30 more homes could be added to 260-home Reigate development

The development is planned for land off Sandcross Lane and local businesses have supported the idea

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/30-more-homes-could-added-16182648

The criminals locked up in April for offences including kidnapping and drug dealing

Surrey saw prison sentences handed out to a number of people

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/criminals-locked-up-april-offences-16205131

Director of Deep Purple royalty management firms jailed for stealing £2.2million from company accounts

Dipak Rao, 71, invested and lost the money in fraudulent scams

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/deep-purple-director-jailed-fraud-16204493

Surrey MP defends traveller comments after accusations of ‘peddling racist statements’

He accused the summer travelling season as being "like a disease"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-mp-defends-traveller-comments-16205039

'Great boost' for Walton as Aldi secures planning for new store

Aldi says it wants to open "as soon as possible"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/great-boost-walton-aldi-secures-16203968

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Police and council attend unauthorised traveller encampment on Wray Common in Reigate

The borough council says "necessary procedures" are being undertaken

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-council-attend-unauthorised-traveller-16205314

Horse injured by car in Chobham collision put down by RSPCA

Witnesses at the scene said there was nothing the driver could have done

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/horse-injured-car-chobham-collision-16204325

Tandridge Local Election candidates 2019 explain why they deserve your vote

We asked candidates in Caterham, Oxted, Godstone and across Tandridge for no more than 100 words

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/tandridge-oxted-caterham-local-elections-16201329

How to get cheap tickets to Thorpe Park Lakes water park for 2019

Everything you need to know about Aqua Park including opening times and prices

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/thorpe-park-lakes-water-park-11598692

'UK animal killer' alert after dead cat found with 'suspicious injuries' in Walton

Members of Snarl (South Norwood Animal Rescue and Liberty) have been investigating the cat's death in Walton

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/uk-animal-killer-alert-after-16202126

ITV signs up with 'UK Disneyland' as mega theme park an hour from Surrey takes shape

The London Resort will have 200 acres dedicated to rides and experiences, and is expected to open in 2024

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/itv-signs-up-uk-disneyland-16201992

Speed reduction proposed for A331 to improve air quality, despite police concerns

Surrey county and borough councils have been working together to tackle pollution in Blackwater Valley

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/a331-speed-limit-reduced-pollution-16201298

Heartfelt tributes to Bentley and Alton men killed in car crash near Winchester

Luke Gething, 20, and father of two Thomas Price, 22, were both killed in the crash near Winchester

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/heartfelt-tributes-bentley-alton-men-16202571

Fundraising passes £5k as community supports families affected by Stoneleigh house fire

Residents have been donating items to a local church following the devastating fire

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/fundraising-passes-5k-community-supports-16202134

Nurse who 'brought profession into disrepute' struck off for overdosing patient with insulin

She also gave 19 units of the hormone to another patient - more than double the prescribed amount

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/nurse-who-brought-profession-disrepute-16202003

Tribute radio show planned in memory of 'inspirational' Alison Florence

Alison was a Brooklands Radio presenter and the programme will be broadcast on Tuesday, May 14

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/tribute-radio-show-planned-memory-16059859

Surrey Heath Local Election candidates 2019: Meet the people looking for your vote

SurreyLive gave each candidate no more than 100 words to explain why they should get your vote

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-heath-local-election-candidates-16154572

Two new Surrey developments making home ownership affordable

New shared ownership homes available in Addlestone, Surrey’s latest regeneration hotspot

from Surrey Live - News https://www.getsurrey.co.uk/special-features/two-new-surrey-developments-making-16177792

Using the SERP to build your keyword list

RSPCA plea after receiving more than 245 calls about exotic animals last year

The figures form part of the RSPCA's annual statistics for 2018

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/rspca-plea-after-receiving-more-16182865

Crumbling Dorking road launches Surrey Live hunt for worst pothole route in county

Do you know a road that is riddled with potholes? Then we want to know too

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/crumbling-dorking-road-launches-surrey-16199720

Police searching for suspects after 'distinctive' pink van stolen in Weybridge

Surrey Police is appealing for anyone with information to contact them 'as a matter of urgency'

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-searching-suspects-after-distinctive-16199529

Runnymede Local Election candidates 2019 were given 100 words to sell themselves

These are the candidates looking to secure your vote as residents head to polling stations to vote for Runnymede Borough Council

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/runnymede-local-election-candidates-2019-16141055

WordPress 5.2 RC, Site Health Check feature, release WP CLI 2.2

Did you know you update plugins, configure multisite installations and much more, without using a web browser? You can with a tool call WP CLI and it saw a big update. WordPress 5.2 saw its Release Candidate, well, released, and there’s a fun CSS related bonus link this time. Let’s dive in!

WP CLI 2.2 released

WP CLI is the command line interface tool for WordPress. With this plugin, you can do all kinds of exciting things inside of WordPress, but instead of using the browser, you can use the command line. This last week saw the release of the 2.2 version. Alain Schlesser had this to say about it:

Although there are not that many new features, we had a lot of work being done behind the scenes, to make future releases smoother. A lot of the processes have been improved, and we’ve managed to squash quite a few bugs while doing so. A team of 57 contributors has collaborated on this release to get 347 pull requests merged

Alain Schlesser

You can read more about it in the full release post. And, if you’ve never worked with WP CLI, then learn more about it and check if your web host has it installed. Most of the hosts on our WordPress Hosting page have it preinstalled.

WordPress 5.2 introduces the Site Health Check feature

One of the cool new features of WordPress 5.2 is the Site Health Check. This feature will add two new pages in the admin interface to help end-users to self-service their site through common configuration issues. It also provides a standardized location for developers to add debugging information.

The new pages can be found under the Tools menu, as Site Health, and presents the user with a new admin interface. One that you’ll want to continue to use in the future. If you’re building plugins or themes, there are really neat ways to interact with this new Site Health Check feature.

WordPress 5.2 Release Candidate

The first Release Candidate (RC) for WordPress 5.2 was released three days ago and with its release, we should expect the final release to be in about two weeks later.

A first RC also marks the moment when no new text strings are to be introduced. Also knows as a hard string freeze. If you speak any other language besides English, please help us translate WordPress into more than 100 languages!

Bonus link

This edition’s bonus link is for all you CSS warriors out there. Tobias Ahlin wrote about how to create masonry layouts with CSS only, using flexbox, nth-child() and order and think it’s pretty neat! He put a lot of thought and experimenting into getting it working, so check it out!

The post WordPress 5.2 RC, Site Health Check feature, release WP CLI 2.2 appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/wp-news-5-2-rc-site-health-check-feature/

Will Smith's Men in Black suit and Harry Potter props on sale at Surrey auction

The famous Men in Black suit has been valued at between £3,000 and £5,000

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/film-news/smiths-men-black-suit-harry-16197950

Theresa May campaigns in Woking ahead of crucial local elections in delicately balanced borough

The prime minister met party activists in the town centre before visiting residents in St Johns along with her husband and local candidate Mark Pengelly

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/theresa-campaigns-woking-ahead-crucial-16198889

Report finds Surrey retained firefighters missed out on modified pension scheme due to 'management oversight'

Surrey County Council says it's working hard to address the 'historical failings'

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/report-finds-surrey-retained-firefighters-16197094

Crawley Local Elections 2019: Full list of candidates and polling stations

Every one of the seats on Crawley Borough Council is up for election this year following a boundary review

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/crawley-local-elections-2019-full-16198214

Epsom and Ewell Local Election candidates 2019: The people looking for your vote

Residents' Association councillors currently control Epsom and Ewell Borough Council

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/epsom-ewell-local-election-candidates-16139737

Report shows proposed fire cuts will 'hit elderly and disabled residents hardest', says union

Surrey Fire & Rescue Service's draft impact assessment says the proposed reduction of nighttime cover will have a "negative impact" for the vulnerable

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/report-shows-proposed-fire-cuts-16196503

'It broke my heart': Campaign launched to restore Farnham nursery destroyed by fire

Julie Christian, the manager of Greenways Nursery School, said she is devastated

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/farnham-nursery-campaign-church-fire-16195715

Glamorous design and name of game-changing luxury apartments revealed

These luxury apartments are set to be a jewel in the crown for Berkshire bringing 'smart living' and state-of-the art features to UK's emerging Silicon Valley - so if you're looking for a move from Surrey...    

from Surrey Live - News https://www.getsurrey.co.uk/special-features/luxury-apartments-bracknell-grand-exchange-16122266

Police launch appeal after woman sexually assaulted in Reigate car park

Police say the assault took place in a car park along Church Street in Reigate

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-launch-appeal-after-woman-16195489

Waverley Local Election candidates 2019 explain why you should vote for them

SurreyLive has contacted each candidate in Waverley to submit a 100-word bio ahead of polling stations opening

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/waverley-local-election-candidates-2019-16134804

The nearly year long Meadows Roundabout improvement scheme is almost finished

Surrey County Council says the works will bring more than 1,600 new jobs to the area

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/nearly-year-long-meadows-roundabout-16196035

19-year-old woman dies after being hit by train at Riddlesdown station

She was pronounced dead at the scene

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/19-year-old-woman-dies-16195925

Wildlife Aid Foundation appeal after 'cruel shopper' steals duckling from car park

"Whatever the motives were, these are wild animals, not pets and its cruel to keep them captive"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/wildlife-aid-foundation-appeal-after-16195828

Police launch appeal to find missing 15-year-old girl last seen in Wanborough

Helen Kiros was last seen in Wanborough

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/helen-kiros-police-appeal-wanborough-16194765

Four people arrested after man 'driven at deliberately' in Woking

A man in his 40s was taken to hospital with serious injuries            

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/four-arrested-woking-hit-run-16194210

Fire crews from across Surrey battle three hectare fire at Ash Ranges

Specialist wildlife crews were called to the problem hotspot

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/ash-rangers-fire-three-hectares-16193510

Auditors find 'significant weaknesses' in Spelthorne Borough Council's £385m BP deal

