.

Similar to your location segments, it’s best to use the standard tag here.

Go crazy with multiple filters

We’ve shown you some really high-level segments, but you can actually filter down your keywords even further. In other words, you can get extra fancy and add multiple filters to a single tag. Go as far as high search volume, branded keywords triggering paragraph featured snippets that you own for smartphone searchers in the downtown core. Phew!

Want to make talk shop about segmentation or see dynamic tags in action? Say hello (don’t be shy) and request a demo.

from The Moz Blog http://tracking.feedpress.it/link/9375/11088343

Thursday, February 28, 2019

Wednesday, February 27, 2019

What is link building?

Asking for relevant links

Facebook Groups

Guest blogging

Do your thing

1. Answers will drive search

Further reading:

2. Voice search will continue to be utterly useless for optimization

Further reading:

3. Mobile is table stakes

Further reading:

4. Further SERP feature intrusions in organic search

Further reading:

5. Video will dominate niches

Further reading:

6. SERPs will become more interactive

Further reading:

7. Local SEO: Google will continue getting up in your business — literally

Further reading:

8. Business proximity-to-searcher will remain a top local ranking factor

Further reading:

9. Local SEO: Google is going to increase monetization

Further reading:

10. Monetization tests for voice

11. Marketers will place a greater focus on the SERPs

Further reading:

12. Targeting topics will be more productive than targeting queries

Further reading:

13. Linked unstructured citations will receive increasing focus

Further reading:

14. Reviews will remain a competitive difference-maker

Further reading:

Tuesday, February 26, 2019

Enhancements

Bug fixes in Yoast SEO 9.7

Coming up soon: Yoast SEO 10.0!

Monday, February 25, 2019

Sunday, February 24, 2019

Saturday, February 23, 2019

Friday, February 22, 2019

How to switch from HTTP to HTTPS and www to non-www?

Thursday, February 21, 2019

From typing to talking

Digital assistants and machine learning

Snippets are appearing for different kinds of queries

Format your snippet content to match

Get tracking