KPMG said it was “difficult to identify whether all risks" for "such a large and significant transaction had been fully considered"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/spelthorne-bp-sunbury-deal-criticised-16192931

Stoneleigh fire: Community rallies in support of six families who have 'lost everything'

A church hall has been inundated with donations, and a Just Giving page has been set up to raise much-needed cash

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/stoneleigh-fire-community-rallies-support-16192379

Stoneleigh fire: Images show devastating destruction to homes

One resident heard a "loud explosion that shook the walls"          

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/stoneleigh-fire-photos-damage-houses-16192127

Four homes 'completely destroyed', two damaged, in huge Stoneleigh fire

Images and videos that circulated on social media showed flames bursting out of the roof of one of the houses

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/stoneleigh-rembrandt-court-fire-homes-16191900

Pavement parking is a 'scourge on disabled people across the country'

Surrey Live is backing a nationwide inquiry

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/pavement-parking-scourge-disabled-people-16190434

Holy cow! Cattle graze on Dorking golf course then chased across A25

The cows munched on the green at Betchworth Park Golf Club and even spent some time in the bunkers

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cows-a25-dorking-betchworth-golf-16184548

Police inspector writes letter to parents warning of 'irresponsible' teens throwing bricks from M25 bridge

Inspector Nick Pinkerton has urged parents to tell their children of the dangers of throwing items onto the motorway

from Surrey Live - News https://www.getsurrey.co.uk/news/police-letter-m25-bricks-bridge-16189684

BT fined £30,000 for 'shoddy' road repair work that put lives at risk in Newdigate

It is believed to be one of the largest fines handed out in England and Wales for poor repairs after a road has been dug up

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/bt-fined-shoddy-repairs-newdigate-16189190

Three men in Sheerwater kidnapping plot jailed

Aman Khan was stabbed 11 times with a screwdriver and repeatedly punched in the face

from Surrey Live - News https://www.getsurrey.co.uk/news/three-men-sheerwater-kidnapping-plot-16189213

Two men jailed for threatening to stab boy, 13, as he walked home from school

A large kitchen knife almost 20cm in length was found in a bush

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/men-jailed-threaten-stab-schoolboy-16189057

Debenhams site has 'potential for residential development', says Guildford Borough Council

It has been announced the store is expected to close in 2020

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-debenhams-residential-site-potential-16188286

Surrey MP labels travellers a 'disease'

Sir Paul Beresford has called for more powers to move them from sites

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-mp-labels-travellers-disease-16189033

Young brain cancer patient, 13, becomes first child to test-drive pioneering radiotherapy machine

Scientists believe the machine could one day cure some cancers in a single treatment

from Surrey Live - News https://www.getsurrey.co.uk/news/alex-burchell-cancer-radiotherapy-machine-16188244

Godalming residents arrested during Extinction Rebellion Waterloo Bridge protests

Four climate protesters from the town and Bordon were arrested by Metropolitan Police while participating in the blockade

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/extinction-rebellion-godalming-bordon-arrests-16178238

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Horley man jailed for throwing pot of slime at neighbour

Joshua Munns was sentenced to nine months in prison

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/joshua-munns-horley-jailed-assault-16187590

Alcohol ban for unlicensed Camberley curry house after selling beer to undercover police officer

The owner said he thought his previous licence was still in force, Surrey Police said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/alcohol-ban-unlicensed-camberley-curry-16187615

Peter Stevens death: Motorcyclist acquitted of causing death by dangerous driving

Toby Reid had pleaded guilty to careless driving, but denied causing death by dangerous driving

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/peter-stevens-death-motorcyclist-acquitted-16187071

Video captures moment van is engulfed in flames on M25 near Clacket Lane Services

Three fire engines and specialist units were sent to the scene

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/van-fire-m25-friday-clacket-16186375

Health campaigners want to know what you think of the NHS

Healthwatch Surrey is collecting views on how the NHS could change over the next 10 years

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/health-campaigners-want-know-what-16185575

Man in 50s remains in hospital after being stabbed in stomach in Farnham

A 51-year-old woman has been arrested on suspicion of attempted murder

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-50s-remains-hospital-after-16184853

Legal action against decision to approve Guildford's local plan 'not ruled out'

Councillors adopted the borough's £3.4m 600-page document following a four-hour debate

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/legal-action-guildford-local-plan-16185423

Legal action against decision to approve Guildford's local plan 'not ruled out'

Councillors adopted the borough's £3.4m 600-page document following a four-hour debate

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/legal-action-against-decision-approve-16185423

Drone footage shows extent of fire damage to Farnham church and nursery

The fire broke out at Hale Methodist Church in Upper Hale

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/drone-footage-shows-extent-fire-16183969

Widow of Guildford father and film director found hanged in family home labels depression 'cruel'

Omid Nooshin died months after admitting to a doctor he was having suicidal thoughts

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/omid-nooshin-guildford-director-inquest-16180138

Widow of Guildford father and film director found hanged in family home labels depression 'cruel'

Omid Nooshin died months after admitting to a doctor he was having suicidal thoughts

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/widow-guildford-father-film-director-16180138

Thousands of homes to be built in Guildford by 2034 as £3.5m local plan approved

Wisley Airfield will be taken out of the green belt to help meet the need

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-local-plan-approved-councillors-16184309

What Links to Target with Google's Disavow Tool - Whiteboard Friday

IT worker charged with causing death of Peter Stevens 'not a reckless motorcyclist', trial hears

Day three of the trial included closing speeches from both the defence and prosecution

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/worker-charged-causing-death-peter-16182802

Pedestrian in his 40s seriously injured following crash in Woking town centre

Surrey Police is appealing for information following the incident

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/pedestrian-40s-seriously-injured-following-16183359

Meet the UK's youngest ever solo pilot - a schoolboy from Camberley

Albert Carter took to the skies on his sixteenth birthday and is believed to be the youngest person to fly solo in the UK

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/meet-uks-youngest-ever-solo-16144094

These are the most expensive homes sold in Surrey since 1995

More than 14,000 properties have sold for at least £1m in the past 24 years

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/most-expensive-homes-sold-surrey-16179401

Tesco and Asda recalling cereal bars due to salmonella fears

The supermarkets say they are taking the "precautionary steps" to recall the products

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/tesco-asda-recalling-cereal-bars-16182446

15 advanced link building tactics & tips to boost your SEO

Three battle it out for Haslemere Surrey County Council seat

A Surrey County Council by-election will be held on Thursday, May 2

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/three-battle-out-haslemere-surrey-16180929

Farnham police incident sees woman arrested on suspicion of attempted murder

A man in his 50s was airlifted to hospital after allegedly being assaulted at a property in Coniston Drive

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/farnham-police-assault-coniston-drive-16180419

Video released as hunt for 'heartless' thieve who stole sentimental locket continues

A 74-year-old woman was rushed to hospital suffering from chest pains after her home was targeted, police said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/video-released-hunt-heartless-thieve-16180622

Spelthorne Local Election candidates 2019: Meet the people wanting your vote

A total of 103 candidates will be battling it out for 39 seats on the council

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/spelthorne-local-election-candidates-2019-16139073

Woman suffers 'serious injuries' after Gatwick Airport fall from upper balcony

Sussex Police said there were "no suspicious circumstances"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/gatwick-airport-police-ambulance-fall-16180999

Gillingham FC player Gabriel Zakuani's 11-year-old son is missing in Epsom

Ajae Blackwood-Petrie did not return home to his Epsom address

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/gillingham-fc-gabriel-zakuani-missing-16180371

Police search on for missing 11-year-old Epsom boy Ajae Blackwood-Petrie not seen since yesterday

He is likely to have remained in Leatherhead or Epsom

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-search-missing-11-year-16180371

Gusts of up to 55mph forecast for Surrey as weather warning issued

The Met Office says delays on road, rail and air are "likely"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/storm-hannah-surrey-weather-forecast-16179210

Plans to build five homes on protected 'overgrown' land in Guildford refused

Guildford Borough Council planning committee said the proposal would result in loss of protected space

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/plans-build-five-homes-protected-16177154

Surrey NHS hospital staff being attacked twice a day

The number of physical attacks has hit a record high

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-nhs-hospital-staff-being-16179039

88,877 children in Surrey have not been properly vaccinated against measles, statistics show

'The measles virus will always find unvaccinated children. If we are serious about averting the spread of this dangerous but preventable disease, we need to vaccinate every child'

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/88877-children-surrey-not-been-16178355

Police hunting for wanted Epsom man Luke Andrews

Luke Andrews, 22, is wanted by police on recall to prison

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-hunting-wanted-epsom-man-16177883

Guildford Local Plan opponents warned about behaviour ahead of protest at council chamber

Guildford Borough Council's managing director said staff and councillors had been subjected to "nasty comments" and "intimidating behaviour" during the Local Plan process

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-local-plan-opponents-warned-16175070

Meet the Surrey vicar who's been camping out at Extinction Rebellion protest at Marble Arch

Reverend Helen Burnett is curate at St Luke's Church in Whyteleafe and assistant curate at St Peter and St Paul Church in Chaldon

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/extinction-rebellion-protests-london-surrey-16169630

Elmbridge Local Election candidates 2019: Meet the people looking for your vote in May

Elmbridge Borough Council is holding elections for 16 wards

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/elmbridge-local-election-candidates-2019-16133293

Deliveroo is recruiting new riders ahead of Farnborough launch

This is how you can get a job with Deliveroo

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/deliveroo-recruiting-new-riders-ahead-16174669

Councillors 'shocked' and 'horrified' after man in 50s stabbed four times in Sunbury

"I'm very shocked that it happened to be in that area - it's a very quiet and nice place to live"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/councillors-shocked-horrified-after-man-16175345

Boys, aged 11 to 14, hurl racist abuse after throwing over shop sign in Chertsey

Police said the incident happened in Guildford Street, Chertsey

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/chertsey-guildford-street-boys-abuse-16174768

Nearly 300 people attend funeral of Surrey cycling pioneer Keith Butler in Horley

Keith Butler died on March 13 at the age of 80

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/nearly-300-people-attend-funeral-16174791

Remorseless driver Ralph Keemer who said crash was 'karma' for cyclist gets suspended sentence

The 59-year-old failed to stop after causing the crash that left triathlete Laura Fidler with "GBH level injuries"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/ralph-keemer-chertsey-crash-cyclist-16174421

Mole Valley Local Election candidates 2019: The people looking for your vote in May

A third of the seats on Mole Valley District Council are up for grabs

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/mole-valley-local-election-candidates-16149350

Suspended sentence for Chobham Place Woods flasher who groped dog walker

Barry Saunders must register with the police for the next seven years after pleading guilty to sexual assault and exposure

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/suspended-sentence-chobham-place-woods-16173288

Saharan dust covers cars in fine layer of dirt following rain burst

It's a good time to be in the car washing business

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/saharan-dust-covers-cars-fine-16173279

Family of Tongham father killed in A331 crash near Aldershot 'heartbroken'

Thomas High died after his car crashed into some trees by the A331 between Aldershot and Farnborough

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/thomas-high-a331-crash-death-16172730

Election candidate slammed for Ariana Grande 'milking it' over Manchester Arena bombing Facebook post

He said the pop star was nowhere near the blast that killed 22 people

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/election-candidate-slammed-ariana-grande-16148745

Elmbridge tops the chart in Surrey for most people volunteering in the community

Surrey County Council has drawn up a Draft Partnership Commitment to work with community groups more

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/elmbridge-tops-chart-surrey-most-16172271

'Ghost hunters' say they have found spirits at Chertsey, Reigate, Farnham and Thorpe Park

The Addlestone residents have been searching for paranormal activity for the past year and a half

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/ghost-hunters-say-found-spirits-16172365

Cleaning jobs in Surrey offering flexible hours and other great perks

One of the roles includes discounts on supermarket products, 30 days' holiday pro-rata and money-off vacations

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cleaning-jobs-surrey-offering-flexible-16172311

Mother and daughter's Walton Travelodge stay ruined by man put up by council 'making graphic sexual noises'

The 51-year-old, who was staying at the hotel with her daughter while they attended a funeral, said the man in the neighbouring room was making loud sexual noises all night

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/mother-daughters-walton-travelodge-stay-16130768

Revised Farnborough Debenhams development plans approved

The new plans for the site at The Meads include more housing but less retail space

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/farnborough-debenhams-development-the-meads-16171594

Surrey fire boss went from living on streets to one of UK's most senior firefighters

Sabrina Cohen-Hatton lived on the streets for two years and started selling The Big Issue

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-fire-service-sabrina-cohen-16171519

The ultimate guide to robots.txt

WooCommerce 3.6, AMP plugin update, WPGraphQL and WordPress news

It’s time for another roundup, packed with updates. Today’s headlines: WooCommerce finally embracing the Gutenberg editor fully, AMP for WordPress delivering great improvements with their new update and an introduction to WPGraphQL. So much WordPress news to cover!

WooCommerce 3.6 Loves Gutenberg

WooCommerce saw an update that delivers much better integration with the new Block Editor. This update introduces blocks for Products by Category, Best Selling Products, Hand-picked Products, Newest Products, On Sale Products, Top-Rated Products, Products by Attribute and Featured Product. And I’ve got to say, having these blocks available is a huge improvement in this Gutenberg-powered era.

It’s also really good to see WooCommerce working hard on improving performance. That’s something we at Yoast are big fans of, and highly recommend all developers to have a strong focus on. You can learn more about WooCommerce 3.6 in their introductory post.

Big update for the AMP plugin

The AMP project aims to make the web faster. And that’s exactly what the new 1.1 release does. The WordPress AMP plugin saw some nice new features and bug fixes. I’m especially happy that the image rendering bug has been fixed.

WPGraphQL making strides!

If you haven’t yet heard of GraphQL, or its WordPress equivalent, WPGraphQL, I encourage you to check out this data query solution. It’s a very performant way to work with WordPress data.

With GraphQL, the client makes declarative queries, asking for the exact data needed, and in exactly what was asked for is given in response, nothing more. This allows the client to have control over their application and allows the GraphQL server to perform more efficiently by only fetching the resources requested.

WPGraphQL

They released a WPGraphQL integration plugin with ACF last week. This plugin makes working with custom data provided by ACF a very smooth experience, with a lot of potential.

WordPress and mental health

There’s a project growing inside the WordPress Community that deserves a bit more exposure: WP&UP. It aims to support and promote positive mental health within the WordPress community. From their website:

WP&UP recognizes that members of the WordPress community can potentially manifest mental health issues from a variety of pressures. The WP&UP Health Hubs are designed to provide holistic support for the individual.

WP&UP website

During WordCamp London, I met the team recently and learned more about their mission and goal. If mental health is (or should be) a focus of yours, do check out their website and see how they can help you.

WordPress 5.2 postponed for one week

Looks like the Release Candidate for WordPress 5.2 is going to be delayed for a week. And this invariably means the release itself is going to be postponed as well. So, what to do with all this extra time?! Well, you can start reading up on the Block Editor changes in WordPress 5.2 or a good summary of the new Fatal Error Recovery Mode in 5.2.

The post WooCommerce 3.6, AMP plugin update, WPGraphQL and WordPress news appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/woocommerce-3-6-amp-wpgraphql-wordpress-news/

Hersham man Peter Stevens 'froze' moments before fatal A244 motorbike crash, court hears

38-year-old Toby Reid has admitted causing the death of Peter Stevens by careless driving, but denies causing death by dangerous driving

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/hersham-man-peter-stevens-froze-16169932

Girl, 14, arrested on suspicion of arson after fire at former Starhurst School in Dorking

Four fire crews attended the incident

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/starhurst-school-fire-dorking-police-16168988

In praise of the A3 Guildford slip road works that have stopped people cutting in

Even long-running, inconvenient roadworks have a silver lining

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/a3-guildford-roadworks-crash-accident-15851440

Reigate and Banstead Local Election candidates 2019 explain why you should vote for them

Every seat in every ward is up for election on the borough council

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/reigate-banstead-council-election-candidates-16139658

Man arrested on suspicion of drink and drug driving after Fleet high street crash

A 20-year-old man was hit by a car

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/man-arrested-suspicion-drink-drug-16169044

Foster carers in Surrey could be in line for more financial support

Surrey County Council has not reviewed allowances for carers in 10 years

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/foster-carers-surrey-could-line-16168099

Yoga classes with puppies to launch at this hotel in Egham

Experience an hour long yoga class surrounded by adorable puppies

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/yoga-classes-puppies-launch-hotel-16167310

Five guilty of string of digger cash machine ram raids in Surrey and Hampshire

Men from Farnham, Leatherhead, Guildford, Normandy and Alton all pleaded guilty to charges

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/five-guilty-string-digger-cash-16168055

Police in Norfolk hunting wanted woman with links to Guildford and Woking

Michelle Bowler, 33, is wanted on recall to prison

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-norfolk-hunting-wanted-woman-16167163

Woking Local Election candidates 2019: The people looking for your vote in May

SurreyLive has invited each candidate in Woking to submit a 100-word bio ahead of the polling stations opening

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/woking-local-elections-candidates-polling-16132500

Dorking drug dealer jailed after home raid revealed cocaine and heroin wraps

Robert Lawson, 51, was arrested at his home in Stubs Hill

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/dorking-drug-dealer-jailed-after-16166510

Frimley dentist to face misconduct hearing over accusations of lacking professionalism and compassion

Antoaneta Day, who worked at the Coach House Dental Practice, is accused of telling a patient her pain "wasn't that bad"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/frimley-dentist-face-misconduct-hearing-16166533

Year in jail for Egham man who gave false details after repeated driving offences

Liam Livingstone had been repeatedly caught driving without a licence or insurance and showed "no regard for the community's safety", police said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/year-jail-egham-man-who-16158100

Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

We Surveyed 1,400 Searchers About Google - Here's What We Learned

Car overturns after crashing at A3 Starbucks entrance near Painshill

It is the latest in a catalogue of crashes at the turning

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/a3-starbucks-crash-car-painshill-16164590

Roadworks to close M25 clockwise overnight between Staines and Heathrow with traffic disruption expected

Multiple lanes will also be closed at other junctions

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/m25-closed-heathrow-roadworks-traffic-16161941

12 cats 'dumped like rubbish' in Surrey and Hampshire every week

They are normally abandoned in cardboard boxes or bags, or even left in homes when owners move out

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/12-cats-dumped-like-rubbish-16141913

These were the most and least expensive homes sold in Surrey in February

The most expensive went for £9m, but bargain properties were had for just £66k - see the full list here

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/were-most-least-expensive-homes-16145250

When are May bank holidays in the UK 2019?

Wondering when the the next bank holiday is? Here are the dates for the two public holidays in May 2019

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/whats-on-news/when-are-may-bank-holidays-16140757

Children aged four and under among victims of sexual exploitation in Surrey

Abusers using hotels and taxis to carry out their attacks often give their child victims money, alcohol, drugs and presents

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/children-aged-four-under-among-16143038

'It was really scary': Woman describes moment a 'flaming' object was thrown at her vehicle on A3

"There were flames, it was smoldering"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/it-really-scary-woman-describes-16160837

Adult pool party for 500 people banned from going ahead in Merstham

The organiser offered to pay to put neighbours up in a hotel for the night to get away from the noise

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/adult-pool-party-500-people-16143705

House prices in Waverley falling at their fastest rate in almost eight years

It's not all bad news though, some areas in Surrey are seeing a rise

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/house-prices-waverley-falling-fastest-16144891

The agricultural and country shows taking place in Surrey in 2019

Get your diary out - we have a lot of great country, county and agricultural shows happening in Surrey this year

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/whats-on-news/agricultural-country-shows-taking-place-16139150

CCTV images released as Aldershot pub attack victim remains unconscious two days after assault

Police are looking to speak to the man in a Hawaiian shirt shown in these images

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/cctv-images-released-aldershot-pub-16158938

'Large mirror' caused shed fire in Camberley's Tekels Avenue

One firefighter urged the public to take care where they stored flammable substances during hot weather

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/large-mirror-caused-shed-fire-16158426

'Out-of-control bonfire' destroys building at Highfield Stables in Shepperton

No horses were harmed during the fire at Highfield Stables

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/out-control-bonfire-destroys-building-16157657

Illegally felled trees in Farnborough cost developer thousands after court case

Abbi Guy Soufi was fined £5,000 after he admitted illegally cutting down 27 trees near Farnborough Airport

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/illegally-felled-trees-farnborough-cost-16157449

Person found dead at Raynes Park station as spate of rail deaths continues

The person was pronounced dead at the scene

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/person-found-dead-raynes-park-16155883

Six hectares destroyed in second Chobham Common Good Friday fire in two years

Good Friday has now seen two fires on Chobham Common in three years

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/six-hectares-destroyed-second-chobham-16157065

Mother claims this unusual shampoo trick helps to soothe chickenpox

Surrey Live has not tested this trick to confirm its effectiveness, but it has worked wonders for this mother's daughter

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/mother-claims-unusual-shampoo-trick-16145580

19 zoos around Surrey best for lions, tigers, bears and other popular animals

A handy guide to where you can meet your favourite animal including lions, tigers, bears and gorillas

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/19-zoos-around-surrey-best-16147682

15 types of people we love to hate in Surrey

From middle lane hoggers on the M25 to dog walkers who throw poo bags on the floor, these are the people who make us livid

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/15-types-people-love-hate-16142722

Average speed cameras could be extended on the A24

Surrey County Council and Surrey Police are also looking at other sites around the county where cameras could be installed

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/average-speed-cameras-could-extended-16142427

See Bing, Igglepiggle and Upsy Daisy, Ben and Holly and The Gruffalo live in 2019

Keep the kids entertained with these great children's theatre shows in and around Surrey this year

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/see-bing-igglepiggle-upsy-daisy-16136663

Best and worst Aldi wines under £5 according to Vivino

Surrey Live used the wine ratings app on every bottle of wine under £5 in the Guildford branch

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/best-aldi-wines-under-5-16120396

Appeal to find missing boy David Richardson, last seen at Box Hill

Police are concerned for David's safety as the force said he has autism and may struggle to communicate effectively

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/appeal-find-missing-boy-david-16156622

How to use headings on your site

Woking Act of Witness worshippers gather for Good Friday procession

The gathering included a parade of people from Churches Together in Woking

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/arts-culture-news/act-witness-woking-good-friday-16154419

Images of five men released after serious assault near Knaphill pub

A 53-year-old man remains in hospital almost a month after the attack

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/images-five-men-released-after-16155688

CCTV shows Ashford family home raid by armed gang thwarted by dog

“This was a frightening ordeal for the family who were at home when four men entered their property and threatened them"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cctv-shows-ashford-family-home-16153593

55 fantastic fish and chip shops in Surrey

Enjoy a traditional fish supper with our guide to the area's top chippies

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/fish-and-chips-in-surrey-10714916

'Elderly man' crashes car into village pub after 'pulling off in wrong gear'

Temporary measures have been put in place to allow the Eversley pub to remain open over the Easter weekend

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/eversley-pub-car-crash-wall-16151420

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Stalking on the rise in Surrey with more than four cases being reported every week

A stalker will often wait at a victim’s workplace or home, send unwanted gifts and persistently ring, text and email

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/stalking-rise-surrey-more-four-16148736

Stanwell and Shepperton fires show service is 'on its knees' and cannot be stretched further

Two incidents in a number of hours decimated the county's resources

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-fire-service-cuts-nights-16136754

'Elderly man' crashes car into village pub after 'pulling off in wrong gear'

Temporary measures have been put in place to allow the Eversley pub to remain open over the Easter weekend

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/elversely-pub-car-crash-wall-16151420

Crawley teen Kai Gasson found guilty of murdering Arnold Potter by stabbing him

Reporting restrictions were lifted to allow the 17-year-old to be named

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/crawley-teen-kai-gasson-found-16151349

4 Unconventional Ways to Become a Better SEO

Why storytelling is good for SEO

Once upon a time, there was this woman – let’s call her Mia – and she wanted to write beautiful stories for her blog. Mia noticed she was not getting much traffic from Google, while other bloggers seemed to attract a lot of visitors. She wondered what she was doing wrong. One day, at a blogging conference Mia heard about a wonderful thing called SEO. She learned that she should use the words her audience was using, she learned she needed to think about the words she wanted to be found for. And she needed to use those exact words. It was a game changer for Mia. After applying these tips, Mia attracted much more traffic to her blog. Eventually, she even started making money with her blog. Mia blogged happily ever after.  

Stories are nice to read. Storytelling is a great tactic. But what does it have to do with SEO? Is it a good idea to use storytelling if your main goal is to rank for a specific term? In this blog post, the fourth in a series about storytelling, I am going to explain how storytelling can be an effective SEO tactic.

Storytelling and SEO may seem counterintuitive

An important part of SEO is focused on using the right words – the words you want to be found for- in your text. But if you use storytelling, if you use metaphors.  If you tell a story by making an example, chances are that you are not using your focus keyphrase then.

At the beginning of the post you are reading right now, I shared a little story about Mia. In that story, I am not using my focus keyphrase – the words I want to rank with, with this particular post. I want to rank with ‘storytelling SEO’. But in the entire first paragraph, the word ‘storytelling’ does not pop up. That, in itself, is not beneficial for your SEO. The Yoast SEO plugin will definitely suggest using the focus keyword in your first paragraph. So, you’ll have one bullet that’ll not turn green. That’s okay. It is totally okay to have a paragraph – or two – that does not contain the focus keyphrase.

So why is storytelling a good SEO tactic?

Storytelling is good for SEO because it will make your post nice to read. And, creating content that people like is exactly what Google wants. If you’re writing blog posts people enjoy reading, you’ll increase your chances to rank high in Google. In my previous post about storytelling, I’ve explained how you can use storytelling in a blog post.

If people like your content, you’ll also have a higher chance that people will remain on your website. Your time on page increases and your bounce rate will decrease. These factors will help tremendously with the ranking of your post.

Next to making your blog post more fun to read, storytelling is beneficial for SEO for another reason. If people like your post, they’ll be more likely to engage with it. They’ll leave a comment; they’ll share it on their social platforms. That’ll already increase traffic to your post. But these things will also increase the likelihood Google will rank a post. Google loves content that is written with people in mind. Google will notice that people like to read your text and that will result in higher rankings in the long run.

Conclusion

Use little stories as metaphors and examples. It’ll make your content so much nicer to read. Don’t worry about having an orange or red bullet. As long as your overall bullet in Yoast SEO is green, it’ll work out fine. Stories are beneficial for your SEO, more beneficial than a perfect keyword density or keyword distribution. Storytelling will allow you to write content that is so good that people will want to stay on your page. That’s very, very good for SEO!

Read more: Using storytelling op product pages »

The post Why storytelling is good for SEO appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/why-storytelling-is-good-for-seo/

Dying fox found beaten and tied up inside wheelie bin following ‘callous attack’

WARNING: Contains images some may find distressing

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/dying-fox-found-beaten-tied-16150863

Guildford Local Election candidates 2019: Meet the people looking for your vote in May

More than 130 candidates are vying for 48 seats on Guildford Borough Council

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-local-elections-candidates-polling-16132150

Ex-city trader cautioned for sending threatening emails to Theresa May and Philip Hammond

Virginia Water resident David Tosh had been due to attend court but accepted a police caution over two emails he sent to senior MPs

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/ex-city-trader-cautioned-sending-16148717

Residents plan council chamber protest against Guildford Local Plan adoption

Opponents claim the plan should not be voted on before the local elections, but the council's leadership argue the current crop of councillors are the most appropriate group to make the decision

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/residents-plan-council-chamber-protest-16149789

Surrey County Council eyes Guildford and Woking for headquarters move

The county council has not revealed which sites it is considering, but wants to move away from Kingston by the end of 2020

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-county-council-guildford-woking-16147881

Guildford residents 'annoyed' as parking suspended for non-existent roadworks

Surrey County Council appears to have no record of the planned gas works, but residents have been unable to park outside their homes for a week.

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-residents-annoyed-parking-suspended-16129330

Tandridge councillor accused of discrimination over 'travellers robbing shops blind' comment

Councillor Jeremy Pursehouse said he is happy to stand by what he said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/tandridge-councillor-meeting-discrimination-travellers-16143123

Dorking decorator prosecuted for trying to bury coffin during Extinction Rebellion climate protest

He's been prosecuted for criminal damage after digging up grass in Parliament Square last year

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/dorking-decorator-prosecuted-trying-bury-16142799

How Do I Improve My Domain Authority (DA)?

Posted by Dr-Pete

The Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings.

Unless you've been living under a rock, over a rock, or really anywhere rock-adjacent, you may know that Moz has recently invested a lot of time, research, and money in a new-and-improved Domain Authority. People who use Domain Authority (DA) naturally want to improve their score, and this is a question that I admit we've avoided at times, because like any metric, DA can be abused if taken out of context or viewed in isolation.

I set out to write a how-to post, but what follows can only be described as a belligerent FAQ ...

Why do you want to increase DA?

This may sound like a strange question coming from an employee of the company that created Domain Authority, but it's the most important question I can ask you. What's your end-goal? Domain Authority is designed to be an indicator of success (more on that in a moment), but it doesn't drive success. DA is not used by Google and will have no direct impact on your rankings. Increasing your DA solely to increase your DA is pointless vanity.

So, I don't want a high DA?

I understand your confusion. If I had to over-simplify Domain Authority, I would say that DA is an indicator of your aggregate link equity. Yes, all else being equal, a high DA is better than a low DA, and it's ok to strive for a higher DA, but high DA itself should not be your end-goal.

So, DA is useless, then?

No, but like any metric, you can't use it recklessly or out of context. Our Domain Authority resource page dives into more detail, but the short answer is that DA is very good at helping you understand your relative competitiveness. Smart SEO isn't about throwing resources at vanity keywords, but about understanding where you realistically have a chance at competing. Knowing that your DA is 48 is useless in a vacuum. Knowing that your DA is 48 and the sites competing on a query you're targeting have DAs from 30-45 can be extremely useful. Likewise, knowing that your would-be competitors have DAs of 80+ could save you a lot of wasted time and money.

But Google says DA isn't real!

This topic is a blog post (or eleven) in and of itself, but I'm going to reduce it to a couple points. First, Google's official statements tend to define terms very narrowly. What Google has said is that they don't use a domain-level authority metric for rankings. Ok, let's take that at face value. Do you believe that a new page on a low-authority domain (let's say DA = 25) has an equal chance of ranking as a high-authority domain (DA = 75)? Of course not, because every domain benefits from its aggregate internal link equity, which is driven by the links to individual pages. Whether you measure that aggregate effect in a single metric or not, it still exists.

Let me ask another question. How do you measure the competitiveness of a new page, that has no Page Authority (or PageRank or whatever metrics Google uses)? This question is a big part of why Domain Authority exists — to help you understand your ability to compete on terms you haven't targeted and for content you haven't even written yet.

---

Seriously, give me some tips!

I'll assume you've read all of my warnings and taken them seriously. You want to improve your Domain Authority because it's the best authority metric you have, and authority is generally a good thing. There are no magical secrets to improving the factors that drive DA, but here are the main points:

1. Get more high-authority links

Shocking, I know, but that's the long and short of it. Links from high-authority sites and pages still carry significant ranking power, and they drive both Domain Authority and Page Authority. Even if you choose to ignore DA, you know high-authority links are a good thing to have. Getting them is the topic of thousands of posts and more than a couple of full-length novels (well, ok, books — but there's probably a novel and feature film in the works).

2. Get fewer spammy links

Our new DA score does a much better job of discounting bad links, as Google clearly tries to do. Note that "bad" doesn't mean low-authority links. It's perfectly natural to have some links from low-authority domains and pages, and in many cases it's both relevant and useful to searchers. Moz's Spam Score is pretty complex, but as humans we intuitively know when we're chasing low-quality, low-relevance links. Stop doing that.

3. Get more traffic-driving links

Our new DA score also factors in whether links come from legitimate sites with real traffic, because that's a strong signal of usefulness. Whether or not you use DA regularly, you know that attracting links that drive traffic is a good thing that indicates relevance to searches and drives bottom-line results. It's also a good reason to stop chasing every link you can at all costs. What's the point of a link that no one will see, that drives no traffic, and that is likely discounted by both our authority metrics and Google.

---

You can't fake real authority

Like any metric based on signals outside of our control, it's theoretically possible to manipulate Domain Authority. The question is: why? If you're using DA to sell DA 10 links for $1, DA 20 links for $2, and DA 30 links for $3, please, for the love of all that is holy, stop (and yes, I've seen that almost verbatim in multiple email pitches). If you're buying those links, please spend that money on something more useful, like sandwiches.

Do the work and build the kind of real authority that moves the needle both for Moz metrics and Google. It's harder in the short-term, but the dividends will pay off for years. Use Domain Authority to understand where you can compete today, cost-effectively, and maximize your investments. Don't let it become just another vanity metric.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

from The Moz Blog http://tracking.feedpress.it/link/9375/11269786

Knaphill bin lorry fire thought to have been started by lithium battery thrown in bin

The incident closed Knaphill High Street for more than two hours

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/knaphill-bin-lorry-fire-cause-16145602

Ex-naval serviceman's funeral at St John's Church in Hurst Green gatecrashed

Two women were halted as they ran down the aisle towards his coffin

from Surrey Live - News https://www.getsurrey.co.uk/news/james-jock-grant-hurst-green-16099343

Voters warned of bogus 'Phoenix Party' candidate asking for donations in Runnymede

None of the 102 candidates registered to stand in the borough's 14 wards are a member of the so-called group

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/runnymede-local-elections-bogus-fraud-16144080

A story about Schema, structured data and robots

Five Surrey recycling centres won't accept DIY wood waste now because they can't take payments

New charges for the material will come into force on June 3

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-recycling-centres-rubbish-tips-16142619

Five Surrey recycling centres won't accept DIY wood waste now because they can't take payments

New charges for the material will come into force on June 3

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/five-surrey-recycling-centres-wont-16142619

Burned body of dog found in Merrow following report of teenage gang in field

One of the group was reported as saying "is it dead yet?"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/burned-body-dog-found-merrow-16142644

Suspected bomb in Bordon may have been dog's bowl

The Army would only confirm it to be an "inert metal object"

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/bordon-bomb-disposal-army-police-16141866

Police hunting wanted Walton man Kyle Labacik known as 'Chipmunk' after 'extremely violent assault'

The public are urged not to approach him under any circumstances

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-hunting-wanted-walton-man-16141859

Tongham man, 29, dies after crashing into trees on A331 near Aldershot

The road was closed for more than 10 hours while police investigated the crash

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/tongham-man-29-dies-after-16141770

Surrey Police urge people to 'walk with purpose' to avoid being robbed

It comes after a spike in robberies in some parts of the county

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-police-urge-people-walk-16141978

Glamorous design and name of luxury apartments replacing Bracknell bus depot revealed

Luxury apartments set to be a jewel in the crown for Berkshire as developers reveal name of new homes set to bring 'smart living' and state-of-the art features to UK's emerging Silicon Valley       

from Surrey Live - News https://www.getsurrey.co.uk/special-features/luxury-apartments-bracknell-grand-exchange-16122266

Stalker John Henry Bond who bombarded ex with threatening messages on run after skipping sentencing

John Henry Bond has links to Hampshire and to East and West Sussex

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/stalker-john-henry-bond-who-16140582

Britain Talks: Is our country divided three years since the Brexit vote?

79% have lost faith in British politics, according to the poll

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/britain-talks-brexit-politcs-british-16139944

Redhill man Alex Traykov guilty of attacking four police officers with knife in 'vicious' attack

He made a bogus 999 call and attacked the officers on the doorstep

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/redhill-man-alex-traykov-guilty-16138660

An unauthorised traveller encampment remains at Guildford Park and Ride site despite eviction notice

Guildford Borough Council has said it will now take further action

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/unauthorised-traveller-encampment-remains-guildford-16135493

Schema.org is hard; we’re making it easy

Yoast SEO 11.0: Structured data awesomeness

Surrey Police is hunting for the owner of this abandoned caravan found in Weybridge

It is believed to be previously stolen

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-police-hunting-owner-abandoned-16135471

Surrey set to be hotter than Majorca and Lisbon over Easter weekend

Temperatures are expected to reach 21°C in some parts of Surrey

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-set-hotter-majorca-lisbon-16136632

CCTV captures 'proud' man pooing outside taxi office and then smiling

Police want your help to track down this "poorly-mannered individual"

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/cctv-captures-proud-man-pooing-16135901

Family pay tribute to 'guiding light' who died in M25 crash near Watford

"The epitome of the word ‘mum’, she leaves a massive void in all our lives”

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/m25-crash-kings-langley-watford-16135846

Woman sexually assaulted in Woking alleyway

Anyone with information is asked come forward "as a matter of urgency"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/woman-sexually-assaulted-woking-alleyway-16134926

Animals hurt and property damaged in 'persistent' Stanwell catapult attacks

There have been numerous reports on social media and directly to Surrey Police

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/animals-hurt-property-damaged-persistent-16134595

'I'm the victim': Landowner's plea over fly-tip near Byfleet and New Haw station

Daniel Eagles said fly-tippers should be responsible for clearing up the mess, not him

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/byfleet-new-haw-station-rubbish-16105781

Community rallies to help crews tackle huge house fire at Hamhaugh Island in Shepperton

Surrey Fire and Rescue crews from across the county were called to the island, off Towpath and Ferry Lane

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/community-rallies-help-crews-tackle-16133554

Drusillas Park has a new sloth called Curly

The zoo in Alfriston, West Sussex, now has four sloths and hopes Curly will produce a baby in future

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/drusillas-park-new-sloth-called-16132932

Vandalism and theft at Surrey railway stations caused 30 hours of delays in 12 months

Dorking, Staines and Guildford are among the stations where incidents occurred that caused the most delays

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/vandalism-theft-surrey-railway-stations-16130836

Police want to speak to this man in connection with two Woking burglaries

The incidents took place on Tringham Close

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-want-speak-man-connection-16133225

Five young children approached by two men in Smallfield park

Surrey Police have not given an indication as to what is alleged to have been said.

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/five-young-children-approached-two-16133372

Man punched in the back of the head by mystery motorbike rider in Epsom

Surrey Police are appealing for witnesses

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-punched-back-head-mystery-16133169

Tips to enhance your experience with the Block Editor

Today I’d like to highlight two plugins that supercharge the new Block Editor experience. They’re very different in nature, but I find them both equally impressive. There’s some news about the upcoming WordPress 5.2 release, and there might be mention of a bonus link. Come and find out.

Gutenberg on steroids

We’re four, five months into using the new Block Editor and by now, I’m sure, you’ve started to get the hang of it. I mean, I sure have. I love how I can easily play around with rich media in new, exciting ways with just a couple of clicks.

Having said that, there are times when I wish I had a bit more control over a certain block. So, I looked around and found two wonderful plugins that enhance my Gutenberg experience.

Advanced Rich Text Tools for Gutenberg

This is the most lightweight of the two, but a sweet one at that. It only does three things at the moment, but it does them perfectly:

• It adds code, subscript (sub), and superscript (sup) buttons to the formatting toolbar.
• It also adds inline text and a background color panel.
• And, it adds a “Remove formatting” button.

Like I said, only three things, but it gets a lot of joy out of these three little options. Find out more information here.

Advanced Gutenberg

The second plugin I found is a bit more complicated. It adds a plethora of options to existing Gutenberg blocks. I choose it for wanting a smarter way to display Gutenberg gallery images on one of my playground sites, a site about old German cars. Specifically, I wanted them to show in a lightbox pop-up when clicked on.

However, that’s only one small thing this plugin does. For example, it also allows you to configure:

• Default block configuration.
• Advanced Gutenberg icons block color.

And, you’re going to love this if options is your thing, it adds more than 20 different blocks to do all kinds of fancy things. Find out more at the WordPress.org plugin page.

WordPress 5.2, beta 3

WordPress 5.2 keeps being refined and improved. We’re currently already at beta 3. This beta release also marks the soft string freeze point of the 5.2 release schedule. If you speak additional languages besides English, now’s a great time to help to make sure WordPress 5.2 is properly translated in your language. WordPress 5.2 is slated for release on April 30, and we need all the testers we can get. Head over if you’d like to help out.

Bonus link

If you’ve ever needed to limit access your site to visitors who are logged in or accessing the site from a set of specified IP addresses, Restricted Site Access is the plugin you’re looking for. It’s a great solution for extranets, publicly hosted intranets or heck, you can even use it for your staging sites.

The post Tips to enhance your experience with the Block Editor appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/tips-to-enhance-your-experience-with-the-block-editor/

European elections are coming whether you want them or not - here's how to vote

We might still be planning on exiting the EU but delays to Brexit mean it is likely we have to take part in the European Parliamentary elections

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/european-elections-coming-whether-you-16131615

'A really nice guy': Residents pay tribute to man who died in Stanwell house fire

Surrey Police confirmed that a body had been found on the upper floor of a building in Holywell Way, Stanwell on Sunday

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/a-really-nice-guy-residents-16131673

Design and name of luxury apartments replacing Bracknell bus depot revealed

Luxury apartments set to be a jewel in the crown for Berkshire as developers reveal name of new homes set to bring 'smart living' and state-of-the art features to UK's emerging Silicon Valley       

from Surrey Live - News https://www.getsurrey.co.uk/special-features/design-name-luxury-apartments-replacing-16122266

Travellers set up unauthorised encampment at Guildford Park and Ride

Guildford Borough Council is working with Surrey Police to resolve the issue

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-park-and-ride-travellers-16132421

Driver seriously injured in five-car crash near Horsham

Three drivers were hospitalised after five cars collided on the A29 Bognor Road

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/a29-bognor-road-crash-horsham-16131339

M25 diversion routes after three lanes closed due to lorry and coach crash

The accident has prompted Highways England to advise road users to consider alternative routes

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/m25-diversion-routes-crash-guildford-16130867

Multiple cars damaged on M25 after 'reckless' teens throw large rocks from footbridge

“This is an extremely dangerous thing to do, and I would urge parents to impress upon their children the recklessness of throwing objects from bridges"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/m25-rocks-junction-11-chertsey-16131005

Guildford heroin dealers drove women to prostitution, police commanders says

Borough Commander Andrew Hill spoke out about the impact of a drugs gang on the community in Guildford following their sentencing

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-heroin-dealers-drove-women-16129149

The gendered gingerbread man is a 'thing of the past', says Pride in Surrey leader

An LGBT campaigner is supporting the Co-op's gender neutral gingerbread biscuit

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/gendered-gingerbread-man-thing-past-16115750

Map shows locations of ten Surrey fly-tips with combined weight of more than 260 tonnes

There have been a spate of large scale fly-tips in the county

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/map-shows-locations-ten-surrey-16121068

Drill artist Frosty who sang about drug dealing jailed over Guildford county lines drugs operation

The rapper was one of five people arrested after police raided a Guildford flat and discovered £7,000-worth of heroin and cocaine

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/drill-artist-frosty-who-sang-16128869

12 Steps to Lightning Page Speed

John Lennon's Sgt Pepper Gypsy Caravan to be restored

The famous caravan was made in Chertsey

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/john-lennons-sgt-pepper-gypsy-16117388

Coffee cured bacon rolls are coming to a Caffè Nero near you

"It's bacon, but not as you know it".

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/food-drink-news/coffee-cured-bacon-rolls-coming-16127598

Fire Brigade Union blasts plans to reduce night-time cover at fire stations in Surrey

The Fire Brigade Union says plans put forward by Surrey Fire and Rescue Service could increase the risk to "vulnerable people"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/fire-brigade-union-blasts-plans-16118365

Person found dead after Stanwell house fire in Holywell Way

The fire broke out at a property in a residential area

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/stanwell-house-fire-16128289

M25 slip roads to be closed for roadworks with diversions planned

Junction 9 (Leatherhead), Junction 11 (Chertsey) and Junction 15 (M4) will be impacted

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/m25-closed-roadworks-traffic-travel-16128173

Flames tear through Hamhaugh Island house in Shepperton as crews battle early morning fire

Multiple crews from across the county attended the massive fire

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/flames-tear-through-hamhaugh-island-16127433

Passengers left stranded in Portugal after easyJet plane flies to final destination without them

The flight from Gatwick to Lisbon was diverted to Porto Airport, but then flew on to Lisbon without its passengers

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/passengers-left-stranded-portugal-after-16122896

Facebook, WhatsApp and Instagram are down due to a technical issue

All three are currently suffering from outages

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/facebook-whatsapp-instagram-down-due-16126856

Legoland's Haunted House Monster Party closes day after opening due to technical problems

Fans of the theme park were disappointed to hear of the ride's temporary closure following its launch on Saturday April 13

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/legolands-haunted-house-monster-party-16126528

Applications for Gogglebox are now open - if you fancy being paid to watch telly

The huge Channel 4 show is looking for new stars

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/film-news/applications-gogglebox-now-open-you-16124673

10 cities you can now fly to from Gatwick Airport including Rio and San Francisco

London Gatwick is celebrating the start of its summer season by launching 10 extra flight destinations

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/whats-on-news/10-cities-you-can-now-16105689

Man's body found by member of the public in park near Guildford

His next of kin have been informed

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/mans-body-found-member-public-16124020

Windscreen of Surrey Police car smashed by 'idiots' while parked in Chipstead road

The bonnet and wing mirrors have also been damaged

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/windscreen-surrey-police-car-smashed-16123515

Surrey Local Elections 2019: Full list of candidates and when vote is happening

Elections for seats on borough and district councils are taking place

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/surrey-local-elections-2019-candidates-16077217

Crawley man Gabriele Longo in court for allegedly inciting copycat terror attacks after Christchurch shootings

Gabriele Longo, 26, allegedly communicated on the Whatsapp group Christian White Militia

from Surrey Live - News https://www.getsurrey.co.uk/news/local-news/crawley-man-gabriele-longo-court-16121810

Rank with that cornerstone content!

Cornerstone articles are those posts that are most important to you. The ones you really want to rank with. The posts that make people come back to your site or buy your stuff. But how do you get those cornerstone articles to end up high in the search engines? How do you get the most out of your cornerstone articles?

To rank with these articles, you need to make sure they’re the best articles you can write. You also need a kickass internal linking structure. Luckily, Yoast is there to help! In this post, I’ll explain just what cornerstone content is and how to rank with these articles! Are you struggling with implementing cornerstone content? Check out how Yoast SEO can help you with your cornerstone strategy!

What not to do when trying to rank

Before we cover what to do, let’s first briefly discuss what not to do, and how ranking works. Without a doubt the most common question we are asked is: “how do I make my site rank for keyword X?”. What most people don’t realize, is that they’re asking the wrong question. You see, sites don’t rank: individual pages rank. If you want to rank for a particular keyword or keyphrase, you’ll need to determine which post or page you want to rank for that particular keyword.

Adding that keyword to the title of every page is not helpful; you should use a focus keyphrase only once. What also won’t work is writing 200 articles around variations of a keyphrase, without one central article linking them all together. You need one single page that is the center of the content about that topic – a “hub” page, if you will. That’s where cornerstone content comes in. But how do you make sure your cornerstone content articles start ranking in the search engines?

How to rank with your cornerstone content?

Create awesome content

Your cornerstone content will need to be 100% awesome in every way. You need to think about keyword research, headlines, awesome content and more. Not sure where to begin? Check out our detailed post on what type of article cornerstone content should be.

Read more: How the Yoast SEO cornerstone analysis helps you create your best articles »

Now go ahead and create that post or page on your site. Take your time, as this is going to be the content that’ll make you rank, but not just that, it’s going to be the content that ranks. Which means real people are going to read it as well, and you need to convert those people. So, think about search engines by all means, but think even more about the visitors who will end up reading that page – and give them something valuable.

Which keywords to target with cornerstone articles?

Your cornerstone articles should be optimized for your most ‘head’ or most competitive keywords. Of course, you should still be realistic when determining these head keywords. But, your internal linking structure will help your cornerstone pages rank (more on that below), which is why these articles should aim to rank for your most competitive keywords.

Positioning that new cornerstone content on your site

Now let’s talk about where to place that content on your site. Important content deserves a place within your core site structure, not a news item or blog post drifting around somewhere. It should be easily found in a few clicks.

This also means you should not create other pages within your site that target the exact same keyword! And you really don’t have to, as there are many ways to use keyword variations for these other pages and use these in your site structure.

Build a great internal linking structure

Like external links, internal links are very important for SEO. If you want your cornerstone content to rank well, your site structure needs to be impeccable. Google considers the articles that have most internal links pointing towards them the most important content on your website. That’s why you need to make sure your cornerstones get most internal links. These are the ones you want to rank with!

When you’re adding links to your cornerstones, use the keyword you’re targeting as the anchor text for that link, if possible. But most importantly, link from within the content. Don’t just add some site-wide sidebar/footer links. The reason for this is simple: links from within content are way more valuable than links from sidebars.

In addition to that, you need to make sure that you’re linking to your cornerstones from pages that actually are related. Contextual links are the ones that’ll help you rank. Adding hand-picked, relevant links that are useful for someone visiting your website, is the best way of achieving this. Automation will not give you quality results. That means that building a decent linking strategy is a lot of work, especially if your site is large.

Finding internal links in Google

You can use Google to find relevant internal links. The easiest way to figure out which pages Google thinks are relevant for your keyphrase is a ‘site:’ search in Google. So if I were to try and find the most important page for our local SEO plugin within yoast.com, I’d search for:

site:yoast.com local seo plugin

If you do this for a keyphrase on your site, you’ll probably find quite a few pages. Edit each of those pages and add a link to your new cornerstone content. As you can imagine, this can be a lot of work!

Boosting your internal linking structure with Yoast SEO

Yoast SEO has two features to help you work on a great internal linking structure for your cornerstones. The text link counter and the internal linking tool (Premium). Both will make it a lot easier to work on that perfect site structure for your cornerstones.

The text link counter shows you how many incoming and outgoing internal links a post or page has, so you can keep an eye on the amount of internal links your cornerstone article gets.

The internal linking tool helps you to quickly pick related links to add to your posts and pages. It analyses all of your posts to figure out which articles are related. In the sidebar, you can easily pick articles that are relevant to link to. You can simply drag and drop the links in your article. The articles will be related and contextual because the plugin analyzed the content of all of your posts on prominent words. If you have indicated that your article is a cornerstone article, it will pop up highest, because they are the most important. Make sure to link to these, whenever they pop up.

Promote your cornerstone content

If well-written, your cornerstone content should be something to be proud of! Something that others willingly share and thereby also something that will attract links. Don’t be afraid to reach out to other people who have written about related topics: show them what you have created and that it might be worthwhile for their visitors to see. You might even want to offer to write a guest post for them on the topic, linking back to your article.

Conclusion: how to rank with cornerstones?

Your cornerstone articles deserve special attention. They need to be written carefully, to be the most complete and authoritative. They should also be easy to find on your site! Cornerstones need many contextual links pointing towards them to make Google see that they are the most important articles. That’ll make them rank in the search engines. That’ll get them the traffic they’re worthy of!

If you want to learn more about cornerstone content and setting up your site structure, we recommend…

• …finding out how to set up a cornerstone strategy with Yoast SEO
• …reading our ultimate guide on site structure
• …this article on internal linking: why and how
• …completing our site structure training

The post Rank with that cornerstone content! appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/rank-with-that-cornerstone-content/

Police called to The Foresters pub in Horley to speak to man seen carrying knives

He was returning to the UK after years of travelling and had the knives for work

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-called-foresters-pub-horley-16115387

Ban to strip ward councillors of vote on planning applications blocked

Reigate and Banstead Borough Council wanted to make the change as not every ward is represented on the planning committee

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/ban-strip-ward-councillors-vote-16119442

'Classic case of road rage': Dangerous driving causes car to flip three times but driver remains unharmed

The video shows two drivers, one from Surrey, undertaking and tailgating each other along the M4 before the car crashes and flips

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/road-rage-m4-port-talbot-16120888

Dash cam footage captures moment car hits stationary cyclist at busy junction near Windsor

Remarkably the cyclist escaped with only 'some scrapes and severe bruising'

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/dash-cam-footage-captures-moment-16054431

Flying Scotsman disappoints families and children by failing to stop at Brookwood train station

A last minute decision was reportedly made to not stop at Brookwood

from Surrey Live - News https://www.getsurrey.co.uk/whats-on/family-kids-news/flying-scotsman-disappoints-families-children-16119559

Cobham, Reigate and Bramley named among UK's best places to live

The list looked at things like community spirit, employment opportunities and schools

from Surrey Live - News https://www.getsurrey.co.uk/news/property-news/cobham-reigate-bramley-named-among-16118541

Reigate and Banstead Borough Council questioned over its use of social media

One council member said Facebook and Twitter 'were a menace to our civilised society'

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/reigate-banstead-borough-council-questioned-16119073

Charity shop in Cobham to sell nearly 300 items belonging to Dame Joan Collins

The items are going being sold by Shooting Star Children's Hospices

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/dame-joan-collins-cobham-charity-16116765

The One-Hour Guide to SEO: Technical SEO - Whiteboard Friday

'Stop tweeting knife pictures and stop doing drugs': 30 minutes with Surrey's new chief constable

Gavin Stephens has replaced Nick Ephgrave as Surrey's top police officer, and says he wants to use data to ensure the force is operating at its full potential

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/stop-tweeting-knife-pictures-stop-16106658

Changes to Surrey Fire and Rescue Service are not 'politician-led' councillor assures

The plans proposed include changes to night-time cover at fire stations across Surrey

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/changes-surrey-fire-rescue-service-16114266

Urgent appeal to find 'vulnerable' missing Dorking man missing from Guildford hospital

Officers are growing increasingly concerned for his welfare

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/urgent-appeal-find-vulnerable-missing-16117240

Woman 'forcibly' sexually assaulted by builder waives anonymity to campaign against lack of prison sentence

Jodie Kelly branded the sentence "disgusting" and said she did not feel she was treated as a victim by the court

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-sexual-assault-jodie-kelly-16110548

Couple go through 'horror' after dog stolen and seemingly sold in Horley without permission

"There is an empty hole in our lives since Tilly was stolen from us and we think of her every day"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/couple-go-through-horror-after-16111031

How to Convince Your Boss to Send You to MozCon 2019

Police hunt Long Ditton and Hinchley Wood flasher who 'targeted 15-year-old girls'

The man is said to have exposed himself to girls before escaping in a white van with blue writing on its side

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/police-hunt-long-ditton-hinchley-16116173

Tagging posts properly for users and SEO

It can be hard to pick the right tags for a post. But they are important and that’s why we’ll explain how you can choose them. One of the most difficult things to do, as your site becomes bigger, is creating and maintaining a logical site structure. Tags and categories can help create that structure, allowing people to easily find posts that interest them.

When you use tags the wrong way, you can even make it harder for people to navigate your site. This isn’t just bad for users; using tags in the wrong way can be detrimental for your site’s SEO as well. Here, we’ll first dive into what tags do, followed by a good process for choosing them.

What happens when you add a tag?

When you add a tag to a post, that post is added to that tag’s archive. For instance, we have a tag page for keyword research. When we add a “keyword research” tag to this post, it’s added to that archive. That is, of course, very useful: when people click on the keyword research tag, they’ll find a complete overview of all posts on that topic. Also, Google will understand all the posts in this archive belong together.

When you add a tag that hasn’t been used before to a post, WordPress automatically creates a tag archive. If you tag very liberally, adding 10-20 tags to each post, each of them unique to each post, you’re creating dozens of archive pages.

If each of those archive pages only has 1 or 2 posts on them, they’re not very useful. First of all, they won’t help users find other related posts. And, secondly, they won’t help Google understand what your site’s about. In the past, we even saw plenty of sites that had an overload of tag pages get hit by Google’s Panda update.

From this we can conclude:

1. You shouldn’t add too many tags to a post.
2. You shouldn’t use tags that don’t relate the current post to any other post on your site.

But what should you do?

How to choose your tags

When you’re planning your blog posts, it’s likely you’ll have some over-arching themes. Those themes are probably your best tags. On yoast.com, for instance, we often write about SEO copywriting and Site structure, but also about WordPress, Schema.org or Google Analytics. These are just some examples of the tags we commonly use for our posts.

When choosing tags you should ask yourself:

• Which other posts does this post relate to?
• Which tag applies best to this group of posts? What’s the common denominator?
• Is that the best keyword choice for this topic?

You shouldn’t make up tags; they should be existing words or phrases. Words or phrases people search for. That’s why we’d advise performing keyword research first. In our Ultimate guide to keyword research, you can read how to go about that, step by step.

Optimize your tag page

You can even optimize your tag pages to try to make them rank well too. Our Yoast SEO plugin will help you with this. The content analysis will not only check the content of single blog posts or pages, but it ‘ll also run a check on your tag page. As a result, you’ll get detailed instructions on how to improve the content on it.

How to further optimize tag and category pages we explain in this extensive article on category SEO, so please check that out too. What you should remember is that when you’re doing your keyword research, deciding that something is going to be a tag is a valid choice!

Find related content with tags

There’s another advantage of tagging posts properly. When you’ve written a post and you’re wondering which other posts to link to, you can quickly browse through the tag that new post belongs to. This will help you find posts that you can link to from within your current post, to help visitors find related content even more easily. (If you think that’s too much work, you might want to consider using our Internal linking tool for that)

Go through them regularly

When you’ve chosen the right tags and tagged your posts nicely, you’re done for a while, but not forever! Your site structure, just as everything else on your site, requires regular maintenance. You might think of new topics to write about or the focus of your business might shift. So make sure to go through your tags regularly, remove redundant ones and check if you’ve added any new topics you’re writing about.

Choose your tags carefully

When you write your blog post, think about your tags thoroughly. Don’t make it a 2-second afterthought. They’re important for visitors and Google! The good thing about thinking about your tags is that it also immediately helps you find other posts to link to. Good luck with your tagging!

Read more: How to clean up your site structure »

The post Tagging posts properly for users and SEO appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/tagging-posts-properly-for-users-and-seo/

CCTV footage shows Redhill man attacking four police officers with knife

Alex Traykov made a bogus call to police and attacked four officers when they arrived but he denies trying to kill or seriously injure them

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/cctv-footage-shows-redhill-man-16116096

'Sky's the limit': OAPs form band and hope to inspire others to play music

Malcolm Ellis, from Witley, formed the band after retiring last year because he “couldn't stand the inactivity”

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/skys-limit-oaps-form-band-16083352

But could it be Frimley Park? Meghan Markle and Prince Harry to keep birth news private

It has been suggested that the couple are considering the maternity unit at Frimley Park hospital

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/prince-harry-meghan-markle-birth-16114300

Plea to protect historic milestones along the A30 in Camberley

There are 10 milestones in the Surrey Heath borough dating back over 250 years

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/plea-protect-historic-milestones-along-16111559

Beaufort School's bid to build a swimming pool is turned down by Woking council

Beaufort Primary School has been working on the swimming pool and gym idea since 2017

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/beaufort-schools-bid-build-swimming-16111686

Man found with 30 wraps of Class A drugs down his trousers in Dorking jailed

Tyreke Sharpe, 19, of Brixton, was arrested by officers from Surrey Police’s county lines drugs team on October 10, 2018 after being stopped in a proactive drugs operation

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/man-found-30-wraps-class-16114416

Crowdfunding page targets £4,000 in memory of Curtis Myles, 5, who died in Knaphill crash

Curtis Myles was riding his bike when he was hit by a van

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/crowdfunding-page-targets-4000-memory-16113800

Person dies after being hit by train near Crawley station

The incident suspended all lines between Three Bridges and Horsham

from Surrey Live - News https://www.getsurrey.co.uk/news/uk-world-news/person-dies-after-being-hit-16112292

Guildford Tories criticised over 'Bins, not Brexit' leaflet after proposing to introduce three-weekly collections

Guildford's Conservatives said there were no plans to cut bin collections, despite an earlier council debate at which the possibility was raised

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-tories-criticised-over-bins-16101608

Meet the independents hoping to shake up Guildford's local elections

Five candidates from Residents for Guildford and Villages discuss their reasons for taking on the established parties at this year's local elections

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/meet-independents-hoping-shake-up-16074992

How Bad Was Google's Deindexing Bug?

Revised plans for Sheerwater Estate regeneration approved despite concerns over open space

Woking Borough Council first approved the plans in 2016, but now there have been some amendments

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/revised-plans-sheerwater-estate-regeneration-16107416

Guildford Local Plan decision meeting will go ahead before Local Elections

A report by a planning inspector said the plan was "sound"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/guildford-local-plan-decision-meeting-16106240

One arrested after staff at two pubs in West Molesey allegedly 'threatened' by teenage gang

Staff at the Royal Oak and The Cannon pubs were allegedly "threatened" by the gang

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/one-arrested-after-staff-two-16109878

Reports of man on motorbike exposing himself to children in Redhill

Raven Housing Trust is urging members of the public to report anything suspicious to Surrey Police

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/reports-man-motorbike-exposing-himself-16109027

'Inadequate' nursing home fined for persistent urine smell and dried faeces found on walls

The Care Quality Commission has placed the nursing home in Tadworth into special measures

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/inadequate-nursing-home-fined-persistent-16110129

Links as a Google Ranking Factor: A 2019 Study

Sheerwater teenagers jailed after undercover police catch them dealing cocaine and heroin

Hamzah Akhtar initially claimed undercover police officers must have misidentified him because, he claimed, all Asian men with his haircut "look the same"

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/sheerwater-teenagers-jailed-after-undercover-16109599

Create your first report in Google Data Studio

Blood on Staines street after man stabbed during three-person brawl

Two men and a woman were taken to hospital and treated for their injuries before being arrested, Surrey Police says

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/blood-staines-street-after-man-16107374

New Guildford stray dog service Dogbusters explained after concerns raised online

Guildford Borough Council appointed Dogbusters to carry out the stray dog service in March

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/new-guildford-stray-dog-service-16106899

Girl, 6, suffers serious facial injuries after being bitten by dog at Toby Carvery

The girl was taken to hospital suffering from facial injuries after the attack at the restaurant in Ewell, police said

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/girl-6-suffers-serious-facial-16107548

Travellers set up unauthorised encampment at Westway Common in Caterham

Tandridge District Council confirmed it is aware and has visited the site

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/travellers-caterham-westway-common-tandridge-16107966

Aldershot woman, 21, jailed for threatening to kill herself

Alison Kemp was jailed for eight weeks for making the threats and for 20 weeks for activating various suspended sentences

from Surrey Live - News https://www.getsurrey.co.uk/news/aldershot-woman-21-jailed-threatening-16102685

Aldershot man charged with rape following alleged town centre attack

Florin Asaftei has been charged with two counts of rape and an attempted rape

from Surrey Live - News https://www.getsurrey.co.uk/news/hampshire-news/aldershot-man-charged-rape-following-16106879

Catch a glimpse of the Flying Scotsman in Surrey and Hampshire this week

The majestic locomotive is travelling from Swanage to Southall and will be passing through some of Surrey and Hampshire's stations along the way

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/catch-glimpse-flying-scotsman-surrey-16104203

Donations belonging to homeless woman 'deliberately' set on fire in Camberley High Street

More than one person was involved in the fire in Camberley High Street, according to a homeless charity which is working with the woman

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/donations-homeless-woman-deliberately-set-16106305

Family tribute to 'gorgeous, fun-loving' boy, 5, who died in Knaphill crash

The young cyclist died after he was involved in a van crash in Knaphill

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/curtis-myles-knaphill-cyclist-crash-16105639

Huge 120-tonne industrial scale Ockham fly-tip a 'blight on the environment'

The total waste fly-tipped near Guildford over a 10-day period now weighs more than 20 double-decker buses

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/huge-120-tonne-industrial-scale-16105859

Unqualified driver who killed Guildford gardener Matthew Bradley in hit-and-run faces jail

The 24-year-old Guildford-based landscape gardener died after Thomas Bimson, who had never taken a driving test, ploughed into him in a BMW in Liverpool city centre

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/unqualified-driver-who-killed-guildford-16105549

Autistic Ockley 11-year-old uses modeling as a way of overcoming self-consciousness issues

Zahn Kowlessar has been modelling for two years now but before that he hated having his photo taken

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/autistic-ockley-11-year-old-16102820

Second phase of £2 million scheme to make Guildford more 'pedestrian-friendly' to be put to public

Guildford Borough Council is spending £2 million re-paving and upgrading streets to improve access to shops

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/second-phase-2-million-scheme-16103074

Major fire at Kenley Aerodrome officers' mess sparks arson fears at Battle of Britain base

The first floor and roof of the former RAF mess were reported to be "100% alight" three years after a fire gutted the central section of the listed building

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/major-fire-kenley-aerodrome-officers-16104509

A22 at Felbridge is 'like an ice rink' following fuel or oil spillage

Drivers have reported skidding and losing traction

from Surrey Live - News https://www.getsurrey.co.uk/news/surrey-news/a22-felbridge-like-ice-rink-16104208

Yoast subscriptions: keep your SEO on track

Yoast has been offering subscriptions to our plugins and courses since November of 2018. Lots of happy customers have already purchased a subscription plan! But why would you need a subscription? Isn’t it enough to thoroughly invest in SEO once? What’s the use of an ongoing subscription? I am so glad you asked ;-).

SEO needs commitment

To keep ranking in the search engines, you’ll have to make an ongoing effort. That’s the only way to stay ahead in the search game. So, you’ll have to make sure that your website is awesome. You need to create new, amazing, engaging content. You must structure your website in a way that Google understands it. On top of that, you’ll have to make sure that your site’s technical SEO is flawless and your site’s speed is top notch.

To really get your SEO on track, you need to make it part of your process. It just needs to be something you think about and focus your efforts on very regularly.

SEO courses that’ll keep you up to date

Yoast Academy offers you a wide range of SEO courses for both beginners and people with more experience. We have online training courses that teach you how to write SEO-friendly content and courses that help you set up a decent site structure, as well as courses that teach you everything about technical SEO. Of course, we also have a great course on our own Yoast SEO plugin. These courses are updated regularly.

To stay ahead in SEO, we do a lot of research at Yoast. We talk to people from Google and Bing directly and discuss matters with other SEO experts and companies. All the knowledge we gather is translated into the features of our plugin and into the lessons in our courses.

Subscribe to SEO commitment!

A Yoast subscription will keep you focused on your SEO. But different people have different needs. That’s why we’re offering three subscription plans:

1. Yoast plugin subscription

This plan gives you access to all our premium plugins. The Yoast plugin subscription is the complete toolbox for your site. It saves you a lot of time and effort, and helps you to boost your rankings!

2. Yoast training subscription

Get the Yoast training subscription and you’ll get access to every Yoast Academy training course, including every new course we’ll release. This is a great way to learn all about SEO, to keep ahead of your competition.

3. Yoast plugin + training subscription

The best of both worlds. This plan gives you access to all our premium plugins and every Yoast Academy training course. With this subscription plan, you’ll learn how to optimize every SEO aspect of your site, and you’ll be fully equipped to improve your site’s SEO.

And pay for the time you need!

You can choose to get an annual (best value!) or a monthly subscription. We want to offer people products that are tailored to their needs. That’s why you can choose to pay a small fee per month, rather than paying up front for the whole year.

However, if you already know that you want to:

• stay on top of your SEO game all day every day,
• have access to all new courses, and want to
• save a lot of money in the process,

simply pick our annual subscription. Getting one of our annual subscription plans, will save you over 60%!

Yes, I want a Yoast subscription! ▸

Bonus: exclusive premium insights!

On top of all this, there’s something extra in it for you: premium content, exclusively available for subscription members. If you decide to get the Yoast training subscription or the Yoast plugin + training subscription, there’ll be extra premium content available for you in Yoast Academy.

This premium content consists of Q&A sessions, in which our experts answer your SEO questions. Moreover, you’ll get access to exclusive live talks and discussions on the latest SEO developments, with SEO experts like Joost de Valk and Jono Alderson. You don’t want to miss out on this!

Get a Yoast subscription!

Do you want to step up your SEO game? Whether you want to improve your SEO knowledge or to optimize your site with useful SEO tools, a Yoast subscription is what you need. And remember, it’s the only way to get access to exclusive premium content, such as Q&A sessions and live talks! So, don’t wait any longer, go get your Yoast subscription!

Check out the Yoast subscriptions Now ▸

The post Yoast subscriptions: keep your SEO on track appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/yoast-subscriptions/